SweetIQ Analytics
SweetIQ Analytics is a Montréal-based SaaS company founded in 2010 that provides local search and location data management software to multi-location brick-and-mortar brands, helping them manage and optimize their online presence across directories and mapping platforms.
- Company typePrivate
- Founded2010
- HeadquartersMontréal, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SweetIQ Analytics does
SweetIQ Analytics is a Montréal-based software company founded in 2010 that provides local search and location data management solutions for multi-location brick-and-mortar brands. The platform helps enterprises manage, syndicate, and optimize their location data across local search engines, online directories, and mapping services — a category critical to the discovery and store-traffic performance of national and regional retail and restaurant chains. The company operates with 11–50 employees and is led by co-founders Mohannad El-Barachi (CEO) and Michael Mire (CRO), supported by a director-level bench covering products, enterprise sales, agency sales, operations, and technology.
The company's business model centers on SaaS subscriptions sold to multi-location brands and routed through a dedicated agency sales channel, with a separately staffed enterprise sales function targeting larger chain accounts. The investor base — including Otimo Retail, Retail Group, and Tola Capital — signals vertical focus on retail and consumer brands, while the inclusion of US-based investors suggests cross-border commercial intent. To date SweetIQ has raised approximately $3.2 million across two funding rounds (2011 seed and a 2015 round), and the company remains privately held. Public product, pricing, customer-logo, and revenue disclosures are not available in the supplied data, limiting visibility into revenue mechanics and customer concentration.
SweetIQ Analytics firmographics
Firmographics- Name
- SweetIQ Analytics
- Website
- https://sweetiq.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SweetIQ Analytics is a Montréal-based SaaS company founded in 2010 that provides local search and location data management software to multi-location brick-and-mortar brands, helping them manage and optimize their online presence across directories and mapping platforms.
- Ownership category
- akta.pro rank
SweetIQ Analytics industry classification
Industry- Product category
- Local Search & Listings Management Software
- akta.pro primary industry
- Data Platform, BI & Analytics Integration (BPAEAAAI)
- akta.pro secondary industry
- Local SEO (Maps, Citations, Reviews) (BPAFAJAD)
Keywords
Where SweetIQ Analytics is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Markets served
SweetIQ Analytics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
SweetIQ Analytics product offering
Product offeringCore offering
SweetIQ Analytics provides a local search and location data platform that helps multi-location brick-and-mortar brands manage, distribute, and analyze their business listing information across online directories, search engines, and mapping services. The platform supports location-based marketing, listing accuracy, and performance analytics for brands operating multiple physical storefronts, with both direct enterprise sales and an agency partner channel.
Differentiator
Problem solved
Functional benefit
Products and services
- SweetIQ Local Search Platform A SaaS platform that enables multi-location brick-and-mortar brands to manage, distribute, and analyze business listings across online directories, search engines, and mapping services to drive local search performance.
Companies that use SweetIQ Analytics
Customer profileIdeal customer profiles2 records
SweetIQ Analytics technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SweetIQ Analytics partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
SweetIQ Analytics competitors and assessment
Company assessmentDirect peers
- Yext: Yext is the leading enterprise platform for digital presence management, including local listings, citations, reviews, and pages. It directly competes with SweetIQ in the multi-location local SEO category and serves many of the same enterprise retail and brand customers.
- Rio SEO: Rio SEO provides a local search platform focused on multi-location brands and agencies, with citation management, listings, and local ranking analytics — closely overlapping SweetIQ's core feature set and customer base.
- Birdeye: Birdeye is a customer experience platform that bundles listings, reviews, social, and messaging for multi-location businesses. It is one of the most well-capitalized competitors in the local SEO/reputation space and overlaps with SweetIQ on listings management.
- Uberall: Uberall offers a location marketing platform for multi-location enterprises, combining listings management, local pages, reviews, and location performance data — a direct competitive overlap with SweetIQ's offering for brick-and-mortar brands.
- Chatmeter: Chatmeter is a reputation and local SEO platform purpose-built for multi-location brands, offering listings management, review monitoring, and location analytics — competing head-to-head with SweetIQ in the same enterprise retail segment.
- Moz Local: Moz Local (part of Moz) provides listings distribution and local search management primarily aimed at agencies and multi-location businesses. It competes with SweetIQ on core citation management, though typically serving smaller customers.
- Reputation.com: Reputation.com provides a comprehensive reputation experience management platform for multi-location enterprises, including listings, reviews, social, and surveys — overlapping with SweetIQ's listings and review monitoring capabilities.
- Brandify: Brandify is a location marketing platform offering local listings, pages, and digital presence management for multi-location brands and agencies — directly comparable to SweetIQ's product positioning and target customer.
Emerging players
- Vendasta: Vendasta is a platform that provides local businesses and agencies with a marketplace of digital solutions including listings, reputation, and SEO tools. It has meaningful overlap with SweetIQ but typically serves SMBs and channel partners rather than enterprise multi-location brands.
Broad incumbents
- Semrush (for local SEO): Semrush is a broad digital marketing suite that includes a local SEO toolkit for managing listings and citations. It is not specialized for multi-location enterprise but competes with SweetIQ for marketing team budgets and overlaps on the local SEO use case.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
SweetIQ Analytics social profiles
Digital presenceSweetIQ Analytics financial estimates
Financial estimateRevenue estimate
Valuation estimate
SweetIQ Analytics leadership team
Management profileNumber of profiles
Profiles8 records
SweetIQ Analytics funding detail
Funding detailFunding overview
Funding rounds2 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SweetIQ Analytics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SweetIQ Analytics
What does SweetIQ Analytics do?
SweetIQ Analytics provides a local search and location data platform that helps multi-location brick-and-mortar brands manage, distribute, and analyze their business listing information across online directories, search engines, and mapping services. The platform supports location-based marketing, listing accuracy, and performance analytics for brands operating multiple physical storefronts, with both direct enterprise sales and an agency partner channel.
When was SweetIQ Analytics founded?
SweetIQ Analytics was founded in 2010. It employs 11 to 50 people.
Where is SweetIQ Analytics based?
SweetIQ Analytics is headquartered in Montréal, Canada, in the North America region.
Who are SweetIQ Analytics's main competitors?
Direct peers on record are Yext, Rio SEO, Birdeye, Uberall, Chatmeter, Moz Local, Reputation.com and Brandify. Vendasta is listed as an emerging player. Semrush (for local SEO) is listed as a broad incumbent.
Does SweetIQ Analytics have an API?
No public API is recorded for SweetIQ Analytics.
What industry is SweetIQ Analytics in?
SweetIQ Analytics's product category is Local Search & Listings Management Software. Its primary akta.pro industry code is BPAEAAAI, Data Platform, BI & Analytics Integration, with a secondary code of BPAFAJAD, Local SEO (Maps, Citations, Reviews).