What Care Group does

Care Group is a private Canadian MedTech and mental healthcare company headquartered in Alberta, founded in 2019 and operating a portfolio of three sub-brands — EaseCARE, InstaCARE, and CorpCARE — alongside the CARE Rx Pharmacy Network channel partnership. EaseCARE delivers direct-to-consumer mental health services (online counseling, therapy, psychiatry, and physician consultations), while InstaCARE sells enterprise digital health platforms (telemedicine, digital health hubs, e-health modules) to clinics, hospitals, NGOs, and government bodies, and CorpCARE provides B2B corporate wellness subscriptions for employee mental well-being. The underlying technology stack includes proprietary AI-powered avatars trained in Cognitive Behavioral Therapy (CBT), text-based conversational chatbots, and customizable e-health modules that are integrated into virtual health hubs; the company indicates generative AI, autonomous agent, and process automation capabilities within these features, though no model architecture, patents, or benchmarking evidence is publicly disclosed.

The business model is subscription-based across all three revenue streams, with channel sales layered through the CARE Rx Pharmacy Network and the Evolve Strength partnership (affiliated with Lululemon and Amazon). Pricing is not publicly disclosed. Go-to-market is hybrid: direct-to-consumer self-serve for EaseCARE, sales-led enterprise motion for InstaCARE, and field sales to corporate clients for CorpCARE. The company is led by CEO and co-founder Ray Yue (a registered pharmacist and serial healthcare entrepreneur) with COO Marline Aizouki and CMO Dr. Saleem Al-Nuaimi (University of Alberta Medical Professor and Clinical Psychiatrist). Strategic partnerships with Alberta Health, Alberta Innovates, CACAC, CASA, United Way, and 211 Alberta anchor credibility across provincial, clinical, and nonprofit channels, while the Evolve Strength partnership expands into integrated physical and mental wellness.

Care Group has raised approximately CAD $2.52M across two disclosed funding rounds: CAD $1.47M from Accelerate Fund (May 2024) and CAD $1.05M from Prairies Economic Development Canada (February 2025). The firm supports a team of 100+ clinicians, care coordinators, designers, and technologists and reports having served millions of Canadians through its cross-sector portfolio, although no revenue, ARR, or growth metrics are publicly disclosed.

Name

Care Group

Legal name

The Care Group of Companies

Website

https://thecaregroup.ca

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Digital Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000)

akta.pro primary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

akta.pro secondary industries

Membership/Subscription Concierge Virtual Care (HLALAAAH), Virtual Behavioral Health Integration Platforms (HLALABAE), Integrated Behavioral Health (Collaborative Care) Platforms (HLALAEAC)

Keywords

• Virtual mental health services
• Digital health platform
• AI powered therapy
• Corporate wellness programs
• Telemedicine solutions

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. EaseCARE - Consumer Mental Health Services: Direct-to-consumer mental health services including online counseling, therapy, psychiatry sessions, and doctor consultations delivered through a subscription or fee-for-service model to individual consumers.
2. InstaCARE - Enterprise SaaS Solutions: Enterprise digital health solutions and SaaS platforms sold to healthcare organizations, clinics, hospitals, non-profits, and government bodies with customizable platform access and implementation services.
3. CorpCARE - Corporate Wellness Services: B2B corporate mental health services with an efficient subscription model providing employee mental well-being programs, productivity enhancement, and organizational wellness solutions.
4. CARE Rx Pharmacy Network: Partner network inviting pharmacists and pharmacy owners to join the CARE network, offering expanded reach, tech leverage, and collaborative edge for pharmacy services.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Care Group fundamentally provides accessible virtual mental health care and digital health technology solutions through three distinct brands: EaseCARE delivers direct-to-consumer mental health services including online counseling, therapy, psychiatry sessions, and doctor consultations; InstaCARE provides enterprise SaaS digital health platforms with AI-powered CBT-trained avatars, chatbots, and e-health modules for clinics, hospitals, NGOs, and government bodies; CorpCARE offers B2B corporate wellness programs focused on employee mental well-being, productivity, and resilience. All three brands leverage proprietary digital health hubs and a network of 100+ clinicians, technologists, and care coordinators.

Product overview

Care Group operates as a portfolio of three distinct brands delivering virtual mental health and healthcare technology solutions. EaseCARE serves direct-to-consumer mental health needs through online counseling, therapy, and psychiatry. InstaCARE provides the underlying AI-powered enterprise technology platform (SaaS) powering digital health hubs, telemedicine, and healthcare process automation. CorpCARE delivers B2B corporate wellness and employee mental health services. The three brands function as an integrated ecosystem: InstaCARE's technology infrastructure supports both EaseCARE's consumer services and CorpCARE's enterprise offerings, enabling seamless continuity of care across community mental health, enterprise mental health, and virtual care delivery.

Differentiator

Problem solved

Functional benefit

Brands

• EaseCARE: Integrative mental health services connecting patients with professionals through an integrated team approach; Direct-to-Consumer (D2C) platform offering online counseling, therapy, psychiatry sessions, and doctor consultations.
• InstaCARE
• CorpCARE

Products and services

• EaseCARE Direct-to-consumer mental health platform offering online counseling, therapy sessions, psychiatry care, doctor consultations, mental health assessments, and AI avatar-guided support for individual consumers seeking accessible virtual mental health services.
• InstaCARE Enterprise AI health technology SaaS platform providing telemedicine, digital health hubs, AI-powered CBT-trained avatars, chatbots, and customizable e-health modules for clinics, hospitals, mental health practitioners, non-profits, communities, governments, and Indigenous nations.
• CorpCARE B2B corporate mental health platform offering virtual mental health services, employee wellness hubs, productivity and resilience programs, mindfulness-at-work tools, and organizational wellness engagement for enterprise clients.
• CARE Champion Programs Proprietary tiered care delivery program combining AI-powered CBT-trained avatars and coaches with human counselors, private therapists, physicians, and psychiatrists to provide stepped mental health support across consumer and enterprise channels.
• CARE Rx Pharmacy Network Partner pharmacy network program inviting pharmacists and pharmacy owners to integrate retail and online pharmacy services into the Care Group ecosystem, leveraging advanced technology infrastructure to deliver pharmacy services.

Quantifiable outcome

• Supported millions of Canadians through cross-sector health and wellness portfolio
• +1 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Evolve StrengthcoreStrategic or Co-development PartnerPartnership creates holistic well-being ecosystem uniting mental health and physical fitness through combined expertise in mental health, fitness, therapy, and coaching. Affiliated with strong brands including Lululemon and Amazon. Offers comprehensive suite of services online and offline.
• CARE Rx Pharmacy NetworkcoreChannel Partner/ Reseller/ DistributorPartner network inviting pharmacists and pharmacy owners to be part of the CARE network. Offers expanded reach to diverse communities, clinicians, and patients; leverages advanced technology and infrastructure; delivers dependable pharmacy services conveniently online and in-store.
• Alberta InnovatescoreStrategic or Co-development PartnerGovernment innovation agency supporting healthcare technology development. CEO Mark Jones testimonial indicates partnership for creating healthier and more accessible mental health care system benefiting individuals and communities.
• Alberta HealthcoreStrategic or Co-development PartnerProvincial health ministry partner supporting virtual health initiatives and mental health care innovation in Alberta.
• CACAC (Canadian Association of Child and Adolescent Psychiatry)coreStrategic or Co-development PartnerCEO Mark Jones testimonial: 'The CARE Group has developed an impressive suite of technology products and services that have the potential to ultimately revolutionize mental health care delivery. I am genuinely enthusiastic about working together to create a healthier and more accessible mental health care system, benefiting individuals and communities.'
• CASAcoreStrategic or Co-development PartnerCEO Bonnie Blakley testimonial: 'What I love about CARE technology is how modern, accessible, and simple it is to set up, yet scalable as a community's needs grow. Ray's team is at the forefront of health innovation.'
• United WaycoreStrategic or Co-development PartnerCEO Rob Yager testimonial: 'As a physician, I've had the privilege of using CARE tech tools to redefine how we deliver healthcare, ensuring seamless communication and collaboration.'
• 211 AlbertaminorGTM or Marketing PartnerCommunity support service partner providing mental health resources and connections to care for Albertans.
• LululemonminorStrategic or Co-development PartnerAffiliated brand partner through Evolve Strength partnership, contributing to holistic well-being ecosystem.
• AmazonminorStrategic or Co-development PartnerAffiliated brand partner through Evolve Strength partnership, supporting online service delivery.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Maple: Canadian virtual care platform offering on-demand access to physicians, specialists, and mental health providers via messaging, audio, and video. Directly comparable as a Canada-based D2C and enterprise virtual care provider overlapping with EaseCARE and CorpCARE.
• Dialogue Health: Canadian virtual health and wellness platform serving employers and employees with integrated mental health, primary care, and EAP services. Comparable to CorpCARE's corporate wellness model and EaseCARE's virtual care offerings.
• Inkblot Therapy: Canadian virtual therapy platform connecting individuals and organizations with licensed therapists. Directly comparable to EaseCARE's online counseling and therapy services targeting D2C and B2B mental health customers in Canada.
• Wysa: AI-driven mental health chatbot using CBT and evidence-based techniques, offered to employers and health plans. Comparable to Care Group's AI-powered CBT avatars and digital mental health modules delivered via subscription models.
• Lyra Health: B2B mental health benefit provider delivering therapy, coaching, and digital tools to employees of enterprise customers. Comparable to CorpCARE's employer mental wellness offering with subscription-based access to care.

Broad incumbents

• Headspace Health: Large incumbent in digital mental health combining meditation, therapy, and coaching through consumer, employer, and health plan channels. Comparable breadth to Care Group's three-brand strategy but at much greater scale.
• BetterHelp: Large incumbent D2C online therapy platform with subscription-based access to licensed counselors. Comparable to EaseCARE's D2C virtual counseling and psychiatry offerings, with significantly larger brand and scale.
• Teladoc Health: Global telehealth incumbent offering virtual primary care, mental health, and chronic condition management to insurers, employers, and health systems. Comparable to InstaCARE's enterprise telehealth SaaS and integrated virtual care delivery.
• MindBeacon (now LifeWorks): Canadian digital mental health platform offering iCBT and therapist-supported programs to insurers, employers, and government entities. Comparable to InstaCARE's enterprise delivery and evidence-based digital mental health modules.

Emerging players

• Calm: Consumer and employer mental wellness platform focused on meditation, sleep, and mindfulness with subscription access. Adjacent to CorpCARE's workplace resilience and mindfulness programs through overlapping digital wellness content.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/care-group-ca

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Care Group