PureKana
PureKana (Vital Elements LLC) is a Scottsdale-based DTC e-commerce brand selling hemp-derived CBD and THC gummies, tinctures, and topicals directly to US wellness consumers via Shopify, supported by a subscription model and affiliate program.
- Company typePrivate
- Founded2017
- HeadquartersScottsdale, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What PureKana does
PureKana, operated by Vital Elements LLC, is a direct-to-consumer e-commerce brand that manufactures and markets hemp-derived CBD and THC wellness products. Founded in 2017 and headquartered in Scottsdale, Arizona, the company sells gummies (CBD, THC, CBD Sleep, THC Sleep), CBD tinctures, and topical balms/creams through its Shopify-hosted online storefront, targeting adult wellness consumers across the United States. Products are produced from USA-grown hemp sourced from Kentucky and Colorado using solvent-free CO2 extraction, and every batch is third-party lab tested with publicly downloadable Certificates of Analysis.
The business runs on a Subscribe and Save subscription model offering 25% recurring discounts, complemented by a 25% commission affiliate program managed through Bixgrow and a multi-figure celebrity ambassador program. Marketing is driven by SEO-optimized educational content, organic Instagram and TikTok presence, and email automation via Klaviyo; the company ships to 47 US states for CBD products, with Delta-9 THC subject to additional state-by-state restrictions. The brand carries 13,000+ customer reviews at a 4.9-star Trustpilot rating.
The company operates with 1–10 employees from offices in Scottsdale (headquarters), Spokane (customer support), and warehouse/return facilities in Clearwater and Van Nuys. Its sole disclosed capital event is a $1.5 million round dated January 2021, and a 2025 reference to "PureKana's bankruptcy estate" — settled via a $3.15 million payment from TRUBAR Inc. — indicates the business has undergone Chapter 11 or similar restructuring. No PE/VC sponsorship, parent company, or subsequent funding rounds are documented.
PureKana firmographics
Firmographics- Name
- PureKana
- Legal name
- Vital Elements LLC
- Website
- https://purekana.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PureKana (Vital Elements LLC) is a Scottsdale-based DTC e-commerce brand selling hemp-derived CBD and THC gummies, tinctures, and topicals directly to US wellness consumers via Shopify, supported by a subscription model and affiliate program.
- Ownership category
- akta.pro rank
PureKana industry classification
Industry- Product category
- CBD & Hemp Wellness Products
- NAICS
- Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (4561)
- SIC
- Medicinal Chemicals & Botanical Products (2833), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- CBD/Hemp Wellness & Supplements Retail (CRANAHAC)
- akta.pro secondary industries
- CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA), CBD/Hemp Topicals & Beauty Retail (CRANAHAB), CBD/Hemp Pet Products Retail (CRANAHAF)
Keywords
Where PureKana is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
PureKana business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Product Sales - E-commerce: Direct-to-consumer sales of CBD and THC products through the purekana.com Shopify storefront. Products include gummies, tinctures, topicals, and capsules. Revenue generated from both one-time purchases and subscription (Subscribe and Save) orders with 25% recurring discounts.
- Affiliate Program: 25% commission on every referred sale through their affiliate program. Affiliates receive unique tracking links, 90-day cookie tracking, and periodic commission payouts.
- Wholesale/Bulk Purchasing: The company mentions offering bulk wholesale purchasing options for products, targeting retailers and larger volume buyers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | THC Gummies (20ct) - $26.22/monthly subscription or $34.95 one-time |
| Subscription | Monthly | CBD Gummies (20ct) - subscription pricing available |
| Subscription | Monthly | THC Sleep Gummies (20ct) - subscription pricing available |
| Subscription | Monthly | CBD Sleep Gummies (20ct) - subscription pricing available |
| Subscription | Monthly | CBD Tincture 3000mg - $67.47/monthly subscription or $89.95 one-time |
| Subscription | Monthly | CBD Balm 1000mg - $44.97/monthly subscription or $59.95 one-time |
| Subscription | Monthly | CBD Cream 1200mg - subscription pricing available |
| Other | Pay-as-you-go | Veterans Discount - available upon verification |
| Transaction based/ take rate | Pay-as-you-go | Affiliate Commission - 25% per sale |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
PureKana product offering
Product offeringCore offering
PureKana manufactures and sells hemp-derived CBD and THC wellness products directly to U.S. consumers through its Shopify e-commerce store. The product portfolio includes gummies (CBD-only, THC Delta-9, and sleep formulations with CBN and melatonin), full-spectrum CBD tinctures, and topical balms and creams, all made from USA-grown hemp using CO2 extraction and third-party lab tested for quality and purity.
Product overview
PureKana is an online CBD retailer offering a diverse portfolio of hemp-derived wellness products sold directly through its e-commerce platform. The product line centers on five core delivery formats: gummies (CBD-only, THC-only, and sleep formulations combining CBD/THC with CBN and melatonin), tinctures (full-spectrum CBD oils in varying potencies), and topicals (balms and creams for targeted topical application). Products feature both CBD-only and full-spectrum THC formulations, with potencies ranging from 10mg to 3000mg. All products are made from organic, US-grown hemp using CO2 extraction, are third-party lab tested for quality and purity, and are shipped to most US states with free shipping on orders over $40. The company operates a subscription program offering 25% savings and maintains an affiliate program with 25% commission.
Differentiator
Problem solved
Functional benefit
Products and services
- THC Gummies (Delta-9) Delta-9 THC gummies in Watermelon and Blue Raspberry flavors delivering 10mg of hemp-derived THC per gummy with 20-count packaging, designed for calm, balance, and relaxation in adult consumers seeking THC wellness products.
- THC Sleep Gummies Sleep-specific THC gummies combining 5mg or 10mg Delta-9 THC with 5mg CBN and 3mg melatonin per gummy in Huckleberry flavor with 20-count packaging, designed to help users relax, unwind, and achieve restful sleep.
- CBD Gummies Fruit Punch flavored CBD gummies containing 25mg hemp-derived CBD per gummy with 20-count packaging, designed to support calm, focus, and overall wellness without intoxicating effects for daily wellness consumers.
- CBD Sleep Gummies Sleep-specific CBD gummies combining 25mg CBD with 5mg CBN and 3mg melatonin per gummy in Huckleberry flavor with 20-count packaging, designed to support a calmer mind and restful sleep without intoxicating effects.
- CBD Tincture Full-spectrum CBD tincture available in 3000mg potency with Mint and Vanilla flavors, delivering 100mg CBD and 1.5mg THC per 1mL serving (one full dropper) for sublingual use.
- CBD Balm 1000mg CBD topical balm with Broad Spectrum hemp extract, designed for post-workout recovery and daily wind-down, containing beeswax, shea butter, menthol, and essential oils for targeted topical application.
- CBD Cream 1200mg CBD topical cream with Broad Spectrum hemp extract in a lightweight formula, designed for post-workout and on-the-go routines for targeted relief on overworked muscles and joints.
Quantifiable outcome
- 13,026+ customer reviews with 4.9 star average rating on Trustpilot
- +1 more outcomes
Companies that use PureKana
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles1 record
PureKana technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature4 records
PureKana partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- TRUBAR Inc.minorTRUBAR Inc. reached a settlement with PureKana's bankruptcy estate involving a payment of $3.15 million, allowing TRUBAR to focus on growing its core brand.
- BixgrowcoreBixgrow is the affiliate platform provider used by PureKana to manage their 25% commission affiliate program. The platform handles affiliate registration, link tracking, coupon management, and payout processing.
- Shopify Inc.coreShopify provides the e-commerce platform powering purekana.com, enabling online product sales, subscription management, and payment processing.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
PureKana competitors and assessment
Company assessmentDirect peers
- Charlotte's Web Holdings: Largest publicly-traded CBD wellness brand selling tinctures, gummies, and topicals through DTC and retail channels. Directly comparable on product mix and customer demographic; PureKana operates as a private DTC alternative.
- CBDistillery: Major DTC CBD brand offering tinctures, gummies, capsules, and topicals with third-party lab testing and Subscribe and Save programs—closely mirrors PureKana's catalog, channel strategy, and customer base.
- Lazarus Naturals: Vertically-integrated CBD brand selling tinctures, gummies, topicals, and pet products direct-to-consumer at value pricing. Comparable on product formats, US-grown sourcing, and DTC distribution model.
- Joy Organics: Premium CBD wellness brand offering tinctures, gummies, topicals, and softgels through DTC channels, emphasizing USDA organic and broad-spectrum formulations. Closely aligned with PureKana's premium positioning and product mix.
- Medterra: DTC CBD brand with gummies, tinctures, topicals, and sleep products, including THC-containing SKUs in select states. Directly comparable catalog and regulatory positioning to PureKana.
- Green Roads: CBD wellness brand sold by founder-formulated pharmacists, offering gummies, oils, and topicals across DTC and wholesale. Comparable product portfolio and customer demographic to PureKana.
- Sunmed (formerly SunFlora): DTC hemp wellness brand selling CBD and minor-cannabinoid gummies, tinctures, and topicals with COA-backed quality claims. Comparable on CBD plus cannabinoid-mix product strategy.
- Cornbread Hemp: USDA-certified organic full-spectrum CBD brand selling gummies, oils, and topicals direct-to-consumer. Comparable on organic positioning, full-spectrum formulations, and US-grown sourcing.
- Feals: DTC CBD subscription brand focused on tinctures and sleep products with simplified SKUs and a subscription-first model. Comparable on the DTC subscription flywheel that anchors PureKana's retention strategy.
- Hemp Bombs: Mass-market CBD brand selling gummies, tinctures, topicals, and vapes through DTC e-commerce at value pricing. Comparable catalog breadth and DTC channel structure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
PureKana social profiles
Digital presencePureKana financial estimates
Financial estimateRevenue estimate
Valuation estimate
PureKana leadership team
Management profileNumber of profiles
PureKana funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PureKana M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PureKana
What does PureKana do?
PureKana manufactures and sells hemp-derived CBD and THC wellness products directly to U.S. consumers through its Shopify e-commerce store. The product portfolio includes gummies (CBD-only, THC Delta-9, and sleep formulations with CBN and melatonin), full-spectrum CBD tinctures, and topical balms and creams, all made from USA-grown hemp using CO2 extraction and third-party lab tested for quality and purity.
Is PureKana a public or private company?
PureKana is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PureKana founded?
PureKana was founded in 2017. It employs 1 to 10 people.
Where is PureKana based?
PureKana is headquartered in Scottsdale, United States, in the North America region.
How does PureKana make money?
Three revenue lines are on record. Product Sales - E-commerce is the primary driver. The others are affiliate Program and wholesale/Bulk Purchasing.
Who are PureKana's main competitors?
Direct peers on record are Charlotte's Web Holdings, CBDistillery, Lazarus Naturals, Joy Organics, Medterra, Green Roads, Sunmed (formerly SunFlora), Cornbread Hemp, Feals and Hemp Bombs.
Does PureKana have an API?
No public API is recorded for PureKana.
What industry is PureKana in?
PureKana's product category is CBD & Hemp Wellness Products. Its primary akta.pro industry code is CRANAHAC, CBD/Hemp Wellness & Supplements Retail, with a secondary code of CRANAHAA, CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles). Its NAICS code is 456191 and its SIC code is 2833.