What Verse.ai does

Verse.ai is an AI-powered conversational platform that helps businesses engage, qualify, and convert leads through two-way SMS, web chat, ringless voicemail, and voice AI. The company targets sales, marketing, and call center teams across eight primary verticals: home services, mortgage, homebuilding, healthcare, financial services, education, real estate, and insurance. Its core technology is built on NiCE Cognigy AI agent infrastructure and combines NLP/NLU, autonomous conversational agents, generative AI with document-grounded knowledge retrieval, and a human concierge layer for quality assurance. The product portfolio spans Conversational AI Texting (core SMS platform), AI Digital Web Assistant (107-language website chatbot, formerly the Atlas brand), DirectDrop Voicemail, CallConnect live transfers, AI Appointment Setting, and the trustContact™ compliance suite covering TCPA, FCC, CTIA, SHAKEN/STIR, and A2P 10DLC requirements.

The platform is sold as a fully-managed, quote-based subscription service with dedicated customer success management and professional services included, targeting enterprise and mid-market buyers primarily through direct and inside sales motions. Pricing is not publicly disclosed; the sales process centers on demo booking and custom contract negotiation. CRM integrations with Salesforce, HubSpot, and Google Ads (plus Zapier/Webhooks for thousands of additional systems) enable real-time conversation sync and revenue attribution. Notable customers include Lowe's, D.R. Horton, First Citizens Bank, American Home Shield, Equity LifeStyle Properties, Pepperdine University, KB Home, Mattamy Homes, and CBH Homes.

Verse.ai is a wholly-owned subsidiary of NiCE (a strategic operating company), and the Atlas homebuilder-focused web assistant merged under the Verse brand in May 2026. The company has raised approximately $13.3M in external venture capital across 2015-2018 and now operates with 51-100 employees, headquartered at 75 West Towne Ridge Pkwy in Sandy, Utah. The platform processes over 10 million lead interactions annually and publishes the annual Texting Insights Report as a thought leadership and lead generation asset.

Name

Verse.ai

Legal name

Verse.ai, Inc.

Website

https://verse.ai

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Verse.ai is an AI-powered conversational platform that helps sales, marketing, and contact center teams engage, qualify, and convert leads via SMS, web chat, voicemail, and voice AI across home services, mortgage, homebuilding, healthcare, financial services, education, real estate, and insurance verticals.

Ownership category

akta.pro rank

Product category

Conversational AI Sales Engagement Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)

akta.pro secondary industries

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG), Model Hosting, Serving & Inference Platforms (HDAAACAB)

Keywords

• AI sales engagement
• Conversational AI texting
• Lead qualification platform
• SMS marketing automation
• AI appointment setting

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. AI-Powered SMS Platform Subscription: Verse.ai operates as a fully-managed SaaS platform with subscription-based pricing. The platform includes professional services, dedicated customer success management, and compliance support as part of the service. Pricing is quote-based and not publicly disclosed on the website.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels11 records

Core offering

Verse.ai provides an AI-powered conversational SMS platform that engages, qualifies, and converts business leads via two-way text messaging 24/7 with a 90-second response SLA. The platform combines AI agents with human concierge oversight and spans omnichannel outreach including SMS, RCS, webchat, ringless voicemail, and voice AI, integrating with major CRMs (Salesforce, HubSpot) and calendars (Calendly, Oncehub). It is sold as a fully-managed service with built-in regulatory compliance (TCPA, FCC, CTIA), dedicated customer success management, and tailored scripts for sales, marketing, and call center teams across multiple verticals.

Product overview

Verse.ai is an AI-powered business texting platform and NiCE company that combines conversational AI with human agents to help businesses engage, qualify, and convert leads. The unified platform spans digital, SMS, and call channels through multiple integrated products: Conversational AI Texting serves as the core platform for two-way SMS conversations; the AI Digital Web Assistant provides website visitor engagement; DirectDrop Voicemail enables ringless voicemail outreach; Appointment Setting automates scheduling; trustContact handles compliance; and CallConnect enables live call transfers. Atlas AI Digital Assistant, a former NiCE subsidiary focused on homebuilders, has been merged under the Verse brand. The platform is powered by NiCE Cognigy technology and publishes an annual Texting Insights Report. The architecture combines AI efficiency with human oversight through a concierge team.

Differentiator

Problem solved

Functional benefit

Brands

• Atlas: AI-powered digital web assistant solution for homebuilders - now merged under Verse.ai brand

Products and services

• Conversational AI Texting Primary AI-powered two-way SMS platform enabling businesses to engage, qualify, and convert leads instantly 24/7 via text messaging. Responds in 90 seconds or less with cited 98% open rates, 50% reply rates, and 16x average customer ROI. Sold as a fully-managed service to sales, marketing, and call center teams across multiple verticals.
• AI Digital Web Assistant Multilingual AI chatbot living on business websites that provides personalized, accurate, immediate answers to visitor inquiries. Supports 107 languages, pulls real-time CRM data for customized conversations, uses conversational knowledge search with document-grounded guardrails, and guides leads to products/services and appointments.
• DirectDrop Voicemail Ringless voicemail technology delivering messages directly to recipient voicemail inboxes without the phone ringing. Cited at 90% lower cost than manual dialing, with 87% of voicemails read or listened to and over 50% productivity increase for agents using it.
• AI Appointment Setting AI-powered automated appointment and call scheduling via SMS that sets, modifies, and cancels appointments across Calendly, Oncehub, HubSpot, and custom calendar integrations. Drives leads to virtual, in-person, or phone appointments automatically.
• trustContact Compliance Suite Compliance suite ensuring SMS and call campaigns adhere to TCPA, FCC, CTIA, SHAKEN/STIR, A2P 10DLC, and state mini-TCPA regulations. Includes opt-out detection, deliverability monitoring, DNC LitigatorScrub, CNAM caller ID, and dedicated compliance team support.
• CallConnect Live Transfers Live transfer feature turning qualified SMS conversations into inbound calls routed directly to sales teams or call centers. Routes calls during business hours and initiates transfers when leads indicate readiness, improving combined text-and-call answer rates to a cited 92%.
• Atlas AI Digital Assistant AI-powered digital web assistant specifically designed for homebuilders (formerly an independent NiCE subsidiary), now merged under the Verse.ai brand. Combines website visitor engagement with SMS texting for unified homebuilder lead journey management.

Quantifiable outcome

• 50% average SMS reply rate vs. 25% for calls and 1.4% for email (based on 10M+ leads analyzed)
• +14 more outcomes

Named customers15 records

Segments11 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability10 records

Feature10 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• Atlas (a NiCE Company)flagshipStrategic or Co-development Partner · 19 May 2026Atlas, a NiCE company specializing in AI-powered digital web assistants for homebuilders, has merged under the Verse.ai brand. The unification combines two fully-managed AI solutions: Atlas (web assistant engaging website visitors at top of sales funnel) and Verse (two-way text conversations for lead qualification) into a single platform spanning digital, SMS, and call capabilities. The merged entity operates under the Verse brand with expanded resources and team support.
• VoAppscoreTechnology or Integration · 6 May 2026Verse.ai integrated with VoApps' DirectDrop Voicemail technology, a ringless voicemail solution that delivers messages directly to voicemail inboxes without the phone ringing. The combined platform enables companies to reach customers through both SMS text and voicemail outreach, addressing declining phone answer rates with non-intrusive messaging options. Both VoApps and Verse.ai are NiCE sister solutions, enabling seamless integration within the NiCE product ecosystem.
• NiCE CognigyflagshipTechnology or IntegrationVerse is powered by NiCE Cognigy's AI agent technology, which enables purpose-built AI agents for sales and marketing that can be deployed quickly. Verse leverages NiCE Cognigy's technology to craft AI agents for omnichannel outreach (SMS, RCS, webchat, ringless voicemail, voice AI) with revenue attribution across every interaction. The partnership provides pre-built backend infrastructure including trustContact compliance, carrier relations, and A2P/10DLC registration.
• SalesforcecoreTechnology or IntegrationCRM integration partner. Verse syncs conversation data, lead details, and analytics directly into Salesforce in real time through API, Zapier, or Webhooks.
• HubSpotcoreTechnology or IntegrationCRM integration partner. Verse integrates with HubSpot for real-time conversation data sync, lead qualification metrics, and campaign analytics.
• ZapiercoreTechnology or IntegrationIntegration partner enabling Verse to connect with thousands of CRMs and software tools through Zapier's automation platform.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Attentive: Attentive is a leading SMS marketing platform with AI-powered personalization for e-commerce and retail. Overlaps with Verse on conversational SMS and compliance but is a larger incumbent focused primarily on consumer brands.
• Intercom: Intercom is an established customer communications platform with Fin AI agent for sales, marketing, and support. While broader in scope (tickets, help desk, product tours), it competes directly for conversational AI and SMS/chat lead engagement use cases.
• LivePerson: LivePerson is an enterprise conversational AI platform for contact centers and customer engagement, with voice and messaging AI agents. Overlaps with Verse's call-center and voice AI offerings but operates at a larger enterprise scale.
• Klaviyo: Klaviyo is a marketing automation and SMS/email platform with AI agents for e-commerce and consumer brands. While broader in scope, it competes for SMS-driven customer engagement and increasingly for AI agent capabilities relevant to Verse's roadmap.

Direct peers

• Birdeye: Birdeye is a customer experience platform offering messaging, reviews, and surveys for multi-location businesses. Directly comparable to Verse on AI-driven SMS outreach, review automation, and home services/local business verticals.
• Postscript: Postscript is an SMS marketing platform for e-commerce brands focused on conversational text messaging, list growth, and customer journey automation. Comparable on SMS-first AI conversational engagement, though more e-commerce-skewed than Verse's B2B verticals.
• Salesloft (Drift): Salesloft acquired Drift to add conversational AI for sales engagement. Overlaps with Verse on AI-driven lead qualification, website chat, and appointment setting for B2B sales teams, with comparable sales-led GTM and target buyers.
• Podium: Podium is a direct competitor offering AI-powered text messaging, lead conversion, and review management for local businesses and home services. Overlapping strongly on SMS-led lead engagement, webchat, and review automation for the same SMB/mid-market verticals Verse targets.
• Quiq: Quiq is a conversational AI and business messaging platform focused on SMS, webchat, and Apple Messages for Business for enterprise sales, marketing, and support. Directly comparable to Verse's omnichannel AI agent model with similar enterprise and contact-center buyer profiles.

Emerging players

• Tidio: Tidio is an SMB-focused AI chatbot and live chat platform with Lyro AI for customer service and sales. Overlaps with Verse's AI Digital Web Assistant and lead qualification use cases but at a smaller SMB scale and self-serve pricing model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/officialverseai
• LinkedInlinkedin.com/company/verse-ai
• Xx.com/VerseAI_x

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verse.ai