Recotap
Recotap is an AI-powered LinkedIn ABM platform founded in 2018 in Bengaluru, India, serving 200+ B2B SaaS companies. It combines signal-based audience targeting, AI ad and landing page personalization, and revenue attribution, monetized via SaaS subscriptions plus usage-based media spend sold primarily through enterprise sales.
- Company typePrivate
- Founded2018
- HeadquartersBengaluru, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Recotap does
Recotap is an AI-powered LinkedIn ABM (Account-Based Marketing) platform founded in 2018 and headquartered in Bengaluru, India, with a US-incorporated parent entity (Recotap, Inc., Delaware) and operational Indian subsidiary (Impel Labs Private Ltd). The platform serves B2B SaaS and software companies, targeting marketing, sales, and customer success teams that want to convert LinkedIn advertising into measurable pipeline. The company reports 200+ customers across SaaS, HR technology, customer experience, BPO/IT services, travel, expense management, compliance, and ratings/analytics verticals, including Sprinklr, Darwinbox, WNS, MakeMyTrip, Hiver, Sprinto, Everstage, Happay, itilite, and Crisil.
The platform's technical architecture combines signal-based audience identification (ingesting 1st, 2nd, and 3rd party intent signals including a Bombora partnership), AI-driven account scoring, human-in-the-loop generative AI for ad copy and landing page personalization, and automated buyer-journey-stage orchestration that updates campaign targeting as accounts shift between Awareness, Engagement, Consideration, and Intent. It runs on multi-cloud infrastructure across AWS, GCP, and Azure with SOC2-compliant data centers and offers bi-directional integrations with HubSpot, Salesforce, Marketo, Pardot, Outreach, Salesloft, Slack, and Microsoft Teams. The platform is sold as a unified subscription with usage-based components for media buy and custom development, governed by Statements of Work and multi-year contracts. In November 2025 the company extended its product surface with Ad Radar, a free standalone LinkedIn Ads intelligence tool designed as a product-led growth entry point for in-house marketers and agencies.
Recotap's go-to-market is hybrid: a direct enterprise sales motion with HubSpot-meeting-scheduled demos targeting B2B SaaS and software companies, paired with the free Ad Radar tool to drive top-of-funnel adoption. Distribution is anchored by LinkedIn Marketing Partner status, G2 recognition (4.9/5 rating, Momentum Leader, High Performer across APJ and Segment-Based categories, Best Support), and a content engine spanning a blog, "The Funnel" newsletter (10,000+ subscribers), "The ABM Voice" podcast, ABM e-book, and competitive comparison pages against Demandbase, 6Sense, Rollworks, and Influ2. The company is privately held, operates with 11-50 employees, and has disclosed only ~$150K in seed/accelerator funding (Axilor Ventures and Techstars, both 2018), implying largely revenue-funded operations through seven years of activity.
Recotap firmographics
Firmographics- Name
- Recotap
- Legal name
- Recotap, Inc.
- Website
- https://recotap.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Recotap is an AI-powered LinkedIn ABM platform founded in 2018 in Bengaluru, India, serving 200+ B2B SaaS companies. It combines signal-based audience targeting, AI ad and landing page personalization, and revenue attribution, monetized via SaaS subscriptions plus usage-based media spend sold primarily through enterprise sales.
- Ownership category
- akta.pro rank
Recotap industry classification
Industry- Product category
- B2B Marketing Software
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
- akta.pro secondary industries
- Account-Based Marketing (ABM) Services (BPAFAKAG), Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI), Data & Analytics for CRM (Attribution, BI, Predictive) (BPAFAFAE)
Keywords
Where Recotap is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Recotap business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription Platform: Recotap operates as a fully hosted SaaS platform with subscription-based pricing tiers. Customers pay fees for platform access with predefined data extraction limits varying by subscription tier. Additional charges apply for advertising (media buy) and custom development work. The platform is governed by Statement of Work agreements with standard terms covering service term, fees, and payment terms.
- Professional Services: Implementation and customization services rendered via Statement of Work agreements. Professional services scope includes onboarding support, SDK integration assistance, and custom development work billed separately from platform subscription fees.
- Usage-Based Add-ons: Customers exceeding Service Capacity limits on their Order Form incur additional fees. Media buy (advertising spend) and custom development work are billed based on usage and scope respectively.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Multi-year contract | Usage-based pricing model |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Recotap product offering
Product offeringCore offering
Recotap is an AI-powered LinkedIn Account-Based Marketing (ABM) platform that helps B2B SaaS and software companies identify in-market accounts using signal-based audiences, deliver account-level personalized ads and landing pages, and orchestrate multi-channel ABM campaigns with revenue attribution. The platform also offers Ad Radar, a free LinkedIn Ads intelligence tool for monitoring competitor and prospect ad activity.
Product overview
Recotap is an AI-Powered LinkedIn ABM Platform offered as a unified platform-plus-modules architecture. The core Recotap Platform combines Signal Based Audiences, Account Level Personalisation, and Smart ABM Campaigns. Key modules include LinkedIn ABM Campaigns, Multi-Channel ABM, Revenue Attribution, Personalized Ads, 1-1 Personalized Landing Pages, AI-Based Content Personalization, Smart Segmentation, Buyer Journey Stage Mapping, and Integrate Multi-Channel Data. The company also offers Ad Radar, a separate free LinkedIn Ads intelligence tool. All features are designed for B2B SaaS and software companies to turn LinkedIn campaigns into revenue drivers.
Differentiator
Problem solved
Functional benefit
Products and services
- Recotap ABM Platform AI-powered LinkedIn ABM platform that unifies signal-based audiences, account-level ad and landing page personalization, and multi-channel campaign orchestration for B2B SaaS marketing teams. Includes signal scoring, journey-stage orchestration, impression capping, CRM sync, and revenue attribution.
- Ad Radar
Quantifiable outcome
- 4X better CTR and ROI with same dollar spend
- +7 more outcomes
Companies that use Recotap
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles2 records
Recotap technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability6 records
Feature10 records
Recotap partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and secondary.
- LinkedIn AdscoreLinkedIn Marketing Partner enabling Recotap to integrate directly with LinkedIn's ad platform for campaign targeting, delivery, optimization, and reporting. Recotap leverages LinkedIn's advertising infrastructure to power account-based LinkedIn campaigns with AI-driven personalization and revenue attribution.
- HubSpotcoreCRM integration allowing bi-directional sync of account and deal data between HubSpot and Recotap. Marketing and sales teams can align campaigns with CRM data for data-driven ABM execution and unified reporting.
- SalesforcecoreAutomatic bi-directional sync between Salesforce and Recotap enabling CRM-aligned account targeting, deal stage mapping, and revenue attribution. Sales and marketing alignment through shared account intelligence.
- MarketosecondaryIntegration enables syncing Marketo deal and account data with Recotap for ABM campaign execution without manual data entry or time-consuming imports.
- PardotsecondaryIntegration between Salesforce Marketing Cloud Account Engagement (Pardot) and Recotap enables automated data synchronization for ABM campaigns.
- OutreachsecondarySales engagement integration pushes Recotap account insights into Outreach sequences, enabling timely sales outreach aligned with account engagement signals.
- SalesloftsecondaryIntegration synchronizes Account and Opportunity data between Salesloft and Recotap for aligned sales engagement based on ABM account intelligence.
- SlacksecondaryReal-time campaign and account alerts delivered to Slack channels and direct messages, keeping sales and marketing teams informed of account engagement.
- Microsoft TeamssecondaryReal-time campaign and account alerts delivered to Microsoft Teams channels, enabling sales and marketing team alignment on account activity.
- G2secondaryAdvertising partnership with G2 to attract, convert, close, and retain B2B customers. G2 serves as both a review platform and advertising channel for reaching B2B buyers.
- BomborasecondaryIntent data partnership providing 3rd party buyer intent signals to power signal-based audience identification and account scoring within the Recotap platform.
- Google AdssecondaryGoogle AdWords remarketing service integrated for advertising purposes across Google Display Network, enabling multi-channel retargeting beyond LinkedIn.
- AWS (Amazon Web Services)coreCloud infrastructure provider spanning multiple regions and availability zones for redundancy, performance, and disaster recovery. Recotap uses shared security responsibility model with AWS.
- GCP (Google Cloud Platform)coreMulti-cloud infrastructure partner providing additional regions and availability zones for Recotap's SaaS platform deployment.
- Microsoft AzurecoreCloud infrastructure partner with SOC2-compliant data centers. Azure Key Vault manages encryption keys for data storage and encryption at rest.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Recotap competitors and assessment
Company assessmentDirect peers
- Demandbase: Demandbase is a leading enterprise ABM platform offering account identification, advertising, sales intelligence, and engagement tools. It is the largest incumbent Recotap explicitly compares against and serves the same B2B SaaS and enterprise buyer with overlapping LinkedIn ABM capabilities.
- 6sense: 6sense is an AI-driven revenue intelligence and ABM platform focused on intent data, account identification, and predictive analytics. Recotap's own comparison page lists 6sense as a competitor, and customer Growton switched from 6sense to Recotap citing faster pipeline growth.
- RollWorks: RollWorks (a division of NextRoll) provides ABM advertising and sales intelligence for B2B teams. It is named directly as a Recotap competitor and shares a focus on LinkedIn-adjacent ABM execution for mid-market and enterprise SaaS buyers.
- Influ2: Influ2 is a person-based ABM advertising platform that targets named contacts with personalized LinkedIn display ads. Recotap compares itself against Influ2 on its website, and the two are routinely featured together on The ABM Voice podcast.
- Terminus: Terminus is an ABM platform spanning advertising, sales engagement, and account-based web personalization. It targets the same B2B SaaS and software buyer as Recotap with overlapping LinkedIn ABM campaign execution and multi-channel orchestration.
- Madison Logic: Madison Logic is a B2B ABM platform combining intent data, account-based advertising, and content syndication. It serves enterprise B2B marketers with multi-channel ABM campaigns, overlapping with Recotap's signal-based audience and attribution capabilities.
Broad incumbents
- ZoomInfo: ZoomInfo is a large B2B data, intent, and sales platform with growing ABM and advertising capabilities. While broader in scope, it competes for the same B2B marketing-tech budget and increasingly offers account-level advertising and intent orchestration overlapping with Recotap's proposition.
Emerging players
- Apollo.io: Apollo.io is a B2B sales intelligence and engagement platform that has expanded into account-based workflows. It targets similar mid-market and growth-stage SaaS buyers and competes for marketing-tech budget with lighter-weight ABM-style execution.
- Cognism: Cognism is a B2B sales intelligence provider with intent data and account-level targeting capabilities. While primarily sales-led, it increasingly overlaps with ABM use cases for mid-market SaaS buyers also evaluating Recotap.
Others
- Bombora: Bombora is a leading B2B intent data cooperative and is explicitly named as a Recotap technology partner supplying third-party intent signals. It is an enabling ecosystem player rather than a direct competitor, but its data underpins much of the ABM category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Recotap social profiles
Digital presenceRecotap compliance and trust
Trust signalCompliance4 records
Recotap financial estimates
Financial estimateRevenue estimate
Valuation estimate
Recotap leadership team
Management profileNumber of profiles
Profiles3 records
Recotap funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Recotap M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Recotap
What does Recotap do?
Recotap is an AI-powered LinkedIn Account-Based Marketing (ABM) platform that helps B2B SaaS and software companies identify in-market accounts using signal-based audiences, deliver account-level personalized ads and landing pages, and orchestrate multi-channel ABM campaigns with revenue attribution. The platform also offers Ad Radar, a free LinkedIn Ads intelligence tool for monitoring competitor and prospect ad activity.
Is Recotap a public or private company?
Recotap is a private company. It is classified as venture growth investor backed and is currently operating.
When was Recotap founded?
Recotap was founded in 2018. It employs 11 to 50 people.
Where is Recotap based?
Recotap is headquartered in Bengaluru, India, in the Asia region.
How does Recotap make money?
Three revenue lines are on record. SaaS Subscription Platform is the primary driver. The others are professional Services and usage-Based Add-ons.
Who are Recotap's main competitors?
Direct peers on record are Demandbase, 6sense, RollWorks, Influ2, Terminus and Madison Logic. ZoomInfo is listed as a broad incumbent. Emerging players are Apollo.io and Cognism. Bombora is listed as an others.
Does Recotap have an API?
No public API is recorded for Recotap.
What industry is Recotap in?
Recotap's product category is B2B Marketing Software. Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM, with a secondary code of BPAFAKAG, Account-Based Marketing (ABM) Services. Its NAICS code is 541810 and its SIC code is 7331.