What GEL Proximity does

GEL Proximity s.r.l. is a Milan-based B2B logistics technology company founded in July 2020 as a spin-off of Politecnico di Milano. The company operates an orchestration platform that provides a single API/SDK connection to over 800,000 Pickup and Drop-Off Points (PUDOs) and automated Lockers across 30+ countries, primarily in Europe. Its core technology, the Last Mile Orchestrator, holds a granted European patent and uses blockchain protocols to act as a system integrator between micro-hub/locker software and carrier TMS systems, enabling agnostic multi-operator hardware management.

The platform serves three primary customer segments: eCommerce merchants (via Plug&Play plugins for Shopify, PrestaShop, Magento, WooCommerce, OpenCart, and TeamSystem), logistics operators and carriers (via the Storage Plan enabling PUDO/Locker network access without proprietary infrastructure), and retail chains seeking to monetize store networks as Pickup Points. The company generates revenue primarily through transaction-based pricing — pay-per-ship on the Delivery Plan and fixed per-parcel fees on the Storage Plan — with no monthly fees or activation costs, supplemented by optional insurance and prepaid wallet services. Notable integrations span UPS Access Point, Poste Italiane, BRT Fermopoint, DHL ServicePoint, GLS Parcel Shop, InPost, Chronopost, Correos, and Mail Boxes Etc.

GEL Proximity's go-to-market combines API-first self-serve distribution through eCommerce app marketplaces, direct sales for enterprise accounts (with named customers including Decathlon, MBE, Caleffi, Wheelup, Veralab, and others), and ecosystem partnerships including Fortidia (strategic partner since May 2022) and EU Horizon Europe URBANE Bologna project participation. The company joined the ELITE-Euronext ecosystem in 2025 and maintains active roles in industry associations ALICE and NetComm, with a team of 1-10 employees and continuous capital raising activity spanning October 2020 through November 2025.

Name

GEL Proximity

Legal name

GEL Proximity s.r.l.

Website

https://gelproximity.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

GEL Proximity is a Milan-based B2B logistics platform providing a single API/SDK connection to over 800,000 Pickup Points and Lockers across 30+ countries, serving eCommerce merchants, logistics operators, and retail chains across Europe with pay-per-ship proximity delivery solutions.

Ownership category

akta.pro rank

Product category

Last-Mile Logistics Software

NAICS

Freight Transportation Arrangement (4885), Support Activities for Transportation (488), Local Messengers and Local Delivery (492210)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

PUDO Network Aggregators & API Platforms (Multi-Carrier Enablement) (TLAAAMAI)

Keywords

• Last mile logistics
• Pickup point delivery
• Out of home delivery
• Logistics orchestration platform
• PUDO network integration

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D

Revenue model

1. Delivery Plan - Pay per Ship: eCommerce merchants pay per shipment processed through the platform. No activation costs or monthly fees. Uses pre-negotiated rates with volume-based discounts (up to 15% reduction for high-volume shippers). Also supports use of personal courier contracts with per-label technology fees.
2. Delivery Plan - Click & Collect: Fixed fee per parcel for Click & Collect service. Includes warehouse management, label generation, shipping rules configuration, and branded tracking notifications.
3. Storage Plan: Logistics operators and carriers pay a fixed fee per parcel that passes through enabled Pickup Points. Technology is free; customers pay per parcel for storage and collection services. Allows use of own fleet or carrier agreements.
4. Insurance Services: Optional all-risk insurance coverage against major risks associated with package shipping and storage. Can be offered to customers at checkout or absorbed by the merchant.
5. Wallet/Prepaid Credits: Platform provides automatic wallet with credit card recharge capability. Supports automatic reloading. Monthly invoicing for refills. Also offers monthly line of credit with 30-day payment for high-volume shippers.

Pricing tiers

Go-to-market motion2 records

Distribution channels10 records

Marketing channels9 records

Core offering

GEL Proximity provides a B2B logistics orchestration platform that connects eCommerce merchants, logistics operators, and retail chains to over 800,000 Pickup and Drop-Off (PUDO) points and Lockers across Europe through a single API/SDK integration. The core offering includes the DELIVERY Plan for eCommerce shipping, the STORAGE Plan for logistics operators, and the patented Last Mile Orchestrator platform for managing agnostic lockers and micro-hubs. Revenue is generated through pay-per-ship transaction fees and per-parcel storage fees.

Product overview

GEL Proximity is a technology platform for Out Of Home logistics that operates as a multi-module system. The core offering consists of two main service plans: the DELIVERY Plan for eCommerce businesses managing shipments through Pickup Points and Lockers, and the STORAGE Plan for logistics operators and carriers. These are powered by the Last Mile Orchestrator platform, which holds a European patent for managing agnostic lockers and micro-hubs across multiple operators. Additional modules include Build a Network (for retailers to become Pickup Points), Urban Hubs (for parcel decoupling), Click & Collect (omnichannel pickup), and a Returns Portal. Technical integration is available via GEL Proximity SDK and API for custom implementations. The platform connects over 800,000 PUDOs and Lockers across Europe through integrations with major eCommerce platforms (Shopify, PrestaShop, Magento, WooCommerce, OpenCart) and ERP/OMS systems (Gsped, Qapla', Keros, Tesisquare, SiaCloud, and others).

Differentiator

Problem solved

Functional benefit

Products and services

• DELIVERY Plan Comprehensive eCommerce shipping plan for managing last-mile shipments with access to over 500,000 Pickup Points and Lockers. Pay-per-ship model with pre-negotiated rates or personal courier contracts. Includes warehouse management, label generation, returns portal, insurance services, and branded tracking notifications.
• STORAGE Plan Plan for logistics operators and carriers to enable Pickup Points and Lockers while maintaining existing shipping agreements. Technology is free; users pay a fixed fee per parcel handled at enabled Pickup Points. Ideal for high-volume parcel operations.
• Last Mile Orchestrator Technology platform for managing agnostic lockers and urban micro-hubs across multiple last-mile operators. Acts as system integrator between micro-hub/locker software and courier TMS systems. Uses blockchain protocols for traceability and data integrity. Holds a European patent for last-mile orchestration technology.
• Build a Network Service for retail chains and store networks to transform into Pickup Point networks. Includes a simple app for parcel management, proof of delivery using blockchain verification codes, new revenue per parcel handled, and increased in-store footfall.
• Urban Hubs Service for integrating urban spaces as decoupling points for efficient parcel sorting and last-mile delivery. Enables logistics operators to enrich distribution networks with micro-hubs and reduce emissions from urban delivery.
• Click & Collect Omnichannel service allowing customers to book items online and pick up at physical stores. Retailers can upload their store networks to the map, increase in-store footfall, and manage territorial coverage through their own network. Fixed fee of 0.35 EUR per parcel.
• Returns Portal Branded portal for managing customer returns easily. Includes easy Reverse automated portal, personalized return emails with company logo, and integration with Pickup Point networks for convenient drop-off.
• GEL Proximity API Official APIs for creating fully customized shipping, return, and tracking experiences to preferred Network Pickup Points. Custom integration using specific endpoints to reduce checkout abandonment rates. Available via request for enterprise implementations.
• GEL Proximity SDK Software Development Kit enabling optimized and customizable on-map experience for Pickup Point selection. Allows eCommerce platforms to integrate proximity pickup services with streamlined logistics workflows.

Quantifiable outcome

• 92% of global online consumers request Out Of Home delivery options at checkout
• +6 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability1 record

Feature9 records

Partnerships

25 partnerships are on record, tiered core and minor.

• FortidiacoreStrategic or Co-development PartnerSince May 2022, GEL Proximity has partnered with Fortidia, a leading global platform offering solutions in eCommerce, shipping, logistics, and printing and marketing services to support SMEs and individuals. Fortidia provides acceleration and support for GEL Proximity's growth.
• PolihubcoreStrategic or Co-development PartnerGEL Proximity won Switch2Product competition in December 2019 and began its acceleration path in Polihub, the innovation hub of Politecnico di Milano. This was foundational to the company's development as a spin-off.
• ELITE (Euronext Group)coreStrategic or Co-development PartnerSince 2025, GEL Proximity has been part of ELITE, the pan-European ecosystem of the Euronext Group. This membership connects the company with European capital markets and business development resources.
• ALICE (ETP Logistics)minorOthersGEL Proximity is an active member of ALICE (European Technology Platform on Logistics), engaging with industry stakeholders on sustainable logistics initiatives.
• NetCommminorOthersGEL Proximity is a member of NetComm, the Italian eCommerce consortium, participating in industry advocacy and networking.
• Municipality of BolognacoreStrategic or Co-development PartnerGEL Proximity serves as technology provider and logistics orchestrator for Bologna's URBANE Project - a European Horizon Europe initiative for sustainable urban logistics. The project involves 3 automated micro-hubs for electric vehicle delivery in the historic center. Partners include ITL, Due Torri Spa, TYP, Salerno Trasporti, Ricoh Italia, and WIB.
• ITL (Institute on Transport and Logistics)coreStrategic or Co-development PartnerPublic foundation of Emilia-Romagna Region specializing in transport and logistics research, consulting, and innovation. Partner in Bologna URBANE project.
• Due Torri S.p.A.coreStrategic or Co-development PartnerLogistics company in Bologna metropolitan area active in goods distribution, warehousing, and eCommerce. Partner in URBANE project for sustainable urban delivery.
• TYP (Arcese Group)coreChannel Partner/ Reseller/ DistributorTechnology transport company founded by Arcese Group, specializing in B2C and B2B express deliveries. Partner in URBANE project as last-mile operator with digital customer experience.
• Salerno TrasportiminorChannel Partner/ Reseller/ DistributorTransportation and distribution logistics company with 20 years of experience, serving as last-mile operator in URBANE project with focus on environmental and social sustainability.
• UPS Access PointcoreTechnology or IntegrationGEL Proximity integrates with UPS Access Point network offering +58,000 PUDO locations across 17+ countries, providing access to major international courier's pickup network.
• Punto Poste / Poste ItalianecoreTechnology or IntegrationIntegration with Italian postal network including +17,000 Punto Poste PUDOs, +1,000 Punto Poste Lockers, and +9,000 Postal Offices. Major national network for proximity delivery.
• BRT FermopointcoreTechnology or IntegrationIntegration with BRT (Bartolini) Fermopoint network offering +95,000 PUDO and Locker locations in Italy. Major Italian courier network integration.
• DHL ServicePointcoreTechnology or IntegrationIntegration with DHL ServicePoint network offering +3,200 PUDO locations. Major international courier network.
• GLS Parcel ShopcoreTechnology or IntegrationIntegration with GLS Parcel Shop network offering +8,200 PUDO locations across Europe.
• InPost LockercoreTechnology or IntegrationIntegration with InPost, Europe's largest automatic parcel pickup system with +37,000 lockers and PUDOs. Leading logistics operator in Poland with +30,000 locations; exclusive OOH operator in Italy with +7,400 PUDOs.
• Chronopost 2ShopcoreTechnology or IntegrationIntegration with Chronopost 2Shop network offering +40,000 PUDOs in France and across 9 countries (France, Germany, Poland, Belgium, Denmark, Finland, Hungary, Netherlands, Slovakia, Croatia, Lithuania).
• Correos (Spain)coreTechnology or IntegrationIntegration with Spanish national postal operator Correos, including +4,600 Post Offices and +2,000 Citypaq Lockers across Spanish provinces and islands.
• Mail Boxes Etc. (MBE)coreTechnology or IntegrationIntegration with MBE network of +600 Urban Hubs in Italy. Global platform for eCommerce, shipping, logistics, and printing services with 3,150+ Business Solutions Centers in 52 countries.
• ShopifycoreTechnology or IntegrationOfficial GEL Proximity app available in Shopify App Store with native PUDO and locker selection for Shopify checkout. Plug&Play integration for Grow, Advanced, and Plus plans.
• PrestaShopcoreTechnology or IntegrationOfficial GEL Proximity module available on PrestaShop Addons marketplace for Italian market.
• MagentocoreTechnology or IntegrationOfficial GEL Proximity module available on Magento Marketplace.
• WooCommercecoreTechnology or IntegrationOfficial GEL Proximity plugin available in WordPress Plugin Directory for WooCommerce stores.
• OpenCartcoreTechnology or IntegrationOfficial GEL Proximity extension available on OpenCart Marketplace.
• TeamSystemcoreTechnology or IntegrationNative checkout integration for TeamSystem eCommerce stores via Storeden marketplace. Free Plug&Play module download.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Sendcloud: Sendcloud is a European shipping and delivery platform that aggregates couriers, PUDOs, and lockers and offers checkout, tracking, and returns for online merchants. It directly competes with GEL Proximity on multi-carrier aggregation and OOH delivery for eCommerce.
• ShipStation: ShipStation is a multi-carrier shipping management platform serving SMB and mid-market eCommerce merchants, with shipping label generation, PUDO/locker selection, and branded tracking. It is comparable as a direct aggregator peer for eCommerce shipping workflows.
• ShippyPro: ShippyPro is an Italian shipping and returns aggregator that connects merchants to multiple couriers, PUDOs, and lockers through a single API and dashboard. It is the closest direct competitor to GEL Proximity in the Italian and European SMB eCommerce shipping-aggregation space.
• Packlink: Packlink is a European shipping aggregator that compares and books courier, PUDO, and locker services for SMBs and individuals. It competes with GEL Proximity in multi-carrier PUDO/locker aggregation across Southern Europe.
• HubBox: HubBox is a click & collect and PUDO orchestration platform that lets retailers offer pickup at their own stores and at carrier PUDO/locker networks. It is a direct peer on the store-as-pickup-point and OOH orchestration proposition.

Broad incumbents

• InPost: InPost is Europe's largest automated parcel locker and PUDO operator (37,000+ lockers/PUDOs, including exclusive OOH operator status in Italy with +7,400 PUDOs). It is a key integrated partner for GEL Proximity but also a potential broad incumbent building its own merchant-facing aggregator.
• Poste Italiane (Punto Poste): Poste Italiane is the Italian national postal operator and runs Punto Poste (+17,000 PUDOs and +1,000 lockers) integrated into GEL Proximity. As a large incumbent with proprietary PUDO/locker infrastructure and parcel delivery, it is comparable as a broad incumbent in the same OOH ecosystem.

Emerging players

• ReturnGO: ReturnGO is a returns management platform with branded returns portals, return label generation, and PUDO/locker drop-off integrations for eCommerce. It is an emerging peer on the returns/PUDO orchestration niche overlapping with GEL Proximity's Returns Portal.
• Boxtal (formerly Packlink Pro): Boxtal is a French shipping aggregator for SMBs and eCommerce merchants offering multi-carrier rate comparison and label generation across European couriers. It overlaps with GEL Proximity on multi-carrier orchestration, primarily serving the French market.

Regional players

• Colisweb (by Hopps Group): Colisweb is a French parcel delivery and PUDO platform focused on French eCommerce and retail networks. It is a regional peer with comparable PUDO/relay-point aggregation logic but is primarily confined to France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gelproximity

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds10 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GEL Proximity