Instabot
Instabot (ROKO Labs LLC) is a New York-based SaaS provider of a no-code, AI-powered chatbot platform that enables SMBs and marketing agencies to capture leads, qualify prospects, book appointments, and engage customers across web, Facebook Messenger, and SMS.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Instabot does
Instabot is a New York-based SaaS company (legally ROKO Labs LLC, d/b/a Instabot) that sells a no-code, AI-powered chatbot platform designed to help businesses capture leads, qualify prospects, answer FAQs, and book appointments across web, mobile, Facebook Messenger, and SMS channels. The core product is a visual drag-and-drop Bot Builder with conversational flow design, a pre-trained NLP intent library, and configurable launch triggers (URL, referrer, scroll, segment, time delay). The platform is deployed via a JavaScript snippet or native plugins for WordPress, Shopify, Squarespace, WIX, and Google Tag Manager, enabling sub-20-minute launch times. Underlying conversational AI is delivered through native integration with Google Dialogflow and is also compatible with IBM Watson, Facebook wit.ai, and Amazon Lex — meaning the company's AI layer is primarily orchestrated around third-party NLP engines rather than proprietary models. Supporting modules include Live Chat (bot-first human handoff), Text Messaging (SMS add-on, launched in 2024), Meeting Scheduling (Google Calendar/Office 365 integration), Marketing Attribution (UTM capture), and a Server API, Chat API, and Webhooks for developer extensibility.
The business operates a dual GTM motion: a product-led self-serve funnel with a 14-day free trial and month-to-month subscription pricing aimed at SMBs, paired with an enterprise field-sales motion offering demos, custom quotes, and high-touch setup services. A white-label Agency Partner Program extends reach into mid-market customers via resellers, and integrations with Salesforce, HubSpot, ActiveCampaign, MailChimp, Slack, Stripe, and Zapier anchor the platform within existing customer marketing and sales stacks. Revenue is generated through tiered SaaS subscriptions on a primarily monthly billing cadence. Named customers are uniformly small — pest control, leak detection, property management, a tech startup, and a nonprofit — indicating limited penetration into named-logo enterprise accounts despite the enterprise sales motion.
The company has been operating since at least April 2018 (Terms of Use effective date) under founder leadership (CEO Dmitry Rakovitsky, COO/CMO Zakie Twainy), with 11-50 employees, no disclosed funding rounds, no parent company, and no public valuation signals. Operating geographies are not explicitly disclosed; the product is served globally via the web.
Instabot firmographics
Firmographics- Name
- Instabot
- Legal name
- ROKO Labs LLC
- Website
- https://instabot.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Instabot (ROKO Labs LLC) is a New York-based SaaS provider of a no-code, AI-powered chatbot platform that enables SMBs and marketing agencies to capture leads, qualify prospects, book appointments, and engage customers across web, Facebook Messenger, and SMS.
- Ownership category
- akta.pro rank
Instabot industry classification
Industry- Product category
- Conversational AI / Chatbot Software
- NAICS
- Telephone Call Centers (56142)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
- akta.pro secondary industry
- Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL)
Keywords
Where Instabot is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Instabot business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Others
Revenue model
- SaaS Subscription: Monthly subscription-based pricing with tiered plans designed for different business sizes. Offers 14-day free trial and flexible month-to-month commitments. Annual billing available with potential discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Instabot product offering
Product offeringCore offering
Instabot is a SaaS AI-powered chatbot platform that enables businesses to design, deploy, and manage conversational bots for websites, mobile web, Facebook Messenger, and SMS without coding. It provides a no-code visual bot builder, NLP/machine learning capabilities, appointment scheduling, lead capture and qualification, and analytics, along with white-label offerings for marketing agencies and APIs for developers.
Product overview
Instabot is a unified AI chatbot platform with a modular architecture consisting of the core Instabot Platform, AI Chatbot (NLP/ML-powered conversational AI), and several add-on modules including Text Messaging, Live Chat, and Meeting Scheduling. The platform includes ready-to-use templates for lead generation, conversions, and talent acquisition, plus a visual no-code Bot Builder for creating custom conversations. For developers, Instabot provides Server API, Chat API, and Webhooks for custom integrations. Platform integrations extend functionality to WordPress, Shopify, Squarespace, and other website builders, while native integrations connect to CRM systems (Salesforce, HubSpot, Pipedrive), marketing tools (ActiveCampaign, MailChimp, Zapier), and AI services (Google Dialogflow).
Differentiator
Problem solved
Functional benefit
Products and services
- Instabot Platform Core AI-powered chatbot SaaS platform that lets businesses design, deploy, and manage conversational bots for lead generation, qualification, appointment booking, and customer engagement across web, mobile, Facebook Messenger, and SMS channels.
- Text Messaging Add-On SMS/text messaging add-on module that expands customer engagement beyond web chat, allowing businesses to reach leads and clients via text message from the Instabot platform.
- Live Chat
Quantifiable outcome
- 33% increase in leads compared to traditional web contact forms
- +3 more outcomes
Companies that use Instabot
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles4 records
Instabot technology and API
TechnologyAPI detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
AI capability6 records
Feature8 records
Instabot partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- SalesforcecoreNative Salesforce integration allows creating new Salesforce leads directly from Instabot conversations. Seamlessly transfers contact data and conversation outcomes to CRM for sales follow-up.
- Google DialogflowcoreInstant connection to Google Dialogflow for advanced natural language processing. Instabot sends conversational data to Dialogflow enabling easier bot training and new intent creation.
- HubspotcoreCreates HubSpot contacts from newly engaged Instabot contacts via Zapier integration, enabling seamless CRM synchronization.
- ZapiercoreConnects Instabot with 100+ apps including Slack, MailChimp, Marketo, Google Sheets, Pipedrive for workflow automation and data export.
- Google CalendarcoreBuilt-in meeting scheduling integration with Google Calendar for automated appointment booking and calendar sync.
- Office 365coreMeeting scheduling integration with Microsoft Office 365 Calendar for enterprise calendar environments.
- ShopifycoreDedicated Shopify app for quick integration with Shopify e-commerce stores to add chatbot functionality.
- WordPresscoreOfficial WordPress plugin available for easy integration with WordPress websites.
- SquarespacecoreDedicated Squarespace integration guide for adding chatbots to Squarespace-built websites.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Instabot competitors and assessment
Company assessmentDirect peers
- Tidio: Tidio is a SaaS chatbot and live chat platform targeting SMBs with a no-code builder, freemium pricing, and integrations with Shopify, WordPress, and major CRMs — directly comparable to Instabot's positioning and GTM.
- Botpress: Botpress is a conversational AI platform with a visual builder and developer APIs, serving both SMB and enterprise. It overlaps with Instabot on no-code bot building, NLP integration, and omnichannel deployment.
- Drift: Drift pioneered conversational marketing chatbots for B2B lead capture and qualification. Now part of Salesloft, it competes with Instabot on the lead-generation use case, though Drift skews more enterprise.
- Ada: Ada is an AI agent platform for customer service automation, offering a no-code bot builder and enterprise integrations. It overlaps with Instabot's Live Chat and FAQ routing use cases, though Ada is enterprise-focused.
- Chatfuel: Chatfuel is a no-code chatbot builder focused on Facebook Messenger and Instagram for sales and marketing automation. It targets similar SMB and agency segments as Instabot with comparable ease-of-use positioning.
- Tars: Tars is a no-code conversational AI platform for lead generation and customer service, with a strong focus on templated, conversion-optimized chatbots for SMBs and mid-market — a comparable use-case emphasis to Instabot's lead-gen templates.
- SnatchBot: SnatchBot is a multi-channel chatbot platform with a visual builder, NLP, and free-tier pricing for SMBs. It competes head-to-head with Instabot across web, Messenger, and SMS deployment.
- ManyChat: ManyChat is a chatbot platform focused on conversational marketing and sales, primarily for SMBs and agencies, with strong Facebook Messenger and SMS support. Its channel-led, template-driven approach closely mirrors Instabot's go-to-market.
Broad incumbents
- Intercom: Intercom is a broad customer communications platform offering Fin AI agent, live chat, and chatbots across the customer lifecycle. It overlaps with Instabot in chatbot-driven lead capture and support, but serves a wider range of use cases at higher price points.
- LivePerson: LivePerson is an enterprise conversational AI and messaging platform powering customer service and sales for large brands. It competes at the upper end of Instabot's enterprise GTM, with broader contact center capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Instabot social profiles
Digital presenceInstabot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Instabot leadership team
Management profileNumber of profiles
Profiles2 records
Instabot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Instabot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Instabot
What does Instabot do?
Instabot is a SaaS AI-powered chatbot platform that enables businesses to design, deploy, and manage conversational bots for websites, mobile web, Facebook Messenger, and SMS without coding. It provides a no-code visual bot builder, NLP/machine learning capabilities, appointment scheduling, lead capture and qualification, and analytics, along with white-label offerings for marketing agencies and APIs for developers.
Is Instabot a public or private company?
Instabot is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Instabot founded?
Instabot was founded in 2018. It employs 11 to 50 people.
Where is Instabot based?
Instabot is headquartered in New York, United States, in the North America region.
How does Instabot make money?
One revenue line is on record: saaS Subscription.
Who are Instabot's main competitors?
Direct peers on record are Tidio, Botpress, Drift, Ada, Chatfuel, Tars, SnatchBot and ManyChat. Broad incumbents are Intercom and LivePerson.
Does Instabot have an API?
Yes. Instabot offers a Server API for REST API calls connecting to Instabot services, a Chat API for chatting with bots via API, and Webhooks for dynamically fetching content from 3rd party APIs into bots. Developers can integrate chatbot applications into their product concepts using these APIs. Developer documentation is at docs.instabot.io/docs/serverapi.
What industry is Instabot in?
Instabot's product category is Conversational AI / Chatbot Software. Its primary akta.pro industry code is HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration), with a secondary code of HDAAAFAL, Contact Center Speech AI (agent assist, IVR automation). Its NAICS code is 56142 and its SIC code is 7372.