Trainme

What Trainme does

TrainMe is a French B2B corporate wellness platform founded in 2015 and headquartered in Paris, operating as a two-sided marketplace connecting enterprises with a national network of 4,400 certified sports and wellness coaches. The company serves 2,300+ enterprise clients reaching 245,000+ end users across France, addressing corporate sedentary lifestyles, absenteeism, musculoskeletal disorders, and employer-brand objectives through physical activity programs, wellness workshops, team-building events, corporate gym design, and on-demand video content.

The core technology stack centers on a white-label digital platform (Plateforme digitale TrainMe) that enterprises can customize to their brand identity, providing activity scheduling, employee registration, real-time engagement dashboards, and content delivery. This platform is supplemented by Activ'Team, a collaborative layer for organizing and measuring internal sport and well-being initiatives, and a video-on-demand library of 100+ studio-produced videos across 25+ disciplines. Service delivery is enabled by a national coach network covering 65+ activities and a strategic equipment partnership with Decathlon Pro for on-premise gym buildouts, with channel partnerships to Fitness Park and Anytime Fitness extending reach into partner gym facilities.

TrainMe monetizes primarily through B2B subscriptions with three published pricing tiers (ZEN €540/month, PULSE €1,060/month, BOOST €2,199/month, ex-VAT, 12-month minimum commitment), supplemented by ancillary revenue streams tied to coach network management and gym design/equipment services. The go-to-market is a direct enterprise field sales motion targeting HR and management buyers, supported by content marketing, webinars, industry events, and partner referrals. The company has raised funding in 2017 (~USD 390K from private investors) and 2019 (Les Business Angels des Grandes Écoles, amount undisclosed) and acquired Spearit in 2017 to broaden capabilities.

Name

Trainme

Legal name

TrainMe

Website

https://trainme.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Corporate Wellness Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industry

Online/Remote Personal Training & Programming (HSADAAAM)

Keywords

• Corporate wellness programs
• Enterprise fitness services
• Workplace sports platform
• QVCT well-being solutions
• Corporate gym design

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Others

Revenue model

1. B2B Subscription - Enterprise Wellness Programs: Monthly subscription model for企业提供 complete corporate wellness solutions including collective sports courses, well-being workshops, VOD access, and digital platform management. Three pricing tiers (ZEN, PULSE, BOOST) with 12-month minimum commitment.
2. Coach Network Platform: Revenue generated from managing a network of 4,400 certified coaches who deliver services to enterprise clients. Coaches receive missions and the platform handles administrative management, scheduling, and payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Trainme is a B2B corporate wellness platform that delivers a comprehensive, all-in-one sport and well-being solution to enterprises. Its offering bundles live coached group sports, wellness conferences and workshops, on-site gym design and installation, the Activ'Team collaborative platform, pre-shift muscle warm-up, sporting team-building events, on-demand video learning, and structured running programs — all orchestrated through a customizable white-label digital platform with employee registration, scheduling, and impact dashboards. Services are sold on 12-month subscription contracts (ZEN €540, PULSE €1,060, BOOST €2,199/month).

Product overview

Trainme is a B2B corporate wellness platform offering a comprehensive, all-in-one sport and well-being solution for enterprises. The portfolio is organized around a centralized digital platform (Plateforme digitale TrainMe) which serves as the hub for scheduling, registration, reporting, and employee engagement. This platform is bundled with a network of 4,400+ certified coaches delivering 65+ activities across France, organized into distinct product lines: physical and sports activities (Activités physiques et sportives), wellness conferences and workshops (Conférences et ateliers bien-être), gym space design and management (Aménagement salle de sport), collaborative activity management (Activ'Team), pre-shift muscle warm-up (Réveil musculaire / Échauffement avant prise de poste), sporting event and team-building organization (Événementiel / Team building sportif), and on-demand video learning (Vidéos à la demande / VOD) including Move 30' and My Training Room programs. A dedicated corporate running program (Course à pied en entreprise) is also offered. Services are packaged into three pricing tiers — ZEN (€540/month), PULSE (€1,060/month), and BOOST (€2,199/month) — all with a 12-month minimum commitment. Trainme also recruits and manages two coach networks: coaches for in-company sessions and coaches operating in partner gym facilities (Fitness Park, Anytime Fitness).

Differentiator

Problem solved

Functional benefit

Brands

• Activ'Team: A collaborative platform that centralizes sport and well-being activities within a company, allowing employees to create, share, and participate in internal initiatives, with tracking and dashboard tools.

Products and services

• Activités physiques et sportives Live, coached group sports and physical activity sessions (yoga, pilates, boxing, circuit training, muscle strengthening, cardio, etc.) delivered on-site at client premises or via live video stream by certified TrainMe coaches. Designed for enterprise employees across France.
• Conférences et ateliers bien-être Workplace wellness conferences and workshops on stress management, nutrition, sleep, meditation and other mental/physical health topics, designed for enterprise employees.
• Aménagement salle de sport Design, equipment supply (via Decathlon Pro), installation and ongoing management of on-premise corporate gyms — from transforming underused spaces to fully bespoke fitness facilities for enterprise clients.
• Activ'Team Collaborative platform that centralizes company-wide sport and wellness initiatives, enabling employees to create, share, and join activities while giving managers dashboards to track engagement and measure QVCT impact.
• Réveil musculaire (Échauffement avant prise de poste) Pre-shift muscle warm-up and stretching sessions delivered on-site by ergonomics- and APA-certified coaches, designed to prevent musculoskeletal disorders (TMS/MSDs) and reduce work-related injuries among industrial and corporate employees.
• Événementiel (Team building sportif) Organization of bespoke sporting team-building events — corporate olympiads, multi-sport tournaments, fitness challenges, orientation races, and charity runs — to strengthen team cohesion and corporate culture.
• Vidéos à la demande (VOD) On-demand video library with over 100 videos across more than 25 disciplines (mobility, cardio, muscle strengthening, relaxation), including branded programs Move 30' and My Training Room, accessible 24/7 via the TrainMe platform by office and remote workers.
• Course à pied en entreprise Corporate running programs offering structured training plans, coaching, and support for participation in 5–10 km races, half-marathons, marathons, and charity runs, including a 'J'obtiens ma première médaille' starter program and a 'J'améliore mon record personnel' advanced program.
• Plateforme digitale TrainMe White-label, all-in-one digital platform customizable to company branding (colors, logo, banners, tabs) that enables activity scheduling, employee registration, real-time reporting dashboards, internal discussion feeds, and content delivery — the central hub underpinning all TrainMe services.
• Coachs sportifs en entreprise A managed network of 4,400 certified coaches and wellness practitioners across France covering 65+ activities and disciplines, available for on-site or live-stream sessions with enterprise clients; managed through the TrainMe Pro application.
• Coachs en salle (Partenaires salle de sport) A program enabling certified coaches to conduct personal training sessions within partner gym networks (Fitness Park, Anytime Fitness), providing facilities, client access and administrative tools through the TrainMe platform.

Quantifiable outcome

• 245,000+ users benefit from TrainMe wellness programs across France
• +2 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Decathlon ProcoreStrategic or Co-development PartnerDecathlon Pro is a strategic equipment supplier partner for TrainMe's corporate gym design and equipment services. Through this partnership, companies gain access to a wide range of sports equipment for cardio, bodybuilding, and gentle activities like yoga. The partnership enables TrainMe to offer customized gym spaces that meet diverse employee needs.
• PrevlinkminorOthersWellness and prevention partner visible in the TrainMe customer ecosystem.
• SDLVminorOthersHealth and wellness partner in the TrainMe ecosystem.
• UPLSminorOthersHealth prevention partner in the TrainMe ecosystem.
• SMACLminorOthersInsurance company partner offering wellness programs to members.
• GCN (Global Corporate Networking)minorOthersCorporate wellness partner in the TrainMe ecosystem.
• Institut CurieminorOthersHealthcare institution partner for wellness programs.
• SanteclairminorOthersHealth and wellness services partner.
• SportechminorOthersSports technology partner in the ecosystem.
• MalakoffminorOthersSocial protection and wellness partner.
• MoodworkminorOthersEmployee well-being and mental health partner.
• Fitness ParkcoreChannel Partner/ Reseller/ DistributorFitness Park is a key partner network enabling TrainMe coaches to deliver personal training services in professional gym facilities. Coaches benefit from modern infrastructure, centralized activity to minimize travel, and access to a wide client portfolio. The partnership provides VIP experience with all advantages offered by Fitness Park's gym network.
• Anytime FitnesscoreChannel Partner/ Reseller/ DistributorAnytime Fitness is a partner network for TrainMe coaches to deliver personal training services in 24/7 gym facilities. The partnership enables coaches to accompany clients across different gym locations based on their needs while boosting coach visibility through profile promotion in-club.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Limeade: Limeade is an established employee well-being and engagement platform used by large enterprises to run corporate wellness programs and measure outcomes; it overlaps with TrainMe's Activ'Team-type measurement/engagement layer at the HR-software level.
• Virgin Pulse: Virgin Pulse is a global corporate wellness and health engagement platform covering fitness, mental health and chronic-condition programs; it serves the same large-enterprise HR buyer TrainMe targets and competes at the program-measurement layer.
• ClassPass: ClassPass provides multi-studio and corporate wellness access via subscription; while consumer-led, its ClassPass for Business product targets HR buyers with a similar value proposition (variety of fitness activities through a single platform) to TrainMe.
• Wellhub (formerly Gympass): Wellhub is the global leader in corporate wellness subscriptions, giving employees access to gyms, fitness apps and wellness services; it is a broader incumbent now expanding into Europe and directly addresses the same enterprise buyer (HR/wellness leads) as TrainMe.
• Urban Sports Club: Urban Sports Club is a European (DACH-headquartered) corporate and consumer sports subscription offering multi-activity access across thousands of partner venues; it competes with TrainMe for multinational employer wallets across European offices.

Direct peers

• Gymlib: Gymlib is a French-headquartered corporate wellness subscription platform offering employees multi-sport access (gyms, studios, classes) via employer partnerships — directly competing with TrainMe for the same French enterprise HR budget and employee-engagement outcomes.
• Sport Heroes: Sport Heroes is a French sport engagement platform (parent of events such as the Casual Racing Series) that also offers corporate sport and wellness programs for employers — operating in the same French enterprise wellness niche as TrainMe with comparable B2B positioning.

Emerging players

• Wellable: Wellable is a corporate wellness platform that combines a wellness marketplace (gyms, studios, apps) with engagement programs and reporting; it is a partial-overlap emerging competitor to TrainMe's combined content + engagement platform model.
• Betterfly: Betterfly is a global corporate wellness app that turns healthy habits into social-impact donations and is increasingly pursuing the European enterprise market; it overlaps with TrainMe's employee-engagement and culture-building use cases.
• Movespring: Movespring is a workplace wellness and step-challenge platform widely used by HR teams; it overlaps with the Activ'Team engagement/measurement component of TrainMe's offering and competes for HR-tech shelf space inside large enterprises.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/trainme_fr
• YouTubeyoutube.com/channel/UC2mj0oGX5OErMhZ4pW2VJ9w
• Facebookfacebook.com/TrainMeFR
• LinkedInlinkedin.com/company/trainme
• Instagraminstagram.com/trainme_

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trainme