Product Hackers
Product Hackers is a Madrid-based growth consulting agency serving 140+ enterprise brands across eCommerce, insurance, fintech, and SaaS with proprietary experimentation methodologies, paid media management, and AI-driven growth services.
- Company typePrivate
- Founded2016
- HeadquartersMadrid, Spain
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Product Hackers does
Product Hackers is a Madrid-based growth consulting and agency firm founded in September 2016 by Luis Díaz del Dedo (CEO), José Carlos Cortizo (CMO), and Jorge García (CTO). The company positions itself as Spain's first dedicated Growth company and provides integrated "Full Business Growth" services across five capability areas: Data, Analytics and Experimentation; User Acquisition (including paid media management with a €5,000/month minimum); Conversion and Monetization; Automation, Retention, Referral and Personalization; and Growth Design powered by AI. The firm employs 100+ professionals and has served 140+ major enterprise brands including Zara, MAPFRE, Sony Music, Heineken, Wallapop, MASORANGE, Decathlon, Hawkers, Sanitas, El Confidencial, and Holafly, with documented engagement outcomes such as +24.94% new insurance policies (Verti), +32.67% sales (Havaianas), +79.96% eCommerce performance (Gioseppo), +67% conversion (Hanaley), and +102.04% sales (UNOde50).
The firm's underlying technology stack consists of proprietary methodologies including SOLID Growth (Segmentation, Objectives, Leadership, Innovation, Data), GOI Tree, Mothership, Product Hackers Canvas, IAF (High-Frequency Iteration), and PsychoGrowth, supported by an AI-powered internal documentation system called eXperimentor. The company has launched 6,797+ experiments cumulatively and has codified its methodology into two Amazon-bestselling books. In 2025 it spun out AI Hackers as a dedicated AI vertical (aihackers.es), signaling intensification of AI-driven service offerings including predictive modeling, AI conversational agents, generative content, and recommendation engines. The technology stack integrates with major martech platforms via official partnerships with Google, Amplitude, VWO, Optimizely, Shopify, HubSpot, Salesforce, IBM, Klaviyo, Braze, and TikTok Shop among others.
Product Hackers operates a B2B professional services model with revenue generated from growth consulting retainers, paid media management contracts (€5,000/month minimum), professional training programs via go.producthackers.com, and book sales through Amazon. The go-to-market is sales-led and enterprise-focused, combining direct sales outreach with an inbound content engine (weekly podcast, blog, downloadable resources, free community, and books). The firm is privately held and founder-controlled with no disclosed funding rounds or institutional investors in the available data. Operational geographies center on Spain and Europe with emerging presence in Latin America.
Product Hackers firmographics
Firmographics- Name
- Product Hackers
- Legal name
- Product Hackers
- Website
- https://producthackers.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Product Hackers is a Madrid-based growth consulting agency serving 140+ enterprise brands across eCommerce, insurance, fintech, and SaaS with proprietary experimentation methodologies, paid media management, and AI-driven growth services.
- Ownership category
- akta.pro rank
Product Hackers industry classification
Industry- Product category
- Growth Consulting Services
- NAICS
- Other Computer Related Services (541519), Computer Systems Design and Related Services (54151)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
Keywords
Where Product Hackers is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Product Hackers business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Growth Consulting and Agency Services: Professional consulting services providing full business growth solutions including data analytics, user acquisition, conversion optimization, automation, retention, monetization, and AI integration. Services are delivered through dedicated Growth Strategists who orchestrate client business growth strategies.
- Paid Media Management: Campaign management services for Google Ads, Meta Ads, TikTok Ads, YouTube, Twitter/X, LinkedIn Ads, affiliation, and referrers. Typically requires minimum investment of €5,000/month in acquisition for projects.
- Professional Training: Growth training programs and professional education offered through go.producthackers.com. Includes methodology courses and certification preparation.
- Books and Publications: Sale of books authored by company founders including 'Growth Hacking: Supera el reto de crear productos digitales exponenciales' by Luis Díaz del Dedo and 'PsychoGrowth I: Hackeando el cerebro de tus compradores' by José Carlos Cortizo.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom consulting engagement based on client needs and scope |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
Product Hackers product offering
Product offeringCore offering
Product Hackers is a Full Business Growth agency that designs, activates, and scales growth systems for enterprise clients by connecting data, technology, and business. It delivers integrated consulting and agency services across five capability areas: data analytics and experimentation, user acquisition, conversion and monetization, retention and automation, and AI-driven growth design, supported by proprietary methodologies such as SOLID Growth, GOI Tree, IAF, and the eXperimentor AI documentation system.
Product overview
Product Hackers is a Full Business Growth agency offering a unified portfolio of integrated capabilities rather than separate products. The core offering combines five interconnected service areas: (1) Data, Analytics and Experimentation (measurement and prediction), (2) User Acquisition (scalable lead generation), (3) Conversion and Monetization (profitability optimization), (4) Automation, Retention, Referral and Personalization (customer expansion), and (5) Growth Design with AI (data-driven product evolution). Supporting the service delivery are proprietary tools including GOI Tree (goals/opportunities/ideas framework), Mothership (high-impact idea generation), Product Hackers Canvas (funnel analysis tool), IAF (High-Frequency Iteration experimentation system), and eXperimentor (AI-powered documentation system). The company also operates AI Hackers as a dedicated AI vertical and applies its SOLID Growth methodology combining scientific experimentation, data, and technology. Educational content includes a weekly Growth podcast, a blog with expert articles, downloadable resources/templates, and two published books ('Growth Hacking' by CEO Luis Díaz del Dedo and 'PsychoGrowth I' by CMO José Carlos Cortizo).
Differentiator
Problem solved
Functional benefit
Brands
- AI Hackers: AI vertical focused on evolving businesses with artificial intelligence, operating at ailhackers.es
Products and services
- Data, Analytics and Experimentation Builds connected data architecture aligned with business objectives and translates data into impactful decisions. Includes data auditing, KPI and dashboard design, growth frameworks, and strategic predictive models for enterprise clients.
- User Acquisition Designs and scales user acquisition strategies connected to the entire growth system, with profitability focus, channel prioritization using data, and acquisition loops that reinforce the system. Includes paid media management across Google Ads, Meta Ads, TikTok Ads, YouTube, LinkedIn Ads, Twitter/X, affiliation, and referrers.
- Conversion and Monetization Optimizes all profitability levers of the business including pricing, margins, products, customer value, and scalable models. Includes strategic CRO, growth design, LTV multiplication, and pricing optimization for enterprise clients.
- Automation, Retention, Referral and Personalization Designs retention, expansion, and loyalty systems that multiply LTV and reduce acquisition dependency. Includes retention audits, automation flows, loyalty and referral programs, and customer expansion strategies.
- Growth Design Creates data-driven products and assets to maximize business return by combining user behavior analysis, continuous design experimentation, data-driven designs, and constant iteration and optimization. Includes AI-powered evolution of the business.
- AI Hackers AI-focused service vertical for business evolution and AI-driven growth, offering AI-powered solutions including predictive models, conversational agents, visual content generation, and intelligent automation.
- Professional Training Programs Growth training programs and professional education including methodology courses and certification preparation for professionals and teams seeking to learn Growth methodology.
- Growth Hacking: Supera el reto de crear productos digitales exponenciales Book by CEO Luis Díaz del Dedo covering scientific growth methodologies for digital product growth, with over 200 pages and over 140 methodologies applied to major brands. Sold as a standalone publication on Amazon.
- PsychoGrowth I: Hackeando el cerebro de tus compradores Book by CMO José Carlos Cortizo on consumer psychology and behavioral economics applied to sales processes for physical and digital products. Sold as a standalone publication on Amazon.
Quantifiable outcome
- +67% conversion rate to sale for Hanaley
- +14 more outcomes
Companies that use Product Hackers
Customer profileNamed customers33 records
Segments6 records
Ideal customer profiles6 records
Product Hackers technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
AI capability12 records
Feature8 records
Product Hackers partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core.
- GooglecoreOfficial Google partner. Provides advertising platform expertise including Google Ads, Performance Max, Shopping integrations. Technology partnership for analytics and measurement solutions.
- AmplitudecoreOfficial Amplitude partner for product analytics and user behavior analysis solutions. Integrates with experimentation capabilities.
- VWOcoreOfficial VWO (Visual Website Optimizer) partner for A/B testing and conversion rate optimization implementations.
- OptimizelycoreOfficial Optimizely partner for digital experience optimization and experimentation platform.
- ShopifycoreOfficial Shopify partner for eCommerce growth solutions, integrating with Shopify's platform for online retail optimization.
- HubSpotcoreOfficial HubSpot partner for inbound marketing, automation, and CRM integration solutions.
- SalesforcecoreOfficial Salesforce partner for CRM, marketing automation, and customer data platform integrations.
- IBMcoreOfficial IBM partner for technology and AI solutions integration.
- ChannablecoreOfficial Channable partner for feed management and product data optimization solutions.
- Quantum MetriccoreOfficial Quantum Metric partner for digital analytics and customer experience analytics.
- KlaviyocoreOfficial Klaviyo partner for email marketing automation and customer engagement platform.
- BrazecoreOfficial Braze partner for customer engagement and marketing automation solutions.
- ConnectifcoreOfficial Connectif partner for marketing automation and customer lifecycle optimization.
- AlgoliacoreOfficial Algolia partner for search and discovery solutions for eCommerce.
- TikTok ShopcoreOfficial TikTok Shop partner for social commerce and advertising solutions.
- AI Hackers (Product Hackers Vertical)coreAI Hackers is a new vertical of Product Hackers focused on Artificial Intelligence to drive business growth. Represents internal capability development and AI service offering.
Scale indicators11 records
Recent moves7 records
Expansion highlights7 records
Product Hackers competitors and assessment
Company assessmentDirect peers
- CXL: Conversion optimization training, research, and consultancy firm. Competes directly with Product Hackers' training programs (go.producthackers.com) and CRO consulting, sharing a methodology-led approach to growth education and enterprise client delivery.
- Growth Tribe: Growth marketing training and consulting firm operating across Europe. Direct peer in growth upskilling courses, corporate training, and experimentation services, often competing for the same mid-market and enterprise training budgets.
- Conversion.com: CRO and experimentation consultancy (formerly part of the ConversionXL ecosystem). Directly comparable in CRO methodology, A/B testing services, and enterprise experimentation programs targeting similar verticals.
- Speero: Experimentation and CRO agency offering A/B testing, personalization, and analytics services to enterprise clients. Direct competitor in the growth experimentation space, serving similar eCommerce and enterprise customers with comparable methodology-driven engagements.
- Ladder: Growth marketing agency combining creative, paid media, and experimentation services with a methodology-driven approach. Comparable to Product Hackers in offering integrated full-funnel growth services backed by data and testing.
Broad incumbents
- Croud: Global digital marketing agency offering paid media, SEO, content, and analytics. Broader portfolio than Product Hackers but competes for the same enterprise growth budgets across European markets.
- NP Digital: Neil Patel's global digital marketing agency spanning SEO, paid media, and content. Comparable in founder-led brand marketing and methodology positioning but operates at larger global scale across multiple geographies.
- Jellyfish: Global digital marketing group with paid media, creative, and transformation services. Larger incumbent offering overlapping capabilities to enterprise clients; competes with Product Hackers for marketing-services RFPs from global brands.
Emerging players
- Reforge: Growth and product management education and community platform. Overlaps with Product Hackers' training programs and Growth Strategist methodology but focuses on subscription education rather than agency delivery.
Regional players
- Making Science: Madrid-headquartered digital marketing and ad-tech company offering digital transformation, paid media, and AI/marketing technology services. Spanish-headquartered regional peer competing for similar Iberian enterprise clients with overlapping paid media and CRO offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Product Hackers social profiles
Digital presenceProduct Hackers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Product Hackers leadership team
Management profileNumber of profiles
Profiles6 records
Product Hackers subsidiaries and ownership
Company hierarchySubsidiaries1 record
Product Hackers funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Product Hackers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Product Hackers
What does Product Hackers do?
Product Hackers is a Full Business Growth agency that designs, activates, and scales growth systems for enterprise clients by connecting data, technology, and business. It delivers integrated consulting and agency services across five capability areas: data analytics and experimentation, user acquisition, conversion and monetization, retention and automation, and AI-driven growth design, supported by proprietary methodologies such as SOLID Growth, GOI Tree, IAF, and the eXperimentor AI documentation system.
Is Product Hackers a public or private company?
Product Hackers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Product Hackers founded?
Product Hackers was founded in 2016. It employs 101 to 250 people.
Where is Product Hackers based?
Product Hackers is headquartered in Madrid, Spain, in the Europe region.
How does Product Hackers make money?
Four revenue lines are on record. Growth Consulting and Agency Services are the primary driver. The others are paid Media Management, professional Training and books and Publications.
Who are Product Hackers's main competitors?
Direct peers on record are CXL, Growth Tribe, Conversion.com, Speero and Ladder. Broad incumbents are Croud, NP Digital and Jellyfish. Reforge is listed as an emerging player. Making Science is listed as a regional player.
Does Product Hackers have an API?
No public API is recorded for Product Hackers.
What industry is Product Hackers in?
Product Hackers's product category is Growth Consulting Services. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs). Its NAICS code is 541519 and its SIC code is 7311.