Live Graphic Systems
Live Graphic Systems (LIGR) operates LIGR.Live, a 100% cloud-based live sports broadcast graphics platform that enables sports organizations—from grassroots clubs to professional leagues—to produce TV-quality broadcasts with automated graphics, real-time data integration, and dynamic in-stream advertising, without hardware or specialist staff.
- Company typePrivate
- Founded2016
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Live Graphic Systems does
Live Graphic Systems (LIGR), founded in 2016 in Sydney, Australia, operates a 100% cloud-based live sports broadcast graphics platform under the product name LIGR.Live. The platform renders TV-quality graphics, distributes streams to YouTube, Facebook, X, and OTT endpoints, ingests real-time scoring data from providers such as Genius Sports, Champion Data, and Perform Group, generates automated highlights, and serves dynamic in-stream sponsorship placements—all without on-premise production hardware or dedicated graphics operators. The technology stack is built around cloud rendering, automated event-triggered graphics workflows, and a public LIGR API for external integrations. The company was bootstrapped profitably for two years before raising a $1M seed round in May 2020 led by broadcast graphics specialist Alston Elliot Graphics, with subsequent smaller rounds totaling roughly $1.8M in disclosed funding.
LIGR serves a breadth of sports organizations ranging from grassroots clubs and schools to professional leagues and broadcasters, including named customers such as the AFL, NBL, Cricket Australia, Football Australia, SANFL (441-match partnership), Tennis Australia, DAZN (National League), the European Cricket League, and the NCAA Horizon League, alongside the production company Gravity Media. Distribution is mixed: a self-serve product-led funnel with freemium onboarding and pay-per-match credit purchases (Streamer and Earner credit tiers), a Partner Program offering up to 20% recurring referral commissions, and direct enterprise sales with concierge setup. The company also operates the LIGR Sponsor Network, which aggregates advertising inventory across 1,000+ organizations in 80+ countries for brand sponsorships, and claims 10,000+ games produced, 100,000+ production hours saved, and over $20 million in customer cost savings.
The go-to-market has expanded through a 2025 cluster of senior hires (Andy Liell as Head of Broadcast, Tim Claus as Director of Sales for North America, Thea Salter as GM Partnerships & Growth, Chris Edwards as UK-based Customer Experience Officer) and a formal European expansion partnership with LaSource in January 2025, alongside ongoing integrations with AWS Elemental Media Live, LiveU, CloudMix, and SimplyLive. The company remains privately held with 11-50 employees and no parent entity disclosed.
Live Graphic Systems firmographics
Firmographics- Name
- Live Graphic Systems
- Legal name
- Live Graphic Systems
- Website
- https://ligrsystems.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Live Graphic Systems (LIGR) operates LIGR.Live, a 100% cloud-based live sports broadcast graphics platform that enables sports organizations—from grassroots clubs to professional leagues—to produce TV-quality broadcasts with automated graphics, real-time data integration, and dynamic in-stream advertising, without hardware or specialist staff.
- Ownership category
- akta.pro rank
Live Graphic Systems industry classification
Industry- Product category
- Sports Broadcasting & Live Graphics Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Motion Picture and Video Distribution (512120), Spectator Sports (71121)
- SIC
- Services-Allied To Motion Picture Distribution (7829), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Enterprise & Professional Live Streaming Platforms (Webinars/Events) (MPACACAI)
- akta.pro secondary industries
- Live Sports Pay-Per-View (PPV) & Event Streaming (MPAKAOAE), Live Streaming Aggregators & Multi-Platform Restreaming/Distribution Platforms (MPACACAM), Live Stream Processing (Ingest, ABR Packaging, Just-in-Time Packaging) (MPAHAHAD)
Keywords
Where Live Graphic Systems is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Live Graphic Systems business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Match Credits (Streamer Credits): Credits allowing users to stream games without advertising. Users can bulk buy credits with promotional discounts available (e.g., Black Friday 50% off).
- Match Credits (Earner Credits): Credits allowing users to stream games with advertising and monetization capabilities. Primary revenue stream for organizations running sponsorship.
- In-Stream Advertising Revenue: Dynamic ad placements and branded content within live broadcasts. Revenue generated through sponsor visibility and ad placements tracked with performance reporting.
- Partner Referral Commission: Partners earn up to 20% recurring commission on successful referrals. This drives channel partner acquisition.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial / Freemium |
| Usage-based | Pay-as-you-go | Streamer Credits |
| Usage-based | Pay-as-you-go | Earner Credits |
| Usage-based | Pay-as-you-go | Promotional Pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Live Graphic Systems product offering
Product offeringCore offering
Live Graphic Systems (LIGR) operates LIGR Live, a 100% cloud-based, hardware-free live sports broadcasting platform that lets organizations produce TV-quality live streams with automated graphics overlays, real-time data integration, multi-destination streaming, automated highlight generation, and dynamic in-game sponsorship/ad placement. The platform is sold on a freemium/usage-based "match credits" model, with paid options for ad-free streaming (Streamer Credits) and ad-monetized streaming (Earner Credits), supplemented by a concierge setup service and a partner/sponsor network.
Product overview
Live Graphic Systems (LIGR) offers LIGR Live as its core cloud-based all-in-one sports livestreaming platform. The platform comprises integrated modules for graphics production (LIGR Graphics), live streaming distribution (LIGR Streaming), automated highlights (LIGR Highlights), and scoring/data management (LIGR LiveScore). Monetization is handled through the Smart Campaign sponsorship platform, while the LIGR Concierge service provides white-glove setup and the Partner Program enables resellers to earn recurring commissions. The LIGR Sponsor Network aggregates advertising inventory across 1,000+ broadcasting organizations. The platform operates without hardware requirements, using automated workflows that eliminate the need for graphics operators, and supports integrations with vision mixers, data providers, and streaming encoders via the LIGR API.
Differentiator
Problem solved
Functional benefit
Products and services
- LIGR Live Cloud-based all-in-one sports livestreaming platform that lets organizations manage broadcasts end-to-end and stream to YouTube, Facebook, X, and OTT destinations without additional production hardware or software, including TV-quality graphics, real-time stats overlays, automated highlights, and dynamic in-game sponsorship.
- LIGR Concierge White-glove, fee-based setup and support service where LIGR's team configures the platform for each organization, including branding, competitions, highlights, data integrations, sponsorship and ad setup.
- LIGR Partner Program Channel/referral partnership program offering partners up to 20% recurring commission for referring customers to LIGR, targeting production companies, sports tech resellers, and broadcasters.
- LIGR Sponsor Network Self-serve sponsorship and advertising inventory marketplace aggregating audiences across LIGR Live broadcasters, letting brands buy targeted in-stream sponsorship and run performance-tracked campaigns.
- LIGR API Public API offered by LIGR that lets organizations connect external data feeds, integrate match data, and build custom automated workflows with the LIGR Live platform.
Quantifiable outcome
- 10,000+ sports games produced and automated across the globe
- +5 more outcomes
Companies that use Live Graphic Systems
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Live Graphic Systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability7 records
Feature9 records
Live Graphic Systems partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered regional, key, strategic and core.
- Corsican Football LeagueregionalPartnership to bring broadcast quality production to French amateur football.
- Tennis AustraliakeyLIGR and Tennis Australia joined forces to power the Australian Pro Tour and Junior Nationals broadcasts.
- DAZNkeyDAZN selected LIGR as technology partner for National League broadcasts. Major streaming platform partnership.
- Football AustraliakeyLIGR joined Football Australia as production partner for the inaugural Australian Championship. World-first gatekeeper broadcast model.
- SANFLkeyTwo-year partnership to provide automated sports broadcast solutions for 441 matches across SANFL competitions including Men's League, Women's League, Reserves, and youth competitions.
- LaSourcestrategicPartnership for European expansion strategy. LaSource was chosen to help refine and accelerate LIGR's go-to-market plans in Europe.
- Crionet GroupstrategicPartnership for global sports tech innovation.
- European Cricket League (ECN)keyPartnership to launch cricket live streaming into Europe. Generated over 100K views on YouTube in 6 hours for inaugural season.
- AWS Elemental Media LivecoreIntegration with AWS Elemental Media Live for streaming infrastructure.
- Interact SportcoreData integration partnership. Interact Sport's LiveScore Cricket app connects automatically to LIGR's graphics platform.
- Genius SportscoreFIBA Live Stats data integration for NBL broadcasts. NCAA data partnership for Horizon League. Real-time official sports data.
- Perform GroupcoreData integration for Football NSW broadcasts. Real-time match data and statistics.
- Champion DatacoreAFL official data provider integrated into live broadcasts for NAB League games. Player data and goal triggers.
- WSC SportscoreAutomated highlight platform integration. Fast delivery to Twitter and social platforms during and post game.
- Vision Mixers (CloudMix)coreIntegration with cloud vision mixers like CloudMix for complete broadcast workflow.
- LiveUcoreIntegration with LiveU SOLO streaming encoders for live broadcast transmission.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
Live Graphic Systems competitors and assessment
Company assessmentDirect peers
- Pixellot: Pixellot provides AI-automated, unmanned sports production — capturing and producing live game footage without operators. Most directly comparable to LIGR's hardware-free, automated-graphics thesis for sub-elite sports broadcasters.
- Grabyo: Grabyo offers cloud-based live sports production and clipping tools for broadcasters and rights holders, including real-time graphics and social publishing. Closely comparable to LIGR's cloud-graphics + multi-platform distribution stack for sports organisations.
- Singular.live: Singular.live is a cloud graphics and live data overlay platform that lets broadcasters add branded graphics to live streams without dedicated hardware. Overlaps with LIGR on cloud-based overlays, score bugs, and remote production for sports content.
- WSC Sports: WSC Sports uses AI to auto-generate real-time sports highlights and distribute them to digital and social channels. While already integrated with LIGR, it competes for the same automated-highlights and social-clipping budget that LIGR monetises.
- Hudl: Hudl is a dominant video and data platform for sports teams and leagues at the amateur-to-collegiate level, increasingly moving into live-stream production. Competes for the same grassroots and youth-sports broadcast budgets LIGR targets.
- StreamGo: StreamGo provides branded live-streaming and pay-per-view services for sports clubs, associations, and event organisers. Overlaps with LIGR's pay-per-match credit model and sports-organisation self-serve onboarding.
Broad incumbents
- Hawk-Eye Innovations (Sony): Hawk-Eye (owned by Sony) is a broadcast-graphics and officiating-technology incumbent for elite sports. While focused on tier-1 productions, its ownership and capabilities could expand downmarket into LIGR's segment over time.
- Deltatre: Deltatre is a large sports-tech provider offering digital, media, and broadcast services to rights holders and federations. Broad incumbent in the same value chain serving leagues and broadcasters LIGR targets.
- Vizrt: Vizrt is a leading broadcast graphics vendor (Viz Trio, TriCaster, Viz Engine) used by tier-1 broadcasters. Its cloud graphics and IP-based workflows could move down-market into LIGR's enterprise segment.
- vMix: vMix provides live video production and streaming software widely used by sports streamers and small broadcasters. Competes on the production-software axis for the same grassroots live-sports budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Live Graphic Systems social profiles
Digital presenceLive Graphic Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Live Graphic Systems leadership team
Management profileNumber of profiles
Profiles7 records
Live Graphic Systems funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Live Graphic Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Live Graphic Systems
What does Live Graphic Systems do?
Live Graphic Systems (LIGR) operates LIGR Live, a 100% cloud-based, hardware-free live sports broadcasting platform that lets organizations produce TV-quality live streams with automated graphics overlays, real-time data integration, multi-destination streaming, automated highlight generation, and dynamic in-game sponsorship/ad placement. The platform is sold on a freemium/usage-based "match credits" model, with paid options for ad-free streaming (Streamer Credits) and ad-monetized streaming (Earner Credits), supplemented by a concierge setup service and a partner/sponsor network.
Is Live Graphic Systems a public or private company?
Live Graphic Systems is a private company. It is classified as venture growth investor backed and is currently operating.
When was Live Graphic Systems founded?
Live Graphic Systems was founded in 2016. It employs 11 to 50 people.
Where is Live Graphic Systems based?
Live Graphic Systems is headquartered in Sydney, Australia, in the Oceania region.
How does Live Graphic Systems make money?
Four revenue lines are on record. Match Credits (Streamer Credits) is the primary driver. The others are match Credits (Earner Credits), in-Stream Advertising Revenue and partner Referral Commission.
Who are Live Graphic Systems's main competitors?
Direct peers on record are Pixellot, Grabyo, Singular.live, WSC Sports, Hudl and StreamGo. Broad incumbents are Hawk-Eye Innovations (Sony), Deltatre, Vizrt and vMix.
Does Live Graphic Systems have an API?
Yes. LIGR offers a public-facing API that enables integration with external systems. The LIGR API allows organizations to connect external data feeds, integrate match data, and build custom workflows with the platform. Available as part of the integrations suite at /integrations?integration_tab-link=ligr-api. Developer documentation is at www.ligrsystems.com/integrations?integration_tab-link=ligr-api.
What industry is Live Graphic Systems in?
Live Graphic Systems's product category is Sports Broadcasting & Live Graphics Software. Its primary akta.pro industry code is MPACACAI, Enterprise & Professional Live Streaming Platforms (Webinars/Events), with a secondary code of MPAKAOAE, Live Sports Pay-Per-View (PPV) & Event Streaming. Its NAICS code is 516210 and its SIC code is 7829.