InstantScripts

What InstantScripts does

InstantScripts is an Australian telehealth platform founded in Melbourne in 2018 and 100% owned by Wesfarmers, operating as the country's largest online medical clinic with a stated base of over 3 million patients. The platform connects consumers to a network of more than 300 Australian-registered (AHPRA) doctors available 24/7, delivering online prescriptions for 300+ common medications, telehealth consultations, medical certificates (with QR-code verification), pathology referrals, specialist referrals, and Medicare-funded mental health care plans. Core technology includes a self-serve web and mobile (iOS/Android) platform, encrypted cloud storage on Australian data centres, My Health Records integration, and AI-assisted clinical note-taking and knowledge retrieval tools for doctors launched in 2023.

The business operates a primarily transaction-based revenue model with per-request pricing (e.g., $19 for repeat prescriptions and single-day certificates, $24 for pathology and specialist referrals, $49 for consultations and new-medication scripts) supplemented by subscription-style recurring revenue from Treatment Plans for chronic conditions and a Weight Management Program priced at $349/month. Fulfillment is executed through a national network of over 2,500 participating pharmacies (including Priceline), Evermed home delivery (4-hour metro), and DoorDash late-night delivery, with psychologist consultations routed through a My Mirror partnership. The company is regulated under the Wesfarmers Telehealth Code of Practice and holds LegitScript, ADHA, and RACGP CPD certifications.

Customer acquisition is digital-first (owned website, iOS/Android apps, social media on Facebook/Instagram/TikTok, and a Refer-a-Friend program) targeting Australian consumers across horizontal and use-case segments including chronic condition patients, mental health, weight management, and menopausal women. Strategic direction has shifted toward higher-value recurring revenue streams and ecosystem partnerships, supported by Wesfarmers' clinical governance and capital, while AI capabilities remain operational and doctor-augmenting rather than product-differentiating.

Name

InstantScripts

Legal name

INSTANTSCRIPTS PTY LTD

Website

https://instantscripts.com.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

InstantScripts is an Australian telehealth platform, 100% owned by Wesfarmers, providing 24/7 online prescriptions, medical certificates, referrals, and consultations to over 3 million patients via a network of 300+ Australian-registered doctors.

Ownership category

akta.pro rank

Product category

Telehealth and Online Medical Services

NAICS

Offices of Physicians (6211), Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Primary Care & General Medicine Virtual Care (HLALAAAA)

akta.pro secondary industries

Urgent Care + ePrescribing & Lab/Imaging Ordering Telehealth Platforms (HLALAJAL), Chronic Condition Medication Programs (e.g., diabetes, hypertension) with Integrated Prescribing (HLALAIAH)

Keywords

• Online prescriptions
• Telehealth consultations
• Online medical certificates
• Pathology referrals
• Digital health clinic

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Online Prescriptions: Patients pay per prescription request ($19 for existing medications, $49 for new medications requiring consultation). Revenue per transaction.
2. Medical Certificates: Single-day certificates at $19, multi-day certificates via telehealth consultation at $49. Per-transaction revenue.
3. Pathology Referrals: Blood test referrals at $24 per request. Patients take referral to any pathology collection centre.
4. Specialist Referrals: Listed specialist referrals (dermatologist, ophthalmologist, gastroenterologist) at $24. Unlisted referrals via telehealth at $49.
5. Telehealth Consultations: Doctor consultations starting from $49. Includes consultations for general health, weight management ($89 initial), menopause treatment ($89), and other specific conditions. No extra charge for prescriptions, certificates or referrals issued during consultation.
6. Treatment Plans: Monthly subscription-style plans for chronic conditions including initial consultation, follow-ups, blood tests, medication delivery, and ongoing care. Weight management program from $349/month. No lock-in contracts.
7. Weight Management Program: Comprehensive monthly program from $349 including doctor consultation, follow-ups, blood test referral, weight management treatment, delivery, and partner discounts (YouFoodz, ClassPass). Recurring monthly revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

InstantScripts is an Australian online medical clinic platform that enables patients to request online prescriptions for 300+ common medications, telehealth doctor consultations, medical certificates, pathology referrals, and specialist referrals without visiting a GP. The platform connects patients to 300+ Australian-registered AHPRA doctors available 24/7, with prescriptions dispensed through a national network of 2,500+ partner pharmacies or delivered to the patient's door. The service also offers subscription-based Treatment Plans for chronic conditions and a Weight Management Program.

Product overview

InstantScripts is an Australian online medical clinic platform that provides a unified suite of telehealth and digital healthcare services. The core offering consists of Online Prescriptions (for 300+ medications at $19-$49), Telehealth Consultations (24/7 doctor phone consultations at $49+), Medical Certificates ($19-$49), Pathology Referrals ($24), Specialist Referrals ($24), and a Mobile App. Add-on modules include Weight Management Program (monthly doctor-led program from $349/month), Treatment Plans (subscription medication delivery for chronic conditions), Mental Health Care Plans (Medicare-funded), Psychologist Consultation via My Mirror partnership, and a Refer-a-Friend incentive program. The platform connects patients to over 300 Australian-registered AHPRA doctors 24/7, delivering prescriptions via a national pharmacy network (including Priceline Pharmacy and EverMed delivery) and integrates with OnePass for loyalty benefits.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Prescriptions Digital prescription service allowing patients to request scripts for over 300 common medications online. Doctors review requests and issue eScripts delivered via SMS or email, with options for pharmacy pickup or home delivery. Existing medications cost $19; new medications requiring consultation cost $49.
• Telehealth Consultations Phone-based doctor consultations with Australian-registered AHPRA doctors available 24/7, 365 days a year. Doctors call patients back typically within hours. Covers medical advice, prescriptions, referrals, and certificates. From $49 per consultation. No cancellation fees.
• Medical Certificates Online medical certificate service for sick leave, carer's leave, work, school, and university. Single-day certificates cost $19 via express online form; multi-day certificates cost $49 via telehealth consultation. Certificates include QR codes for employer verification and are often issued within minutes.
• Pathology Referrals Online blood test referral service for conditions including general health, STI, pregnancy, fertility, cholesterol, COVID-19, and more. Referrals cost $24 per request, are sent to email, and results are viewable on the InstantScripts platform within 3-7 working days.
• Specialist Referrals Online specialist referral service for dermatologists, ophthalmologists, and gastroenterologists. Listed specialist referrals cost $24; unlisted referrals via telehealth consultation cost $49.
• Weight Management Program Doctor-led monthly weight management program with consultations, clinically appropriate treatment delivery, blood test referrals, and follow-up check-ins. From $349/month including initial consultation, follow-ups, blood test referral, weight management treatment, delivery, YouFoodz meal plan discounts (up to 40% off), and first month of ClassPass free. No lock-in contracts.
• Treatment Plans Subscription-based medication delivery service for patients with chronic conditions including asthma, cholesterol, contraception, erectile dysfunction, heartburn/reflux, hair loss, and smoking cessation. From $49/month including up to 6 months of medication (if eligible), regular home delivery, and no lock-in contracts.
• Mental Health Care Plans Medicare-funded mental health treatment plans for eligible patients. Includes referral to AHPRA-registered psychologists, with Medicare rebate available for psychological consultations via the My Mirror partner platform. From $49 for the doctor's plan preparation.
• Psychologist Consultation (via My Mirror) Videoconferencing-based psychologist consultation service provided through a partnership with My Mirror. Connects patients with AHPRA-registered psychologists for evidence-based mental health support, with Medicare rebate available when accompanied by a Mental Health Care Plan.

Quantifiable outcome

• Average wait time for doctor callback: within 3 hours 5 minutes
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Priceline PharmacycoreChannel Partner/ Reseller/ DistributorFeatured as a key partner in the footer and logo section. Part of the national pharmacy network where patients can fill prescriptions.
• OnePasscoreGTM or Marketing PartnerLoyalty program partnership offering 5% off eligible InstantScripts services and free standard delivery on prescriptions for linked accounts.
• EvermedcoreChannel Partner/ Reseller/ DistributorMedication delivery partner for home delivery of prescriptions. Enables delivery straight to patient's door. 4-hour delivery available in metro locations.
• My MirrorcoreChannel Partner/ Reseller/ DistributorPartner for online psychological support. Videoconferencing platform connecting patients with AHPRA-registered psychologists. Medicare rebate available with Mental Health Care Plan.
• HeidiminorGTM or Marketing PartnerFeatured as a partner in the footer section. Heidi is a women's health platform.
• DoorDashminorChannel Partner/ Reseller/ DistributorLate-night medication delivery partner enabling 6pm-10pm delivery for scripts ordered before 5pm in DoorDash service areas.
• Adora FertilityminorChannel Partner/ Reseller/ DistributorSpecialist referral partner for male and female fertility services. InstantScripts provides fertility advice and specialist referrals to Adora Fertility.
• YouFoodzminorGTM or Marketing PartnerMeal plan partner offering Weight Management Program patients up to 40% off meal plans as part of their monthly program.
• ClassPassminorGTM or Marketing PartnerFitness partner offering Weight Management Program patients first month free of ClassPass as part of their monthly program.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Updoc: Australian D2C telehealth platform offering online prescriptions, medical certificates, and consultations on a similar per-transaction model. Directly comparable in target customer, service mix, and digital-only delivery.
• Eucalyptus: Australian telehealth platform operating multiple consumer healthcare brands (including weight management, men's health, and skincare). Direct competitor in the same D2C subscription and prescription verticals as InstantScripts.
• Juniper: Australian telehealth brand focused on women's health, weight management, and menopause — directly overlapping InstantScripts' Weight Management and Menopause verticals with a similar subscription-style model.
• Mosh: Australian D2C telehealth platform for men's health including erectile dysfunction, hair loss, and weight management. Competes head-to-head with InstantScripts on repeat prescription categories.
• Pilot: Australian telehealth startup focused on men's preventative health, including consultations and prescriptions. Direct peer in the men's health prescribing vertical.
• Doctors on Demand: Australian telehealth provider offering on-demand GP video consultations and prescriptions. Closely matches InstantScripts' core telehealth consultation and prescribing offering.
• Qoctor: Australian online medical certificate and prescription service. Closely comparable in the express medical certificate and repeat prescription use cases.

Regional players

• MedExpress (UK): UK-based D2C telehealth platform offering online consultations and prescriptions. Comparable business model and service mix to InstantScripts but operating in the UK regulatory environment.
• Zava: European online telehealth and prescription platform serving the UK, Germany, France, and Ireland. Closely comparable D2C prescribing model across multiple conditions.

Broad incumbents

• Livi: European digital healthcare provider offering video GP consultations and prescriptions at scale. Comparable telehealth delivery model and patient experience, operating as a broader digital primary care provider rather than a single-market specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/InstantScripts
• Instagraminstagram.com/instantscripts
• TikToktiktok.com/@instantscripts

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds5 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InstantScripts