Black Pearl

Name

Black Pearl

Legal name

Black Pearl Group Limited

Website

https://blackpearl.com

Company type

Public

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Sales and Marketing Intelligence Software

NAICS

Software Publishers (513210)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

akta.pro secondary industries

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), Industry/Domain Analytics Solutions & Accelerators (BPAEAHAK)

Keywords

• Sales intelligence software
• AI sales automation
• Intent data platform
• Email signature management
• B2B lead generation

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. SaaS Subscription Revenue: Software-as-a-service subscription revenue from Pearl Diver, Bebop, Black Pearl Mail, and NewOldStamp products. Generated $13.7 million in FY26, up 77% from $7.7 million in FY25. Customers pay monthly or annual in advance based on total usage.
2. Data-as-a-Service (DaaS): Data licensing and API access to Pearl Engine data capabilities for partners and enterprise customers. Achieved 0% churn in FY26 with long contract tenure and high engagement. DaaS clients embed the Pearl Engine directly into their commercial operations.
3. Email Branding Solutions: Revenue from Black Pearl Mail and NewOldStamp email signature management solutions, enabling SMBs to manage email branding and transform business email into a marketing tool.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

Blackpearl Group develops and sells AI-driven SaaS products for sales and marketing, including Pearl Diver (intent-based website visitor identification), Bebop (AI-powered conversational customer discovery), Black Pearl Mail and NewOldStamp (email signature/branding management), and B2B Rocket (AI sales automation). All products run on the proprietary Pearl Engine vertical AI platform, which processes 31 billion data signals daily from 330+ data partners and is licensed to enterprise customers as Data-as-a-Service (DaaS).

Product overview

Blackpearl Group operates as a multi-product SaaS company built on its proprietary Pearl Engine AI platform. The product portfolio comprises four main commercial products plus supporting technology: Pearl Diver (intent-based lead identification from website visitors), Bebop (AI-powered conversational customer discovery), Black Pearl Mail (email branding and signature management), and NewOldStamp (acquired email signature platform). The company also acquired B2B Rocket (AI sales automation) in 2025. All products are powered by the Pearl Engine, a vertical AI model processing 31 billion daily signals. The company recently launched GTM-Bench, an open benchmark for evaluating AI GTM agents. Target market is US small-medium businesses seeking AI-driven sales and marketing solutions.

Differentiator

Problem solved

Functional benefit

Brands

• B2B Rocket: US-based AI sales automation platform for small and mid-sized businesses, recognized on G2's 2026 Best Software Awards ranking 45th among Top Sales Software Products
• Bebop
• Pearl Diver
• Black Pearl Mail
• NewOldStamp

Products and services

• Pearl Diver Smart business radar powered by intent data that transforms anonymous website visitors into actionable leads by detecting buyer intent signals and revealing detailed prospect profiles including names, emails, and LinkedIn profiles. Designed for US SMBs and sales teams.
• Bebop Advanced AI-powered conversational platform for customer discovery that enables sales teams to identify high-potential prospects, understand buyer intent in real-time, and personalize outreach at scale. Targeted at US SMBs and sales/marketing teams.
• Black Pearl Mail

Quantifiable outcome

• 114% ARR growth year-on-year to $26.8M in FY26
• +8 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability11 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• B2B RocketcoreStrategic or Co-development Partner · 14 July 2025Blackpearl Group acquired 100% of B2B Rocket Inc, a fast-scaling US-based AI sales automation company helping small and mid-sized businesses grow. B2B Rocket was fully integrated into the Pearl Engine ecosystem with $1.8M of annualised cost synergies identified for FY27. Technology was the most frequently requested integration for both Pearl Diver and Bebop.
• NewOldStampcoreStrategic or Co-development PartnerBlackpearl acquired NewOldStamp, a European-based email signature management SaaS platform. Successfully integrated with the New Zealand-based business providing true global 24/7 customer support. NewOldStamp's website receives over one million organic site visits annually, providing cross-sell and up-sell opportunities across all applications.
• Getty ImagesminorGTM or Marketing PartnerBLACK PEARL partnered with Getty Images to launch the Culture@ campaign featuring cultural figures and promoting sustainability through photography in Times Square, NYC. The campaign ran through December 9th.
• CanonminorGTM or Marketing PartnerBLACK PEARL partnered with Getty Images and Canon to launch the Culture@ campaign promoting fashion, sustainability, and cultural identity through photography in Times Square, NYC.
• OpenAIcoreTechnology or IntegrationOpenAI participated as an API partner in GTM-Bench benchmark development. GPT-5.5/Codex achieved net score of +4,040.9 and 37.7% A-grade rate in the benchmark.
• AnthropiccoreTechnology or IntegrationAnthropic participated as an API partner in GTM-Bench benchmark development. Claude Opus 4.7 and Claude Sonnet 4.6 were evaluated through Claude Code.
• GooglecoreTechnology or IntegrationGoogle participated as an API partner in GTM-Bench benchmark development. Gemini 3.5 Flash was evaluated through Hermes agent framework.
• DeepSeekcoreTechnology or IntegrationDeepSeek participated as an API partner in GTM-Bench benchmark development. DeepSeek V4 Pro was evaluated through Hermes agent framework.
• Moonshot AI (Kimi)coreTechnology or IntegrationMoonshot AI's Kimi K2.6 was evaluated as an open-weight model through Hermes agent framework in GTM-Bench.
• Nous Research (Hermes)coreTechnology or IntegrationNous Research's Hermes open-source agent harness was used to run open-weight models (DeepSeek V4 Pro, Kimi K2.6) in the GTM-Bench evaluation under a consistent, reproducible agent framework.

Scale indicators20 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Reply.io: AI-powered sales engagement and multichannel outreach platform with prospecting automation. Comparable to B2B Rocket and Bebop in delivering AI-augmented sales automation to SMB and mid-market customers.
• LeadIQ: B2B prospecting platform combining contact data capture, enrichment and sales engagement with a PLG motion. Comparable to Pearl Diver's intent-based prospect identification targeting SMB sales teams.

Broad incumbents

• ZoomInfo: Largest B2B sales intelligence and contact data platform, offering prospect data, intent signals and sales engagement tools targeting sales and marketing teams. Directly comparable to Blackpearl's Pearl Diver and DaaS offerings but at vastly larger scale and broader enterprise footprint.
• Outreach: Sales execution platform combining engagement, deal management and increasingly AI-driven prospecting. Overlaps with Blackpearl's B2B Rocket and Bebop products in AI-augmented sales workflows.
• HubSpot: Broad CRM and marketing platform with growing AI capabilities across sales, marketing and customer service. Comparable as a horizontal SMB-focused platform where Blackpearl competes for sales and marketing budget.

Direct peers

• Apollo.io: AI-powered sales intelligence and engagement platform combining a large B2B contact database with prospecting and outreach automation. Closely comparable to Blackpearl's Bebop and Pearl Diver products targeting SMB and mid-market sales teams.
• 6sense: AI-driven account intelligence and buyer intent platform that identifies in-market buyers and prioritizes accounts for sales and marketing teams. Directly comparable in the AI-for-GTM category where Blackpearl positions its Pearl Engine.
• Demandbase: Account-based marketing and sales intelligence platform using AI for intent data, account identification and engagement. Comparable to Blackpearl's Pearl Diver intent data capabilities and broader GTM-AI positioning.
• Cognism: B2B sales intelligence platform with a focus on compliant contact data and revenue intelligence for sales teams. Comparable to Blackpearl's data-as-a-service offerings and Pearl Diver prospect identification.
• Lusha: B2B contact and company data platform with a self-serve PLG motion targeting sales professionals and SMBs. Closely comparable to Blackpearl's Pearl Diver self-serve distribution model and ICP.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/blackpearl-group/posts/?feedView=all
• GitHubgithub.com/pearlengine/GTM.Bench
• Xx.com/k2onk2
• Facebookfacebook.com/blackpearlgroupnz

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds6 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Black Pearl