RD Station

Name

RD Station

Legal name

RD Station

Website

https://rdstation.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Marketing Automation Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

akta.pro secondary industries

Customer Service, Support & Contact Center CRM (HDAEAFAC), Customer Success & Account Management CRM (HDAEAFAD)

Keywords

• Marketing automation software
• Sales CRM platform
• Conversational commerce
• WhatsApp marketing automation
• Digital marketing SaaS

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations

Revenue model

1. Subscription - Marketing Automation: Monthly/annual subscriptions for RD Station Marketing platform with tiered pricing based on contact volume and features. Includes email marketing, automation, landing pages, lead management.
2. Subscription - CRM: Monthly/annual subscriptions for RD Station CRM with free tier available and paid tiers for advanced features like automation and team management.
3. Subscription - Conversas: Conversational commerce platform subscription for WhatsApp automation, chatbots, and omnichannel customer service.
4. Freemium CRM: Free CRM tier providing basic sales management capabilities to attract and convert SMB customers to paid plans.
5. Professional Services: Paid onboarding, consulting, and implementation services under 'Servicos' tier for Advanced plan customers requiring guided setup.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

RD Station provides an integrated cloud-based SaaS platform combining marketing automation, sales CRM, and conversational commerce (WhatsApp-centric customer service) for Brazilian businesses. Its three core products—RD Station Marketing, RD Station CRM, and RD Station Conversas—enable lead generation, automated nurturing across email, SMS, and WhatsApp, sales pipeline management, and AI-powered customer service under a unified customer view.

Product overview

RD Station is a Brazilian SaaS platform offering an integrated suite of three core products for marketing, sales, and customer service: RD Station Marketing (marketing automation), RD Station CRM (sales management), and RD Station Conversas (conversational commerce/customer service). The platform includes specialized e-commerce solutions, AI-powered tools (generative AI, AI agents, predictive analytics), and acquired products (Exact Sales for sales engagement, Tallos for conversational commerce). RD Station operates as part of the TOTVS ecosystem after its 2021 acquisition, targeting Brazilian businesses with a comprehensive marketing-sales-attendance integration strategy.

Differentiator

Problem solved

Functional benefit

Brands

• RD Station Marketing: Marketing automation platform for digital marketing, including landing pages, email marketing, lead management, and automation flows.
• RD Station CRM
• RD Station Conversas
• RD Station Marketing para Ecommerce
• Prisma
• RD Station Mentor IA
• Lexos Hub
• RD University

Products and services

• RD Station Marketing Digital marketing automation platform for creating landing pages, email campaigns, marketing automation flows, lead management, lead scoring, social media scheduling, and SEO optimization. Positioned as the flagship marketing automation product, used by Brazilian SMB and mid-market businesses to attract, nurture, and convert leads across email, SMS, and WhatsApp.
• RD Station CRM Sales CRM for organizing sales pipelines, automating commercial processes, managing sales teams, and closing deals. Features include customizable sales funnels, WhatsApp CRM integration, sales automation, team management, and AI-powered sales reports; offers a free tier as well as paid Advanced tier.
• RD Station Conversas Customer service and conversational commerce platform for centralizing conversations across channels, particularly WhatsApp. Features include AI agents for WhatsApp, chatbots, automated customer service, WhatsApp mass campaigns, omnichannel support, and customer service dashboards.
• RD Station Marketing para E-commerce Multi-channel marketing automation solution specifically designed for online stores. Includes abandoned cart recovery, product catalog integration, and e-commerce-specific automation workflows synced with platforms such as Shopify, VTEX, Nuvemshop, and Loja Integrada.
• Radar GEO Standalone AI tool that evaluates how generative AI systems such as ChatGPT and Google Gemini interpret a brand's positioning compared to competitors, providing insight to optimize digital strategy in the era of LLM-driven search and discovery.
• RD Station Mentor IA AI-powered productivity assistant integrated with RD Station solutions to help users of Marketing, CRM, and Conversas work more efficiently with day-to-day tasks and recommendations.
• Exact Sales Sales engagement software acquired for R$ 51 million in June 2023 that expands the RD Station portfolio with sales engagement functionality, including e-commerce and AI capabilities for sales teams.
• Tallos Digital customer service and conversational commerce software acquired for R$ 6.7 million in August 2022, focused on real-time communication channels, particularly WhatsApp.

Quantifiable outcome

• WhatsApp messaging increases conversion by up to 40%
• +4 more outcomes

Named customers9 records

Segments11 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability8 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core.

• TOTVScoreOthers · 5 June 2023TOTVS acquired RD Station in 2021 and maintains it as a subsidiary. TOTVS is a leading Brazilian enterprise software company. RD Station operates as the group's digital marketing and sales automation unit, benefiting from TOTVS's enterprise customer base and resources while maintaining its brand identity.
• Exact SalescoreStrategic or Co-development Partner · 5 June 2023Exact Sales was acquired by RD Station for R$ 51 million as part of strategy to expand into sales engagement software. The acquisition integrates Exact Sales' sales engagement capabilities into the RD Station ecosystem, strengthening the CRM and sales automation offerings with additional features for sales teams.
• TalloscoreStrategic or Co-development Partner · 2 August 2022Tallos was acquired for R$ 6.7 million in cash to strengthen RD Station's focus on conversational commerce. The acquisition brought capabilities for real-time communication channels, particularly WhatsApp integration, which is central to the Brazilian market strategy.
• Partner Agencies (Marketplace)coreChannel Partner/ Reseller/ DistributorExtensive network of certified partner agencies in Brazil who implement, customize, and resell RD Station solutions. Partners access exclusive resources, training, and support through the Partnerflix program. The Marketplace allows customers to find agencies for their implementation needs.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Salesforce: Enterprise CRM leader with Marketing Cloud and Service Cloud that overlaps with all three of RD Station's product pillars. Competes at the enterprise end of RD Station's addressable market through Marketing Cloud Account Engagement (Pardot) and Service Cloud.
• Mailchimp: Email-first marketing automation platform (owned by Intuit) that has expanded into CRM-lite and landing pages. Overlaps with RD Station Marketing as a broad incumbent in SMB email/marketing automation, with deeper marketing budget but weaker conversational commerce and WhatsApp capabilities.
• Zoho CRM: Broad SMB/affordable CRM and marketing suite (Zoho One) competing across marketing, sales, and service. Comparable in targeting cost-conscious SMBs, but with weaker WhatsApp and conversational commerce depth than RD Station.

Direct peers

• HubSpot: Global SaaS leader offering an integrated marketing automation, sales CRM, and customer service platform (Marketing Hub, Sales Hub, Service Hub). Most direct global analog to RD Station's three-product suite, and the primary competitive benchmark in the SMB/mid-market segment.
• Dinamize: Brazilian email marketing automation and lead management platform serving SMB and mid-market customers. Most direct domestic competitor to RD Station Marketing, particularly for Brazilian ecommerce and education segments.
• Pipedrive: Sales CRM with workflow automation, lead management, and pipeline tools aimed at SMBs. Competes most directly with RD Station CRM and would compete with the Conversas product in WhatsApp-equipped sales motion.
• SharpSpring: Marketing automation and CRM platform built specifically for marketing agencies and SMBs, with a strong agency channel. Comparable agency-channel and SMB focus to RD Station's Marketplace partner motion.
• ActiveCampaign: Marketing automation + CRM + conversational tools platform targeting SMBs and mid-market. Comparable business model to RD Station, with a similar emphasis on email automation, sales pipelines, and emerging AI features for SMB marketers.

Emerging players

• Zendesk: Customer service and conversational platform with messaging and AI agents. Already an integration partner of RD Station Conversas, and an adjacent competitor if it expands upstream into marketing automation or down into WhatsApp-first commerce.

Regional players

• LeadLovers: Brazilian marketing automation platform with landing pages, email, and CRM features focused on digital infoproducers and small businesses. Competes with RD Station in the lower-end Brazilian SMB and infoproductor segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ResultadosDigitais
• LinkedInlinkedin.com/company/2629565
• Xx.com/ResDigitais
• Facebookfacebook.com/ResultadosDigitais

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds5 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RD Station