What Reelo does

Reelo Technologies Private Limited, founded in November 2017 in Ahmedabad, India, by brothers Parin Sanghvi and Prit Sanghvi, is a privately held vertical SaaS company operating a restaurant customer relationship management, loyalty, and marketing automation platform. The platform unifies guest profile management, points/visit/spend-based loyalty programs, multi-channel campaign execution across WhatsApp, SMS, and email, QR-based customer data capture (including from Zomato and Swiggy orders), automated birthday/win-back/onboarding workflows, feedback and online review management, referral programs, and prepaid membership/wallet functionality into a single product surface served by 32,000+ restaurants globally. Native POS integrations with Restroworks, Petpooja, Dotpe, and Allpos, alongside a public Postman-documented API, enable automatic customer data ingestion from on-premise restaurant operations, while an AI Feedback Summariser provides sentiment analysis and an AI-driven recommendation engine powers hyper-personalized campaigns.

Reelo's go-to-market is a hybrid motion combining a self-serve freemium tier (forever-free after a 14-day Growth plan trial), an enterprise 'Book a Demo' sales motion for multi-location brands (including Nando's India, Huber & Holly, Bercos, BLR Brewing Co., Pizza Bakery, and Greenr Café), and a channel motion via the Reelo Reserved Partner Program and Marketplace that connects certified F&B consultants and Solutions Partners with restaurants for implementation, training, and campaign management. Revenue mechanics rest on recurring SaaS subscription fees (enterprise pricing not publicly disclosed) supplemented by Statement-of-Work-based professional services. The company holds a strategic partnership with the National Restaurant Association of India (NRAI), operates dedicated mobile apps on iOS and Android, and was recognized on Inc42's 2024 '30 Startups to Watch' list. Total disclosed funding to date is Rs 8.3 crore (~$1M) from a 2021 angel round led by Gokul Rajaram, earmarked for global expansion. No institutional venture capital, private equity involvement, or acquisition has been disclosed.

Name

Reelo

Legal name

Reelo Technologies Private Limited

Website

https://reelo.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Reelo is a vertical SaaS company that provides restaurants with an integrated CRM, loyalty, and multi-channel marketing automation platform, serving 32,000+ restaurants globally from its India headquarters via POS integrations, AI-powered personalization, and a partner marketplace.

Ownership category

akta.pro rank

Product category

Restaurant Marketing Software

akta.pro primary industry

Customer Retention, Loyalty & Win-Back Centers (BPAAAAAC)

Keywords

• Restaurant CRM
• Customer engagement
• Loyalty marketing
• Restaurant SaaS
• Customer retention

Headquarters

HQ city

Ahmedabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. SaaS Subscription: Subscription-based pricing with Growth plan (14-day trial) and forever-free version. Fees paid in advance or arrears per Order Form. All fees non-refundable.
2. Professional Services: Statement of Work-based professional services for CRM setup, data migration, guest profiling, segmentation strategy, campaign management, training, and consulting.
3. Partner Services Revenue: Solutions Partners earn 100% of services revenue from implementation, training, campaign management, and consulting. Reelo connects partners with clients through marketplace.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels9 records

Core offering

Reelo (Reelo Technologies Private Limited) is a SaaS-based customer engagement and marketing platform built specifically for restaurants and food-and-beverage businesses. The platform helps restaurants capture customer data, run targeted marketing campaigns, manage loyalty programs, and drive repeat visits to increase customer lifetime value.

Product overview

Reelo is a unified restaurant marketing and customer engagement platform designed specifically for the food & beverage industry. The platform operates on a core CRM architecture with integrated modules including loyalty management, multi-channel marketing (WhatsApp, SMS, email), automated campaign workflows, QR-based customer acquisition, feedback and review management, referral marketing, and prepaid membership programs. The platform also includes a dedicated mobile app and a partner ecosystem (Reelo Reserved) with marketplace connectivity. Reelo differentiates through its restaurant-specific features, native WhatsApp marketing with 5000+ templates, AI-powered personalization, and POS integrations with major Indian restaurant systems.

Differentiator

Problem solved

Functional benefit

Brands

• Reelo Reserved: Partner program for F&B experts, consultants, and agencies to help restaurants build retention muscle.

Products and services

• Reelo Platform Customer engagement, marketing automation, and loyalty SaaS platform designed for restaurants and food-and-beverage businesses to capture customer data, run targeted campaigns, and manage loyalty programs in order to drive repeat visits and customer lifetime value.

Quantifiable outcome

• 204x ROI on WhatsApp marketing spends (Bercos case study)
• +9 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability8 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core.

• RestroworkscoreTechnology or IntegrationPOS integration partner enabling Reelo to connect with restaurant point-of-sale systems for automatic customer data capture and loyalty point syncing.
• PetpoojacoreTechnology or IntegrationPOS integration partner providing seamless connection between restaurant operations and Reelo's CRM/loyalty platform.
• DotpecoreTechnology or IntegrationIntegration partner enabling restaurant ordering and payment systems to sync with Reelo's customer engagement platform.
• AllposcoreTechnology or IntegrationPOS integration partner for automatic data capture and loyalty program synchronization.
• National Restaurant Association of India (NRAI)coreStrategic or Co-development PartnerStrategic partnership for hosting educational sessions and events for restaurant owners. Co-hosting Kolkata session on sustainable restaurant growth beyond discounts and aggregators.

Scale indicators17 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Zinrelo: Zinrelo is a SaaS-based customer loyalty and rewards platform that serves e-commerce and retail brands, including restaurants. Comparable to Reelo for its points-based loyalty engine, tiered memberships, and integration-led approach to driving repeat purchases.
• Punchh: Punchh (now part of ParTech) is a leading restaurant loyalty and CRM platform serving global QSR and casual dining chains. Direct overlap with Reelo across CRM, loyalty, and multi-channel marketing, primarily at the enterprise/multi-location end of the market.
• Thanx: Thanx is a restaurant CRM and loyalty platform offering digital loyalty, gift cards, and integrated payments. Comparable to Reelo for restaurant-first CRM design, POS integration, and customer data unification across ordering and payment channels.
• Paytronix: Paytronix is a restaurant loyalty, gift, and online ordering platform serving US restaurant chains. Overlaps with Reelo on loyalty program management, CRM, and AI-driven personalization, but operates predominantly in the US mid-market and enterprise segment.
• Yotpo: Yotpo is a customer content marketing platform with strong reviews and loyalty modules serving restaurant and retail brands. Direct competitor to Reelo for review-management and loyalty, with a broader enterprise feature set.
• Birdeye: Birdeye is a customer experience and reputation management platform that, like Reelo, helps restaurants capture feedback, push positive reviews to Google/TripAdvisor, and run automated campaigns. Comparable in feedback/reviews and multi-channel messaging, with a heavier US skew.

Regional players

• Capillary Technologies: Capillary Technologies is an India-headquartered CRM and loyalty platform serving retail and F&B brands across Asia. Closest Indian competitor to Reelo, offering loyalty, customer data, and engagement tools, but with broader retail focus rather than restaurant vertical depth.

Emerging players

• LimeChat: LimeChat is an India-based conversational commerce platform for D2C and restaurant brands with WhatsApp-first engagement. Overlaps with Reelo's WhatsApp marketing capabilities and India restaurant focus, but with a narrower conversational commerce angle.

Broad incumbents

• Toast: Toast is a US restaurant POS platform with embedded loyalty, gift cards, and marketing tools. An incumbent that increasingly competes with Reelo for CRM and loyalty wallet share, especially as Toast expands into larger restaurant chains and adjacent geographies.
• Klaviyo: Klaviyo is a leading marketing automation and CRM platform with restaurant and food brand customers. Overlaps with Reelo's multi-channel marketing automation, segmentation, and campaign management, but operates as a horizontal platform rather than a restaurant vertical specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/getreelo
• YouTubeyoutube.com/channel/UC_NJlBE4YsynChO0v-39pSw
• Facebookfacebook.com/getreelo
• LinkedInin.linkedin.com/company/getreelo
• Instagraminstagram.com/getreelo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reelo