Freepik

What Freepik does

Freepik, now operating as Magnific following an April 2026 rebrand, is a Málaga, Spain-based AI creative platform serving more than one million paid subscribers and over 290 enterprise clients. The company was founded in 2010 by Alejandro Blanes, Pablo Blanes, and Joaquín Cuenca Abela as a free stock image library and is owned by private equity firm EQT (since October 2022). It has scaled to $230M in annual recurring revenue while remaining bootstrapped from external venture capital and reportedly profitable. Customers include BBC, Coca-Cola, Ogilvy, R/GA, Guess, DeliveryHero, Nu Bank, Puma, Manchester City, Carl's Jr, Amazon Prime Video, Job&Talent, Alain Afflelou, Huel, and AI-native film studio Wonder Studios.

The platform unifies AI image generation, AI video generation, AI audio creation, 3D tools, and a 250M+-asset licensed stock library inside a single production environment. Underlying capabilities integrate 40+ leading third-party models — Google Veo 3, OpenAI GPT Image, ByteDance Seedance 2, Flux 2, Kling 3, Runway Gen 4.5, ElevenLabs, Wan, Hailuo, and others — wrapped by proprietary tooling including the Spaces node-based collaborative canvas, AI Agents that learn brand guidelines and operate autonomously, Magnific Precision video upscaling, the F Lite open copyright-safe image model (with Fal.ai), and full APIs plus MCP integration for developer access.

Revenue is generated through tiered subscriptions (Freemium, Business, Enterprise) sold via a hybrid product-led and enterprise field-sales motion; API/MCP credit-based usage is an additional stream, and a regional telecom partnership (Movistar Chile) extends distribution. The Business plan (January 2026) attracted over 1,000 subscriptions within six weeks, and the Enterprise tier — featuring full legal indemnification, GDPR/ISO 27001/SOC 2 compliance, unlimited users, and SSO — serves large organizations. The company holds offices in Málaga (HQ and engineering), Copenhagen (Iconfinder), Bogotá (Original Mockups), and San Francisco (events).

Name

Freepik

Legal name

Freepik Company S.L.U.

Website

https://freepik.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

Freepik, now Magnific, is a Málaga-based AI creative platform serving 1M+ subscribers and 290+ enterprise clients with integrated image, video, audio, and 3D generation tools backed by a 250M+-asset stock library.

Ownership category

akta.pro rank

Product category

AI Creative Platform

NAICS

Software Publishers (5132), Software Publishers (513210), Graphic Design Services (54143), Broadcasting and Content Providers (516)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Photographic Equipment & Supplies (3861)

akta.pro primary industry

Media Asset Management (MAM) Platforms (MPAHAGAA)

akta.pro secondary industry

Generalist Short-Form Video Social Platforms (MPACAHAA)

Keywords

• AI creative platform
• Generative AI tools
• Stock content library
• AI image generation
• AI video generation

Headquarters

HQ city

Málaga

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Operations

Revenue model

1. Subscription - Paid Subscribers: The company generates revenue primarily through subscription plans including individual subscriptions with over 1 million paid subscribers and team/business plans. The platform operates on a credit-based system where usage is tied to subscriptions.
2. Enterprise Plans: Enterprise plans for organizations with features including unlimited users, flexible credits, legal indemnification, and dedicated support. These are typically annual or multi-year contracts with organizations like BBC, DeliveryHero, and R/GA.
3. Business Plans: Team-oriented subscription plans offering shared credits, collaborative workflows, and access to AI models for creative teams and agencies. The Business plan reportedly attracted over 1,000 subscriptions in its first six weeks after January 2026 launch.
4. API Credits: API usage is credit-based, allowing developers and enterprises to pay for generation capabilities based on actual usage through the MCP and API interfaces.
5. Stock Asset Licensing: The platform provides access to 250M+ licensed stock assets (photos, vectors, templates, etc.) for commercial use, integrated into the subscription tiers.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Magnific (formerly Freepik) is an AI creative platform that unifies image, video, audio, and 3D generation with a 250M+ licensed stock library behind a single subscription. It offers a node-based collaborative Spaces canvas, customizable AI Agents that learn brand guidelines, and APIs/MCP integrations that embed its 40+ leading AI models into customer workflows. The platform serves over 1 million paid subscribers and 290+ enterprise teams across individual creators, agencies, brands, and film studios.

Product overview

Magnific (formerly Freepik) is a comprehensive AI creative platform that rebranded in April 2026 from a free stock image library into an end-to-end production environment. The platform unifies AI image generation (via AI Image Generator with models like Flux 2, GPT Image 2, Veo 3, Seedream 5), AI video generation (via AI Video Generator and PixVerse with models including Veo 3, Kling 3, Seedance 2), audio creation (Text to Speech, Music Generator, Sound Effect Generator via ElevenLabs integration), 3D tools (3D Generator, 3D Scenes), and collaborative workflows (Spaces, AI Agents) alongside a 250M+ licensed stock library. The platform offers tiered access through Business and Enterprise plans, with APIs (Image, Video, Audio, Stock) and MCP integration for developers. Acquired brands include Original Mockups (mockups/3D) and Iconfinder (icons). The platform reports $230M ARR with over 1 million paid subscribers and 290+ enterprise clients including BBC, R/GA, and Delivery Hero.

Differentiator

Problem solved

Functional benefit

Products and services

• Magnific AI Creative Platform Subscription-based end-to-end AI creative production environment unifying image, video, audio, and 3D generation with a 250M+ licensed stock library, a Spaces collaborative canvas, AI Agents, and APIs. Used by individual creators, agencies, brands, and film studios.
• AI Image Generator Generates images from text prompts with multi-image references for consistency, variations, upscaling to 10K, background removal, skin enhancement, and image extension. Provides access to multiple leading AI models (Flux 2, GPT Image 2, Veo 3, Seedream 5, Kling 3, Krea 2, Nano Banana 2, Happyhorse 1, Grok Imagine).
• AI Video Generator Generates videos from text, images, or both with multiple shot sequences (1-3 shots), built-in synced audio, camera motion control, and up to 10-second videos with frame-accurate continuity. Integrates Veo 3, Kling 3, Seedance 2, Runway Gen 4.5, PixVerse, Wan 2.6, and Hailuo 2.3.
• Image Upscaler Enhances image resolution up to 10K with AI-generated real detail, preserving textures and fidelity. Originally launched as the standalone magnific.ai service that was acquired in May 2024 and integrated into the platform.
• Magnific Precision Video Upscaler AI-powered video upscaling tool that enhances low-resolution footage to 4K resolution while preserving original textures and fidelity for post-production workflows.
• Audio Suite (Text to Speech, Sound Effects, Music) AI voice generation suite including Text to Speech for natural speech in any voice, Voice Cloning, Lip Sync, Sound Effect Generator, and Music Generator, powered by ElevenLabs integration and proprietary models.
• Spaces Node-based collaborative canvas where creative teams explore, automate, and work together on visual projects in real time, with reproducible workflows and Projects organization for consistent results across teams.
• AI Agents Customizable AI agents that learn brand guidelines, references, and workflows. Agents operate the Spaces canvas autonomously, wire nodes, pick models, and run tasks, with support for knowledge bases, skills as markdown files, and persistent memory across sessions.
• Stock Library (250M+ assets) Licensed library of 250M+ photos, vectors, illustrations, icons, 3D models, videos, audio, templates, mockups, and fonts, integrated directly into AI workflows for commercial use.
• Magnific API Suite Developer APIs including Image API (multi-image references), Video API (motion control), Audio API (text to speech, voice cloning, lip sync, sound generation), and Stock API (250M+ licensed assets), all credit-based and supported by MCP integration for Claude, ChatGPT, Cursor, and other AI agents.
• F Lite Open, legally-sound AI image generator trained on licensed, copyright-safe, and SFW content, launched in partnership with Fal.ai.
• PixVerse AI video generation tool with multi-shot sequences (1-3 shots), built-in synced audio generation, camera motion control, and start/end frame references for up to 10-second videos with frame-accurate continuity.
• MCP for Claude/ChatGPT Model Context Protocol integration that lets developers and AI agents use all Magnific tools from Claude, ChatGPT, Cursor, and other AI assistants, with credit-based usage tied to existing plans.
• Original Mockups (acquired brand) Colombian 3D resource and mockup template business acquired in October 2022, the world's largest mockup producer, with founders now leading Magnific's Latin American operations.
• Iconfinder (acquired brand) Denmark-based icon marketplace acquired in October 2022, providing icon library assets and a Scandinavian office for the company.

Quantifiable outcome

• Over 1,000 Business plan subscriptions within six weeks of January 2026 launch
• +5 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability11 records

Feature9 records

Partnerships

Twelve partnerships are on record, tiered regional, core and major.

• Movistar ChileregionalStrategic or Co-development Partner · 10 December 2025Strategic alliance allowing Movistar Chile customers free first-year access to Freepik Premium. The partnership provides unlimited access to over 200 million graphic resources and generative AI tools, positioning Movistar as the telecom offering the greatest AI benefits in Latin America.
• Google (Veo 2)coreTechnology or Integration · 21 February 2025Strategic partnership with Google to integrate Veo 2 (and later Veo 3.1) video generation model into the Freepik/Magnific platform, enabling AI video creation with realistic output.
• Magnific AI (Original)majorStrategic or Co-development Partner · 1 May 2024Acquired Málaga-based AI upscaler Magnific in May 2024. The acquisition brought advanced upscaling technology and formed the basis for the company's rebranding to Magnific.
• IconfindermajorStrategic or Co-development Partner · 4 October 2022Acquired Denmark-based Iconfinder in October 2022, expanding Freepik's content offerings and providing a foothold in Northern Europe. The acquisition added over 100 employees to the company.
• Original MockupsmajorStrategic or Co-development Partner · 4 October 2022Acquired Colombia-based Original Mockups in October 2022. Founded in 2018, it became the world's largest mockup producer. Its founders now lead Freepik's Latin American operations.
• ByteDance (Seedance)coreTechnology or IntegrationIntegration of ByteDance's Seedance 2.0 model alongside Google's Veo 3.1, providing access to multiple leading video generation models on the platform.
• Flux (Black Forest Labs)coreTechnology or IntegrationIntegration of Flux 2 Pro and other Flux models from Black Forest Labs, offering state-of-the-art image generation capabilities on the platform.
• Kling AIcoreTechnology or IntegrationIntegration of Kling O1 and Kling 3 video generation models, enabling video creation and editing from any reference.
• RunwaycoreTechnology or IntegrationIntegration of Runway Gen 4.5 video generation model, providing access to leading video AI capabilities.
• ElevenLabscoreTechnology or IntegrationIntegration of ElevenLabs audio capabilities including voice generation, text-to-speech, and audio processing for the platform's audio tools.
• Wonder StudioscoreStrategic or Co-development PartnerCollaboration with Wonder Studios on AI-generated anthology content including 'Beyond The Loop', co-produced with ElevenLabs, Fal, Freepik, and Kling AI. Wonder Studios uses Magnific in its AI-native filmmaking workflow.
• FLUX.1 Models (Black Forest Labs)coreTechnology or IntegrationIntegration of FLUX.1 Kontext and other Flux models, available alongside other leading models like KreaAI, Lightricks, OpenArt, and LeonardoAI.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Adobe: Adobe is the dominant creative software incumbent with Creative Cloud, Firefly (proprietary AI image/video model), and Adobe Stock. Overlaps heavily in AI image/video generation and stock content but operates at vastly larger scale with proprietary foundation models.

Direct peers

• Canva: Canva is a visual content creation platform serving consumers, SMBs, and enterprises with design tools, templates, and AI-powered features (Magic Studio). Directly comparable as a horizontal creative platform with freemium-to-enterprise tiers, asset libraries, and integrated AI generation.
• Shutterstock: Shutterstock combines a large stock content library with AI image generation (through partnerships with OpenAI and others) and serves enterprise creative teams. Directly comparable as a stock-plus-AI platform serving similar customer segments.
• Getty Images: Getty Images is a premium stock content marketplace that launched its own generative AI tools (Generative AI by Getty Images) trained on licensed content. Comparable in the stock + AI creative space with strong enterprise and editorial customer overlap.
• Runway: Runway is an AI video generation platform (Gen-4) widely adopted by film studios, agencies, and creators. Directly comparable as a generative AI creative tool focused on video, and one of the model providers Magnific aggregates.
• Midjourney: Midjourney is a leading AI image generation service popular with creative professionals. Directly comparable as a premium AI image generation tool serving the same core creative persona.
• Picsart: Picsart is a creative platform combining AI image generation, editing tools, templates, and stock assets for creators and marketers. Comparable as a horizontal AI creative platform with freemium and enterprise tiers.

Emerging players

• Leonardo.AI: Leonardo.AI offers AI image and video generation tools for creators, game studios, and marketing teams. Comparable as a multi-model AI creative platform with similar enterprise wedge and asset library integration.
• Krea: Krea provides AI image and video generation with a real-time canvas interface for designers. Comparable as an emerging AI creative tool focused on professional designers, also integrated as a model on Magnific.
• Ideogram: Ideogram is an AI image generation platform with strong typography and design capabilities, targeting creators and marketing teams. Comparable as an emerging generative AI image tool serving similar creative professional customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/magnific
• YouTubeyoutube.com/@Freepik
• Facebookfacebook.com/magnificai
• LinkedInlinkedin.com/company/magnific
• Instagraminstagram.com/freepik
• TikToktiktok.com/@freepik

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freepik