Lawwwing
Lawwwing is a Barcelona-based SaaS platform that automates website legal compliance, including cookie consent management, auto-updated legal texts, and AI-generated image detection, serving more than 10,000 small and mid-sized businesses across Europe, the US, and LATAM.
- Company typePrivate
- Founded2021
- HeadquartersBarcelona, Spain
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Lawwwing does
Lawwwing, operated by the Spanish legal entity Ibamu Legal, S.L., is a Barcelona-based software-as-a-service platform founded in 2021 that automates website legal compliance for small and mid-sized businesses. The company was founded by lawyers Georgina Viaplana (CEO) and Núria Moreno Ambel (CCO) alongside backend/DevOps co-founder Pasqual Guerrero, and reports that more than 10,000 websites use its platform. Its core offering combines automatically generated and continuously updated legal texts (Privacy Policy, Cookie Policy, Legal Notice, Terms and Conditions, Purchase Conditions, AI Policy) with a consent management platform that delivers GDPR/ePrivacy-compliant cookie banners, Google Consent Mode v2, IAB TCF 2.3, and Microsoft UET/Meta Consent Mode integrations.
The platform is delivered through native plugins for twelve-plus content management and e-commerce systems (WordPress, Shopify, Wix, Magento, PrestaShop, Squarespace, Joomla, HubSpot, Drupal, LogiCommerce, Blogger, Weebly) and via Google Tag Manager, supporting a self-serve, product-led onboarding flow. Beyond legal text generation, the platform offers add-on modules including AI Sentinel, a proprietary computer vision model that detects AI-generated images on websites with a self-reported accuracy above 98.5% to support EU AI Act compliance; a Legal Compliance Scanner; a Data Subject Rights Request form; an e-commerce withdrawal button; trademark registration services; and WCAG/EAA accessibility tooling.
Lawwwing monetizes through annual SaaS subscriptions across tiered plans (Starter, Growth, Professional, and Comfort Pack), with no permanence requirements. Distribution is primarily self-serve direct sign-up at app.lawwwing.com supplemented by an agency reseller/white-label partner program and targeted enterprise sales. The company has raised approximately €360,000 in cumulative funding across two rounds, including a July 2024 seed round with Fides Capital, Enisa, and business angels, with stated use of funds centered on international expansion, sales channel development, and new regulatory feature build-out for EU AI Act, US (CCPA/CPRA, Colorado CPA), and LATAM (LGPD, LFPDPPP) compliance.
Lawwwing firmographics
Firmographics- Name
- Lawwwing
- Legal name
- Ibamu Legal, S.L.
- Website
- https://lawwwing.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lawwwing is a Barcelona-based SaaS platform that automates website legal compliance, including cookie consent management, auto-updated legal texts, and AI-generated image detection, serving more than 10,000 small and mid-sized businesses across Europe, the US, and LATAM.
- Ownership category
- akta.pro rank
Lawwwing industry classification
Industry- Product category
- Privacy and Website Legal Compliance Software
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Privacy Governance & Consent Management (HDADAIAI)
- akta.pro secondary industries
- Privacy Management (Consent, DSAR, RoPA) (HDADAFAH), Data Privacy, Consent & Compliance Management (HDAEADAG)
Keywords
Where Lawwwing is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Lawwwing business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Annual subscription model for legal compliance platform with tiered plans (Starter, Growth, Professional). The subscription includes cookie banner management, legal text generation and hosting, automatic updates, and compliance tools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Starter Plan - Basic legal compliance for websites |
| Subscription | Annual | Growth Plan - Enhanced compliance features |
| Subscription | Annual | Professional Plan - Full compliance suite with IAB TCF 2.3 |
| Subscription | Annual | Comfort Pack - Complete solution |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Lawwwing product offering
Product offeringCore offering
Lawwwing provides a cloud-based SaaS platform that automates website legal compliance, including generation and continuous updating of legal texts (Privacy Policy, Cookie Policy, Terms & Conditions, Legal Notice, Purchase Conditions, AI Policy) and a Consent Management Platform (CMP) with cookie banner, Google Consent Mode v2, IAB TCF 2.3, and Microsoft UET/Meta Consent Mode. The platform is complemented by add-on modules such as AI Sentinel for AI-generated image detection (EU AI Act compliance), a legal compliance scanner, DSAR rights form, withdrawal button, trademark registration, and digital accessibility solutions, served to businesses through plugins for major CMS platforms and a partner/reseller program.
Product overview
Lawwwing is an all-in-one legal compliance platform for websites and e-commerce, combining a unified platform with multiple integrated modules. The core offering centers on automated legal text generation (Privacy Policy, Legal Notice, Terms & Conditions, Purchase Conditions, Cookie Policy, AI Policy) and a Consent Management Platform (CMP) with cookie banner, Google Consent Mode v2, IAB TCF 2.3, and Microsoft UET/Meta Consent Mode. These are complemented by add-on modules including AI Sentinel (AI-generated image detection for EU AI Act compliance), a Legal Compliance Scanner, DSAR rights management form, withdrawal button for e-commerce, trademark registration, and digital accessibility solutions. The platform serves websites, e-commerce stores, blogs, SaaS products, and marketplaces, and is offered through a partner/reseller program.
Differentiator
Problem solved
Functional benefit
Brands
- AI Sentinel: AI Act compliance tool that detects AI-generated images and content on websites
- Trust Portal
Products and services
- Cookie Banner / Consent Management Platform (CMP) Cloud-based cookie consent management platform that generates GDPR and ePrivacy-compliant cookie banners, automatically blocks non-essential cookies until user consent, supports Google Consent Mode v2 and IAB TCF 2.3 for programmatic advertising, and provides a preferences panel for users to modify consent choices at any time. Used by websites, e-commerce stores, and publishers needing compliant consent flows.
- Automated Legal Texts (Privacy Policy, Cookie Policy, Legal Notice, Terms & Conditions, Purchase Conditions, AI Policy, Consent Clauses) Suite of automatically generated and continuously updated legal texts, including Privacy Policy, Cookie Policy, Legal Notice, Terms & Conditions, Purchase Conditions, AI Policy, and Consent Collection Clauses, hosted on Lawwwing servers and kept current with GDPR, LSSI-CE, LOPDGDD, and EU AI Act obligations. Targeted at website owners, e-commerce stores, and digital businesses needing compliant and up-to-date legal pages without manual drafting.
- AI Sentinel AI-powered add-on module that detects AI-generated or significantly manipulated images on websites using proprietary computer vision models trained on millions of images, achieving over 98.5% accuracy. Supports EU AI Act compliance with labeling obligations effective August 2, 2026 for new content and December 2, 2026 for existing content, and works across CMS and custom-coded sites.
- Legal Compliance Scanner Automated scanner that detects cookies, forms, and legal texts on a website that do not comply with applicable regulations, identifying risk areas and required actions before potential sanctions. Used by site owners and partners to pre-audit compliance status.
- DSAR / Data Subject Rights Request Form Form for managing Data Subject Access Requests (DSAR) that enables users to exercise their GDPR rights of access, rectification, deletion, objection, and limitation. Used by websites and e-commerce stores to comply with GDPR Article 15 obligations.
- Withdrawal / Cancellation Button for E-commerce One-click withdrawal/cancellation button add-on for e-commerce stores that enables legally compliant cancellation processes aligned with consumer protection and e-commerce regulations.
- Trademark Registration Service Professional service assisting businesses with trademark registration, providing end-to-end support from application through official registration and legal protection against plagiarism. Used by brands, e-commerce stores, and agencies seeking IP protection.
- Digital Accessibility Solutions (WCAG/EAA Widget) Digital accessibility widget and tools that help websites and e-commerce stores comply with the European Accessibility Act (EAA) and WCAG standards, accelerating accessibility certification. Used by website owners seeking automated accessibility remediation.
- Trust Portal Digital trust and transparency portal that provides websites' users with clear information about the site's data practices and compliance measures, helping build user confidence. Used by websites seeking to signal compliance and data responsibility.
- Partner / Reseller Program Reseller and partner program that enables web design agencies and digital marketing professionals to automate privacy management for their client websites, earn commissions, and obtain benefits including a free Lawwwing license for their own website, direct developer support, and a partner directory listing. Used by agencies seeking to resell or white-label compliance services.
Quantifiable outcome
- Over 10,000 websites trust Lawwwing for legal compliance
- +3 more outcomes
Companies that use Lawwwing
Customer profileNamed customers19 records
Segments10 records
Ideal customer profiles3 records
Lawwwing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability2 records
Feature7 records
Lawwwing partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and supporting.
- GooglecoreLawwwing is a Google CMP (Consent Management Platform) Partner with native integration for Google Consent Mode v2, Google Tag Manager, and Google Ads optimization. The partnership enables customers to maintain advertising performance while ensuring GDPR compliance.
- IAB EuropecoreLawwwing is compliant with IAB TCF 2.3 (Transparency and Consent Framework), the industry standard for programmatic advertising consent management in the EU and UK.
- WordPresscoreNative WordPress plugin available in the official WordPress plugin directory with 4.5/5 rating. Provides cookie banner, legal text management, and GDPR compliance features.
- ShopifycoreNative Shopify integration for e-commerce legal compliance including cookie banners, terms and conditions, and purchase conditions.
- WixsupportingWix integration for automated legal compliance management on Wix-built websites.
- Magento (Adobe Commerce)supportingMagento integration for enterprise e-commerce legal compliance.
- PrestaShopsupportingPrestaShop integration for e-commerce legal compliance on PrestaShop-powered stores.
- SquarespacesupportingSquarespace integration for legal compliance management.
- JoomlasupportingJoomla integration for legal compliance on Joomla-powered websites.
- HubSpotsupportingHubSpot integration for marketing and sales tool legal compliance.
- BloggersupportingBlogger integration for blog platform legal compliance including AdSense activation support.
- Google Tag ManagercoreLawwwing integrates with Google Tag Manager for easy implementation of consent management and legal compliance tracking.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Lawwwing competitors and assessment
Company assessmentDirect peers
- Complianz: Complianz is a WordPress-native cookie consent and privacy compliance plugin with automatic cookie scanning, GDPR/ePrivacy support, and multi-region coverage. It competes head-to-head with Lawwwing in the WordPress/SMB CMP segment.
- Cookiebot: Cookiebot (by Usercentrics) offers a GDPR/ePrivacy-compliant cookie consent management platform with automatic cookie scanning, CMP certification, and integrations with major CMSs. It directly competes with Lawwwing's CMP and IAB TCF offering for SMBs and mid-market websites.
- Usercentrics: Usercentrics is a leading consent management platform serving SMBs through enterprise with Google CMP Partner status, IAB TCF certification, and a broad CMS integration footprint. It is one of the most direct European competitors to Lawwwing in the CMP category.
- Iubenda: Iubenda provides a SaaS platform for website legal compliance including privacy policy generation, cookie consent (CMP), and terms & conditions, with broad CMS plugin support and multi-jurisdiction coverage. It is the closest direct competitor to Lawwwing in the SMB and mid-market website compliance category.
- Termly: Termly is a website compliance platform offering privacy policy generators, cookie consent banners, terms & conditions, and DSAR tools for SMBs. Its feature set and SMB target audience closely mirror Lawwwing's.
- CookieYes: CookieYes provides a cookie consent banner and privacy compliance SaaS targeting SMBs and bloggers, with native CMS plugins and IAB TCF support. It is a comparable product-led CMP competitor to Lawwwing.
Broad incumbents
- TrustArc: TrustArc is an established privacy management and consent platform serving mid-market and enterprise with privacy program management, CMP, and assessment tools. It is a broader incumbent competing in adjacent segments of Lawwwing's market.
- OneTrust: OneTrust is the largest privacy, security, and governance platform with extensive CMP, consent, DSAR, and AI governance capabilities. While focused on enterprise, it increasingly moves down-market with freemium CMP offerings that overlap directly with Lawwwing's core product.
Emerging players
- Osano: Osano is a privacy and consent management platform focused on SMB through mid-market with cookie consent, DSAR, and vendor risk modules. It is an emerging SaaS competitor with overlapping product surface to Lawwwing.
- Securiti: Securiti is a data privacy, governance, and AI governance cloud platform offering CMP, DSAR, data mapping, and AI compliance capabilities. Its AI compliance module is increasingly competitive with Lawwwing's AI Sentinel in the emerging EU AI Act market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Lawwwing social profiles
Digital presenceLawwwing compliance and trust
Trust signalCompliance5 records
Lawwwing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lawwwing leadership team
Management profileNumber of profiles
Profiles5 records
Lawwwing funding detail
Funding detailFunding overview
Funding rounds1 record
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lawwwing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lawwwing
What does Lawwwing do?
Lawwwing provides a cloud-based SaaS platform that automates website legal compliance, including generation and continuous updating of legal texts (Privacy Policy, Cookie Policy, Terms & Conditions, Legal Notice, Purchase Conditions, AI Policy) and a Consent Management Platform (CMP) with cookie banner, Google Consent Mode v2, IAB TCF 2.3, and Microsoft UET/Meta Consent Mode. The platform is complemented by add-on modules such as AI Sentinel for AI-generated image detection (EU AI Act compliance), a legal compliance scanner, DSAR rights form, withdrawal button, trademark registration, and digital accessibility solutions, served to businesses through plugins for major CMS platforms and a partner/reseller program.
Is Lawwwing a public or private company?
Lawwwing is a private company. It is classified as venture growth investor backed and is currently operating.
When was Lawwwing founded?
Lawwwing was founded in 2021. It employs 1 to 10 people.
Where is Lawwwing based?
Lawwwing is headquartered in Barcelona, Spain, in the Europe region.
How does Lawwwing make money?
One revenue line is on record: saaS Subscription.
Who are Lawwwing's main competitors?
Direct peers on record are Complianz, Cookiebot, Usercentrics, Iubenda, Termly and CookieYes. Broad incumbents are TrustArc and OneTrust. Emerging players are Osano and Securiti.
Does Lawwwing have an API?
No public API is recorded for Lawwwing.
What industry is Lawwwing in?
Lawwwing's product category is Privacy and Website Legal Compliance Software. Its primary akta.pro industry code is HDADAIAI, Privacy Governance & Consent Management, with a secondary code of HDADAFAH, Privacy Management (Consent, DSAR, RoPA). Its NAICS code is 541511 and its SIC code is 7370.