What Beeviral does

Beeviral (legal entity BEEVIRAL TECNOLOGIA LTDA) is a Brazilian SaaS company founded in 2020 and headquartered in Ipanema, Rio de Janeiro, that operates a Member Get Member (MGM) referral marketing automation platform. The platform enables companies to create, manage, and measure customer, influencer, and partner referral campaigns, anchored by a proprietary 4-pillar Beeviral Framework covering activation moment, strategic incentive, referral experience, and growth loop. Core technical components include real-time dashboards tracking 30+ KPIs, automated reward disbursement via PicPay, gift cards, cashback, and points, a drag-and-drop landing page builder, customizable referrer dashboards, and pre-built integrations with RD Station, Moskit CRM, Vtex, Loja Integrada, Shopify, and 4,000+ applications via Zapier, supplemented by a public API documented on Postman. The product surface has been extended with the October 2024 launch of Beeviral HelpDesk (campaign support) and the November 2024 launch of Beeviral Engage AI (AI-powered engagement), with further AI capability expansion funded by the April 2025 R$2M investment round.

Beeviral monetizes through a hybrid model: a monthly SaaS subscription (with monthly, semi-annual, and annual billing options and discounts for longer commitments) plus a commission stream tied to referral outcomes generated through the platform. Pricing is quote-based and not publicly disclosed, and a free trial is available via a self-serve account portal. The go-to-market combines direct enterprise field sales, inside sales for mid-market, and self-serve free trials for SMBs, supported by a content marketing engine (21+ blog pages), LinkedIn, Instagram, YouTube, and Facebook presence, and earned media coverage. The company is LGPD-compliant and serves more than 300 clients across enterprise, e-commerce, SaaS, B2B, and fintech segments in Brazil, with named enterprise references including Globoplay, Grupo Boticário, iFood, PicPay, and Lacta/Mondelez. It was recognized as TOP 1 Martech in Brazil by 100 Open Startups in 2024.

Name

Beeviral

Legal name

BEEVIRAL TECNOLOGIA LTDA

Website

https://beeviral.com.br

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Beeviral is a Brazilian SaaS company operating a Member Get Member referral marketing automation platform for enterprises, e-commerce, and fintechs in Brazil. It serves 300+ clients including Globoplay, iFood, and Grupo Boticário via a proprietary 4-pillar methodology, real-time dashboards, automated rewards, and AI-powered engagement tools.

Ownership category

akta.pro rank

Product category

Referral Marketing Software

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising (7310)

akta.pro primary industry

Customer Journey Orchestration & Campaign Management (BPAFAFAF)

akta.pro secondary industries

Influencer Strategy & Campaign Management (MPAAAHAA), Influencer Operations & Payments (Workflow/Invoicing/Payouts) (MPAAAHAO), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Referral marketing software
• Member get member platform
• Customer acquisition software
• Referral campaign automation
• Marketing automation platform

Headquarters

HQ city

Ipanema

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (Monthly): Monthly subscription model where companies pay a recurring fee for access to the referral marketing platform. The platform offers subscription plans with potential discounts for longer-term commitments (monthly, semi-annual, and annual options). Payment is processed via credit card with automatic monthly charging.
2. Commission on Referrals: Beeviral operates on a commission model where services are linked to commissions paid to Beeviral by companies. The platform's services are tied to commission structures based on the referral outcomes generated through the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Beeviral operates a SaaS-based Member Get Member (MGM) referral marketing platform that enables companies in Brazil to create, manage, and automate customer, influencer, and partner referral campaigns. The platform combines a proprietary 4-pillar methodology (Beeviral Framework) with features including real-time analytics dashboards, automated reward payments via PicPay/gift cards/cashback, customizable landing page builder, and integrations with CRMs, e-commerce platforms, and 4,000+ systems via Zapier.

Product overview

Beeviral is a unified Member Get Member platform that combines a core referral marketing platform with modular add-ons and AI-powered tools. The main Beeviral Platform serves as the central system for managing referral campaigns, tracking metrics, automating rewards, and building landing pages. It is complemented by specialized modules including Beeviral HelpDesk for campaign support, Beeviral Engage AI for intelligent engagement, the Beeviral Dashboard for analytics, and the Beeviral API for custom integrations. The ecosystem is anchored by the proprietary Beeviral Framework methodology that guides companies in structuring referral programs as predictable growth channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Beeviral Platform (Member Get Member Platform) Complete Member Get Member (MGM) platform that enables companies to create and automate customer, influencer, and partner referral programs as a new sales channel with higher conversion rates and lower acquisition costs. Targets Brazilian businesses from SMB to enterprise.
• Beeviral HelpDesk Centralized customer support desk module specifically designed for referral campaigns, allowing businesses to manage, track, and resolve all referrer inquiries in a single place to improve conversions and referrer satisfaction.
• Beeviral Engage AI AI-powered engagement module that provides intelligent, data-driven interactions to optimize referral campaign results, including personalized engagement and AI-assisted communications.
• Beeviral API Public API with Postman documentation that allows developers to build custom integrations and automate data flows between Beeviral and other business systems, complementing Zapier's 4,000+ pre-built integrations.
• Beeviral Framework (Consulting Methodology) Proprietary methodology and consulting framework for structuring referral programs as a predictable growth channel, packaged with full-service implementation and built on four pillars: activation moment, strategic incentive, referral experience, and growth loop.

Quantifiable outcome

• 3x higher closing probability for referred customers compared to traditional channels
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability5 records

Feature9 records

Partnerships

Six partnerships are on record, tiered core.

• RD StationcoreTechnology or IntegrationPre-built integration partnership allowing Beeviral to connect with RD Station marketing automation platform for seamless data flow and campaign management
• Moskit CRMcoreTechnology or IntegrationNative integration with Moskit CRM for customer relationship management and lead tracking within referral campaigns
• VtexcoreTechnology or IntegrationIntegration partnership with Vtex e-commerce platform enabling seamless referral program implementation for online retailers
• Loja IntegradacoreTechnology or IntegrationIntegration with Loja Integrada e-commerce platform for small and medium business customers
• ShopifycoreTechnology or IntegrationIntegration with Shopify enabling e-commerce referral campaigns for Shopify store owners
• ZapiercoreTechnology or IntegrationPartnership providing access to 4,000+ integrations through Zapier's automation platform, enabling connections to virtually any business system

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• HubSpot: Broad incumbent CRM/marketing platform with growing referral and partner-program tooling. Comparable as an enterprise alternative where Beeviral's marketing-tech stack overlaps with HubSpot's ecosystem.
• Upfluence: Influencer-marketing platform that overlaps with Beeviral's influencer-referral use case. Comparable where Beeviral manages influencer networks as part of referral campaigns, though Upfluence is primarily a discovery/outreach tool.
• Klaviyo: Broader incumbent in e-commerce marketing automation with growing referral/loyalty capabilities. Could encroach on Beeviral's mid-market e-commerce segment by bundling referral features into its existing CRM/automation stack.
• Yotpo: Broader martech incumbent offering reviews, loyalty, and referral marketing in one suite. Competes with Beeviral in the referral module and for the same enterprise e-commerce budgets, though Yotpo's footprint is global.

Emerging players

• Viral Loops: Emerging referral-marketing platform with templated campaigns, similar in scope to Beeviral's customer/influencer/partner campaign types. Comparable on lightweight integration and SaaS-style pricing.

Others

• RD Station: Leading Brazilian marketing-automation platform and a Beeviral integration partner (RD Station is a native connector in Beeviral's stack). Relevant as both a partner and a potential competitor for the marketing-operations layer that wraps referral programs.

Direct peers

• ReferralCandy: Direct peer offering referral-program software for e-commerce brands. Highly comparable to Beeviral's Member Get Member automation platform, with integrations into Shopify, Vtex-adjacent ecosystems, and reward-payment automation.
• Talkable: Direct peer operating a referral-marketing SaaS for retail, beauty, and DTC brands — overlapping with Beeviral's customer verticals (e.g., Grupo Boticário-class cosmetics and food customers).
• Friendbuy: Direct competitor providing referral and loyalty marketing SaaS for enterprise brands (e.g., similar logos like iFood-grade merchants). Comparable on member-get-member mechanics, performance-tracking dashboards, and reward automation.
• Mention Me: Referral marketing platform focused on named-customer referral programs and analytics. Directly comparable to Beeviral on referral-mechanic automation, fraud prevention, and enterprise dashboarding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCCgeaAuxqCl22PN5FjhuUeQ
• Facebookfacebook.com/beeviral
• LinkedInlinkedin.com/company/beeviralapp
• Instagraminstagram.com/beeviraloficial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beeviral