rater8

What rater8 does

Rater8 is a privately held healthcare reputation management company founded in 2015 and headquartered in Austin, Texas (with firmographic data also listing Montvale, US). The company operates a unified platform called raVE (rater8 Visibility Engine) that combines review monitoring, intelligent review routing through its proprietary pollin8 algorithm, patient and employee satisfaction surveys, AI-powered analytics, listings management, and benchmarking across 60+ directories including Google, Healthgrades, Vitals, and WebMD. The platform is healthcare-specific and HIPAA-compliant with SOC 2 certification, integrating with 100+ EHR/PM systems (including Epic, athenahealth, Elation, Greenway Health, ModMed, NextGen, Cerner, and eClinicalWorks) via real-time APIs. Rater8 also operates Verified Reviews Listings, structured-data provider profiles optimized for AI search engines such as Google AI Overviews, ChatGPT, and Perplexity.

The company's go-to-market combines direct enterprise sales to hospitals, health systems, and group practices with a self-serve product-led motion through a free reputation monitoring dashboard and tiered SaaS subscriptions. Pricing is per provider per month, with raVE Lite at $89 and raVE Pro at $109, plus custom enterprise agreements for multi-location organizations and compliance services (CAHPS, PROMs). Distribution includes a flagship Alliance Partnership with athenahealth's athenaOne platform announced in April 2026, alongside integrations across major EHR marketplaces. Rater8 serves more than 25,000 healthcare providers in the United States and reports 805,000+ reviews processed monthly and 30M+ benchmarkable data points.

Rater8 has raised undisclosed funding led by Elsewhere Partners in April 2024 and is led by founder and CEO Evan Steele alongside a small executive team including a chief growth officer and chief technology officer. The company has received consecutive Great Place to Work certifications (2024 and 2025-2026) and holds G2, Capterra, KLAS, and AAOE recognitions. Revenue, ownership details beyond institutional backing, and precise headcount are not publicly disclosed.

Name

rater8

Legal name

rater8, Inc.

Website

https://rater8.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Rater8 is a healthcare-focused reputation management platform that helps 25,000+ providers automate review generation, monitor online feedback, and benchmark performance via its raVE platform integrated with 100+ EHR systems.

Ownership category

akta.pro rank

Headquarters

HQ city

Montvale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription (raVE Lite & Pro): Per-provider monthly subscription model. raVE Lite at $89/provider/month includes review-routing algorithm and review dashboard. raVE Pro at $109/provider/month adds patient satisfaction surveys, benchmarking, and advanced features.
2. Enterprise/Custom Services: Custom pricing available for specialized services such as listings management, employee satisfaction surveys, multi-location management, and compliance support (CAHPS, PROMs).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

rater8 provides a healthcare-specific reputation management SaaS platform called raVE (rater8 Visibility Engine) that consolidates online review monitoring, automated review generation through the pollin8 algorithm, patient and employee satisfaction surveys, AI-powered analytics, and listings management. It is sold on a per-provider monthly subscription to medical practices, hospitals, health systems, and community health centers, with HIPAA-compliant handling and integrations into 100+ EHR/PM systems.

Product overview

rater8 is a healthcare reputation management company offering a unified platform called raVE (rater8 Visibility Engine) with tiered subscription options (raVE Lite at $89/provider/month, raVE Pro at $109/provider/month, and raVE Pro+). The platform combines review monitoring, intelligent review routing via the pollin8 algorithm, patient satisfaction surveys, AI-powered analytics (AI Insights conversational chatbot), and listings management into a single integrated system. Key sub-products include Verified Reviews Listings (schema-optimized for AI search visibility), the pollin8 Review Builder (smart review distribution across 100+ EHR/EMR integrations), and various survey tools (patient, employee, NPS). The platform operates at the individual provider level across Google, Healthgrades, Vitals, WebMD, and AI-powered search channels, serving 25,000+ providers at practices and hospitals.

Differentiator

Problem solved

Functional benefit

Brands

• raVE (rater8 Visibility Engine): Healthcare reputation management platform that monitors reviews, provides AI summaries, sentiment analysis, and reputation scorecards across healthcare directories.
• pollin8
• AI Insights

Products and services

• raVE Platform (rater8 Visibility Engine) Healthcare reputation management platform unifying review monitoring, automated review generation, patient satisfaction surveys, AI-powered analytics, and listings management into a single dashboard for medical practices and hospitals.
• pollin8 Review Builder Intelligent review distribution algorithm that scans provider profiles daily and routes each patient via a single-click link to the profile that needs a review most, balancing coverage across Google, Healthgrades, Vitals, WebMD, and other listings.
• Verified Reviews Listings Structured data listings of provider reviews compiled with schema markup (JSON-LD) to enable visibility in ChatGPT, Google AI Overviews, and Perplexity. Hosted by rater8 as third-party validation and automatically updated with fresh reviews.
• AI Insights Conversational AI chatbot within the raVE platform that allows healthcare practices to query patient feedback data using natural language and receive real-time, actionable insights about sentiment, reviews, and operations.
• raVE Lite Subscription Entry-level raVE subscription at $89/provider/month including the pollin8 review-routing algorithm, centralized review dashboard, and basic analytics across Google and major healthcare directories.
• raVE Pro Subscription Mid-tier raVE subscription at $109/provider/month including all raVE Lite features plus patient satisfaction surveys, benchmarking against 30M+ data points, AI summaries, and advanced reporting. AI Insights is included at no additional cost.
• raVE Pro+ Subscription Top-tier raVE subscription with expanded capabilities on top of raVE Pro, with AI Insights included at no additional cost; custom pricing for hospitals, health systems, and multi-location organizations.
• Patient Satisfaction Surveys Anonymous 5-question micro-surveys distributed post-appointment via text or email, rotating from 160+ benchmarkable questions, with 35% average response rate and configurable segmentation by appointment type, specialty, and provider.
• Free Reputation Monitoring Dashboard Self-serve free dashboard allowing practices to monitor reviews across Google and major healthcare directories, set up in less than 30 minutes with no long-term contracts required.
• Enterprise EHR/PM Integration Package Custom enterprise integration offering real-time API connectivity with Epic, athenahealth, Elation, Greenway Health, ModMed, Nextech, NextGen, Cerner, eClinicalWorks, and 100+ additional EHR/PM systems for automated post-appointment review triggers, provider matching, and location attribution.

Named customers14 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability10 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• athenahealthcoreGTM or Marketing Partner · 9 April 2026rater8 integrated its AI-powered reputation management capabilities into athenahealth's AI-native athenaOne platform as one of athenahealth's first Alliance Partnerships. The integration embeds healthcare-focused review, listings, and patient feedback tools directly into clinical workflows. Solution includes automated review requests, centralized monitoring across major healthcare sites, and HIPAA-aware response workflows. Available to all athenaOne customers.
• EpiccoreTechnology or IntegrationReal-time API integration with Epic EHR system. Enables automated review requests after appointments, provider matching, and location attribution for healthcare organizations using Epic.
• 100+ EHR/PM SystemscoreTechnology or IntegrationIntegration partnerships with 100+ EHR and practice management systems including athenahealth, Elation, Greenway Health, ModMed, Nextech, NextGen, Cerner, eClinicalWorks, and many others. Enables automated feedback collection and review routing across the healthcare technology ecosystem.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Yext: Yext is a digital presence platform with listings management, reviews, and AI search optimization. It overlaps with rater8's listings management and AI search optimization themes but serves a much broader set of verticals beyond healthcare.
• Podium: Podium is a broad customer communication and reputation platform with strong adoption in healthcare and other verticals. It competes with rater8 on review requests, messaging, and listings, but is not healthcare-specific and lacks rater8's depth in clinical compliance and EHR integrations.

Direct peers

• Birdeye: Birdeye is the largest horizontal reputation management platform and is explicitly named as a competitor in rater8's materials. It offers reviews, listings, surveys, and messaging across many verticals, whereas rater8 is healthcare-specific. Both serve multi-location healthcare practices with subscriptions and compete for healthcare marketing budget.
• PatientPop (by Tebra): PatientPop, now part of Tebra, is a healthcare-specific platform combining reputation management with patient acquisition, scheduling, and practice growth tools. It competes head-on with rater8 in the multi-location practice segment and bundles reputation into a broader growth stack.
• Doctor.com: Doctor.com is a healthcare-specific platform for provider listings, reputation, and patient acquisition. It overlaps directly with rater8's listings management and review generation capabilities and is now part of Press Ganey's healthcare experience suite.
• Binary Fountain (Press Ganey): Binary Fountain, now part of Press Ganey, is a healthcare-focused patient experience and reputation management platform with provider listings and survey analytics. It competes directly with rater8 in hospital and health system accounts, with a deeper CAHPS and regulatory heritage.
• Reputation.com: Reputation.com is a long-standing reputation management platform covering reviews, listings, surveys, and social. It serves healthcare and other regulated industries, overlapping directly with rater8's review, listing, and survey product surface.

Others

• Healthgrades: Healthgrades is a healthcare provider directory and review platform that rater8 pushes reviews into as part of its listing optimization. It is both a partner (one of the directories rater8 syndicates to) and a competitor (provider-facing review presence that competes with rater8's Verified Reviews Listings).

Emerging players

• NiceJob: NiceJob is a reputation and review automation platform primarily serving home services and SMBs. It is a smaller, more niche player than rater8 but addresses the same underlying review-generation and storytelling workflow for small healthcare-adjacent businesses.
• ReviewTrackers: ReviewTrackers is a review management and customer feedback platform with healthcare customer references. It is smaller and more horizontal than rater8, with less depth in clinical-grade compliance and EHR integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC_H_Kg5qKnb6s_YC6BATLYQ
• Facebookfacebook.com/rater8online
• LinkedInlinkedin.com/company/rater8
• Instagraminstagram.com/rater8online

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about rater8