3spin Learning

What 3spin Learning does

3spin Learning is a German software company, headquartered in Darmstadt and founded in 2020, that provides a no-code cloud platform for creating, distributing, and delivering immersive VR, AR, and 360° corporate training content. The platform combines a browser-based authoring tool (described as the "PowerPoint of immersive learning") with AI-powered 3D avatar coaching for soft skills training, a library of 80+ ready-to-use AI-based courses delivered through the 3spin Learning Store, and centralized cloud-based content and device management. Technology is built on Laravel (PHP) and Vue.js, with Unity for the VR client, xAPI/SCORM for LMS integration, Microsoft Azure hosting (ISO/IEC 27001), and Microsoft Cognitive Services Speech SDK for speech processing. Supported devices include Oculus Quest, HTC Vive, Pico Neo, and Microsoft HoloLens 2, with Apple Vision Pro added in 2025 via the Lufthansa Aviation Training partnership.

3spin Learning operates a B2B SaaS model with custom quote-based enterprise licensing, supplemented by subscription access to ready-to-use courses and a partner channel comprising resellers, content agencies (clickandlearn, LearnChamp, PTS Training Service), hardware distributors (Schenker, Meta, Pico), and consulting partners (Bublitz-Peters, Institute for Immersive Learning). The company targets HR and L&D leaders, sales teams, customer service managers, and IT managers across pharmaceutical, aviation, rail, energy, intralogistics, chemical, and financial services verticals, with named customers including Boehringer Ingelheim, Pfizer, Lufthansa, Lufthansa Cargo, E.ON, BASF, Deutsche Bahn, Jungheinrich, Zurich Insurance, and DVAG. Go-to-market is a hybrid of direct enterprise sales with demo-led conversion and a partner-led channel, anchored by the Microsoft Startup Program Co-sell relationship (since November 2023) and a strategic investment and distribution partnership with TÜV NORD GROUP (since January 2024). The company has 11-50 employees, has raised approximately €2.27M from BM H in 2021 plus undisclosed growth financing from TÜV NORD in 2024, and is led by co-founders Thomas Hoger (CEO) and Oliver Göck.

Name

3spin Learning

Legal name

3spin Learning GmbH & Co. KG

Website

https://3spin-learning.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

3spin Learning is a German no-code VR/AR/AI platform that enables enterprises to author, distribute, and deliver immersive soft skills training — primarily serving HR, L&D, sales, and customer service teams across pharmaceutical, aviation, rail, energy, and financial services with marquee customers including Pfizer, Lufthansa, BASF, and Deutsche Bahn.

Ownership category

akta.pro rank

Product category

Immersive VR/AR Learning Software

NAICS

Computer Training (611420), Professional and Management Development Training (611430), Educational Support Services (611710)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAFAJAA

VR-Based Skills Training Simulations (Soft Skills, Customer Service, Leadership)

Education/Education Technology (EdTech) & Digital Learning/AR/VR/XR, Simulations & Immersive Learning

SECONDARYEDAFAJAL

Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows)

Education/Education Technology (EdTech) & Digital Learning/AR/VR/XR, Simulations & Immersive Learning

SECONDARYEDAFAJAF

AR-Guided Learning & On-the-Job Performance Support (Step-by-Step Overlays)

Education/Education Technology (EdTech) & Digital Learning/AR/VR/XR, Simulations & Immersive Learning

SECONDARYBPAEANAD

Digital Learning Content Development (eLearning, Labs, Simulations)

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/IT Training & Technical Enablement Services

Keywords

• No-code VR training
• AI soft skills training
• Immersive learning platform
• VR authoring software
• Augmented reality learning

Headquarters

HQ city

Darmstadt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software Licenses: SaaS platform licensing model with subscription-based pricing. Customers purchase licenses to access the authoring platform and content distribution capabilities. On-premises deployment available via Docker container for enterprises requiring local hosting.
2. Ready-to-use Training Courses: Pre-built soft skills training courses available through the 3spin Learning Store. Includes courses for communication, empathy, leadership, conflict resolution, objection handling, job interviews, and more. 80+ ready-to-use AI-based training courses available.
3. Professional Services & Consulting: Consulting and content creation services for custom VR/AR training projects. Workshops available for onboarding authors and learning to build VR/AR training. Partner ecosystem offers implementation and content creation services.
4. Partner Revenue Sharing: Partner program where training sellers and agencies can sell standardized training courses to companies. Affiliates receive commission on won customers. Partners without licenses can create training in customer instances.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels10 records

Core offering

3spin Learning provides a cloud-based, no-code platform for creating, managing, and distributing VR, AR, and 360-degree immersive training content, with proprietary AI-powered 3D avatar coaching for soft skills development. The offering combines a browser-based authoring tool, a library of 80+ ready-to-use AI training courses, and centralized cloud distribution with LMS (xAPI/SCORM) integration for enterprise customers.

Product overview

3spin Learning offers a unified immersive learning platform combining VR, AR, and AI technologies for corporate soft skills training. The core offering consists of three integrated components: (1) the AI Soft Skills Training platform with 3D Avatar Coaching for ready-to-use and customizable training courses, (2) the No Code Editor (WMS) authoring tool for creating custom VR/AR content without programming, and (3) the VR Training Platform providing cloud-based content management and distribution. The portfolio includes the 3spin Learning Store with 80+ pre-built courses, Managed Sessions for centralized device control, and professional consulting services. The platform supports multiple delivery modes including VR headsets, AR glasses, desktop browsers, and tablets, with full LMS integration via SCORM and xAPI.

Differentiator

Problem solved

Functional benefit

Products and services

• 3spin Learning AI Soft Skills Training Platform

Quantifiable outcome

• 77% reduction in staff turnover through improved communication and employee satisfaction
• +8 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Meta (Oculus)coreTechnology or IntegrationMeta (Oculus) is a hardware partner and manufacturer of VR headsets. Meta has revolutionized the market with advanced all-in-one VR headsets. 3spin Learning supports Oculus Quest devices on its platform.
• MicrosoftcoreTechnology or Integration3spin Learning was accepted into the Microsoft Startup Program in November 2023 and is Co-sell ready. Platform is hosted on Microsoft Azure with 3,500+ cybersecurity experts. Uses Microsoft Cognitive Services Speech SDK. Contractual agreements with Microsoft for AI services with no training on user interactions.
• clickandlearnminorChannel Partner/ Reseller/ DistributorFull-service eLearning agency that designs virtual learning worlds, interactive videos, and immersive learning experiences.
• PTS Training ServiceminorChannel Partner/ Reseller/ DistributorCreates customized eLearnings as well as VR/AR and 360° training courses in the pharmaceutical and medical sectors.
• LearnChampminorChannel Partner/ Reseller/ DistributorCreates customized and compelling educational eLearning in 360-degree video and VR.
• CybayminorChannel Partner/ Reseller/ DistributorOwner-operated digital agency specializing in XR content creation with large repertoire of digital expertise.
• kabetecminorChannel Partner/ Reseller/ DistributorOffers 360° rental package for VR glasses - hygienically cleaned and pre-installed devices for VR seminars.
• Schenker Technologies GmbHminorChannel Partner/ Reseller/ DistributorPan-European supplier and distributor of IT hardware and accessories as well as AR and VR products.
• AYESminorChannel Partner/ Reseller/ DistributorSpecializes in smart glasses supply and Augmented and Virtual Reality for industrialization of digital production. Also offers consulting, training, and hardware rental.
• Bublitz-PetersminorImplementation/ SI/ Consulting PartnerHealthcare management consultancy offering customized concepts and projects for virtual training and supporting customers with VR training.
• Institute for Immersive LearningminorImplementation/ SI/ Consulting PartnerSupports VR and AR implementation and trains VR/AR trainers and VR collaboration specialists.
• Think.Start VRminorChannel Partner/ Reseller/ DistributorHuman resources development in the Metaverse based on years of training experience and modern technology for global learning opportunities.

Scale indicators11 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Strivr: US-based enterprise VR/AR immersive learning platform focused on soft-skills and frontline training. Direct competitor to 3spin in the no-code VR training category, with deeper US enterprise penetration and a larger funding base.
• Mursion: Provider of AI- and VR-powered simulations for soft-skills training, using AI-driven avatars for realistic role-play scenarios. Closest direct competitor to 3spin's AI avatar coaching product line.
• Talespin: Enterprise XR and AI-driven immersive learning platform with a no-code authoring tool (Talespin Studio) for soft-skills training. Competes head-to-head with 3spin on no-code VR/AR authoring and AI-driven role-play.
• Immerse: VR language and communication training platform with enterprise focus, including AI-driven conversational practice. Comparable to 3spin on AI avatar-driven soft-skills training for global enterprises.
• PIXO VR: Extended reality (XR) enterprise training and analytics platform offering managed immersive learning deployments. Direct competitor to 3spin on enterprise VR training rollout and managed services.
• Interplay Learning: VR-based training for skilled trades, property maintenance, and safety, with a no-code authoring model. Comparable to 3spin on immersive VR training for technical and safety-critical workflows.
• VRtuoso: No-code VR content authoring platform targeted at enterprise learning teams. Direct overlap with 3spin's no-code editor on enabling non-technical creators to build VR training.

Broad incumbents

• Microsoft Mesh: Microsoft's enterprise metaverse / immersive collaboration platform, bundled into the broader Azure and Teams ecosystem. A broad incumbent partner-competitor whose success could either amplify (via Azure hosting and Co-sell) or threaten 3spin's enterprise distribution.
• Cornerstone OnDemand: Large enterprise LMS and talent management suite that 3spin integrates with via xAPI. As a broad incumbent, Cornerstone could bundle its own VR/AI training capabilities, becoming both a partner and a competitive threat.
• Docebo: Enterprise LMS platform with growing AI learning capabilities and a content marketplace. Direct xAPI integration partner of 3spin and a broad incumbent that could absorb AI soft-skills training into its core platform offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/results?search_query=3spin+learning

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3spin Learning