EARLY
EARLY (TimeTac) is an Innsbruck-based SaaS platform providing automatic time tracking, leave management, and overtime compliance for individuals, teams, and enterprises, supplemented by a proprietary physical Tracker hardware device.
- Company typePrivate
- Founded2025
- HeadquartersInnsbruck, Austria
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What EARLY does
EARLY is a horizontally-positioned time tracking, leave management, and overtime compliance platform developed by Innsbruck-based TimeTac. The company serves individuals, freelancers, small-to-mid-sized teams, and enterprises with a unified product that combines automatic activity capture (apps, documents, websites, calendar events), AI-assisted timesheet generation, leave and PTO workflows with approval routing, automatic overtime calculation against configured work schedules, project budgets with alerting, and billable hours reporting. The platform is differentiated by three elements: (1) a proprietary physical 8-sided Tracker cube sold as a hardware companion, (2) a privacy-first architecture where automatic-tracking data is stored locally on the device with a 24-hour delay before manager access, and (3) an AI Time Tracker that suggests and pre-fills time entries from calendar events and prior activity patterns.
The product is delivered across web, desktop (Windows, Mac, Linux), and mobile (iOS, Android) surfaces with a public REST API (V4, launched August 2024) and 3,000+ integrations reached primarily via Zapier alongside native connectors to Google/Outlook/Apple/CalDAV calendars, Jira, Slack, and Microsoft Teams. The business model is predominantly recurring SaaS subscription (Personal, Personal Pro, Team up to 20 seats, and Enterprise tiers with multi-year contracts and SSO), augmented by direct-to-consumer hardware sales of the Tracker device. Go-to-market is hybrid: a product-led growth motion anchored on a 30-day free trial and self-serve signup, complemented by an enterprise field-sales motion with dedicated Customer Success Managers, bespoke onboarding, and custom pricing above 20 seats. The company claims 100,000+ users globally and counts Austrian Red Cross, Isavia ANS, and aletto Hotels among its enterprise logos, with a long tail of SMB agencies, freelancers, and IT consultancies forming the bulk of the customer base.
EARLY firmographics
Firmographics- Name
- EARLY
- Legal name
- TimeTac
- Website
- https://early.app
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EARLY (TimeTac) is an Innsbruck-based SaaS platform providing automatic time tracking, leave management, and overtime compliance for individuals, teams, and enterprises, supplemented by a proprietary physical Tracker hardware device.
- Ownership category
- akta.pro rank
EARLY industry classification
Industry- Product category
- Time Tracking Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)
Keywords
Where EARLY is headquartered
LocationHeadquarters
- HQ city
- Innsbruck
- HQ country
- Austria
- HQ region
- Europe
Markets served
EARLY business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Operations, Infrastructure
Revenue model
- Software Subscriptions: Tiered subscription model with Personal, Personal Pro, Team (up to 20 members), and Enterprise plans. Revenue generated through recurring monthly or annual subscription fees.
- Physical Tracker Hardware: Sale of the 8-sided physical Tracker device. Includes Tracker, Dock, Stickers, USB-C cable. Requires EARLY subscription to use.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Personal - For users who want to improve productivity |
| Subscription | Annual | Personal Pro - For professionals who want to bill their time |
| Subscription | Annual | Team - For small teams up to 20 members |
| Subscription | Multi-year contract | Enterprise - For enterprises and teams above 20 members |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels7 records
EARLY product offering
Product offeringCore offering
EARLY provides a subscription-based time tracking SaaS platform that automatically captures activity across apps, documents, and websites, supplemented by an 8-sided physical Bluetooth Tracker cube. The platform combines AI-powered timesheet generation, leave and overtime management, billable hours tracking, project budgets, and team collaboration, sold through tiered Personal, Personal Pro, Team, and Enterprise subscriptions alongside direct hardware sales of the Tracker device.
Product overview
EARLY is a unified time tracking platform built around core capabilities of automatic activity tracking and multiple input methods (manual entry, physical Tracker cube, keyboard shortcuts, and AI-powered automation). The platform organizes work through Folders with activities, tags, and mentions, supporting both individual users and teams up to enterprise scale. The core offerings include: the Automated Time Tracking and AI Time Tracker for automatic timesheet generation; Leave Tracker (PTO), Overtime Tracker, and Work Hours Tracker for attendance management; Billable Hours Tracker and Payroll Tracker for billing and compensation; Project Time Tracker and Budget Alerts for project management; and Time Reporting System and Productivity Tracker for analytics. The ecosystem extends through a Public API enabling custom integrations, a physical Tracker hardware device (8-sided cube), and an Enterprise tier with advanced administration features. All components share a unified data architecture with 3000+ integrations via Zapier and native calendar connectivity to Google, Outlook, and Apple calendars.
Differentiator
Problem solved
Functional benefit
Products and services
- EARLY Time Tracking Platform Unified SaaS time tracking platform combining automatic activity tracking, manual entry, AI-powered automation, project time tracking, billing calculations, budget oversight, leave management, overtime tracking, and team collaboration features with privacy protections. Sold via tiered Personal, Personal Pro, Team, and Enterprise subscriptions.
- Tracker Physical Time Tracking Cube 8-sided physical Bluetooth time tracking device. Each side is assigned to an activity; flipping the cube starts or stops tracking. Sold as a standalone hardware product (Tracker, Dock, Stickers, USB-C cable) that requires an EARLY subscription to operate.
- EARLY Public API (V4) REST API (V4) that allows workspace owners and admins to fetch time tracking data for workspace members, manage folders, and integrate with custom systems via webhooks. Available to developers as part of the EARLY subscription.
- Enterprise Time Tracking Tier
Quantifiable outcome
- Beilquadrat increased billed revenue by 25% through transparent and accurate work logs
- +7 more outcomes
Companies that use EARLY
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles5 records
EARLY technology and API
TechnologyAPI detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability6 records
Feature9 records
EARLY partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- ZapiercoreZapier integration allows connecting EARLY with 3000+ apps through automated workflows. Users can transfer time tracking data to invoicing tools like QuickBooks and Xero.
- Google CalendarcoreNative integration with Google Calendar to transform scheduled events into time entries with one click. Users can subscribe to timesheets in Google Calendar.
- Microsoft Outlook CalendarcoreNative integration with Outlook Calendar to transform scheduled events into time entries with one click.
- Apple CalendarcoreNative integration with Apple Calendar to transform scheduled events into time entries with one click.
- JiracoreNative JIRA integration allows tracking time spent on specific projects and tasks managed in JIRA to improve estimations and planning.
Scale indicators4 records
Expansion highlights6 records
EARLY competitors and assessment
Company assessmentDirect peers
- Toggl Track: Direct time tracking competitor offering personal and team time tracking with project, billable hours, and idle detection across web and mobile. Closest competitor given overlapping freelancer and team segment focus.
- Clockify: Free and paid time tracking with timesheets, projects, and team features from COING. Competitor in virtually identical SMB and team segment, threatening EARLY's paid Personal Pro tier with a generous free plan.
- Harvest: Time tracking plus invoicing, integrated with project management. Closely competes with EARLY on billable hours, agency use case, and team collaboration; jointly owned with Forecast planning suite.
- Hubstaff: Time tracking with productivity monitoring, GPS, and workforce management features. Overlaps with EARLY on team time tracking but differentiates via heavier surveillance features.
- Timely: Automatic time tracking app that captures activity across devices to fill timesheets. Direct competitor in the AI-powered automatic tracking category with which EARLY competes.
- Paymo: Project management and time tracking with invoicing and team collaboration for agencies and freelancers. Comparable on billable hours, project budgets, and small-team workflows.
- TimeCamp: Automatic time tracking with productivity, billing, and integrations. Competes in the same SMB and freelancer segment with overlap on automatic tracking and reporting.
Emerging players
- RescueTime: Automatic activity tracking and productivity analytics focused on individuals. Overlaps with EARLY's automatic tracking and productivity insights product, though RescueTime is more personal-focused than team/enterprise.
Broad incumbents
- Rippling: Workforce management platform bundling HR, payroll, IT, and time tracking. Competes with EARLY's enterprise tier by offering time tracking as one feature of a much broader HR/payroll suite.
- Microsoft Viva Insights / Time Tracker: Microsoft Viva and Teams embed time, productivity, and attendance features within the larger Microsoft 365 ecosystem. Competes indirectly by enabling enterprises to standardize on built-in tools rather than purchasing standalone time tracking software.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
EARLY social profiles
Digital presenceEARLY compliance and trust
Trust signalCompliance4 records
EARLY financial estimates
Financial estimateRevenue estimate
Valuation estimate
EARLY leadership team
Management profileNumber of profiles
Profiles3 records
EARLY funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EARLY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EARLY
What does EARLY do?
EARLY provides a subscription-based time tracking SaaS platform that automatically captures activity across apps, documents, and websites, supplemented by an 8-sided physical Bluetooth Tracker cube. The platform combines AI-powered timesheet generation, leave and overtime management, billable hours tracking, project budgets, and team collaboration, sold through tiered Personal, Personal Pro, Team, and Enterprise subscriptions alongside direct hardware sales of the Tracker device.
Is EARLY a public or private company?
EARLY is a private company. It is classified as venture growth investor backed and is currently operating.
When was EARLY founded?
EARLY was founded in 2025. It employs 11 to 50 people.
Where is EARLY based?
EARLY is headquartered in Innsbruck, Austria, in the Europe region.
How does EARLY make money?
Two revenue lines are on record. Software Subscriptions are the primary driver. The others are physical Tracker Hardware.
Who are EARLY's main competitors?
Direct peers on record are Toggl Track, Clockify, Harvest, Hubstaff, Timely, Paymo and TimeCamp. RescueTime is listed as an emerging player. Broad incumbents are Rippling and Microsoft Viva Insights / Time Tracker.
Does EARLY have an API?
Yes. EARLY offers a public REST API (V4) that allows workspace owners and admins to fetch time tracking data for all workspace members. The API includes new endpoints for managing folders. Supports unlimited time tracking and full API access including webhooks. Developers can create custom integrations using the public API. Developer documentation is at developers.early.app.
What industry is EARLY in?
EARLY's product category is Time Tracking Software. Its primary akta.pro industry code is HDAEAHAI, Enterprise Work Management & Collaborative Workflow Platforms. Its NAICS code is 513210 and its SIC code is 7372.