QShala

What QShala does

QShala is a Bengaluru-based private company founded in 2011 that operates a quiz and engagement platform serving four primary customer segments: corporations (employee engagement and culture building), marketers (lead generation and brand engagement), schools and educational institutions (curriculum and inter-school quizzes), and families (bi-weekly online family quizzes). The company's product portfolio is built on a foundational quiz infrastructure (the QShala Quiz Portal hosting 10,000+ questions across 20+ formats and the self-serve quiz.qshala.com site) and is augmented with segment-specific products including the Qshala Widget for B2B lead generation, the Culture Circle / Engagement Stack for corporate clients, the Discover Curriculum Programs for schools, and the South Asia's largest online Family Quiz conducted every other Sunday. The core technology is centered on interactive quizzing and storytelling methodologies rather than AI, with a content moat derived from a team of 25+ quiz designers drawn from diverse professional backgrounds.

QShala's business model combines subscription-based monetization with custom enterprise services. The self-serve QShala Quiz Portal offers a three-tier subscription (Free, Family at Rs 1,500/month, Enterprise at Rs 5,000/month), while corporate, marketing, and school clients receive bespoke engagement solutions typically sold via direct enterprise sales motion through Calendly-scheduled consultations. The company has reported 100+ corporate clients (including Goldman Sachs, Adobe, CapitaLand, TCS, Wipro, WeWork, IndusLaw, Aquity Knowledge, and Slurrp Farm) and 250+ educational institutions (including IIT, IIM, and MIT-anchored schools), and claims measurable customer outcomes such as 10-15% lead generation lift, 10% reduction in employee turnover, and 10-25% improvements in student retention and engagement.

The company is led by co-founders Sachin Ravi and Raghav Chakravarthy and is angel-backed by Nithin Kamath (Zerodha), Kalyan Banerjee (Mindtree), and other marquee individual investors. It raised $368,299 in a single disclosed funding round in September 2020 led by Rainmatter Capital (Zerodha's investment arm) with participation from Cyril Amarchand Mangaldas. The company is headquartered at J.P. Nagar, Bengaluru, with operations in India and an initial Middle East footprint via brand campaigns reaching 500,000+ consumers in India and the UAE. No institutional Series A or later funding rounds have been disclosed.

Name

QShala

Legal name

QShala

Website

https://qshala.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

QShala is a Bengaluru-based quiz and engagement platform that builds culture, marketing, and education solutions for corporations, schools, and families, serving 100+ corporates and 250+ institutions via a self-serve quiz portal and custom engagement services.

Ownership category

akta.pro rank

Product category

Interactive Quiz & Engagement Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Assessment & Quiz Item Authoring Tools (within course builders) (EDAFAHAG)

akta.pro secondary industry

Social Q&A & Knowledge Communities (BPAMABAI)

Keywords

• Interactive quiz platform
• Employee engagement programs
• Lead generation widgets
• Educational quiz solutions
• Live trivia events

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Subscription Plans: Three-tier subscription model offering Free, Family (Rs. 1500/month), and Enterprise (Rs. 5000/month) tiers for quiz platform access
2. Corporate Culture Solutions: Custom employee engagement and culture building solutions for enterprises including Culture Circles, webinars, and team bonding exercises
3. Marketing Solutions: Lead generation and brand engagement solutions using the Qshala Widget and Quriosity Tools for marketers
4. School Programs: Educational programs for schools including Discover Curriculum Programs and inter-school quizzes

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

QShala is a Bangalore-based quiz and engagement platform that delivers interactive quiz-based experiences across three primary segments: corporates (Culture Circles, Culture Calendar, and webinars for employee engagement and attrition reduction), marketers (Qshala Widget and Quriosity Tools for lead generation and brand engagement), and schools (Discover Curriculum Programs and inter-school quizzes for curriculum learning). It also operates South Asia's largest online Family Quiz, conducted every other Sunday for households. The company serves 100+ corporate clients and 250+ educational institutions through a self-serve quiz portal and custom enterprise solutions.

Product overview

QShala is a Bangalore-based quiz and engagement platform that operates across three distinct segments: Culture (corporate employee engagement), Marketing (brand discovery and lead generation), and Schools (student learning and engagement). The core offering revolves around quiz-based experiences—Live Interactive Quizzes, Family Quiz (South Asia's largest online family quiz), and Inter-school Quizzes—that are delivered through proprietary platforms including the QShala Quiz Portal and the Qshala Widget. For corporate clients, the Culture Circle / Engagement Stack provides a suite of tools including Culture Calendar, Webinars, and team bonding activities. For educational institutions, Discover Curriculum Programs make learning more relatable through interactive lessons. The platform is structured as a multi-module system where the QShala Quiz Portal serves as the foundational quiz infrastructure, augmented by specialized solutions (Widget, Culture Circle) tailored to different market segments.

Differentiator

Problem solved

Functional benefit

Brands

• QT: QShala's mascot - a mischievously curious black cat that embodies the joy of exploring, questioning, and discovering.
• Family Quiz
• Culture Circle / Engagement Stack
• Live Interactive Quiz
• QShala Curiosity Tool

Products and services

• QShala Quiz Portal An online self-serve quiz platform offering 10,000+ questions across 20+ question formats, supporting solo, multiplayer, and asynchronous quiz modes with live score tracking for individuals, families, and enterprises.
• Qshala Widget A customizable, embeddable quiz widget that brands and marketers can place on their websites to generate qualified leads and drive meaningful interactions with users through curiosity-based engagement.
• Culture Circle / Engagement Stack A cultural calendar and engagement management system for organizations, designed to rejuvenate workplace culture through team activities, quizzes, webinars, and bonding sessions aimed at lowering attrition and building team cohesion.
• Discover Curriculum Programs School-focused educational programs that make curriculum content more relatable and engaging for students through interactive learning methods, aimed at instilling 21st-century skills such as critical thinking and problem solving.
• Live Interactive Quiz Real-time quiz sessions conducted both online and offline, enabling colleagues, classmates, or team members to compete, learn together, and engage in live group trivia.
• Inter-school Quizzes Competitive quiz events conducted between schools, designed to inspire learning through imagination and foster a friendly competitive spirit among students across institutions.
• Family Quiz South Asia's largest online family quiz, conducted every other Sunday, bringing families together through fun, educational, and engaging quiz competitions.
• QShala Quiz (Comprehensive Quiz Solution) A comprehensive quiz solution that revolutionizes quizzing with customizable formats, global player invitations, and group score tracking capabilities, designed for organizations and groups running large-scale quiz events.

Quantifiable outcome

• 10-15% boost in lead generation for brands
• +5 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• CapitaLandflagshipStrategic or Co-development PartnerGlobal real estate company - QShala conducted online hobby day competition showcasing employees' extracurricular talents as part of culture building initiative
• IndusLawflagshipStrategic or Co-development PartnerLegal services firm - QShala implemented weekly engagement activities using fun games to strengthen morale and bonding among employees
• Aquity KnowledgecoreStrategic or Co-development PartnerKnowledge services company - QShala designed quiz competition to excite and activate employees across global office locations
• AdobeflagshipStrategic or Co-development PartnerTechnology company - QShala provided employee engagement activities during business discussions at day-long leadership symposium
• Goldman SachsflagshipStrategic or Co-development PartnerGlobal investment bank - QShala delivered engaging session with interactive stories and questions for Diversity & Inclusion Week
• Slurrp FarmcoreStrategic or Co-development PartnerKids food brand reaching 500,000+ people across India and UAE - QShala created campaign with quisine of qurious questions about nutrition and healthy meals for families

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kahoot!: Kahoot is the global leader in game-based learning and quiz-based engagement, serving enterprises, schools and consumers with a live quiz platform — directly comparable to QShala's Quiz Portal, Culture Circles and school programs.
• Quizizz: Quizizz offers live quizzes and asynchronous learning games for schools and workplaces, very similar core mechanics to QShala's Live Interactive Quiz and Discover Curriculum programs, with comparable B2B and B2C quiz motion.
• Mentimeter: Mentimeter is an audience engagement and interactive presentation platform with live polls/quizzes used heavily in enterprise meetings — directly comparable to QShala's Culture Circles and Live Interactive Quiz product line for corporate training and events.
• Slido: Slido provides Q&A, polls and quizzes for meetings and events, used widely by enterprises (owned by Cisco/Webex). Matches QShala's positioning as an interactive engagement tool inside corporate sessions and events.
• Poll Everywhere: Poll Everywhere is an audience response and live polling/quiz platform used in higher education and enterprise, similar use case to QShala's collegiate events and inter-school quizzes.

Emerging players

• Quizlet: Quizlet is a study/learning platform with quizzes and flashcards targeting students and educators, broadly overlapping with QShala's schools and family quiz segments, though more consumer-leaning.
• ClassDojo: ClassDojo is a school engagement and classroom community platform — overlapping with QShala's Schools segment around learning engagement and inter-school quizzes, with a strong K-12 community angle.
• Wooclap: Wooclap is an interactive learning/quiz platform used in higher education and corporate training, very similar in product and audience to QShala's Culture Circles and Discover Curriculum offerings.

Broad incumbents

• BYJU'S: BYJU'S is the dominant Indian K-12 EdTech incumbent. As a much broader learning platform, it competes with QShala's schools segment and serves as the dominant reference point for the Indian EdTech market.

Others

• Wondrium: Wondrium (formerly The Great Courses) is a premium video learning / curated content subscription service — comparable to QShala's curated 'Quriosity' content angle and subscription monetization model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/QShalaOnline
• YouTubeyoutube.com/c/QShala
• Facebookfacebook.com/QShala
• Instagraminstagram.com/qshala_official
• LinkedInlinkedin.com/company/qshala

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QShala