Situm

Indoor Positioning and Wayfinding Softwaresitum.com

Situm Technologies, S.L. provides an indoor positioning and wayfinding platform combining Wi-Fi, BLE, geomagnetic, and visual sensor fusion, deployed across 6,000+ buildings in 70+ countries. It serves airports, hospitals, sports venues, security firms, telecoms, and industrial operators through SDKs, REST APIs, and enterprise SaaS plus on-premise deployments.

Company typePrivate
Founded2014
HeadquartersSantiago De Compostela, Spain
Headcount11–50
GTM typeB2B
OfferingSoftware

What Situm does

Situm Technologies, S.L. is a Spanish indoor positioning and wayfinding platform vendor, founded in 2014 and headquartered in Santiago de Compostela, operating in 70+ countries with 6,000+ deployed buildings and 2,000+ active developers. The company combines Wi-Fi, Bluetooth Low Energy (BLE), geomagnetic, and visual positioning through multi-sensor fusion to deliver sub-room accuracy where GPS is unavailable, exposing the capability through REST APIs, Visual Mobile SDKs (Android, iOS, React Native, Cordova, Capacitor), a JavaScript SDK, and a web-based Dashboard available in English, Spanish, and Portuguese. Its two flagship commercial products are SWIM (Situm Wayfinding and Interactive Maps), an embeddable 3D mapping and step-by-step navigation experience for visitors, and SMRM (Situm Geolocation-based Tracking and Management), a workforce and asset-tracking suite with geofencing, geo-analytics, geolocated tasks, panic button, and fall detection. The company also markets a usage-based web-map tier from €9.5/day and, since 2026, formally offers on-premise licenses (annual and perpetual), on-premise maintenance, hardware (BLE beacons and positioning infrastructure), and work-for-hire professional services alongside its cloud SaaS.

Situm serves airports (Aena, Berlin Brandenburg Airport, Qatar Airport via QRDI & MATAR), hospitals (Medrics in Turkey, Champalimaud Clinical Centre, Turkish Hospitals), sports and entertainment venues (Tottenham Hotspur, F1 Saudi Arabian Grand Prix for the fourth consecutive year, F1 Abu Dhabi Grand Prix, Messe Frankfurt Italy / SPS Italia), security operators (Prosegur via iTRACK, Securitas Location), telecoms (Telefónica since 2016), infrastructure (Ferrovial Servicios for accessibility assistance), and industrial / corporate campus customers. Distribution is hybrid: direct enterprise sales for flagship accounts, a certified partner and integrator network (Microsoft for hospitality, Amadeus Ventures for travel, Clece, Digital Group, I-SEC, Zenrin, Waveform, CARTO) for channel reach, and a self-serve PLG motion through free trials and the €9.5/day web map. The company is privately held, with disclosed venture funding led by Prosegur and Swanlaab Venture Factory alongside Amadeus Capital Partners, Unirisco Galicia, and Xesgalicia, and has participated in GAIN/FEDER-funded innovation projects (SARATROF, COMPORT, MoreTrack).

The company's commercial evolution is documented in an iterative Master Services Agreement program — with explicit commitments to ISO/IEC 27001:2022, 27017:2015, and 27018:2019 certifications, GDPR-aligned data processing using Standard Contractual Clauses, and a 99.9% availability SLA measured via status.situm.com — positioning it for regulated enterprise and public-sector procurement. Strategic priorities visible from the input data are (i) broadening from SaaS-only to a multi-modal cloud-plus-on-prem plus hardware and services stack, (ii) deepening channel-led expansion in healthcare (Medrics), travel (Amadeus, Ferrovial, Aena), and security (Prosegur, Securitas), and (iii) extending ML-driven analytics layers (factory KPIs in SARATROF, anomaly detection in MoreTrack, automated calibration in COMPORT) on top of the core positioning platform.

Situm firmographics

Firmographics

Name: Situm
Legal name: SITUM TECHNOLOGIES, S.L.
Website: https://situm.com
Company type: Private
Founded year: 2014
Operating status: Operating
Headcount range: 11–50 employees
Short description: Situm Technologies, S.L. provides an indoor positioning and wayfinding platform combining Wi-Fi, BLE, geomagnetic, and visual sensor fusion, deployed across 6,000+ buildings in 70+ countries. It serves airports, hospitals, sports venues, security firms, telecoms, and industrial operators through SDKs, REST APIs, and enterprise SaaS plus on-premise deployments.
Ownership category
akta.pro rank

Situm industry classification

Industry

Product category: Indoor Positioning and Wayfinding Software
akta.pro industry: PRIMARYBPAMANAJ
Geofencing, Proximity & Location-Based Engagement Platforms
Business & Public Services/Web, Mobile & Digital Platforms/Maps, Location & Navigation Platforms
SECONDARYBPAMANAF
Fleet, Asset Tracking & Telematics Location Platforms
Business & Public Services/Web, Mobile & Digital Platforms/Maps, Location & Navigation Platforms
SECONDARYBPAMANAC
Geocoding, Search & Place Data Platforms
Business & Public Services/Web, Mobile & Digital Platforms/Maps, Location & Navigation Platforms

Keywords

Indoor positioning systems
Indoor navigation software
Wayfinding technology
Real-time location tracking
Mobile location SDK

Where Situm is headquartered

Location

Headquarters

HQ city: Santiago De Compostela
HQ country: Spain
HQ region: Europe

Offices1 record

Markets served

Situm business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations, Supply Chain

Revenue model

SaaS Subscriptions: Cloud-based subscription model for platform access, positioning services, and analytics. The primary revenue stream covering the majority of commercial deployments. Includes tiered plans based on usage, capacity, and feature access.
On-Premise Licenses: Annual and perpetual license options for customers requiring on-premise deployment. Includes on-premise maintenance services for infrastructure management by the customer.
On-Premise Maintenance: Ongoing maintenance and support services for on-premise deployments, including updates, security patches, and technical support.
Work for Hire Services: Professional services for custom development, implementation, and integration work. Billed on milestone basis for specific project requirements.
Hardware Sales: Sale of hardware components including BLE beacons and positioning infrastructure equipment for customer deployments.
Interactive Maps (Web-based): Day-rate pricing for web-based interactive maps accessible via browsers, kiosks, or mobile QR codes without app downloads. From €9.5/day.

Pricing tiers

Model	Billing	Price
Usage-based	Pay-as-you-go	Web-based Interactive Maps - From €9.5/day
Subscription	Annual	SaaS Subscription
Subscription	Annual	On-Premise License (Annual)
One time/ perpetual license	Multi-year contract	On-Premise License (Perpetual)
Freemium	Pay-as-you-go	Free Trial
Subscription	Annual	Enterprise/Custom Pricing

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Situm product offering

Product offering

Core offering

Situm provides an indoor positioning and wayfinding platform combining Wi-Fi, BLE, geomagnetic, and visual positioning to deliver accurate indoor and outdoor navigation, interactive 3D maps, and real-time staff and asset tracking. Customers access the technology through SDKs, REST APIs, or a web dashboard, and deploy it in airports, hospitals, shopping malls, stadiums, industrial facilities, hotels, and events to guide visitors and monitor employees.

Product overview

Situm offers an indoor positioning and wayfinding platform comprising two primary products: SWIM (Situm Wayfinding and Interactive Maps) for visitor navigation and mapping, and SMRM (Situm Geolocation-based Tracking & Management) for workforce and asset tracking. The platform is built on the Situm Indoor Positioning Platform, a complete suite supporting 3D mapping, AR wayfinding, and geo-analytics. Access is provided through the Situm Dashboard (web-based management console available in English, Spanish, and Portuguese), Visual Mobile SDKs (iOS, Android, React Native, Cordova, Capacitor), JavaScript SDK for web applications, and REST APIs published in OpenAPI format. The MoreTrack solution extends the platform specifically for security sector workforce management.

Differentiator

Problem solved

Functional benefit

Brands

SWIM: Situm Wayfinding and Interactive Maps - indoor mapping, wayfinding, and tracking solution
SMRM
Situm MRM

Products and services

SWIM - Situm Wayfinding and Interactive Maps

Quantifiable outcome

Deployed in 6,000+ buildings across 70+ countries with 2,000+ developers
+3 more outcomes

Companies that use Situm

Customer profile

Named customers18 records

Segments9 records

Ideal customer profiles7 records

Situm technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature10 records

Situm partnerships and signals

Strategic signal

Partnerships

20 partnerships are on record, tiered core and minor.

Gaiastech (Xunta de Galicia)coreStrategic or Co-development Partner · 14 December 2021Gaiastech, the innovation space of the Xunta de Galicia, leads multiple technological innovation projects including COMPORT and SARATROF in which Situm participates. These are funded by GAIN (Galician Innovation Agency) and co-financed by EU FEDER funds. Partnership focuses on industrial IoT and AI applications.
QuobisminorStrategic or Co-development Partner · 14 December 2021Project coordinator for COMPORT industrial IoT project. Consortium partner in technological innovation initiative for industrial process optimization.
SixtemaminorStrategic or Co-development Partner · 14 December 2021Consortium partner in COMPORT project for industrial software platform development using IoT paradigm.
ToruswareminorStrategic or Co-development Partner · 14 December 2021Consortium partner in COMPORT project contributing to real-time communications for industrial process optimization.
EdigalminorStrategic or Co-development Partner · 14 December 2021End-user partner in COMPORT project providing industrial facility for testing and validation of indoor location technology in manufacturing environment.
AncoraminorStrategic or Co-development Partner · 14 December 2021Consortium partner in SARATROF project focusing on connected worker solutions and work efficiency concerning the environment.
LedissonminorStrategic or Co-development Partner · 14 December 2021Consortium partner in SARATROF project focusing on operational efficiency of robots through AI techniques.
EdnonminorStrategic or Co-development Partner · 14 December 2021Consortium partner in SARATROF project for meta-platform design and implementation, and cross-platform performance insights.
Beta ImplantsminorStrategic or Co-development Partner · 14 December 2021End-user partner in SARATROF project providing facilities for use case and testing of technologies in manufacturing operations.
MicrosoftcoreTechnology or IntegrationCombined resources of Situm and Microsoft offer the ultimate solution for different needs present in hotels, whether for guest outdoor and indoor navigation or employee geo-management. Joint go-to-market for hospitality industry solutions.
MedricscoreStrategic or Co-development PartnerSitum and Medrics, the leading Turkish healthcare application developer, signed a partnership to bring innovative indoor navigation and monitoring solutions to more than 100 hospitals in Turkey. Joint development and market expansion for healthcare sector.
ZenrinminorChannel Partner/ Reseller/ DistributorPartner for distribution and localization of indoor mapping solutions, appearing in customer logo section.
CleceminorChannel Partner/ Reseller/ DistributorAppears in customer logo section as partner using Situm technology for service optimization.
Digital GroupminorChannel Partner/ Reseller/ DistributorAppears in customer logo section as partner.
I-SECminorChannel Partner/ Reseller/ DistributorAppears in customer logo section as partner for airport security solutions.
ProsegurcoreChannel Partner/ Reseller/ DistributorIncorporated Situm indoor positioning technology into iTRACK, their indoor geolocation platform MRM, to offer new unique services to customers.
SecuritascoreChannel Partner/ Reseller/ DistributorDeveloped Securitas Location tool with Situm's platform that increases efficiency in managing surveillance services and transparency with customers.
TelefónicacoreChannel Partner/ Reseller/ DistributorSince 2016, trusts Situm's indoor positioning technology for development of its multisensorial geolocation solution for employee/asset monitoring to guiding people and geomarketing actions.
Universidad de La LagunaminorStrategic or Co-development PartnerAppears in customer logo section as academic partner.
FerrovialcoreChannel Partner/ Reseller/ DistributorFerrovial Servicios launches indoor location system based on Situm technology for managing assistance and guide service for people with reduced mobility in airports.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Situm competitors and assessment

Company assessment

Broad incumbents

Inpixon: US-listed indoor intelligence and positioning company selling into enterprises and government. Operates in the same indoor positioning and analytics market as Situm but with a broader hardware-and-software portfolio and vertical exposure.
Here Technologies: Global location platform offering maps, location data and indoor services across automotive, logistics and enterprise. Provides adjacent mapping/location infrastructure with selective overlap to Situm's wayfinding capabilities.
Mapbox: US-based location platform providing maps, navigation and indoor location services (post-Jibestream acquisition). Provides overlapping capability to Situm's indoor mapping APIs and broader mapping ecosystem.
Cisco (DNA Spaces / CMX): Networking giant offering enterprise Wi-Fi-based indoor location and analytics as part of its broader networking stack. Competes indirectly with Situm's indoor positioning via the network-infrastructure layer.

Direct peers

Pointr: UK-based indoor location platform offering Bluetooth wayfinding, mapping and analytics for retail, airports and logistics. Competes head-to-head with Situm's SWIM/SMRM products in venue navigation and workforce tracking.
MazeMap: Norway-based indoor mapping and wayfinding platform originally built for universities, now expanded to hospitals, malls and airports. Targets the same visitor-navigation use cases as Situm SWIM with comparable SDK and API distribution.
IndoorAtlas: Finland-based indoor positioning platform using geomagnetic and BLE/Wi-Fi positioning for venues. Directly competes with Situm on indoor wayfinding and asset tracking across retail, airports and healthcare.
Mapsted: Canadian indoor positioning and navigation company using proprietary hardware-free technology for malls, airports and large venues. Closely overlaps Situm's calibration-free positioning and venue-analytics positioning.
Estimote: US-based BLE beacon and indoor proximity platform providing location and analytics infrastructure. Competes with Situm on the geofencing/proximity component of SMRM and SWIM offerings.

Emerging players

NavVis: Germany-based provider of indoor mobile mapping, digital twins and location technology for enterprises. Overlaps with Situm on venue-scale indoor positioning while differentiating through its capture hardware and digital-twin stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Situm compliance and trust

Trust signal

Compliance4 records

Situm financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Situm leadership team

Management profile

Number of profiles

Profiles4 records

Situm funding detail

Funding detail

Funding overview

Funding rounds4 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Situm M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Situm

What does Situm do?

Is Situm a public or private company?

Situm is a private company. It is classified as venture growth investor backed and is currently operating.

When was Situm founded?

Situm was founded in 2014. It employs 11 to 50 people.

Where is Situm based?

Situm is headquartered in Santiago De Compostela, Spain, in the Europe region.

How does Situm make money?

Six revenue lines are on record. SaaS Subscriptions are the primary driver. The others are on-Premise Licenses, on-Premise Maintenance, work for Hire Services, hardware Sales and interactive Maps (Web-based).

Who are Situm's main competitors?

Broad incumbents on record are Inpixon, Here Technologies, Mapbox and Cisco (DNA Spaces / CMX). Direct peers are Pointr, MazeMap, IndoorAtlas, Mapsted and Estimote. NavVis is listed as an emerging player.

Does Situm have an API?

Yes. Situm provides REST APIs for developers to retrieve GeoData and integrate indoor positioning capabilities into their solutions. The APIs are published in standard OpenAPI format on the Situm developers page. Visual Mobile SDKs are available for Android, iOS, React Native, Cordova, and Capacitor. A JavaScript SDK enables indoor maps development and embedding into web applications. The platform also supports Map Viewer and code examples for integration. Developer documentation is at situm.com/en/docs.

What industry is Situm in?

Situm's product category is Indoor Positioning and Wayfinding Software. Its primary akta.pro industry code is BPAMANAJ, Geofencing, Proximity & Location-Based Engagement Platforms, with a secondary code of BPAMANAF, Fleet, Asset Tracking & Telematics Location Platforms.