Foxdeli
Foxdeli is a Czech-based SaaS platform that provides post-purchase communication, multi-carrier shipment tracking, and upsell marketing automation for e-commerce businesses, serving 700+ customers primarily across Central Europe.
- Company typePrivate
- Founded2019
- HeadquartersHodkovice, Czechia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Foxdeli does
Foxdeli is a Czech-headquartered SaaS company that provides post-purchase communication and shipment tracking solutions for e-commerce businesses. Founded in 2019 and operating as Foxdeli s.r.o. from Hodkovice near Prague, the company runs a cloud-based platform that consolidates four functional modules into a single product: Shipment Tracking (multi-carrier tracking dashboard with delivery issue alerts), Post-Purchase Communication (automated customer notifications reducing "where is my order" inquiries), Campaigns & Upsell (email marketing automation), and Data & Reporting (delivery performance analytics). The underlying technology is a REST API platform with JWT authentication, OpenAPI schema documentation, and sandbox/production environments, hosted on AWS infrastructure in Frankfurt, Germany.
The platform integrates natively with major e-commerce systems (Shopify, Shoptet, Upgates, WooCommerce) and 30+ delivery carriers including Zásilkovna, Czech Post, PPL, GLS, DPD, DHL Express, InPost, Packeta, UPS, and FedEx, enabling Foxdeli to serve as a carrier-agnostic tracking layer. Foxdeli monetizes through a subscription model with monthly fixed fees per service package tier plus variable per-shipment charges for orders exceeding plan allowances, with custom enterprise pricing available via API integration. Distribution is product-led and self-serve, primarily through direct website signup with a 14-day free trial, marketplace listings (Shopify App Store, Shoptet Add-ons), and API integration for custom-built e-shops.
Foxdeli serves 700+ customers primarily in the Czech Republic with growing Central European reach, spanning mid-market and SMB retailers across fashion, home goods, food, and fitness verticals. The company is privately held with no disclosed institutional ownership beyond a 2019 founding round (~$434,643 from Lighthouse Ventures and PRIME FUND Group) and a 2023 follow-on from Lighthouse Capital Management. The leadership team consists of CEO Tomas Rajchl, COO Karel Fort, and CTO Lukas Novotny, and the company operates with 11-50 employees.
Foxdeli firmographics
Firmographics- Name
- Foxdeli
- Legal name
- Foxdeli s.r.o.
- Website
- https://foxdeli.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Foxdeli is a Czech-based SaaS platform that provides post-purchase communication, multi-carrier shipment tracking, and upsell marketing automation for e-commerce businesses, serving 700+ customers primarily across Central Europe.
- Ownership category
- akta.pro rank
Foxdeli industry classification
Industry- Product category
- E-commerce Post-Purchase SaaS
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Enterprise Application Modernization (Monolith-to-Modules, Domain Modernization) (BPAEAFAG)
- akta.pro secondary industry
- Affiliate Marketing & Partner Program Management (MPAAACAD)
Keywords
Where Foxdeli is headquartered
LocationHeadquarters
- HQ city
- Hodkovice
- HQ country
- Czechia
- HQ region
- Europe
Offices2 records
Markets served
Foxdeli business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Service Package License: Monthly flat fee for access to the Foxdeli platform based on selected Service Package tier, plus per-shipment fees for orders exceeding the package allowance. The total monthly billing consists of a fixed monthly component and variable per-order charges based on shipment volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Service Package tiers with monthly flat fee plus per-shipment charges |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Foxdeli product offering
Product offeringCore offering
Foxdeli is a cloud-based SaaS platform that helps e-commerce merchants automate post-purchase customer communication and track shipments across more than 30 carriers. It consolidates shipment tracking, automated delivery notifications, upsell/campaign emails, and delivery analytics into a single product that integrates directly with Shopify, Shoptet, Upgates and WooCommerce or via REST API for custom e-shops.
Product overview
Foxdeli is a post-purchase experience platform for e-commerce that combines shipment tracking, post-purchase customer communication, marketing campaigns (upsell), and data analytics into a unified solution. The core platform centers on Shipment Tracking (automatic tracking across carriers), Post Purchase Communication (automated customer notifications), Campaigns & Upsell (email marketing for additional sales), and Data & Reporting (delivery analytics). Additional Modules extend platform capabilities, while API Integration enables custom e-shop solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Shipment Tracking
- Post-Purchase Communication
- Campaigns & Upsell
- Data & Reporting
- Foxdeli Customer Service API
- Foxdeli Modules
Quantifiable outcome
- 40% of customers return to the e-shop within a week of delivery
- +4 more outcomes
Companies that use Foxdeli
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles3 records
Foxdeli technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
Feature6 records
Foxdeli partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- ShopifycoreNative integration through Shopify App Store, allowing Shopify e-commerce merchants to install and connect Foxdeli for shipment tracking and post-purchase communication with minimal configuration.
- ShoptetcoreShoptet add-on integration available in the Shoptet marketplace, targeting Czech and Slovak e-commerce businesses using the Shoptet platform.
- ZásilkovnacoreCarrier integration for shipment tracking and pickup point services. Zásilkovna is a major Czech parcel delivery service provider.
- Czech PostcoreCarrier integration for tracking Czech Post shipments and services.
- PPLcoreCarrier integration for PPL parcel delivery tracking.
- GLScoreGeneral Logistics Systems carrier integration for domestic and international shipment tracking.
- DHL ExpresscoreDHL Express carrier integration for express shipment tracking services.
- DPDcoreDPD carrier integration covering multiple DPD regional operations including Czech Republic, Poland, and Slovakia.
- PacketacorePacketa carrier and pickup point network integration, including ulozenka pickup locations.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Foxdeli competitors and assessment
Company assessmentDirect peers
- Aftership: Global post-purchase SaaS platform offering shipment tracking, delivery notifications, and returns management across 1,100+ carriers. Closest direct competitor to Foxdeli, with broader geographic coverage and larger customer base.
- Narvar: Post-purchase experience platform for retail and e-commerce covering branded tracking, messaging, and returns. Comparable to Foxdeli on the post-purchase communication and tracking layers, with a more enterprise retailer focus.
- Shipup: European post-purchase shipment tracking and notification SaaS for e-commerce merchants. Direct competitor with similar carrier-agnostic tracking and branded notification positioning.
- Route: Package tracking and order protection platform with consumer-facing branded tracking pages. Overlaps with Foxdeli on shipment tracking and customer notifications, primarily via Shopify ecosystem.
- ParcelPerform: AI-powered shipment tracking and delivery experience platform serving global retailers and 3PLs. Comparable carrier-data layer and analytics focus to Foxdeli's Data & Reporting module.
- 17TRACK: Free global parcel tracking platform aggregating 2,000+ carriers. Competes on the carrier-agnostic tracking layer that Foxdeli monetizes as part of its core platform.
Broad incumbents
- Klaviyo: Leading e-commerce CRM and email/SMS marketing automation platform. Competes with Foxdeli's Campaigns & Upsell module while being a much broader platform that often integrates with shipment data.
- ShipStation: Multi-carrier shipping and order management platform owned by Stamps.com. Comparable carrier integrations and e-commerce merchant base, though positioned upstream of Foxdeli in the shipping workflow.
Emerging players
- Malomo: Post-purchase tracking and transactional email platform focused on Shopify merchants. Direct overlap with Foxdeli's branded tracking and notification offering, at smaller scale.
- EasyPost: Shipping API platform providing label generation, tracking, and verification across 100+ carriers. Adjacent to Foxdeli on the carrier-integration layer, with more focus on logistics API infrastructure than merchant-facing post-purchase UX.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Foxdeli social profiles
Digital presenceFoxdeli financial estimates
Financial estimateRevenue estimate
Valuation estimate
Foxdeli leadership team
Management profileNumber of profiles
Profiles3 records
Foxdeli funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Foxdeli M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Foxdeli
What does Foxdeli do?
Foxdeli is a cloud-based SaaS platform that helps e-commerce merchants automate post-purchase customer communication and track shipments across more than 30 carriers. It consolidates shipment tracking, automated delivery notifications, upsell/campaign emails, and delivery analytics into a single product that integrates directly with Shopify, Shoptet, Upgates and WooCommerce or via REST API for custom e-shops.
Is Foxdeli a public or private company?
Foxdeli is a private company. It is classified as venture growth investor backed and is currently operating.
When was Foxdeli founded?
Foxdeli was founded in 2019. It employs 11 to 50 people.
Where is Foxdeli based?
Foxdeli is headquartered in Hodkovice, Czechia, in the Europe region.
How does Foxdeli make money?
One revenue line is on record: subscription - Service Package License.
Who are Foxdeli's main competitors?
Direct peers on record are Aftership, Narvar, Shipup, Route, ParcelPerform and 17TRACK. Broad incumbents are Klaviyo and ShipStation. Emerging players are Malomo and EasyPost.
Does Foxdeli have an API?
Yes. Foxdeli Customer Service API uses JWT tokens for authentication. Every request must include a valid token in the HTTP header X-API-Key. Supports Order management (create, update, cancel, find), Parcel tracking (create, update state, update, delete), and Pickup Place management (create, update, delete, get). Production server: https://api.foxdeli.com/customer. Sandbox server: https://api.sandbox.foxdeli.com/customer. OpenAPI schema available at https://api.foxdeli.com/schema/foxdeli-api.swagger.json. Developer documentation is at api.foxdeli.com/docs/api/auth/foxdeli-auth-intro.
What industry is Foxdeli in?
Foxdeli's product category is E-commerce Post-Purchase SaaS. Its primary akta.pro industry code is BPAEAFAG, Enterprise Application Modernization (Monolith-to-Modules, Domain Modernization), with a secondary code of MPAAACAD, Affiliate Marketing & Partner Program Management. Its NAICS code is 5182 and its SIC code is 7370.