SparX
- Company typePrivate
- Founded2020
- HeadquartersTel Aviv, Israel
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
SparX firmographics
Firmographics- Name
- SparX
- Legal name
- SparX Inc.
- Website
- https://sparx.ai
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
SparX industry classification
Industry- Product category
- Real Estate Visualization Software
- NAICS
- Consumer Goods Rental (5322)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- VR/AR Gaming Platforms (BPAMAKAG)
- akta.pro secondary industry
- Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)
Keywords
Where SparX is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Markets served
SparX business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- AR Staging Subscription: Monthly subscription service for AR staging technology. The case study mentions 'a few hundred dollars per month' for the SparX AR Staging service that replaced a physical model unit.
- Smart Floor Plans: Interactive 3D floor plan visualization solution, likely sold as part of the subscription or as an add-on service.
- E-commerce Furniture Upsell: Revenue sharing or affiliate fees from furniture sales when prospects purchase furniture they visualized during tours. Partnered with furniture rental companies like CORT, Vesta, Feather, and Fernish.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | AR Staging Monthly Subscription |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
SparX product offering
Product offeringCore offering
SparX provides an augmented reality (AR), virtual reality (VR), and AI-powered platform that transforms vacant multifamily units into virtually furnished homes in real time during property tours. The platform combines a patented mobile AR staging app, interactive 3D Smart Floor Plans, and a Media Gallery with e-commerce furniture integration, sold on a subscription basis to multifamily property owners, operators, and management companies.
Product overview
SparX is an all-in-one real-time home visualization platform for multifamily marketing, consisting of three integrated core products: SparX AR Staging (a patented augmented reality mobile application for on-site property tours), Smart Floor Plans (interactive 3D furnished floor plans embedded on property websites), and Media Gallery (personalized web albums with staged photos, videos, and purchase links). Tour Analytics provides engagement data, while an optional Furniture E-Commerce module enables direct furniture rental and purchase. The platform works as a unified solution across the entire prospect journey — from online listing discovery through physical on-site touring — with consistent, scalable visual content that eliminates the need for physical model units.
Differentiator
Problem solved
Functional benefit
Products and services
- SparX AR Staging Patented AR mobile application (iPhone/iPad) that overlays photo-realistic virtual furniture onto empty units in real time during property tours, enabling leasing agents to virtually stage any unit at scale without physical furniture.
- Smart Floor Plans Interactive 3D furnished floor plans embeddable on property websites, offering multiple design options tailored to property branding, demographics, and lifestyle preferences (families, roommates, digital nomads).
- Media Gallery Personalized interactive webpage and album for each unit featuring virtual staging photos, videos, and e-commerce functionality to purchase the furniture prospects viewed during tours.
- Tour Analytics Dashboard providing leasing teams with data on tour performance, productivity, and engagement metrics, including how prospects interact with different furniture options and AR experiences.
- Furniture E-Commerce Integration Optional module that enables prospective renters to rent or purchase real brand-name furniture (Wayfair, Crate & Barrel, Pottery Barn, Design Within Reach, CORT, Vesta, Feather, Fernish, CasaOne, The Everset) directly from SparX visualizations.
Quantifiable outcome
- 56% increase in conversions to signed deals
- +4 more outcomes
Companies that use SparX
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles3 records
SparX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability6 records
Feature8 records
SparX partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- CORTcoreCORT is a leading furniture rental company with over 45 years of experience providing furniture across 34 states. SparX partnered with CORT to enable property owners to offer furnished units risk-free using SparX's AR visualization and 3D furnished floor plans technology. Tenants can visualize furniture arrangements before committing, with CORT handling delivery, setup, maintenance, and insurance.
- Vesta HomescoreVesta Homes is a luxury interior design and staging firm that acquired Fernish and Feather, aiming to create a comprehensive rental solution under the Showroom brand. Partnered with SparX to enable furniture visualization and rental services for multifamily properties.
- FeatherminorFeather targets urban renters with a subscription model emphasizing stylish, sustainable furnishings, appealing to those who move frequently. Now part of Vesta's Showroom brand following acquisition.
- FernishminorFernish focuses on sustainability and offers mid-century inspired furniture from well-known retailers like CB2 and Crate&Barrel, catering to eco-conscious consumers. Now part of Vesta's Showroom brand following acquisition.
- WayfaircoreWayfair is one of the major furniture brands featured in SparX's Smart Floor Plans and Media Gallery. Furniture displayed in SparX visualizations can be purchased through Wayfair, enabling furniture upselling for property owners.
- Crate & BarrelcoreFeatured furniture brand in SparX's visualization platform. Furniture shown in AR staging and floor plans can be purchased from Crate & Barrel.
- Pottery BarncoreFeatured furniture brand in SparX's visualization platform. Enables property owners to offer furniture purchase options to prospective tenants.
- Design Within ReachcoreFeatured furniture brand in SparX's optional e-commerce furniture feature, providing high-end furniture options for premium properties.
- CORTcoreSparX partners with CORT to offer flexible furniture options for renters, making it easier for people to furnish homes with high-quality, stylish furniture without the commitment of purchasing.
- Silverstein PropertiescoreMajor commercial real estate developer and property manager using SparX across various stages of their customer journey - advertising, websites, and physical tours. They have seen meaningful uplift in conversion rates.
- GreystarcoreGreystar is mentioned as a customer using SparX Smart Floor Plans with interactive GIF demonstrations on their property pages, indicating a collaborative implementation.
Scale indicators4 records
SparX competitors and assessment
Company assessmentBroad incumbents
- Matterport: Dominant 3D capture and virtual tour platform for real estate. Comparable to SparX in serving multifamily marketing teams with digital visualization, but much broader in scope (commercial, construction, insurance).
- Zillow 3D Home: Consumer-facing real estate platform with embedded 3D Home tours. Comparable as a distribution and visualization channel for staged listings; can compete with or complement SparX on listing presentation.
- VHT Studios: Real estate marketing services firm offering photography, video, 3D tours, and floor plans. Comparable to SparX on the marketing content side for property listings, especially brokerage and multifamily clients.
Direct peers
- Realync: Live and on-demand virtual tour platform for multifamily and real estate. Comparable to SparX in serving leasing teams with digital touring experiences, though focused on video tours rather than AR staging.
- Styldod: Virtual staging and real estate marketing services provider offering digitally furnished listing images. Closely comparable to SparX's Media Gallery / virtual staging output though more service-heavy and less AR-focused.
- BoxBrownie: Photo editing and virtual staging vendor for real estate listings. Competes with SparX on virtually furnished listing imagery used by agents and property marketers.
- EyeSpy360: Virtual tour and 3D/AR visualization platform for real estate. Overlaps with SparX on digital property presentation tools for agents and brokers.
- roOomy: AR/VR home staging and visualization platform targeting real estate listings. Directly comparable to SparX in using AR/VR to virtually furnish empty spaces for property marketing.
- Cubicasa: Provider of floor plan capture and 2D/3D floor plan products for real estate agents and property managers. Directly comparable to SparX's Smart Floor Plans offering.
Emerging players
- Engrain (SightMap): Property visualization and mapping platform already integrated with SparX. Comparable as a multifamily visualization vendor and a potential competitor if it expands into furnished/staged experiences.
Market position
Strengths5 records
Weaknesses4 records
Key risks5 records
Key highlights6 records
Customer concentration
SparX social profiles
Digital presenceSparX financial estimates
Financial estimateRevenue estimate
Valuation estimate
SparX leadership team
Management profileNumber of profiles
Profiles4 records
SparX funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SparX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SparX
What does SparX do?
SparX provides an augmented reality (AR), virtual reality (VR), and AI-powered platform that transforms vacant multifamily units into virtually furnished homes in real time during property tours. The platform combines a patented mobile AR staging app, interactive 3D Smart Floor Plans, and a Media Gallery with e-commerce furniture integration, sold on a subscription basis to multifamily property owners, operators, and management companies.
Is SparX a public or private company?
SparX is a private company. It is classified as venture growth investor backed and is currently operating.
When was SparX founded?
SparX was founded in 2020. It employs 11 to 50 people.
Where is SparX based?
SparX is headquartered in Tel Aviv, Israel, in the Middle East region.
How does SparX make money?
Three revenue lines are on record. AR Staging Subscription is the primary driver. The others are smart Floor Plans and E-commerce Furniture Upsell.
Who are SparX's main competitors?
Broad incumbents on record are Matterport, Zillow 3D Home and VHT Studios. Direct peers are Realync, Styldod, BoxBrownie, EyeSpy360, roOomy and Cubicasa. Engrain (SightMap) is listed as an emerging player.
Does SparX have an API?
No public API is recorded for SparX.
What industry is SparX in?
SparX's product category is Real Estate Visualization Software. Its primary akta.pro industry code is BPAMAKAG, VR/AR Gaming Platforms, with a secondary code of BPAJAEAJ, Online/Virtual Real Estate Auctions (Marketplace Platforms). Its NAICS code is 5322 and its SIC code is 6531.