What Shipup does

Shipup, operating as Shipup by ZigZag, is a Paris-based post-purchase experience platform founded in 2016 and serving 500+ e-commerce brands across Europe and beyond. Its core product unifies the delivery journey — order tracking, branded tracking pages, multi-channel notifications (email, SMS, WhatsApp, Apple Wallet), returns management, delivery incident detection, automated carrier claims, and logistics performance dashboards — into a single platform that replaces fragmented carrier communications and disconnected support workflows with a brand-controlled, data-rich experience. The platform is anchored by the AI-driven Smart Delivery Estimate (SDE), which surfaces reliable delivery dates across product pages, cart, and checkout to lift conversion and reduce cart abandonment, and is supported by deep native integrations with 150+ e-commerce platforms (Shopify, Magento, WooCommerce, BigCommerce, PrestaShop, Mirakl), carriers (DHL, UPS, FedEx, DPD, GLS, Colissimo, Chronopost, La Poste, Mondial Relay), and martech/support tools (Klaviyo, Zendesk, Gorgias, Yotpo, Nosto, Customer.io, Mailchimp). Documented customer outcomes include 12% conversion lift, 67% reduction in support tickets, 30-point NPS gains, 50% reductions in 1-star reviews, and 350% ROI for customers such as Withings.

Shipup operates a hybrid sales-led and product-led go-to-market, combining enterprise field sales with dedicated CSMs at higher tiers against sub-2-week self-serve CMS onboarding for mid-market merchants. Commercial mechanics are subscription-based with three tiers (Essential €299/month, Advanced €599/month as the most popular, Premium €999/month), all requiring a 12-month minimum commitment and offering preferential pricing for 24- or 36-month terms. Layered on top are usage-based add-ons billed per message (SMS, WhatsApp) and per package (Smart Delivery Estimate, post-delivery surveys), creating expansion revenue that scales with customer shipment volume and customer-claimed outcomes including 3.02% repeat orders on 5M+ packages shipped in 2025. The company has raised approximately $8.5M across disclosed rounds (notably a 2020 Series A led by Elaia with Bpifrance) and operates with 51-100 employees under the broader ZigZag Global returns and delivery network.

Name

Shipup

Legal name

Shipup

Website

https://shipup.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Shipup by ZigZag is a Paris-based post-purchase experience platform that unifies delivery tracking, branded notifications, returns, carrier claims, and logistics analytics for 500+ European and global e-commerce brands on a tiered subscription plus usage-based pricing model.

Ownership category

akta.pro rank

Product category

E-commerce Post-Purchase Experience Software

NAICS

Support Activities for Transportation (488)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Cargo Visibility, Track & Trace & Port Analytics (ETA/ETD, Dwell, Predictive) (TLAHAOAH)

Keywords

• Post-purchase experience platform
• Delivery tracking software
• E-commerce notifications
• Returns management software
• Logistics analytics dashboard

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Essential Plan: Fixed monthly subscription at 299€/month with annual commitment. Includes core features like notifications, tracking page, API access, webhooks, and integrations.
2. Subscription - Advanced Plan: Fixed monthly subscription at 599€/month with annual commitment. Includes all Essential features plus dedicated support, dedicated CSM, priority SLAs, and onboarding hub.
3. Subscription - Premium Plan: Fixed monthly subscription at 999€/month with annual commitment. Includes all Advanced features plus personalized per-package pricing.
4. Usage-based pricing add-ons: SMS and WhatsApp notifications billed per message based on geographic zone. Post-delivery surveys and Smart Delivery Estimate billed per package.
5. Professional services: Dedicated onboarding support available as a paid service with variable scope based on customer needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Shipup is a unified post-purchase experience SaaS platform that helps e-commerce brands orchestrate the entire delivery journey in one system. It provides multi-channel delivery notifications (email, SMS, WhatsApp, Apple Wallet), branded tracking pages, AI-powered Smart Delivery Estimates, post-delivery surveys, a returns portal, automated carrier claims, and logistics/incident dashboards. The platform integrates natively with major e-commerce CMS platforms (Shopify, Magento, WooCommerce, BigCommerce, PrestaShop, Mirakl), carriers (DHL, UPS, FedEx, DPD, GLS, Colissimo, Chronopost, La Poste, Mondial Relay), and marketing/support tools (Klaviyo, Zendesk, Gorgias, Yotpo, Nosto, Customer.io, Mailchimp).

Product overview

Shipup is a unified post-purchase experience platform that connects the entire delivery journey in one system: order tracking, returns management, delivery incident detection, automated carrier claims, and centralized logistics performance management. The platform operates on a modular architecture combining core products (Multi-channel Delivery Notifications, Custom Tracking Page, Smart Delivery Estimate, Post-delivery Survey, E-commerce Returns Portal, Automated Carrier Claims, Logistics Dashboard, Marketing Dashboard, and Delivery Incident Dashboard) with three pricing tiers (Essential at €299/mo, Advanced at €599/mo, Premium at €999/mo). Additional revenue-generating add-ons include SMS and WhatsApp notification channels, all accessible via a Google Chrome extension. The platform integrates natively with major e-commerce platforms (Shopify, Magento, WooCommerce, BigCommerce, PrestaShop) and marketing/support tools (Klaviyo, Zendesk, Gorgias) to deliver a seamless post-purchase experience that increases conversion, reduces support tickets, and drives repeat purchases.

Differentiator

Problem solved

Functional benefit

Products and services

• Multi-channel Delivery Notifications Proactive delivery notifications sent to customers across email, SMS, WhatsApp, and Apple Wallet at key delivery milestones. Reduces post-purchase anxiety and WISMO support tickets. Targeted at e-commerce merchants.
• Custom Tracking Page Branded, personalized tracking page integrated into merchant websites with product recommendations, banners, videos, and FAQs. Designed to drive repeat traffic and additional revenue for e-commerce brands.
• Smart Delivery Estimate (SDE) AI-powered real-time estimated delivery date calculation displayed across product pages, cart, and checkout. Improves conversion rates and reduces cart abandonment for online retailers.
• Post-delivery Survey Automated feedback collection after delivery to identify issues before they become negative reviews, resolve recurring problems, and channel satisfied customers to review platforms.
• E-commerce Returns Portal Branded, frictionless return experience portal that reduces return-related tickets, lowers overall returns, and improves NPS for e-commerce brands.
• Automated Carrier Claims Automates and centralizes carrier claim management. Pre-fills claims up to 90%, reducing claim processing time by 50%. Targets e-commerce logistics and operations teams.
• Logistics Dashboard Unified carrier data dashboard for monitoring delays, incidents, and carrier performance. Enables better carrier negotiations and logistics cost optimization with comparable metrics for e-commerce brands.
• Delivery Incident Dashboard Real-time detection and monitoring of delivery anomalies. Helps e-commerce teams anticipate incidents and benchmark carrier performance across the network.
• Marketing Dashboard Analytics dashboard measuring the impact of post-purchase marketing actions. Tracks notification revenue, click-through, open rates, and conversion metrics for ROI optimization.

Quantifiable outcome

• Increases conversion rate by 12% with Smart Delivery Estimate on product pages
• +9 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability2 records

Feature11 records

Partnerships

23 partnerships are on record, tiered core and supporting.

• ShippingbocoreTechnology or IntegrationNative integration connecting Shippingbo's OMS/WMS/TMS with Shipup's post-purchase experience. Syncs order and logistics data in real time to enable proactive notifications and tracking. Get one month free with any 1-year subscription.
• KlaviyocoreTechnology or IntegrationMarketing automation platform integration that enables personalized post-purchase emails using Klaviyo's templates and customer data. Allows brands to maintain brand consistency and leverage customer data for follow-up campaigns.
• ZendeskcoreTechnology or IntegrationCustomer support integration enabling tracking visibility within Zendesk conversations and chat. Automatically creates tickets for Shipup notifications and feedback, providing unified customer view.
• GorgiascoreTechnology or IntegrationE-commerce support platform integration connecting shipping events with customer support workflows for proactive issue resolution.
• YotposupportingTechnology or IntegrationE-commerce marketing platform integration for reviews, loyalty, SMS, and UGC to build trust and drive brand growth through post-purchase engagement.
• NostosupportingTechnology or IntegrationAI-powered personalization platform integration for product recommendations and shopping experience optimization on tracking pages.
• Customer.iosupportingTechnology or IntegrationMarketing automation platform integration for centralized customer data and orchestrated campaigns (email, SMS, push, in-app) leveraging Shipup delivery events.
• MailchimpsupportingTechnology or IntegrationAll-in-one marketing platform integration for email campaigns and automation, sending via Mailchimp using Shipup templates.
• MailjetsupportingTechnology or IntegrationEmail marketing platform integration where Shipup templates are sent through Mailjet infrastructure for simplified setup.
• EasiwaresupportingTechnology or IntegrationCRM platform integration for customer relationship management connecting post-purchase communication with customer service workflows.
• TypeformsupportingTechnology or IntegrationForm integration for post-delivery survey collection, enabling automated feedback processing and review management.
• ShopifycoreTechnology or IntegrationNative e-commerce platform integration enabling one-click connection and data flow without technical effort. Part of 150+ carrier integrations.
• MagentocoreTechnology or IntegrationNative e-commerce platform integration for Adobe Magento merchants with seamless data synchronization.
• DHLcoreTechnology or IntegrationCarrier integration for package tracking, status updates, and incident detection across DHL services.
• UPScoreTechnology or IntegrationCarrier integration for package tracking, status updates, and incident detection across UPS services.
• FedExcoreTechnology or IntegrationCarrier integration for package tracking, status updates, and incident detection across FedEx services.
• DPDcoreTechnology or IntegrationCarrier integration for package tracking, status updates, and incident detection across DPD services.
• GLScoreTechnology or IntegrationCarrier integration for package tracking, status updates, and incident detection across GLS services.
• ColissimocoreTechnology or IntegrationCarrier integration for package tracking, status updates, and incident detection for La Poste's Colissimo service.
• ChronopostcoreTechnology or IntegrationCarrier integration for package tracking, status updates, and incident detection for Chronopost express delivery.
• MondiaRelaycoreTechnology or IntegrationCarrier integration for package tracking, status updates, and incident detection for MondiaRelay pickup point deliveries.
• La PostecoreTechnology or IntegrationCarrier integration for package tracking, status updates, and incident detection for La Poste postal services.
• ZigZag GlobalcoreStrategic or Co-development PartnerShipup is a product of ZigZag Global. ZigZag connects the entire post-purchase journey in a unified platform. Shipup is the post-purchase experience module of the broader ZigZag returns and delivery network.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aftership: Aftership is the largest direct competitor to Shipup, offering shipment tracking, delivery notifications, returns management, and post-purchase analytics for e-commerce brands globally. Both platforms aggregate carrier APIs, provide branded tracking pages, and target the same enterprise and mid-market e-commerce customer base.
• Narvar: Narvar provides post-purchase experience solutions including shipment tracking, returns, and customer engagement for major enterprise retailers. Like Shipup, Narvar unifies tracking data across carriers, offers branded notifications, and uses predictive delivery dates to improve customer experience.
• ParcelPerform: ParcelPerform offers AI-powered shipment tracking, delivery experience management, and logistics analytics for e-commerce and logistics companies. Its core functionality—standardizing carrier data and surfacing delivery insights—overlaps directly with Shipup's tracking engine and logistics dashboard.
• Loop Returns: Loop Returns is a returns management platform for e-commerce brands that competes with Shipup's e-commerce returns portal. Both platforms offer branded return flows, exchange logic, and integrate with major carriers and e-commerce platforms, often pitching to the same customer support and operations teams.
• Returnly: Returnly provides branded returns and exchanges for apparel and footwear retailers with instant credit and exchange flows. It overlaps with Shipup's returns portal module and competes for the same post-purchase budget within e-commerce merchants.
• ClickPost: ClickPost is a multi-carrier shipping and tracking API platform serving e-commerce businesses globally. It provides shipment tracking, notifications, and NDR (non-delivery report) management—directly overlapping with Shipup's tracking engine and multi-channel notification capabilities.

Emerging players

• EasyPost: EasyPost provides shipping APIs and tracking infrastructure for developers and e-commerce platforms. While more infrastructure-focused than Shipup, both aggregate carrier data, support tracking notifications, and are increasingly extending into post-purchase experience features.

Broad incumbents

• ShipStation: ShipStation (owned by Stamps.com/Auctane) is a broader shipping and label management platform with extensive carrier integrations and order management capabilities. It overlaps with Shipup's tracking and notification features but as part of a wider shipping operations portfolio.
• Klaviyo: Klaviyo is a leading e-commerce marketing automation platform that integrates with Shipup. While not a direct competitor for tracking, Klaviyo's growing post-purchase email and SMS capabilities overlap with Shipup's notification features for marketing teams, and the two increasingly compete for post-purchase communication budget.

Others

• ZigZag Global: ZigZag Global is Shipup's parent company and offers a broader post-purchase and returns network. The two share customer bases and overlapping technology (returns management, post-purchase workflows), making ZigZag both a parent and a sibling product to Shipup.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/goshipup

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shipup