Profasee
Profasee Ultra is an agentic AI operating layer for Amazon and multi-channel sellers, deploying coordinated AI employees that handle pricing, PPC, inventory, and catalog decisions autonomously to replace fragmented tool stacks and agency spend.
- Company typePrivate
- Founded2021
- HeadquartersHollywood, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Profasee firmographics
Firmographics- Name
- Profasee
- Legal name
- Profasee Inc.
- Website
- https://profasee.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Profasee Ultra is an agentic AI operating layer for Amazon and multi-channel sellers, deploying coordinated AI employees that handle pricing, PPC, inventory, and catalog decisions autonomously to replace fragmented tool stacks and agency spend.
- Ownership category
- akta.pro rank
Profasee industry classification
Industry- Product category
- E-commerce AI Operations Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
- akta.pro secondary industries
- Marketing Automation Platforms & Services (BPAFAFAC), AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF)
Keywords
Where Profasee is headquartered
LocationHeadquarters
- HQ city
- Hollywood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Profasee business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Platform + AI Agent Subscriptions: Platform subscription starting at $698/month includes platform access and first AI agent. Additional agents cost extra. Most customers run 2-3 agents. Usage-based AI consumption through Service Credits for model tokens, agent runs, and workflow executions
- Usage-Based AI Consumption: AI usage measured by model tokens (cached input, output), image generation events, agent runs, tool calls, workflow executions. Service Credits can be purchased and applied against eligible usage charges
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Ultra Platform + First Agent at $698/month |
| Usage-based | Pay-as-you-go | Service Credits for AI Usage |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Profasee product offering
Product offeringCore offering
Profasee sells Profasee Ultra, an agentic AI operating platform that replaces disconnected Amazon seller tools (repricers, PPC software, inventory forecasters, listing optimizers, analytics dashboards, and agencies) with coordinated AI employees. The platform bundles a Mission Control dashboard, Safety & Guardrails, Agent Memory, 70+ pre-built workflows, and a library of AI employee modules (PPC Manager Marko, Pricing Specialist Oracle, Demand Planner Bruno, COO & Strategist Claudia, Catalog Auditor Brett, Launch Specialist Abe, Recovery Specialist Nestor) priced on a subscription-plus-usage model.
Product overview
Profasee Ultra is a unified AI operating layer for Amazon sellers that replaces fragmented tool stacks (repricers, PPC software, inventory forecasters, listing optimizers, agencies) with coordinated AI employees. The platform architecture consists of the core Ultra platform plus specialized AI employee modules: PPC Manager (Marko), Pricing Specialist (Oracle), Demand Planner (Bruno), COO & Strategist (Claudia), Catalog Auditor (Brett), Launch Specialist (Abe), and Recovery Specialist (Nestor). These agents operate within a unified control layer including Mission Control (dashboard), Agent Memory (persistent context), and Safety & Guardrails (risk controls). The platform also includes 70+ pre-built workflow automations and an AI Cost Monitoring module. Customers access the platform via application-only onboarding starting in observe/read-only mode, with gradual autonomy expansion as trust builds.
Differentiator
Problem solved
Functional benefit
Products and services
- Profasee Ultra Profasee Ultra is an agentic AI operating platform for Amazon brands that replaces disconnected tools (repricer, PPC software, inventory forecaster, listing optimizer, analytics dashboard, reimbursement service, and PPC agency) with coordinated AI employees. The platform connects pricing, PPC, inventory, and catalog execution under a single reasoning layer with Mission Control, Safety & Guardrails, Agent Memory, and 70+ pre-built workflows, sold to Amazon brands doing $50K+/month with 20+ SKUs.
- Ultra Managed Ultra Managed is a managed service offering where Profasee operates the Profasee Ultra AI employees alongside the customer's team, providing hands-off execution for Amazon brands that want Profasee to handle operations directly. It is targeted at operators who want outcomes without running the platform themselves.
Quantifiable outcome
- PF Harris achieved 24X ROI on first 15 SKUs with $215K annualized profit lift
- +6 more outcomes
Companies that use Profasee
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Profasee technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability8 records
Feature5 records
Profasee partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Amazon Verified PartnercoreOfficial Amazon partner status providing integration with Amazon Seller Central and advertising platforms. Platform is Amazon SPN Certified and Amazon Ads Verified Partner.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Profasee competitors and assessment
Company assessmentBroad incumbents
- Helium 10: All-in-one SaaS suite for Amazon sellers covering keyword research, listing optimization, PPC, and analytics. Closest direct functional substitute to Profasee's tool-replacement value proposition, but built as a portfolio of separate point tools rather than a coordinated AI agent layer.
- Jungle Scout: Long-standing Amazon seller platform spanning product research, supplier sourcing, keyword tracking, and seller analytics. Comparable in that it also targets mid-market Amazon brands and aggregates multiple workflow needs, though its depth in autonomous execution is shallower.
Direct peers
- Perpetua: AI-driven Amazon advertising optimization and analytics platform. Competes head-to-head on the PPC automation layer that Profasee's Marko agent addresses, with comparable goal of automating bid and budget management for Amazon brands.
- Teikametrics: AI-powered marketplace advertising optimization (Amazon, Walmart) for brands and agencies. Directly comparable on the AI-driven ad automation side, though historically less emphasis on coordinated pricing and inventory decisioning in a single agentic layer.
- Intentwise: Amazon and Walmart advertising analytics and automation platform. Competes on PPC automation and analytics for mid-market and enterprise Amazon brands, overlapping directly with the Marko agent's remit.
- Quartile: AI-driven Amazon (and other marketplace) advertising optimization platform. Direct competitor on automated bid management, budget allocation, and cross-campaign optimization for Amazon sellers.
- SellerApp: Amazon seller analytics, PPC, and product research platform. Overlaps with multiple Profasee agents (pricing, PPC, inventory, listings) and similarly targets SMB and mid-market Amazon brands.
- RepricerExpress: Dedicated Amazon repricing tool. Direct functional substitute for Profasee's Oracle (Pricing Specialist) agent, and one of the line-item tools Profasee is explicitly positioning itself to consolidate and replace.
Emerging players
- Adbrew: AI-powered Amazon PPC management service for brands and agencies. Smaller and more focused than Profasee, but directly comparable on the AI-PPC-automation wedge that Marko represents.
Regional players
- Optmyzr: AI-powered PPC management platform with strong presence in Google Ads and Microsoft Ads. Comparable on AI-driven bid and budget optimization mechanics that underpin the Marko agent, though it focuses outside the Amazon channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Profasee social profiles
Digital presenceProfasee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Profasee leadership team
Management profileNumber of profiles
Profiles5 records
Profasee funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Profasee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Profasee
What does Profasee do?
Profasee sells Profasee Ultra, an agentic AI operating platform that replaces disconnected Amazon seller tools (repricers, PPC software, inventory forecasters, listing optimizers, analytics dashboards, and agencies) with coordinated AI employees. The platform bundles a Mission Control dashboard, Safety & Guardrails, Agent Memory, 70+ pre-built workflows, and a library of AI employee modules (PPC Manager Marko, Pricing Specialist Oracle, Demand Planner Bruno, COO & Strategist Claudia, Catalog Auditor Brett, Launch Specialist Abe, Recovery Specialist Nestor) priced on a subscription-plus-usage model.
Is Profasee a public or private company?
Profasee is a private company. It is classified as venture growth investor backed and is currently operating.
When was Profasee founded?
Profasee was founded in 2021. It employs 11 to 50 people.
Where is Profasee based?
Profasee is headquartered in Hollywood, United States, in the North America region.
How does Profasee make money?
Two revenue lines are on record. Platform + AI Agent Subscriptions are the primary driver. The others are usage-Based AI Consumption.
Who are Profasee's main competitors?
Broad incumbents on record are Helium 10 and Jungle Scout. Direct peers are Perpetua, Teikametrics, Intentwise, Quartile, SellerApp and RepricerExpress. Adbrew is listed as an emerging player. Optmyzr is listed as a regional player.
Does Profasee have an API?
No public API is recorded for Profasee.
What industry is Profasee in?
Profasee's product category is E-commerce AI Operations Software. Its primary akta.pro industry code is HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI), with a secondary code of BPAFAFAC, Marketing Automation Platforms & Services. Its NAICS code is 5132 and its SIC code is 7372.