Goki
Goki Technologies sells smart hardware (SmartDisc retrofit, SmartLock PRO) and the PassLane SaaS platform to hotels, hostels, and short-term rental operators across 39 countries, delivering mobile key access, PMS integration, and centralized access management for 400+ customers worldwide.
- Company typePrivate
- Founded2016
- HeadquartersPotts Point, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Goki does
Goki Technologies Pty Ltd is an Australian-headquartered (Sydney) smart access provider founded in 2016 that sells a combined hardware and SaaS platform to hotels, hostels, and short-term rental operators across 39 countries. Its product portfolio comprises two hardware devices, the SmartDisc ($99 plug-and-play retrofit module that adds mobile key capability to existing locks in under 5 minutes without affecting warranty) and the SmartLock PRO ($399 full lock replacement with integrated Wi-Fi, multi-method access, and Red Dot Design Award-winning industrial design), both powered by the PassLane cloud platform. PassLane handles mobile key delivery via web link (no app download required), real-time synchronization with 30+ property management systems (Mews, Cloudbeds, Oracle Opera Cloud, Shiji, StayNTouch, RMS Cloud, Hostaway, Guesty), audit trails, and multi-property dashboard management.
The business model blends recurring software subscription ($4 per room per month annual, $6 monthly) with one-time hardware sales and pilot programs as low as 10-20 rooms. Goki goes to market through a hybrid motion: enterprise field sales targeting hotel chains and property groups (with sales presence in New York, San Francisco, and Austin), PMS-driven channel distribution that surfaces Goki to properties on supported platforms, and product-led growth evidenced by a 4.97/5 rating across 300+ HotelTechReport reviews and an 83% guest app download rate. The company has processed 100M+ phone unlocks for 400+ hotel customers.
Goki is privately held with 11-50 employees and a Lisbon office supporting European operations. The company raised $3.5M in 2019 from Hostelworld.com and reports no subsequent institutional funding rounds, parent company, or M&A activity. Leadership consists of co-founder and CEO Jack Bowcott, founder and CTO Arash Karimzadeh, and Head of Operations Gloria Quatela. The company has earned Best Mobile Key & Keyless Entry Solution from hotel industry voters in four consecutive years (2023-2026) and holds Red Dot Design Award and Good Design Award recognition for SmartLock PRO.
Goki firmographics
Firmographics- Name
- Goki
- Legal name
- Goki Technologies Pty Ltd
- Website
- https://gokitech.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Goki Technologies sells smart hardware (SmartDisc retrofit, SmartLock PRO) and the PassLane SaaS platform to hotels, hostels, and short-term rental operators across 39 countries, delivering mobile key access, PMS integration, and centralized access management for 400+ customers worldwide.
- Ownership category
- akta.pro rank
Goki industry classification
Industry- Product category
- Hotel Smart Access Hardware and Software
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Bed-and-Breakfast Inns (721191)
- akta.pro primary industry
- Digital Check-in/Check-out & Keyless Entry (THALACAG)
- akta.pro secondary industries
- Remote Access, Guest & Temporary Credential Management (Airbnb/Short-Term Rental) (HSAHAEAF), Security, Access Control & Smart-Home Operations (THAMAKAL)
Keywords
Where Goki is headquartered
LocationHeadquarters
- HQ city
- Potts Point
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Goki business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Software Subscription (PassLane): Per-room monthly subscription for PassLane platform access. Includes full platform access, all integrations, mobile keys, PIN codes, and unlimited users. Annual and monthly billing options available.
- SmartDisc Hardware: One-time hardware purchase for retrofit module. $99 per lock. Enables existing locks to become smart locks with mobile key capability.
- SmartLock PRO Hardware: One-time hardware purchase for full lock replacement. $399 per room. Award-winning smart lock with integrated Wi-Fi, multiple access methods, and complete feature set.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Subscription - $4/Room/Month |
| Subscription | Monthly | Monthly Subscription - $6/Room/Month |
| Unit Pricing | Pay-as-you-go | SmartDisc Retrofit Module |
| Unit Pricing | Pay-as-you-go | SmartLock PRO |
| Subscription | Multi-year contract | Volume Discounts |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Goki product offering
Product offeringCore offering
Goki sells a smart hotel access system consisting of the PassLane cloud software platform and SmartDevices hardware (SmartDisc retrofit module and SmartLock PRO full lock replacement). The system delivers mobile keys to guests via web link, synchronizes with 30+ property management systems, and lets hotels manage every door from a single dashboard without replacing existing locks from brands such as ASSA ABLOY, Salto, and Dormakaba.
Product overview
Goki offers a dual-product portfolio combining SmartDevices hardware with PassLane software. The hardware layer includes SmartDisc (a $99 retrofit module that adds smart capabilities to existing locks in under 10 minutes) and SmartLock PRO (a $399 full lock replacement with award-winning design, integrated Wi-Fi, and multiple access methods). Both devices are powered by PassLane, the unified software platform that handles mobile key delivery, PMS synchronization across 30+ systems (including Mews, Cloudbeds, and Oracle Opera Cloud), access management, audit trails, and multi-property dashboard control. Hotels can choose to retrofit existing locks with SmartDisc, replace them entirely with SmartLock PRO, or connect to existing smart locks via PassLane software integration.
Differentiator
Problem solved
Functional benefit
Brands
- PassLane: Software platform that powers all Goki devices. Handles mobile key delivery, PMS integration, access management, and the staff dashboard.
Products and services
- SmartDisc A plug-and-play retrofit module that attaches to existing door locks to enable mobile keys, PIN codes, and PMS synchronization. Designed for hotels, hostels, and short-term rentals that want to modernize access without replacing hardware; installs in under 5–10 minutes per door and is priced at $99 per lock.
- SmartLock PRO A full smart lock replacement with phone unlock, PIN code, NFC card, and mechanical key access. Built for hospitality with integrated Wi-Fi, complete audit trail for every door event, and Red Dot and Good Design Award-winning industrial design; priced at $399 per room.
- PassLane Cloud-based access management software platform that powers all Goki devices. Delivers mobile keys to guests, synchronizes reservations with 30+ PMS systems (Mews, Cloudbeds, Oracle Opera Cloud, Shiji, StayNTouch, RMS Cloud), manages staff dashboards, audit trails, and multi-property access control. Priced at $4–$6 per room per month depending on billing cadence.
Quantifiable outcome
- 83% app download rate - guests successfully download and use mobile keys
- +7 more outcomes
Companies that use Goki
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles3 records
Goki technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature6 records
Goki partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, minor and supporting.
- MewscorePMS integration partner. Automatic sync of guest reservations to deliver mobile keys the moment booking is confirmed. Real-time bidirectional communication.
- CloudbedscorePMS integration partner. Enables seamless mobile check-in and automatic key delivery across all properties using Cloudbeds.
- Oracle Opera CloudcoreEnterprise-grade integration for large hotels and chains requiring mobile key at scale. Supports group billing and centralized management.
- ASSA ABLOYcoreLock brand compatibility. Goki layers on top of existing ASSA ABLOY locks, adding mobile keys, Wallet access, PMS sync, and unified dashboard without replacing locks.
- SaltocoreLock brand compatibility. Goki integrates with existing Salto locks, enabling mobile key capability while preserving existing hardware investment.
- DormakabacoreLock brand compatibility. Goki works with Dormakaba locks for mobile key delivery and access management.
- Design + IndustryminorSydney-based design studio that designed SmartLock PRO. Responsible for industrial design including matte black and space grey finishes, form factor, and user experience.
- ShijisupportingPMS integration partner providing mobile key connectivity for properties using Shiji property management systems.
- StayNTouchsupportingPMS integration partner for mobile key delivery to properties using StayNTouch.
- RMS CloudsupportingPMS integration partner for mobile key delivery to properties using RMS Cloud.
- HostawaysupportingVacation rental and hostel management PMS integration for mobile key delivery.
- GuestysupportingProperty management integration for short-term rentals using Guesty platform.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Goki competitors and assessment
Company assessmentDirect peers
- OpenKey: Mobile key platform purpose-built for hotels, with PMS integrations and universal lock compatibility. Direct competitor to Goki in the hotel mobile key category in North America.
- igloohome: Smart lock and credential management company focused on Airbnb, vacation rentals, and hostels. Closely comparable to Goki's short-term-rental and hostel use cases with mobile key, PIN codes, and offline access.
- RemoteLock: Cloud-based access control platform supporting smart locks for vacation rentals, multi-family, and small hospitality operators. Directly competes with PassLane on remote credential management and PMS integrations.
Broad incumbents
- ASSA ABLOY (VingCard): Global lock OEM and parent of VingCard, the legacy hotel mobile key platform. Both partner and direct competitor to Goki — VingCard ships its own mobile credentials and access management software to enterprise hotels.
- Salto Systems: Major electronic lock OEM with the Salto KS cloud access platform. Goki integrates with Salto hardware, but Salto also sells competing mobile key software directly to hotels and short-term rentals.
- Dormakaba: Enterprise access solutions provider with mobile key and Ambiance platform offerings for hotels. Direct overlap with Goki in PMS-integrated mobile credentials and a competing supplier of underlying lock hardware.
- Brivo: Cloud access control platform serving commercial real estate and multi-tenant properties. Comparable SaaS-led access management approach; broader commercial focus but adjacent in mobile credentialing.
Emerging players
- Kisi: Modern cloud access control provider targeting offices, coworking, and small hospitality. Comparable mobile credential and PMS-adjacent use cases, with a similar SaaS-plus-hardware business model.
- Latch: Smart access platform for multifamily and commercial buildings with mobile credentials and building management integrations. Adjacent vertical but comparable software-first access model to PassLane.
Regional players
- Nuki: European smart lock and access management provider primarily serving residential and short-term rental markets. Comparable retrofit hardware + software approach to Goki's SmartDisc and PassLane.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Goki social profiles
Digital presenceGoki compliance and trust
Trust signalCompliance3 records
Goki financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goki leadership team
Management profileNumber of profiles
Profiles3 records
Goki funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goki M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goki
What does Goki do?
Goki sells a smart hotel access system consisting of the PassLane cloud software platform and SmartDevices hardware (SmartDisc retrofit module and SmartLock PRO full lock replacement). The system delivers mobile keys to guests via web link, synchronizes with 30+ property management systems, and lets hotels manage every door from a single dashboard without replacing existing locks from brands such as ASSA ABLOY, Salto, and Dormakaba.
Is Goki a public or private company?
Goki is a private company. It is classified as venture growth investor backed and is currently operating.
When was Goki founded?
Goki was founded in 2016. It employs 11 to 50 people.
Where is Goki based?
Goki is headquartered in Potts Point, Australia, in the Oceania region.
How does Goki make money?
Three revenue lines are on record. Software Subscription (PassLane) is the primary driver. The others are smartDisc Hardware and smartLock PRO Hardware.
Who are Goki's main competitors?
Direct peers on record are OpenKey, igloohome and RemoteLock. Broad incumbents are ASSA ABLOY (VingCard), Salto Systems, Dormakaba and Brivo. Emerging players are Kisi and Latch. Nuki is listed as a regional player.
Does Goki have an API?
No public API is recorded for Goki.
What industry is Goki in?
Goki's product category is Hotel Smart Access Hardware and Software. Its primary akta.pro industry code is THALACAG, Digital Check-in/Check-out & Keyless Entry, with a secondary code of HSAHAEAF, Remote Access, Guest & Temporary Credential Management (Airbnb/Short-Term Rental). Its NAICS code is 72111.