253 Organic
253 Farmacy is a Massachusetts recreational cannabis retailer operating two vertically integrated dispensaries (Turners Falls flagship with on-site cultivation and a kosher-certified kitchen, plus Amherst) serving adult-use consumers in Western MA and tri-state border communities.
- Company typePrivate
- Founded2019
- HeadquartersTurners Falls, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What 253 Organic does
253 Organic, LLC, doing business as 253 Farmacy, is a privately held Massachusetts recreational cannabis company operating a vertically integrated retail, cultivation, and manufacturing business under Massachusetts Cannabis Control Commission licensure. The company opened its flagship Turners Falls dispensary at 253 Millers Falls Rd in September 2019 as the only Franklin County retailer with on-site cultivation and manufacturing, and added a second storefront at 328 College St in Amherst (near UMass Amherst) by 2025. Revenue is generated primarily through direct-to-consumer adult-use retail sales of flower, pre-rolls, vapes/cartridges, concentrates, edibles, tinctures, topicals, capsules, and CBD products, with a secondary wholesale channel supplying other licensed operators.
The technical and operational core is on-site vertical integration: cannabis is cultivated and manufactured at the Turners Falls campus, supporting a planned 70% house-grown / 30% third-party product mix across approximately 15 custom-bred strains rotated every 3–5 months. A fully kosher-certified commercial kitchen produces in-house 253 Farmacy chocolate bars (50mg THC per 10-square bar of dark and milk Belgian chocolate), marketed as the first kosher-certified THC edible in Massachusetts. The proprietary product portfolio is branded under 253 Farmacy and the Slick disposable vape line, alongside curated third-party brands (RYTHM, Lost Farm, Wana, Wyld, SPARQ, Pax, and others). Distribution runs through the two retail storefronts, an age-gated e-commerce storefront for online ordering with in-store pickup, and a wholesale channel for licensed operators.
253 Farmacy's go-to-market emphasizes a deli-style, education-led retail experience (in-person aroma and appearance inspection, budtender-led recommendations), full-spectrum product formulation aligned with the 'entourage effect,' third-party lab testing with no vitamin E acetate, and content marketing (blog, SEO-optimized location pages, VIP text/email updates, social, and earned media including Leafly 2022 best-rated and Valley Advocate 2021 recognition). The company is founder/operator-led, with co-owner Seth Rutherford and Manager of Marketing and Sales Ariel Etheridge publicly identified; John Snyder is listed as COO. The company is privately held with no disclosed institutional investors, a single disclosed funding round of $265,000 (November 2018), and 11–50 employees per firmographic data.
253 Organic firmographics
Firmographics- Name
- 253 Organic
- Legal name
- 253 Organic, LLC
- Website
- https://253farmacy.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 253 Farmacy is a Massachusetts recreational cannabis retailer operating two vertically integrated dispensaries (Turners Falls flagship with on-site cultivation and a kosher-certified kitchen, plus Amherst) serving adult-use consumers in Western MA and tri-state border communities.
- Ownership category
- akta.pro rank
Where 253 Organic is headquartered
LocationHeadquarters
- HQ city
- Turners Falls
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
253 Organic business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Adult-use recreational cannabis retail: Primary revenue driver: direct in-store and online-order-for-pickup sales of flower, pre-rolls, vapes/cartridges, concentrates, edibles, tinctures, topicals, capsules, and CBD products at the Turners Falls and Amherst dispensaries. Walk-in retail with same-day pickup.
- On-site cultivation and branded product sales: Revenue from in-house 253 Farmacy branded products (flower, pre-rolls, Slick vape cartridges, Badder/Diamonds & Sauce/Live Resin concentrates, chocolate bars, tinctures) grown and manufactured on-site; planned to represent 70% of menu, with 30% from third-party brands.
- Wholesale cannabis program: Secondary revenue stream offering wholesale cannabis supply to other licensed retailers via a dedicated Wholesale page on the company website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Per-unit retail pricing on cannabis products (flower, pre-rolls, vapes, concentrates, edibles, tinctures, topicals), set per brand and SKU in the online store; product finder and 'Shop Now' links drive customers to live menus. |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
253 Organic product offering
Product offeringCore offering
253 Organic operates 253 Farmacy, a vertically integrated Massachusetts recreational cannabis business that cultivates and manufactures cannabis products on-site at its Turners Falls flagship and sells them through two adult-use dispensaries (Turners Falls and Amherst), an age-gated online ordering storefront, and a wholesale program to licensed operators. The portfolio spans flower, pre-rolls, vape cartridges (including the in-house Slick line), concentrates, edibles (including kosher-certified house-made chocolate bars), tinctures, topicals, capsules, infused beverages, and CBD products.
Product overview
253 Organic operates 253 Farmacy, a vertically-integrated Massachusetts recreational cannabis company that runs two retail dispensaries — the flagship Turners Falls location (with on-site cultivation and manufacturing) and a second location in Amherst — selling a single unified product portfolio centered on the in-house 253 Farmacy brand. The portfolio spans eight core product categories: Cannabis Flower, Pre-Rolls, Vape Cartridges & Pens (including the in-house Slick disposable vape), Concentrates, Edibles (including the kosher-certified 253 Farmacy chocolate bars), Tinctures, Topicals, and CBD products, plus Infused Beverages and Capsules. Alongside house-made items, the dispensaries curate offerings from more than a dozen partner brands such as RYTHM, Lost Farm by Kiva, Wana, Wyld, Betty's Eddies, Hi5, INCREDIBLES, 1906, Camino, Good Feels, SPARQ Cannabis Co, Garcia Hand Picked, Pax, and Slick, all backed by an in-store and online ordering experience built around the kosher-certified kitchen and full-spectrum product philosophy.
Differentiator
Problem solved
Functional benefit
Brands
- 253 Farmacy: In-house cannabis product brand used across flower, pre-rolls, concentrates, vapes (Slick), edibles, tinctures, and accessories.
- Slick
Products and services
- 253 Farmacy Cannabis Flower Premium, hand-selected cannabis buds available in sativa, indica, and hybrid varieties from 253 Farmacy's on-site cultivation and partner brands, sold per gram weight (e.g., 1g, 3.5g) to adult-use consumers.
- 253 Farmacy Pre-Rolls Ready-to-smoke joints crafted with quality flower from the 253 Farmacy brand and partner brands, available as single pre-rolls and multi-pack bundles across sativa, indica, and hybrid strains.
- Slick Disposable Vape by 253 Farmacy 253 Farmacy in-house disposable vape offering strain-specific cannabis-derived oil in a sleek, no-mess, no-maintenance design for discreet, on-the-go consumption by adult-use consumers.
- 253 Farmacy Vape Cartridges & Pens Vaporizer devices including rechargeable batteries, all-in-one pens, and cartridges packed with distillate, live resin, or solventless extracts from the 253 Farmacy Slick brand and partner brands such as Rythm and Pax.
- 253 Farmacy Cannabis Concentrates Highly potent cannabis extracts including wax, shatter, live resin, badder, rosin, sugar, diamonds, sauce, and kief, crafted from 253 Farmacy's on-site cultivation and partner brands such as SPARQ Cannabis Co and Tank Topper.
- 253 Farmacy Kosher-Certified Chocolate Bars In-house signature edible chocolate bars made with dark and milk Belgian chocolate and premium distillate oil in a fully kosher-certified commercial kitchen; each bar contains 10 squares with 50mg THC total (5mg per square).
- 253 Farmacy THC Edibles Smoke-free cannabis-infused treats including gummies, chocolates, baked goods, drinks, chews, hard candy, and frozen treats from brands such as Wana, Wyld, Betty's Eddies, Hi5, INCREDIBLES, 1906, Camino, Good Feels, Kiva, Lost Farm, SPARQ Cannabis Co, and the in-house 253 Farmacy chocolate bars.
- 253 Farmacy Cannabis Tinctures Liquid cannabis extracts for easy, precise sublingual dosing, available in indica and sativa varieties made from 253 Farmacy's select house-grown strains.
- 253 Farmacy Cannabis Topicals Cannabis-infused creams and balms applied directly to the skin for targeted relief without psychoactive effects, including offerings such as Cultivate Muscle Freeze 1:1 (THC/CBD).
- 253 Farmacy CBD Products Non-psychoactive CBD options offering wellness, relaxation, and relief without the high, including CBD flower and related SKUs.
- 253 Farmacy Cannabis Capsules Cannabis capsules available alongside tinctures and topicals for precision-dosed oral consumption by adult-use consumers.
- 253 Farmacy THC-Infused Beverages
Quantifiable outcome
- At-launch (2019): only marijuana retail store in Franklin County with on-site cultivation and manufacturing; second retail store in the county.
- +2 more outcomes
Companies that use 253 Organic
Customer profileIdeal customer profiles2 records
253 Organic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
253 Organic partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered flagship, core and minor.
- Garcia Hand Picked (a partnership between the Garcia family and Holistic Industries)flagshipCo-launch event at the Turners Falls dispensary on 4/21/2021, including an Airstream ('Bertha') carrying Garcia Hand Picked merchandise and accessories, food from Murphy's Mobile, and stocking of the Garcia Hand Picked flower, preroll, and gummy line (Tropicana Haze, Limefire Skunk, Shiskaberry Mango).
- RYTHMcoreFeatured brand carried across flower, pre-rolls, and vape cartridge categories in both the Turners Falls and Amherst stores.
- Lost Farm (by Kiva)corePremium edible brand stocked across both stores; highlighted as a 4/20 favorite with live-resin-infused gummies and chews.
- Wana GummiescoreTop-selling THC edible brand carried at 253 Farmacy with multiple flavors and cannabinoid ratios.
- Wyld GummiescoreTop-selling real-fruit gummy brand carried at both dispensary locations.
- Betty's EddiescoreVegan fruit chew edible brand stocked at both Turners Falls and Amherst stores.
- Hi5 (Hi5 Sodas / Hi5 Drinks)coreTHC-infused seltzer brand carried as a 4/20 favorite beverage with rapid onset; promoted in both Amherst and Turners Falls.
- INCREDIBLESminorBoldly flavored chocolate and gummy edible brand stocked at the Turners Falls dispensary.
- Camino (by Kiva)coreEdible brand carried at both dispensaries, prominently featured in the Amherst location.
- Good FeelsminorEdible brand carried at the Turners Falls dispensary.
- 1906minorCannabis edible brand carried in the Turners Falls dispensary menu.
- SPARQ Cannabis CocoreFeatured brand across flower, concentrates (e.g., Pink Runtz 1g pre-roll), and edibles categories.
- Tank TopperminorConcentrate brand stocked at the Turners Falls dispensary.
- PaxcoreCarries Pax vape hardware and live-rosin carts (e.g., Pineapple Express Live Rosin Pax THC 500mg).
- Smyth (Pur)minorCarries Smyth Pur flower (e.g., Ice Cream Cake 3.5g) at the Amherst location.
- New Hampshire / Arl (NH-Arl) cultivatorsminorCarries third-party flower from NH/Arl cultivators (e.g., Grape Diamonds 3.5g).
- Ariel Etheridge (Manager of Marketing and Sales)minorFeatured in the Daily Hampshire Gazette as 253's Manager of Marketing and Sales; represents 253 in PR/earned media.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
253 Organic competitors and assessment
Company assessmentDirect peers
- Berkshire Roots: Massachusetts vertically integrated cannabis operator (cultivation + retail) based in the Berkshires; directly comparable to 253 as a regional, vertically integrated MA adult-use operator.
- Theory Wellness: Massachusetts vertically integrated cultivator-manufacturer-retailer operating multiple dispensaries across the state; closest comparable to 253 in scale, vertical integration strategy, and Western Mass footprint.
- Canna Provisions: Western Massachusetts recreational cannabis retailer and cultivator with a similar premium, experience-led positioning; comparable to 253 in target customer, product breadth, and regional brand strategy.
Broad incumbents
- Curaleaf: Multi-state operator with significant Massachusetts cultivation and retail footprint; a broad incumbent whose overlapping product categories (flower, vapes, edibles) and pricing pressure make it a key competitive benchmark for 253.
- Trulieve: Large multi-state cannabis operator with Massachusetts retail and cultivation operations; competes with 253 across flower, concentrates, and edibles categories at scale.
- Green Thumb Industries (GTI / RISE): Multi-state operator with Massachusetts dispensaries under the RISE brand; broad incumbent providing scale, brand, and pricing benchmarks relevant to 253's competitive positioning.
- Cresco Labs: Multi-state operator with Massachusetts retail presence and well-known house brands (High Supply, Good News); relevant broad incumbent benchmark for 253's house-brand strategy and wholesale economics.
Others
- Holistic Industries (Garcia Hand Picked parent): Multi-state cannabis operator and co-owner of the Garcia Hand Picked brand; relevant as a wholesale brand partner of 253 and as an indirect competitor via shared shelf space at MA retailers.
- Leafly: Cannabis discovery and review platform that ranked 253 among Massachusetts' best-rated dispensaries; comparable as the customer-acquisition and review-aggregator channel through which 253 competes for regional mind share.
- iHeartJane (Jane Technologies): Cannabis e-commerce and online-menu platform used by many Massachusetts dispensaries for age-gated ordering; adjacent technology comparable to 253's shop.253farmacy.com online store.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key highlights7 records
Customer concentration
253 Organic social profiles
Digital presence253 Organic compliance and trust
Trust signalCompliance3 records
253 Organic financial estimates
Financial estimateRevenue estimate
Valuation estimate
253 Organic leadership team
Management profileNumber of profiles
Profiles3 records
253 Organic funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
253 Organic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 253 Organic
What does 253 Organic do?
253 Organic operates 253 Farmacy, a vertically integrated Massachusetts recreational cannabis business that cultivates and manufactures cannabis products on-site at its Turners Falls flagship and sells them through two adult-use dispensaries (Turners Falls and Amherst), an age-gated online ordering storefront, and a wholesale program to licensed operators. The portfolio spans flower, pre-rolls, vape cartridges (including the in-house Slick line), concentrates, edibles (including kosher-certified house-made chocolate bars), tinctures, topicals, capsules, infused beverages, and CBD products.
Is 253 Organic a public or private company?
253 Organic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 253 Organic founded?
253 Organic was founded in 2019. It employs 11 to 50 people.
Where is 253 Organic based?
253 Organic is headquartered in Turners Falls, United States, in the North America region.
How does 253 Organic make money?
Three revenue lines are on record. Adult-use recreational cannabis retail is the primary driver. The others are on-site cultivation and branded product sales and wholesale cannabis program.
Who are 253 Organic's main competitors?
Direct peers on record are Berkshire Roots, Theory Wellness and Canna Provisions. Broad incumbents are Curaleaf, Trulieve, Green Thumb Industries (GTI / RISE) and Cresco Labs. Others are Holistic Industries (Garcia Hand Picked parent), Leafly and iHeartJane (Jane Technologies).
Does 253 Organic have an API?
No public API is recorded for 253 Organic.