Senti AI

Name

Senti AI

Legal name

Senti Techlabs, Inc.

Website

https://senti.ai

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Conversational AI Platform and AI Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)

akta.pro secondary industries

AI/ML Engineering & Model Development Services (BPAEAHAF), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG)

Keywords

• Conversational AI platform
• Natural language processing
• Filipino language AI
• AI consulting services
• Document automation AI

Headquarters

HQ city

Makati

HQ country

Philippines

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Services: Custom AI development, ML pipeline engineering, data pipeline engineering, and general AI development services. Senti AI assists organizations in the development and deployment of AI or ML solutions, providing end-to-end implementation services.
2. Managed Services: Ongoing management and monitoring of deployed customer solutions. Senti AI manages and monitors deployed customer AI solutions post-deployment.
3. AI Strategy Consulting: Guiding organizations in assessing their AI and ML readiness, identifying projects that best suit their needs, and creating AI adoption roadmaps.
4. Conversational AI Products (Natter, Voix): Pre-built AI solutions (chatbot and voice AI) sold to organizations for customer service, marketing, and operational support. Products are available through direct sales engagement and cloud platform integrations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Senti AI develops and deploys conversational AI products (Voix voice AI and Natter chat assistant) powered by its proprietary Balagtas Filipino Natural Language Engine, alongside Document AI and custom AI/ML solutions for enterprise and government customers. The company also offers AI Strategy Consulting, Professional Services (ML pipeline engineering, custom AI development, data pipeline engineering), and Managed Services for ongoing monitoring of deployed solutions. Primary commercial offering blends productized AI with bespoke development tailored to each customer's needs.

Product overview

Senti AI operates as a conversational AI platform with three core products: Voix (contact center voice AI), Natter (chat assistant), and Balagtas (Filipino NLP engine). Voix and Natter are customer-facing conversational AI products built on the Balagtas NLP engine, which leverages nearly three decades of Philippine language research. The platform specializes in understanding Filipino, English, and Taglish for omnichannel customer service and marketing automation. Professional services complement the product portfolio with AI strategy consulting, custom development, and managed services.

Differentiator

Problem solved

Functional benefit

Brands

• Natter: AI-powered chat assistant that enables human-like conversations, understands Filipino languages, built-in sentiment analysis and custom reports, available 24/7, customizable for various industries including airlines, customer support, courier services, groceries and hotels.
• Voix
• Balagtas

Products and services

• Voix Voix is the contact center AI solution for Filipinos, providing voice AI for customer service across multiple channels. It offers 24/7 conversational self-service with seamless handoff to human agents, using NLP to identify call drivers and sentiment for contact center managers.
• Natter Natter is an AI-powered chat assistant that enables human-like conversations, understands Filipino languages, and includes built-in sentiment analysis, custom reports, brand persona alignment, and multi-platform integration including Facebook Messenger and websites.
• Balagtas Balagtas is the Filipino Natural Language Engine — a proprietary NLP model that enables Senti AI solutions to understand and analyze Philippine Languages and their variations, built on nearly three decades of local language research combined with deep industry experience.
• AI Strategy Consulting AI Strategy Consulting guides organizations in assessing their AI and ML readiness, identifying projects that best suit their needs, and creating AI adoption roadmaps to start their AI journey.
• Professional Services Professional Services assist organizations in the development and deployment of AI/ML solutions, including ML Pipeline Engineering, Custom AI Development, General AI Development, and Data Pipeline Engineering.
• Managed Services Managed Services provides ongoing management and monitoring of deployed customer AI solutions to ensure continuous operation and optimization.

Quantifiable outcome

• SM Supermalls BIR 2307 form processing reduced by 67% with Document AI solution
• +5 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability9 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core, minor and flagship.

• KollabcoreStrategic or Co-development Partner · 2 December 2024Kollab announced the acquisition of Senti Techlabs, Inc. (Senti AI) on December 2, 2024, coinciding with Kollab's 10th year anniversary. The acquisition reinforces Kollab's commitment to becoming a leading provider of AI-first and cloud-first solutions in the Philippines and across Southeast Asia. Ralph Vincent Regalado (Co-Founder & CEO of Senti AI) joined the Board of Directors of Kollab as Chief Scientist & Head of AI. The acquisition validates Senti AI's nine years of evangelizing AI and ML in the Philippines.
• Karl Group Holdings Corp. / Innovare Techne SystemscoreStrategic or Co-development Partner · 16 May 2024Senti AI signed an MOU with Karl Group's IT subsidiary Innovare Techne Systems on May 16, 2024 (formalized agreement signed May 11, 2024) to collaborate in bringing and promoting AI Healthcare solutions into the Philippine market. Karl Group owns more than nine corporations offering various healthcare products and devices in the Philippines. Innovare Techne specializes in AI-powered medical devices. The partnership aims to fuse Senti AI's expertise into Karl Group's healthcare operations for better service to Filipinos.
• PLDT Enterprise / PLDT InnolabcoreGTM or Marketing Partner · 18 March 2020PLDT Enterprise, through its innovation arm PLDT Innolab, partnered with Senti AI to make AI accessible for Filipino businesses of all sizes. The partnership helped scale Senti Pulse (social listening dashboard) and enabled Senti AI to co-create relevant AI solutions for PLDT Enterprise's customers. PLDT Innolab's business development influence helped make Senti AI solutions available to a broader customer base across the Philippines.
• CDM (Certified Digital Marketer)minorGTM or Marketing Partner · 17 June 2019Senti AI partnered with CDM (Certified Digital Marketer), the Philippines' leading provider of digital training with over a decade of experience. CDM uses Senti Pulse (social listening tool) in their digital marketing training programs to help students monitor audience engagement, adapt to local language and culture, and discover audience insights.
• SM SupermallsflagshipImplementation/ SI/ Consulting PartnerSenti AI worked with SM Supermalls (one of the biggest mall developers in the Philippines) on a Document AI project to improve internal processing of BIR 2307 forms. The solution was integrated into SM's special portal for their accounting department, reducing processing by 67% and eliminating paper submissions. This project led to Google Cloud recognizing Senti AI with three new expertise recognitions.
• AWS (Amazon Web Services)coreTechnology or IntegrationSenti AI is an AWS Select Tier Consulting Partner with expertise in Machine Learning, Data, and Analytics on AWS. The company helps customers build ML and Data Analytics solutions on AWS Cloud, guiding customers from AI strategy assessment to building and managing solutions. Uses AWS Lambda, Amazon API Gateway, Amazon EKS with Kubeflow, AWS Glue, Amazon S3, and Amazon Athena. Also an AWS Public Sector Partner serving both commercial and public sector customers.
• Google CloudcoreTechnology or IntegrationSenti AI is a Google Cloud partner with multiple specializations: Machine Learning Services Specialization (first in Southeast Asia), Industry Expertise in Government and Healthcare and Life Sciences, Solution Expertise in Conversational Design, Solution Expertise in Document AI, and Product and Technology Expertise in Google Cloud ML and ML APIs. The company was Google Cloud Philippines Breakthrough Partner of the Year in 2021. Products used include Google Cloud Platform, DialogFlow, Document AI, and Google Data Studio.
• Asian Development Bank (ADB)flagshipImplementation/ SI/ Consulting PartnerADB worked with Senti AI to develop an interactive analytics dashboard for the DENR-Biodiversity Management Bureau that visualizes online illegal wildlife trade data mined by the University of Helsinki Laboratory of Interdisciplinary Conservation Sciences (HELICS). Senti AI connected the database from HELICS to Google Cloud Platform storage and used Google Data Studio to create an interactive dashboard.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Yellow.ai: Yellow.ai is a leading enterprise conversational AI platform with strong presence across Southeast Asia and emerging markets. Directly comparable to Senti AI as a multilingual chatbot and voice AI provider targeting enterprise customer service automation, with broader scale and more language coverage.
• Avaamo: Avaamo is an enterprise conversational AI platform specializing in vertical-specific virtual assistants for banking, insurance, and healthcare. Comparable to Senti AI in offering conversational AI solutions to regulated industries with focus on domain-specific NLP, though with different geographic concentration.
• Verloop.io: Verloop.io is a conversational AI platform specializing in customer support automation for enterprises across multiple geographies including Southeast Asia. Comparable to Senti AI's Natter and Voix products in deploying AI-powered chat and voice agents for customer service use cases.
• ADA Support: Ada is an AI-powered customer service automation platform serving enterprise brands globally. Comparable to Senti AI's Natter and Voix as a conversational AI platform focused on automating customer support at scale, with stronger North American and European customer base.
• Haptik: Haptik is a conversational AI platform acquired by Reliance Jio, serving large enterprises with customer service chatbots and voice assistants. Comparable to Senti AI in offering NLP-based customer engagement solutions for enterprise and BFSI customers in emerging markets.
• Kore.ai: Kore.ai is an enterprise conversational AI platform offering no-code bot building, voice AI, and contact center automation. Directly comparable to Senti AI's Natter and Voix in providing omnichannel conversational AI solutions for large enterprises, with stronger North American and global presence.

Broad incumbents

• Infobip: Infobip is a global cloud communications platform with conversational AI and contact center offerings. Comparable to Senti AI in the omnichannel messaging and conversational AI space, but operates as a broad incumbent serving large enterprises across many geographies, including Philippines and Southeast Asia.
• Google Cloud Contact Center AI (CCAI): Google Cloud's CCAI is a first-party contact center AI suite including Dialogflow, Agent Assist, and conversational AI building blocks. Senti AI builds on top of Dialogflow and Google Cloud ML, making CCAI both a partner technology and a competitive broad incumbent in the same product category.
• Amazon Lex: Amazon Lex is AWS's first-party conversational AI service for building chatbots and voice bots. Senti AI is an AWS Select Tier partner that builds on AWS, making Lex both a platform foundation and a broad incumbent competitor in enterprise conversational AI.
• Genesys: Genesys is a global leader in contact center and customer experience platforms with AI capabilities. Comparable to Senti AI in the contact center AI space (and Senti AI has integrated with Genesys), but Genesys operates as a broad incumbent platform serving multinational enterprises, not a regional Filipino-language specialist.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sentiph

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senti AI