Podscribe

What Podscribe does

Podscribe is an independent, IAB-certified AdTech SaaS platform that measures, verifies, and optimizes advertising performance across podcast, streaming audio, YouTube, CTV, radio, display, and in-app channels. Founded in 2017 as Podible (later rebranded to Podscribe) by engineer Pete Birsinger, the company initially built a podcast transcript-search tool before pivoting to a full-funnel audio attribution and verification suite. Its core products — Pixel-Based Attribution, Incrementality Testing, and Automated Airchecks (real-time AI-driven ad verification across 18+ quality flags) — sit on an AWS-based data lake with serverless ingestion, a React/TypeScript dashboard, Python/Rust micro-services for audio fingerprinting and NLP, and a Kafka event pipeline in a private VPC. Identity is built on a household-level graph using TransUnion/Neustar and Roqad, with extensibility into major MMPs (AppsFlyer, Adjust, Kochava, Singular, Branch), CDPs (Segment, Tealium), and DSPs (The Trade Desk).

The company monetizes through a usage-based, progressive CPM model: podcast/simulcast measurement starts at $1.50 CPM for the first 2M impressions and declines to $0.85 CPM at 25M+ impressions, with parallel tiers for streaming/CTV/video/display ($0.50 down to $0.35 CPM), radio attribution priced as a percentage of measured media spend (minimum $3,000/quarter), a $250/month platform fee, and optional add-ons such as SmartServe, dedicated Slack support, and research/planning modules. Go-to-market is hybrid: sales-led for enterprise advertisers and agencies (with custom quotes and dedicated account management) and product-led for self-service sign-up at app.podscribe.com. Customer base spans Fortune 500 advertisers across automotive (Toyota, Land Rover), financial services (Wells Fargo, Wise), DTC/health (BetterHelp, Athletic Greens), publishing (The New York Times), marketplaces (Shopify), agencies (Oxford Road, GroupM, IPG, WPP), and major inventory owners (Audacy, iHeartMedia, Spotify, SiriusXM Media, NPR).

Podscribe remains a small (1–10 employee), remote-first, privately-held company incorporated as Podible, Inc. in New York with operational headquarters in Austin, Texas; the company has disclosed only ~$500K in historical seed funding (2017, Gambit Ventures and one undisclosed round), implying self-funded growth from operations. The product roadmap in the trailing twelve months has shifted the platform beyond pure measurement into ad serving (SmartServe), offline conversion attribution (In-Store Attribution via Shopify POS, Ibotta, credit-card data), generative-AI analytics (Podscribe AI Chatbot), and predictive modeling (YouTube SmartModeling), while expanding European coverage via the Roqad identity integration and extending airchecks to SiriusXM satellite radio.

Name

Podscribe

Legal name

Podible, Inc.

Website

https://podscribe.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Podscribe is an independent, IAB-certified AdTech SaaS that measures, verifies, and optimizes podcast, streaming, YouTube, CTV, radio, and video advertising. It serves enterprise advertisers, agencies, and publishers with usage-based pixel attribution, incrementality testing, and AI-driven ad verification.

Ownership category

akta.pro rank

Product category

Podcast and Audio Ad Measurement & Attribution

NAICS

Sound Recording Industries (5122)

akta.pro industry

PRIMARYMPAIADAL

Podcast Analytics, Measurement & Attribution Platforms

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Audio Streaming & Podcast Platforms

SECONDARYMPACADAD

Podcast Ad Sales Networks & Monetization Platforms

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Podcast Hosting, Networks & Distribution

SECONDARYBPAMAJAD

Podcast Hosting, Distribution & Listening Platforms

Business & Public Services/Web, Mobile & Digital Platforms/Media Streaming, Publishing & Content Platforms

Keywords

• Podcast attribution
• Ad verification
• Audio analytics
• Incrementality testing
• Media measurement

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Podcast & Simulcast Measurement: Usage-based CPM pricing for podcast and simulcast (YouTube, Rumble, Spotify Video) impression measurement. Progressive tiers from $1.50 CPM for first 2M impressions down to $0.85 CPM for 25M+ impressions. YouTube views billed at podcast rates.
2. Streaming, CTV, Video & Display Measurement: Separate usage-based tiers for streaming audio, CTV/OTT, video, and display impressions, starting at $0.50 CPM for first 5M impressions down to $0.35 CPM for 25M+ impressions.
3. Radio Attribution: Billed as percentage of total monthly radio spend being measured, with minimum fee of $3,000/quarter. Rates decrease with volume, from 6% for $150K monthly spend to 2.5% for $1M+ monthly spend. Radio aircheck verification starts at $5,000/mo.
4. Platform Fee: $250 monthly platform fee for account servicing and keeping the account active.
5. Optional Add-ons: Research & planning add-on at $1,500/mo; Dedicated support Slack channel at $1,500/mo; Google Sheet campaign sync at $1,500/mo. SmartServe targeting billed as CPM uplift added to existing attribution rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Podscribe is an independent, IAB-certified podcast and cross-channel ad attribution, verification, and marketing analytics SaaS platform. The core product combines pixel-based attribution, incrementality testing, and automated aircheck verification across podcast, streaming audio, YouTube, CTV, radio, and video channels. It is sold primarily to enterprise advertisers, agencies, and publishers through direct sales with custom CPM-based quotes plus a $250/month platform fee.

Product overview

Podscribe is an independent IAB-certified podcast and cross-channel ad attribution, verification, and marketing analytics platform (AdTech SaaS). The core product consists of a unified measurement suite combining Pixel-Based Attribution, Incrementality Testing, and Automated Ad Verification (Airchecks) across podcast, streaming audio, YouTube, CTV, radio, and video channels. This core platform is supplemented by planning tools (Podscribe Planner, Competitive Intelligence), research capabilities (Industry Ranker, Benchmark Reports), and value-added modules including SmartServe (ad serving), SmartPromos/SmartLinks (promo tracking), Podscribe AI Chatbot (LLM-powered queries), YouTube SmartModeling (predictive analytics), Clean Room capabilities, In-Store Attribution, Watchlists, and Podcaster Logins. The platform uses a usage-based pricing model with progressive CPM tiers and serves advertisers, agencies, and publishers seeking to measure, verify, and optimize audio advertising performance.

Differentiator

Problem solved

Functional benefit

Products and services

• Pixel-Based Attribution

Quantifiable outcome

• 18% of podcast ads have make-good-worthy errors detected by automated verification
• +4 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability11 records

Feature8 records

Partnerships

19 partnerships are on record, tiered core.

• AudacycoreStrategic or Co-development Partner · 20 January 2026Podscribe was named Audacy's 'preferred measurement partner' to deliver advanced attribution across streaming audio, podcasts, CTV, display, and select broadcast. This is a flagship partnership with one of the largest audio media companies.
• Right Side UpcoreStrategic or Co-development PartnerEnhanced Radio Attribution partnership bringing real-time, digital-style analytics to terrestrial and satellite radio. Right Side Up contributed to methodology development for radio measurement.
• TealiumcoreTechnology or IntegrationNew turnkey Tealium integration with pre-configured fields for server-to-server data activation. Available in Tealium marketplace as Podscribe S2S connector.
• TransUnioncoreTechnology or IntegrationAudience segment integration for household-level identity and audience overlap modeling using TransUnion audience data and Neustar identity graph.
• AdjustcoreTechnology or IntegrationMMP integration for app install and in-app event tracking, sending conversion data from Adjust to Podscribe for attribution.
• AppsflyercoreTechnology or IntegrationMMP integration for mobile app attribution, enabling Podscribe to receive app install and in-app event data.
• KochavacoreTechnology or IntegrationMMP integration for cross-device attribution and conversion tracking.
• SingularcoreTechnology or IntegrationMMP integration for unified marketing analytics and attribution.
• SegmentcoreTechnology or IntegrationCustomer data platform integration for event routing and audience synchronization.
• BranchcoreTechnology or IntegrationDeep linking and attribution integration for cross-platform user journey tracking.
• The Trade DeskcoreTechnology or IntegrationDSP integration enabling publisher-level reporting visibility within programmatic audio campaigns.
• Oxford RoadcoreGTM or Marketing PartnerMarketing agency partner and research collaborator, co-producing YouTube Views vs Podcast Downloads white paper and conducting joint studies on podcast advertising effectiveness.
• iHeartMediacoreChannel Partner/ Reseller/ DistributorMajor podcast and radio publisher partner whose inventory is included in Podscribe's programmatic and direct campaign measurement.
• SpotifycoreChannel Partner/ Reseller/ DistributorPodcast platform partner whose content and advertising inventory is measured and verified by Podscribe.
• SiriusXM MediacoreChannel Partner/ Reseller/ DistributorSatellite and streaming audio partner with live aircheck support for SiriusXM stations in Podscribe's verification pipeline.
• AcastcoreChannel Partner/ Reseller/ DistributorPodcast hosting and monetization platform partner integrated with Podscribe's measurement and verification.
• WonderycoreChannel Partner/ Reseller/ DistributorPodcast network partner whose content inventory is measured by Podscribe.
• NPRcoreChannel Partner/ Reseller/ DistributorPublic radio network partner with content measured by Podscribe.
• AudioboomcoreChannel Partner/ Reseller/ DistributorPodcast hosting and distribution platform partner integrated with Podscribe's measurement.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Claritas: Claritas provides cross-channel audience and campaign measurement with proprietary identity graphs. Its attribution and audience overlap products compete with Podscribe's household-level pixel attribution and Audience Overlap Engine, especially for multi-channel advertisers.
• Spotify Ad Studio: Spotify's owned ad platform offers first-party measurement and analytics for podcast and streaming audio advertising. While a partner, Spotify's in-house measurement (built partly on Chartable and other acquisitions) is the principal walled-garden threat to independent players like Podscribe.
• Nielsen: Nielsen is the dominant cross-media measurement incumbent and offers audio measurement (Nielsen Audio, formerly Nielsen Audio / Triton). It competes with Podscribe at the high end of advertiser audio measurement, particularly for agencies requiring syndicated cross-media metrics.
• Comscore: Comscore is an established cross-channel audience and advertising measurement incumbent. Its audio/podcast measurement products (formerly through its partnership with Podcast Index) compete with Podscribe's podcast impression and audience measurement capabilities.
• iSpot.tv: iSpot.tv is an established cross-channel TV/video/CTV measurement and attribution vendor that has expanded into digital. It competes with Podscribe on attribution and verification for advertisers buying across CTV and video, including simulcast video buys Podscribe measures.

Emerging players

• Analytic Partners: Analytic Partners provides marketing measurement and mix modeling, including incrementality testing that overlaps with Podscribe's incrementality and lift-testing products. It is a more established player in MMA but is expanding into digital audio attribution.

Direct peers

• Veritonic: Veritonic provides audio marketing analytics, including creative testing, attribution, and brand lift for podcast, streaming, and radio ads. It directly overlaps with Podscribe's measurement, verification, and competitive intelligence offerings for audio advertisers.
• Magellan AI: Magellan AI is a podcast advertising analytics and intelligence platform that tracks ad spend, creative, and performance across podcasts — directly competing with Podscribe on ad intelligence, brand-safety, and competitive benchmarking for the same advertiser and agency buyers.
• Sounds Profitable: Sounds Profitable publishes industry research, benchmarks, and educational content for the podcast advertising market and operates tools (including the former Podtrac measurement) that overlap with Podscribe's ranker, benchmark report, and podcast intelligence offerings.
• Signal Hill Insights: Signal Hill Insights delivers podcast and audio advertising research, including brand lift studies, ad effectiveness research, and benchmarking — directly competitive with Podscribe's research, benchmark reports, and lift-testing services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Podscribe
• LinkedInlinkedin.com/company/podscribe
• Xx.com/podscribeai

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Podscribe