Aspa
Aspa is a Brazilian SaaS platform that provides official WhatsApp Business API management tools for SMBs and mid-market companies, offering multi-agent support, native CRM, automation, AI agent integration, and LGPD compliance to hundreds of businesses across 5 countries.
- Company typePrivate
- Founded2019
- HeadquartersCuritiba, Brazil
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Aspa does
Aspa is a Brazilian SaaS company that provides an official WhatsApp Business API management platform for businesses seeking to professionalize WhatsApp as a customer communication channel. Founded in 2019 in Curitiba and headquartered in Campo Largo, Paraná, the company originally operated as a travel and tourism marketplace before pivoting in 2020 to a general-purpose customer communication platform following COVID-19 disruption; it rebranded from supersuporte to Aspa in 2024 alongside an interface redesign. The platform delivers multi-agent WhatsApp management with unlimited users, a native Kanban CRM, automation and chatbot builders, AI agent integration (supporting OpenAI, Anthropic, Google, and custom models), Meta Conversions API for ad optimization, Click-to-WhatsApp Ads (CTWA), broadcast lists, LGPD compliance tooling, and integrations with Instagram Direct, Facebook Messenger, HubSpot, Salesforce, Pipedrive, RD Station, and major Brazilian ERPs (Asaas, Bling, Omie). Aspa holds official Meta Business Partner (BSP) certification and operates exclusively on Google Cloud Platform infrastructure.
The company generates revenue through tiered software subscriptions — Essential at R$359/month (up to 500 contacts), Advanced at R$749/month (up to 1,500 contacts), Pro at R$1,490/month (up to 3,500 contacts), and a quote-based Elite tier for operations above 10,000 contacts — with a usage-based overage charge of R$2.00 per excess active contact billed retroactively, plus optional paid implementation and professional services. WhatsApp API fees from Meta pass through to the customer directly without markup. The go-to-market motion is hybrid: a product-led growth self-serve funnel with free signup via WhatsApp and no credit card requirement targets SMBs, while inside-sales specialist consultation addresses mid-market and enterprise customers with multi-month contracts. Marketing relies on SEO, an educational blog, webinars, partner referrals (Meta, Google, SEBRAE), and event presence including WebSummit Rio (Alpha startup in 2024, Beta in 2025).
Aspa serves "hundreds of companies across 5 countries," with thousands of users averaging 7 hours per day of platform usage and processing millions of messages monthly. Notable named customers include Brazilian fintech and SaaS logos such as Contabilizei, Conta Azul, and Asaas. The company received its first external capital — a seed investment from Brazilian accelerator Wow Aceleradora — in September 2024, after bootstrapping operations from 2019 through 2023. Headcount remains in the 1-10 range.
Aspa firmographics
Firmographics- Name
- Aspa
- Legal name
- ASPA SOLUÇÕES LTDA
- Website
- https://aspa.chat
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Aspa is a Brazilian SaaS platform that provides official WhatsApp Business API management tools for SMBs and mid-market companies, offering multi-agent support, native CRM, automation, AI agent integration, and LGPD compliance to hundreds of businesses across 5 countries.
- Ownership category
- akta.pro rank
Aspa industry classification
Industry- Product category
- Conversational Customer Communication Platform
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF)
- akta.pro secondary industry
- App Analytics, Attribution & Deep Linking Platforms (BPAMADAH)
Keywords
Where Aspa is headquartered
LocationHeadquarters
- HQ city
- Curitiba
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Aspa business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Software Platform Subscription: Monthly subscription fees for platform access, charged in two axes: (1) fixed value by plan tier for functionality, (2) variable value based on active contacts volume. Pre-paid model with billing on the 1st of each month.
- Usage-based Contact Overage: Variable charges for exceeding contracted active contact limits. Excess contacts billed at R$2.00 per unit retroactively in the following month. This is not a penalty but payment for actual usage.
- Professional Services: Implementation, training, and customer experience consulting services available as paid add-ons for companies needing assisted setup and ongoing support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Essential - R$359/month: Entry plan with basic multi-agent WhatsApp capabilities |
| Subscription | Monthly | Advanced - R$749/month: Mid-tier with expanded capacity and multi-channel support |
| Subscription | Monthly | Pro - R$1,490/month: High-volume plan with account management and volume discounts |
| Subscription | Multi-year contract | Elite - Quote-based: Custom high-volume enterprise tier |
| Unit Pricing | Pay-as-you-go | Contact Overage - R$2.00 per contact |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Aspa product offering
Product offeringCore offering
Aspa Chat is a unified WhatsApp Business API SaaS platform that enables Brazilian and Latin American companies to professionalize customer communication through official Meta infrastructure. It provides multi-agent WhatsApp management, native CRM with Kanban pipeline, workflow automation, AI agent integration, broadcast lists, and Meta Conversions API for ad attribution, all billed via tiered monthly subscriptions with usage-based overages for active contacts.
Product overview
Aspa Chat is a unified WhatsApp Business API platform offered as a core SaaS product with integrated modules. The main platform provides official WhatsApp API access with multi-agent management, while modules include CRM functionality (native Kanban + external CRM integrations with HubSpot/Salesforce/Pipedrive), Automation/Chatbot builder, AI Agent infrastructure, Conversions API for Meta Ads optimization, and Broadcast/Mass messaging capabilities. The platform operates exclusively on Meta's official WhatsApp API infrastructure through their Meta Business Partner status. Pricing is tiered (Essencial, Avançado, Pro, Elite) based on contact volume and feature access, with separate WhatsApp API charges from Meta.
Differentiator
Problem solved
Functional benefit
Products and services
- Aspa Chat Multi-agent WhatsApp Business API management platform built on official Meta infrastructure, enabling teams to handle customer conversations on the same WhatsApp number with queue management, SLA monitoring, and centralized conversation history.
- CRM no WhatsApp
Quantifiable outcome
- Zero ban risk for volume when using official API
- +2 more outcomes
Companies that use Aspa
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Aspa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability5 records
Feature6 records
Aspa partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, core and minor.
- Meta Platforms Inc.flagshipOfficial Meta Business Partner (BSP) providing official WhatsApp Business API access. Aspa is a certified Solution Partner with direct access to Meta's technologies and support channels.
- Google for StartupscoreCredensed Google for Startups member providing access to Google's startup ecosystem, resources, and credibility in the technology community.
- SEBRAEcoreActive participant in SEBRAE innovation initiatives. SEBRAE-PR connection was where the original company founding decision occurred (Conecta event in Curitiba).
- Instituto SynapseminorPartner organization visible in footer partnerships section.
- Google Cloud Platform (GCP)coreExclusive cloud infrastructure provider for all hosting, databases, and data processing. All customer data stored exclusively on GCP with no use of AWS or Azure for primary storage.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Aspa competitors and assessment
Company assessmentDirect peers
- MessageBird (Bird): Omnichannel CPaaS with deep WhatsApp Business API support and a workflow/automation suite, competing with Aspa for multi-channel messaging customers.
- Take Blip: Brazilian conversational AI and WhatsApp Business API platform with a strong focus on branded chat commerce and enterprise deployments; competes head-to-head with Aspa for WhatsApp-driven customer journeys.
- Zenvia: Brazil-based conversational commerce and CPaaS platform offering WhatsApp Business API, multi-agent chat, automation and AI — directly competing with Aspa in the same Brazilian SMB and mid-market segments.
Broad incumbents
- Twilio: Global CPaaS incumbent and WhatsApp Business API provider offering programmable messaging at scale; competes with Aspa on the API and messaging layer, especially for larger Brazilian and multinational accounts.
- Sinch: Global CPaaS and conversational AI cloud provider with WhatsApp, RCS and messaging APIs; competes with Aspa on enterprise-grade messaging infrastructure.
- Infobip: Global cloud communications platform with strong WhatsApp Business API offerings and omnichannel capabilities; competes with Aspa across SMB to enterprise tiers in LatAm.
- HubSpot: CRM, marketing and customer service platform whose Service Hub and WhatsApp integrations compete with Aspa's bundled CRM + messaging offering for SMB and mid-market customers.
- Intercom: Customer conversation platform with AI agents and workflow automation; overlaps with Aspa's automation and AI-agent positioning as the category converges around conversational AI.
Emerging players
- 360dialog: WhatsApp-focused Business Solution Provider offering official API access and partner tools; competes with Aspa at the BSP/WhatsApp connectivity layer.
- Gupshup: Conversational AI messaging platform focused on WhatsApp and emerging-market CPaaS; competes with Aspa on AI-driven chat automation and bot-building capabilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Aspa social profiles
Digital presenceAspa compliance and trust
Trust signalCompliance4 records
Aspa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aspa leadership team
Management profileNumber of profiles
Aspa funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aspa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aspa
What does Aspa do?
Aspa Chat is a unified WhatsApp Business API SaaS platform that enables Brazilian and Latin American companies to professionalize customer communication through official Meta infrastructure. It provides multi-agent WhatsApp management, native CRM with Kanban pipeline, workflow automation, AI agent integration, broadcast lists, and Meta Conversions API for ad attribution, all billed via tiered monthly subscriptions with usage-based overages for active contacts.
Is Aspa a public or private company?
Aspa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aspa founded?
Aspa was founded in 2019. It employs 1 to 10 people.
Where is Aspa based?
Aspa is headquartered in Curitiba, Brazil, in the Latin America region.
How does Aspa make money?
Three revenue lines are on record. Software Platform Subscription is the primary driver. The others are usage-based Contact Overage and professional Services.
Who are Aspa's main competitors?
Direct peers on record are MessageBird (Bird), Take Blip and Zenvia. Broad incumbents are Twilio, Sinch, Infobip, HubSpot and Intercom. Emerging players are 360dialog and Gupshup.
Does Aspa have an API?
Yes. Aspa provides an open API that allows developers to connect their ERP, CRM, and internal systems to the Aspa Chat platform. The API enables integrations with external systems, allows sending messages, managing conversations, and automating workflows. Documentation is available at https://aspa.readme.io/. The platform also offers a Conversions API integration for Meta Ads optimization. Developer documentation is at aspa.readme.io.
What industry is Aspa in?
Aspa's product category is Conversational Customer Communication Platform. Its primary akta.pro industry code is HDAEAKAF, Robotic Process Automation (RPA) & Hyperautomation Platforms, with a secondary code of BPAMADAH, App Analytics, Attribution & Deep Linking Platforms. Its NAICS code is 513210 and its SIC code is 7372.