Businessmap (formerly Kanbanize)
Businessmap (formerly Kanbanize) is a privately held Bulgarian SaaS vendor that sells an enterprise Project & Portfolio Management platform connecting strategy (OKRs/KPIs) to execution (Kanban boards, AI-assisted planning) for global enterprise customers in banking, pharma, engineering, telecom, and aviation.
- Company typePrivate
- Founded2008
- HeadquartersSofia, Bulgaria
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Businessmap (formerly Kanbanize) does
Businessmap (formerly Kanbanize) is a privately held enterprise Project & Portfolio Management (PPM) software vendor operated by Businessmap Ltd. (BMAP), a Bulgarian-registered limited company headquartered in Sofia with a second Bulgarian office in Dimitrovgrad. The company delivers a multi-tenant SaaS platform that connects strategic planning with execution through an integrated stack of modules: Portfolio Workspaces for cross-project visibility, Kanban Boards for task tracking, OKRs/KPIs for strategy alignment, Management Dashboards for executive reporting, Smart Canvases for AI-assisted planning, and AI Tools for forecasting and intelligent insights. The underlying technology is a web-based SaaS application built on Apache with PHP runtime, a MySQL database, and a CodeIgniter framework, using HTML, CSS, JavaScript, AJAX, JSON, SQL, and jQuery; AI services are delivered via Microsoft Azure OpenAI. Mobile apps are available for iOS and Android, with additional add-ons for Excel and Google Spreadsheets.
The platform is sold on an annual SaaS subscription with custom enterprise pricing based on organization size (1-50 to 1000+ employees), via a direct enterprise sales motion (Talk to an Expert / Request a Demo) supplemented by a sales-assisted free trial, a formal Businessmap Solution Partner program (consulting firms and country representatives), and a Knowledge Base/Academy for customer education. Hosting runs on AWS with a default US East (Virginia) region and an EU region in Ireland to support GDPR-compliant enterprise deals. The customer base is global and enterprise-skewed, with named logos spanning Banco do Brasil, AstraZeneca, JTI, GROB-WERKE, ITP AERO, Scottish Water, GE Aviation, T-Systems Iberia, and others across banking, pharma, engineering, telecom, insurance, and aviation. Marketing emphasizes thought leadership in Lean/Agile and the Flight Levels model, distributed through a blog, whitepapers, case studies, YouTube, LinkedIn, and seven-language SEO (EN, DE, ES, PT, FR, PL, IT).
The company operates with a monthly major release cadence, daily fixes, and weekend zero-downtime deployments. In 2024 it rebranded from Kanbanize to Businessmap, launched the AI Tools product line and Smart Canvases, and rolled out the PPMOps Program ('The Businessmap Way') as a formal professional services offering. No venture capital, private equity, or institutional funding is disclosed, and the company appears to be bootstrapped. Revenue, ARR, and headcount figures are not publicly disclosed.
Businessmap (formerly Kanbanize) firmographics
Firmographics- Name
- Businessmap (formerly Kanbanize)
- Legal name
- Businessmap Ltd.
- Website
- https://businessmap.io
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Businessmap (formerly Kanbanize) is a privately held Bulgarian SaaS vendor that sells an enterprise Project & Portfolio Management platform connecting strategy (OKRs/KPIs) to execution (Kanban boards, AI-assisted planning) for global enterprise customers in banking, pharma, engineering, telecom, and aviation.
- Ownership category
- akta.pro rank
Businessmap (formerly Kanbanize) industry classification
Industry- Product category
- Enterprise Project Portfolio Management
- NAICS
- Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Program & Portfolio Management (PPM) (EDABAHAB)
- akta.pro secondary industry
- Data & Metrics for PM/PPM (Analytics, KPIs, Experimentation) (EDABAHAL)
Keywords
Where Businessmap (formerly Kanbanize) is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Offices4 records
Markets served
Businessmap (formerly Kanbanize) business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription License: BMAP provides Businessmap as a SaaS (Software as a Service) web-based application licensed on a subscription basis and centrally hosted. Clients pay fees for software licenses based on selected fee plans, with billing options available. The Terms of Use reference 'initial Software user license according to selected fee plan' and 'Software updates for the period of the Term'. Fees can be paid via bank transfer or credit card. The license is granted for an unlimited term as long as fees are paid on time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise tier (custom pricing) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels13 records
Businessmap (formerly Kanbanize) product offering
Product offeringCore offering
Businessmap is a SaaS-based enterprise Project & Portfolio Management (PPM) platform built on Kanban methodology. It provides portfolio workspaces, OKR/KPI tracking, management dashboards, AI-powered forecasting and Smart Canvases, business rules automation, and advanced flow analytics to connect strategy with execution across organizations. Customers subscribe to the platform on an annual license basis, with implementation supported through the PPMOps Program and training via Businessmap Academy.
Product overview
Businessmap is an Enterprise PPM (Project & Portfolio Management) software platform, formerly known as Kanbanize. The platform operates as a unified SaaS solution with multiple interconnected modules including Smart Canvases (AI-powered planning boards), Portfolio Workspaces (cross-project visibility), Management Dashboards (KPI and objective tracking), AI Tools (predictive analytics and forecasting), and Kanban Boards (task tracking). The platform also offers OKRs/Outcomes management, mobile apps for iOS and Android, and add-ons including Excel and Google Spreadsheets integrations. The product is delivered via SaaS subscription with implementation support through the Businessmap Academy and PPMOps Program.
Differentiator
Problem solved
Functional benefit
Products and services
- Businessmap Platform SaaS-based enterprise Project & Portfolio Management platform combining portfolio workspaces, Kanban boards, OKRs/KPIs, management dashboards, AI tools, business rules automation and flow analytics. Designed for mid-market and enterprise organizations to manage multiple projects, align strategy with execution, and scale Lean/Agile delivery.
- Businessmap Mobile App (iOS) Native iOS mobile application for accessing Businessmap Kanban boards and project management features on the go. Companion client for Businessmap platform subscribers, available on the Apple App Store.
- Businessmap Mobile App (Android) Native Android mobile application for accessing Businessmap Kanban boards and project management features on the go. Companion client for Businessmap platform subscribers, available on the Google Play Store.
- Businessmap Academy Dedicated online learning platform offering courses on Lean/Agile methodology and Kanban practices. Designed for project managers, Agile coaches, transformation leaders, and Businessmap users seeking to deepen Lean/Agile knowledge.
- PPMOps Program (The Businessmap Way) Professional implementation and organizational transformation service designed to help customers onboard onto Businessmap and adopt Lean/Agile practices. Targeted at enterprises undertaking PPM or Agile transformation initiatives.
Quantifiable outcome
- 90% improvement in engineering efficiency reported by GROB-WERKE after integrating Businessmap with SAP
- +2 more outcomes
Companies that use Businessmap (formerly Kanbanize)
Customer profileNamed customers24 records
Segments7 records
Ideal customer profiles3 records
Businessmap (formerly Kanbanize) technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability5 records
Feature11 records
Businessmap (formerly Kanbanize) partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and moderate.
- Amazon Web Services (EU - Ireland)coreBusinessmap uses Amazon Web Services EU (Ireland) as a primary hosting infrastructure option for EU-based customers. Per the Data Processing Agreement, data hosted on EU AWS is stored in Ireland. EU clients can request to have their data moved to the EU data center instead of the default US data center.
- Amazon Web Services (USA)coreAmazon Web Services US East (Virginia) serves as the default hosting infrastructure for Businessmap SaaS. Per Terms of Use, the software hosting infrastructure is located in US East Coast Virginia by default. New registrations are automatically directed to the US infrastructure initially.
- Microsoft Azure (OpenAI)coreBusinessmap integrates Microsoft Azure for AI services, Microsoft Teams integration, and Outlook app functionality. AI services are controlled by the client and operate on selective application data within the EU where applicable.
- SAPcoreBusinessmap has a documented customer integration with SAP at enterprise scale (e.g., GROB-WERKE integrates Businessmap with SAP). This integration enables engineering efficiency improvements of up to 90% and bidirectional data flow between project management and ERP systems.
- OktamoderateEnterprise single sign-on (SSO) integration partner. Enables Businessmap customers to authenticate via Okta identity management platform, supporting enterprise security and access control requirements.
- Make (formerly Integromat)moderateWorkflow automation integration via Make platform, enabling customers to create custom automation scenarios connecting Businessmap with hundreds of other applications and services.
- Google Drive / OneDrive / Dropbox / BoxmoderateDocument management integrations allowing users to link, attach, and sync files from major cloud storage platforms directly within Businessmap workflows and Kanban cards.
- GitHub / GitLabmoderateDeveloper tool integrations connecting code repositories with Businessmap project management workflows, enabling development teams to track code changes alongside project tasks.
- Power BI / Data Studio / TabmoderateBusiness intelligence and analytics tool integrations enabling customers to connect Businessmap workflow data with Power BI, Google Data Studio, and Tab for custom reporting and dashboards.
- ZapierZapier integration enabling no-code workflow automation between Businessmap and thousands of other applications, extending connectivity for non-technical users.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Businessmap (formerly Kanbanize) competitors and assessment
Company assessmentDirect peers
- Atlassian (Jira): Atlassian's Jira is the dominant Agile project management platform with strong Kanban workflows, portfolio management (Jira Align), and Atlassian Intelligence AI features. It directly overlaps with Businessmap's core Kanban/PPM offering while offering a broader ecosystem (Confluence, Trello).
- Monday.com: Monday.com is a work management and project portfolio platform with AI-powered workflows, dashboards, and integrations across enterprise use cases. It competes directly with Businessmap in PPM and workflow automation and has moved aggressively into enterprise tier sales.
- Asana: Asana offers work management with portfolio views, goals/OKRs, dashboards, and AI features for cross-team project planning. It competes with Businessmap in strategy-to-execution alignment and serves many of the same mid-market and enterprise customers.
- ClickUp: ClickUp is an all-in-one productivity platform with Kanban boards, Gantt charts, goals, dashboards, and AI (ClickUp Brain). It overlaps with Businessmap across project management, OKRs, and AI-assisted workflows, with stronger PLG adoption.
- Wrike: Wrike is an enterprise work management and PPM platform with dashboards, portfolio management, resource scheduling, and AI capabilities. It directly competes with Businessmap in enterprise Agile/PPM and serves overlapping verticals.
- Smartsheet: Smartsheet provides collaborative work management with portfolio roadmaps, resource management, and AI-powered automation. It overlaps with Businessmap's PPM, dashboard, and integration use cases, particularly in regulated enterprises.
- Planview (LeanKit): Planview acquired LeanKit and offers enterprise PPM and Lean/Agile delivery with portfolio Kanban, roadmaps, and OKR alignment. It is a particularly close peer given Businessmap's Kanban roots and PPM scope.
- Targetprocess: Targetprocess is an Agile portfolio management tool with visual Kanban boards, OKRs, and customizable workflows targeting scaled Agile teams. It is one of the closest functional analogues to Businessmap in Kanban-based PPM.
- Trello (Atlassian): Trello is a lightweight Kanban-based work management tool owned by Atlassian. It overlaps with Businessmap's Kanban Boards and Smart Canvases at the team level and serves as an entry point into Atlassian's broader suite.
Broad incumbents
- Microsoft Project / Planner: Microsoft Project and Planner are enterprise-default PPM tools bundled with the Microsoft 365 ecosystem, including AI features via Copilot. They represent the incumbent default buyer choice against which Businessmap competes in larger enterprises.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Businessmap (formerly Kanbanize) social profiles
Digital presenceBusinessmap (formerly Kanbanize) compliance and trust
Trust signalCompliance1 record
Businessmap (formerly Kanbanize) financial estimates
Financial estimateRevenue estimate
Valuation estimate
Businessmap (formerly Kanbanize) leadership team
Management profileNumber of profiles
Profiles2 records
Businessmap (formerly Kanbanize) funding detail
Funding detailFunding overview
Funding rounds4 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Businessmap (formerly Kanbanize) M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Businessmap (formerly Kanbanize)
What does Businessmap (formerly Kanbanize) do?
Businessmap is a SaaS-based enterprise Project & Portfolio Management (PPM) platform built on Kanban methodology. It provides portfolio workspaces, OKR/KPI tracking, management dashboards, AI-powered forecasting and Smart Canvases, business rules automation, and advanced flow analytics to connect strategy with execution across organizations. Customers subscribe to the platform on an annual license basis, with implementation supported through the PPMOps Program and training via Businessmap Academy.
Is Businessmap (formerly Kanbanize) a public or private company?
Businessmap (formerly Kanbanize) is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Businessmap (formerly Kanbanize) founded?
Businessmap (formerly Kanbanize) was founded in 2008. It employs 11 to 50 people.
Where is Businessmap (formerly Kanbanize) based?
Businessmap (formerly Kanbanize) is headquartered in Sofia, Bulgaria, in the Europe region.
How does Businessmap (formerly Kanbanize) make money?
One revenue line is on record: saaS Subscription License.
Who are Businessmap (formerly Kanbanize)'s main competitors?
Direct peers on record are Atlassian (Jira), Monday.com, Asana, ClickUp, Wrike, Smartsheet, Planview (LeanKit), Targetprocess and Trello (Atlassian). Microsoft Project / Planner is listed as a broad incumbent.
Does Businessmap (formerly Kanbanize) have an API?
Yes. BMAP provides a RESTful API interface for integration. The application supports accounts management with role-based permissions, creation of tasks, processing business rules, charts and reports functionality, project based structure, email notifications and a RESTful API interface for integration. Developer documentation is at knowledgebase.businessmap.io/hc/en-us.
What industry is Businessmap (formerly Kanbanize) in?
Businessmap (formerly Kanbanize)'s product category is Enterprise Project Portfolio Management. Its primary akta.pro industry code is EDABAHAB, Program & Portfolio Management (PPM), with a secondary code of EDABAHAL, Data & Metrics for PM/PPM (Analytics, KPIs, Experimentation). Its NAICS code is 51321 and its SIC code is 7372.