SendJim
SendJim is a marketing automation SaaS platform for home service SMBs that orchestrates direct mail, ringless voicemail, SMS, handwritten cards, and gift campaigns, with a proprietary Predictive Targeting capability using 250+ household data attributes to identify the top 3% most likely buyers.
- Company typePrivate
- Founded-
- HeadquartersFranklin, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SendJim does
SendJim, operated by Street Bidder LLC and headquartered in Franklin, Tennessee, is a marketing automation SaaS platform purpose-built for small and mid-sized home service businesses. The platform orchestrates multi-channel direct marketing campaigns including postcards, ringless voicemail, SMS text messages, handwritten cards, physical gifts, and professional letters, delivered through automated workflows such as Neighbor Mailing, Broadcasts, Automated Drips, Radius Bomb, and EDDM (Every Door Direct Mail). The company's flagship technical capability is its Predictive Targeting feature, which applies lookalike audience methodology to physical mail by analyzing 250+ data attributes per household to surface the top 3% of homeowners most likely to purchase home services.
SendJim firmographics
Firmographics- Name
- SendJim
- Legal name
- Street Bidder LLC
- Website
- https://sendjim.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SendJim is a marketing automation SaaS platform for home service SMBs that orchestrates direct mail, ringless voicemail, SMS, handwritten cards, and gift campaigns, with a proprietary Predictive Targeting capability using 250+ household data attributes to identify the top 3% most likely buyers.
- Ownership category
- akta.pro rank
SendJim industry classification
Industry- Product category
- Direct Mail Marketing Automation
- NAICS
- Direct Mail Advertising (541860), Advertising Material Distribution Services (54187)
- SIC
- Services-Direct Mail Advertising Services (7331), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Direct Mail Marketing Services (Print, Postcard, Dimensional Mail) (BPAFAKAH)
- akta.pro secondary industries
- Marketing Automation & Campaign Management CRM (HDAEAFAB), Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI), Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)
Keywords
Where SendJim is headquartered
LocationHeadquarters
- HQ city
- Franklin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SendJim business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Supply Chain, Marketing or Sales, Personnel
Revenue model
- Subscription Membership: Monthly or annual subscription-based access to the SendJim platform with different membership tiers (Starter, Growth, Pro). Each tier provides different feature access levels, with personalized onboarding included on Growth plan and above.
- Credits System: Credits are used to send mailings. Purchasing credits includes printing, postage, and delivery costs - an all-in-one pricing model for transparent simplicity.
- EDDM (Every Door Direct Mail): Separate EDDM orders that do not use SendJim credits. Includes printing and USPS delivery with steep postage discounts.
- Ringless Voicemail: Voicemail bomb technology charged per voicemail sent.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter Plan - Entry-level direct mail automation |
| Subscription | Monthly | Growth Plan - Personalized onboarding and advanced features |
| Subscription | Monthly | Pro Plan - Full platform access with Predictive Targeting |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
SendJim product offering
Product offeringCore offering
SendJim is a SaaS marketing automation platform that enables home service contractors to plan, execute, and measure direct mail and multi-channel outreach campaigns (postcards, ringless voicemail, SMS, handwritten cards, gifts, and letters) without marketing expertise. The platform applies predictive targeting to identify the top 3% of homeowners most likely to buy, then automates campaign execution, neighbor mailings, and follow-up drips integrated with leading CRM and field service tools. Revenue is generated through tiered subscription memberships plus a credits-based usage model for mailings.
Product overview
SendJim is a unified marketing automation platform for home service businesses that offers a comprehensive suite of direct mail and multi-channel marketing tools. The core platform includes postcards, voicemail bombs (ringless voicemail), text messages, handwritten cards, gifts, and letters, all orchestrated through campaign management features. Key delivery mechanisms include Automated Drips, Neighbor Mailing, Broadcasts, Radius Bomb, and EDDM (Every Door Direct Mail). A premium add-on called Predictive Targeting uses predictive analytics to identify the top 3% of homeowners most likely to buy. The platform integrates with 30+ CRM and field service tools including Jobber, Housecall Pro, ServiceTitan, HubSpot, and Zapier. Reviews functionality is powered by NiceJob integration. The company also produces The Money Lever Podcast hosted by founder Josh Latimer.
Differentiator
Problem solved
Functional benefit
Products and services
- SendJim Platform Self-serve SaaS marketing automation platform for home service businesses that automates direct mail and multi-channel marketing campaigns (postcards, voicemail bombs, text messages, handwritten cards, gifts, and letters) using Neighbor Mailing, Automated Drips, Broadcasts, Radius Bomb, and EDDM. Priced via tiered membership subscriptions with bundled usage credits.
- Predictive Targeting Premium add-on module that uses 250+ data attributes per household and lookalike-audience methodology to score homeowners and select the top 3% most likely to purchase home services, with tiered Very Hot, Hot, and Warm prospect selection. Available to Pro plan and above subscribers.
Quantifiable outcome
- Up to 4.8x better response rate versus standard demographic targeting
- +4 more outcomes
Companies that use SendJim
Customer profileNamed customers16 records
Segments9 records
Ideal customer profiles1 record
SendJim technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration36 records
AI capability2 records
Feature11 records
SendJim partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- JobbercoreJobber integration allows users to instantly mail professional follow-ups whenever an invoice is paid, automating customer engagement after completed jobs.
- Housecall ProcoreHousecall Pro integration turns every completed job into a neighborhood marketing campaign through automated neighbor mailings.
- Service TitancoreService Titan integration brings the power of automated direct mail to service workflows for field service businesses.
- Service AutopilotcoreService Autopilot integration enables automated 5-around mailers without lifting a finger when jobs are completed.
- GoHighLevelcoreGoHighLevel integration triggers direct mail and gifts within custom workflows for multi-channel marketing approaches.
- HubSpotcoreHubSpot integration triggers custom physical mailers based on specific deal stage changes within the CRM.
- NiceJobcoreNiceJob integration rewards customers with physical gifts the moment they leave a 5-star review, building credibility and trust.
- ZapiercoreZapier integration enables SendJim to connect with thousands of tools and automate workflows beyond native integrations.
- ProLinecoreProLine integration automatically mails personalized follow-ups to leads as they move through the roofing sales pipeline.
- Service MonstercoreService Monster integration triggers Radius Bombs to dominate every neighborhood serviced.
- JobNimbuscoreJobNimbus integration automates neighbor mailers when new roofing or exterior jobs are created.
- RooflecoreRoofle integration automatically triggers neighbor mailers or gifts when a new roofing quote is generated.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
SendJim competitors and assessment
Company assessmentDirect peers
- Tactile (Stack): Tactile (now Stack) is a direct mail automation platform focused on personalized, trigger-based physical mail for marketers. Overlaps with SendJim on programmatic postcard and letter automation, though without the home services vertical specialization.
- Sendoso: Sendoso is a leading sending platform combining direct mail, gifts, and physical touchpoints with workflow integrations. Closest analog to SendJim's multi-channel 'what we send' offering (postcards + gifts + handwritten cards).
- Lob: Lob provides direct mail API infrastructure and a print-and-mail automation platform with variable data printing and programmatic triggers. Comparable to SendJim in core mail automation but skews more developer/enterprise vs. SMB self-serve.
- Postalytics: Postalytics is a direct mail automation platform for SMB and mid-market marketers with CRM integrations, variable-data printing, and trigger-based campaigns. It is the closest functional analog to SendJim's postcard, EDDM, and trigger-based mail workflow features.
- Reachdesk: Reachdesk offers direct mail and corporate gifting automation with CRM integrations and AI-driven personalization. Highly comparable to SendJim across postcards, gifts, and workflow triggers, though Reachdesk skews more enterprise/ABM.
- Postable: Postable is an automated direct mail platform offering postcards, letters, and gifting with CRM integrations. Directly comparable to SendJim's print, mail, and trigger-based automation capabilities for SMB customers.
Others
- Jobber: Jobber is a leading field service CRM used by home service SMBs and a core integration partner of SendJim. Included as a peer because its partnership ecosystem is central to SendJim's distribution and any change in its direct mail strategy directly affects SendJim.
Broad incumbents
- ServiceTitan: ServiceTitan is the leading field service management platform for home service contractors. Although primarily a CRM/operations platform, it has direct mail integrations and could expand into native mail automation, making it both a partner and a competitive risk for SendJim.
- Marketing 360: Marketing 360 is an SMB marketing platform spanning web, email, social, and direct mail for service businesses. It competes with SendJim in the home services vertical but offers a much broader multi-channel marketing suite.
- Podium: Podium is a customer communication and review platform targeting home service and local businesses. It competes indirectly with SendJim on review automation and multi-channel messaging for the same contractor buyer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SendJim social profiles
Digital presenceSendJim financial estimates
Financial estimateRevenue estimate
Valuation estimate
SendJim leadership team
Management profileNumber of profiles
Profiles1 record
SendJim funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SendJim M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SendJim
What does SendJim do?
SendJim is a SaaS marketing automation platform that enables home service contractors to plan, execute, and measure direct mail and multi-channel outreach campaigns (postcards, ringless voicemail, SMS, handwritten cards, gifts, and letters) without marketing expertise. The platform applies predictive targeting to identify the top 3% of homeowners most likely to buy, then automates campaign execution, neighbor mailings, and follow-up drips integrated with leading CRM and field service tools. Revenue is generated through tiered subscription memberships plus a credits-based usage model for mailings.
Is SendJim a public or private company?
SendJim is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SendJim founded?
SendJim was founded in -1. It employs 11 to 50 people.
Where is SendJim based?
SendJim is headquartered in Franklin, United States, in the North America region.
How does SendJim make money?
Four revenue lines are on record. Subscription Membership is the primary driver. The others are credits System, EDDM (Every Door Direct Mail) and ringless Voicemail.
Who are SendJim's main competitors?
Direct peers on record are Tactile (Stack), Sendoso, Lob, Postalytics, Reachdesk and Postable. Jobber is listed as an others. Broad incumbents are ServiceTitan, Marketing 360 and Podium.
Does SendJim have an API?
No public API is recorded for SendJim.
What industry is SendJim in?
SendJim's product category is Direct Mail Marketing Automation. Its primary akta.pro industry code is BPAFAKAH, Direct Mail Marketing Services (Print, Postcard, Dimensional Mail), with a secondary code of HDAEAFAB, Marketing Automation & Campaign Management CRM. Its NAICS code is 541860 and its SIC code is 7331.