Real Grader

What Real Grader does

Real Grader is a Miami-based digital marketing SaaS company founded in 2018 by Alex Montalenti (CEO) and Daniel Radu (CTO) that targets real estate professionals — individual agents, teams, brokerages, and trade associations — with tools to measure, manage, and maximize their online presence. The company's core technology is an AI-powered audit engine that evaluates 181 data points across 8 essential profiles (Google Business, Instagram, Facebook, LinkedIn, YouTube, Realtor.com, Zillow, and Homes.com), benchmarked against an internal dataset of more than 250,000 analyzed agent and broker profiles that yields an average industry grade of 30/100. Its flagship product, Instacard, is a patent-pending digital business card featuring full-screen video integration and contact capture technology that aggregates an agent's social and professional profiles into a single shareable hub.

The product portfolio has expanded beyond auditing into recurring managed services: Digital Optimization (setup, branding and ongoing management using a proprietary "8 Site Digital Blueprint"), the Influencer Program (AI-assisted daily social media content distribution across Facebook, Instagram, LinkedIn and Google My Business), Email Marketing automation, Reputation Management focused on Google Reviews, and daily live Zoom training. Real Grader monetizes primarily through subscription-based SaaS pricing with monthly billing and complementary professional services for digital optimization, supported by a sales-led GTM that combines free digital audits as lead generation, direct sales calls to individual agents and small teams, enterprise agreements with large brokerages, and channel distribution through MLS and association partnerships. Distribution is anchored by enterprise and channel relationships with eXp Realty (88,000 Instacards built in one week), Anywhere Real Estate, Coldwell Banker, KW, Berkshire Hathaway HomeServices, and major trade associations including the California Association of Realtors (200,000 members) and Miami Association of Realtors (60,000 members), supplemented by NAR REACH accelerator selection and Inc. 5000 recognition in 2023. As of June 2025 the company reported approximately $2M in ARR and over 40,000 subscriptions, supported by a team of 11-50 employees.

Name

Real Grader

Legal name

Real Grader, Inc.

Website

https://realgrader.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Real Grader is a Miami-based SaaS platform that measures, manages, and maximizes digital presence for real estate professionals through an AI-powered 181-point audit, its patent-pending Instacard digital business card, and automated social media management.

Ownership category

akta.pro rank

Product category

Real Estate Marketing Software

NAICS

Software Publishers (513210)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Real estate digital marketing
• Digital business card
• Online reputation management
• Social media automation
• Digital presence audit

Headquarters

HQ city

Fairfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription-based SaaS (Digital Marketing Services): The company generates revenue primarily through subscription-based SaaS pricing for its digital marketing platform. With over 40,000 subscriptions and $2 million in annual recurring revenue, the recurring subscription model is the core revenue driver.
2. Digital Optimization Services: Setup, optimization and management of all digital profiles for real estate professionals. This managed service complements the SaaS platform and represents an additional revenue stream.
3. Influencer Program: Ongoing support, maintenance, exclusive training and content programs for top producers to become social media influencers in their local markets.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Real Grader provides a subscription-based digital marketing SaaS platform that measures, manages, and maximizes the online presence of real estate professionals. Its core products include Instacard (a patent-pending digital business card with full-screen video), an AI-powered 181-point audit across 8 profile platforms, digital optimization services, and the Influencer Program for AI-driven social media management.

Product overview

Real Grader is a digital marketing SaaS platform offering a unified system to measure, manage, and maximize digital presence for real estate professionals. The core product portfolio consists of: Instacard (patent-pending digital business card with full screen video), Digital Optimization services (profile setup and management), and the Influencer Program (AI-powered social media management). The AI Audit/Reputation Report provides analysis across 181 data points on 8 platforms. Additional services include Digital Branding, Email/Social/Text Marketing automation, Reputation Management (Google Reviews), and Education & Training. Instacard serves as the central hub tying all profiles together, while the Influencer Program helps top producers expand their digital footprint. The platform has over 40,000 subscriptions and serves major real estate associations including Miami Association of Realtors (60,000 members) and California Association of Realtors (200,000 members).

Differentiator

Problem solved

Functional benefit

Brands

• Instacard: Patent-pending digital business card for real estate professionals with full screen video integration, deep real estate integrations, and contact capture technology.
• RealEstate Influencer

Products and services

• Instacard Digital Business Card Patent-pending digital business card with full-screen video integration, deep real estate integrations, and contact capture technology; serves as a central hub storing all online and social media profiles.
• Digital Optimization Service Service that sets up, optimizes, and manages digital profiles using the Proven 8 Site Digital Blueprint to ensure consistency across platforms and maximize service area exposure.
• Influencer Program (RealEstate Influencer) AI-powered social media management and reputation management program with automated social cloud software distributing daily content across Facebook, Instagram, LinkedIn, and Google My Business.
• AI Reputation Report / Digital Audit Proprietary AI audit that analyzes 181 data points across 8 essential profiles (Google Business, Instagram, Facebook, LinkedIn, YouTube, Realtor, Zillow, Homes) and provides personalized recommendations and grade scores.

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Anywhere Real EstatecoreStrategic or Co-development Partner · 29 August 2024Enterprise agreement where Anywhere Real Estate provides Real Grader's digital marketing services to agents across its brands (Coldwell Banker, Sotheby's International Realty, Century 21, etc.)
• Leading Real Estate Companies of the WorldcoreChannel Partner/ Reseller/ Distributor · 7 September 2023Added to Leading Real Estate Companies of the World's Solutions Group program, providing access to their network of independent brokerages.
• Miami Association of RealtorscoreChannel Partner/ Reseller/ Distributor · 28 June 2023Partnership to give each of the association's 60,000 members an Instacard digital business card to boost their brand and credibility.
• eXp RealtycoreChannel Partner/ Reseller/ Distributor · 1 January 2023eXp Solutions partner offering Real Grader and Instacard to eXp agents. Built 88,000 Instacards for eXp agents within one week of launch.
• California Association of RealtorscoreChannel Partner/ Reseller/ Distributor · 1 January 2023Partnership providing Instacard to the association's 200,000 members as a member benefit.
• National Association of Realtors REACH ProgramcoreStrategic or Co-development Partner · 1 January 2023Selected for the 2023 NAR REACH tech accelerator program, providing mentorship, resources, and exposure within the real estate industry.
• RE/MAX MarketplaceminorChannel Partner/ Reseller/ Distributor · 1 January 2023Listed as vendor on RE/MAX Marketplace, making services available to RE/MAX agents.
• Endeavor MiamicoreStrategic or Co-development Partner · 1 January 2023Selected for Endeavor Miami's Spring Scaleup Cohort; won first place in 2025 Pitch Competition. Provides access to investor network, mentors, and potential investors.
• Berkshire Hathaway HomeServicescoreChannel Partner/ Reseller/ Distributor · 1 January 2023Brand partnership launched in 2023 to provide digital marketing services to Berkshire Hathaway HomeServices agents.
• KW (Keller Williams)coreChannel Partner/ Reseller/ Distributor · 1 January 2023Brand partnership launched in 2023 to provide digital marketing services to KW agents.
• Residential Real Estate CouncilminorChannel Partner/ Reseller/ Distributor · 1 January 2023Brand partnership launched in 2023 for member enablement.
• Long Island Board of RealtorsminorChannel Partner/ Reseller/ Distributor · 1 January 2023MLS and Association partnership launched in 2023.
• Phoenix Association of RealtorsminorChannel Partner/ Reseller/ Distributor · 1 January 2023MLS and Association partnership launched in 2023.
• Central Panhandle Association of RealtorsminorChannel Partner/ Reseller/ Distributor · 1 January 2023MLS and Association partnership launched in 2023.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bold Penguin: Bold Penguin operates a digital marketplace and matching platform for commercial insurance agents — broader in scope but a useful analog for a vertical SaaS that digitizes and optimizes independent professional sellers' go-to-market.

Direct peers

• Real Geeks: Real Geeks is a long-standing SaaS platform for real estate agents that bundles IDX websites, CRM, and lead generation/marketing tools — directly comparable to Real Grader's digital presence, lead capture, and agent branding stack.
• Ylopo: Ylopo provides real estate agents with AI-powered lead generation, digital marketing, and consumer-facing home search experiences, overlapping heavily with Real Grader's digital optimization, content, and social automation offerings.
• CINC (Commissions Inc): CINC is a real estate digital marketing and lead generation platform serving agents and teams with websites, CRM, and IDX — competing for the same agent marketing wallet as Real Grader.
• Chime Technologies: Chime offers a real estate CRM, IDX websites, and AI-driven lead engagement and marketing automation for agents and teams — a close functional peer to Real Grader's marketing automation and digital presence products.
• Zurple: Zurple provides real estate CRM, lead generation, and digital marketing automation, with behavioral marketing features targeting the same individual agent and small-team buyers as Real Grader.

Emerging players

• Adfenix: Adfenix builds marketing automation and audience engagement tools for real estate brokerages, including social media and reputation features — overlapping with Real Grader's enterprise-grade digital branding and social automation product.
• BombBomb: BombBomb specializes in video email and personal video communication, often used by real estate agents — adjacent to Real Grader's video-centric Instacard and social content automation capabilities.
• Spacio: Spacio provides an open house lead capture and digital follow-up platform for real estate agents, with a comparable focus on digital presence, lead capture, and CRM integration.
• Offrs: Offrs offers predictive analytics and automated seller-lead marketing for real estate professionals — overlapping with Real Grader's automated marketing automation and AI-driven recommendations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/real-grader

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds7 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Grader