Quilted Health
Quilted Health is a Seattle-based midwife-led reproductive health platform delivering direct prenatal, birth, postpartum, and gynecology care in Washington, a domain-specialized EHR (Quilted EHR) for community birth providers, and a network services layer for independent midwifery practices.
- Company typePrivate
- Founded2019
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Quilted Health does
Quilted Health is a Seattle-headquartered midwife-led reproductive healthcare platform operating under the legal entity Journey Health, Inc. (Delaware C-corp) with a wholly-owned clinical subsidiary, Quilted Health Professional Services Corporation (Washington). Founded in 2019, the company delivers direct-to-consumer prenatal, birth, postpartum, gynecology, and early-pregnancy care through a clinic in Spokane and a 60-minute virtual-visit platform, with hospital births attended by Quilted midwives at Providence Sacred Heart Medical Center.
The company monetizes through three interlocking product lines: (i) clinical care billed to insurance (most major plans including Medicaid/Apple Health and TriCare) via the MultiCare Health System network, with self-pay and payment-plan alternatives; (ii) Quilted EHR — a domain-specialized electronic health record (formerly Maternity Neighborhood) licensed on a per-seat SaaS basis to independent midwifery and community birth providers, integrated with 100+ labs including LabCorp and Quest; and (iii) the Quilted Health Network, an aggregator model that wraps six independent midwifery practices across Washington (plus two Idaho Panhandle locations) with revenue cycle management, payment-innovation support, and quality reporting services.
Distribution combines D2C marketing (online booking, educational content, provider referrals, free 20-minute intro meetings for first-time expectant mothers) with B2B sales to midwife practices for EHR and network membership. HIPAA-compliant infrastructure, trauma-informed clinical model, and extended postpartum care (up to one year vs. the 6-week industry standard) underpin the value proposition. Geographic footprint remains Washington-state-centric with adjacent Idaho extensions; the company is privately held, reports 11–50 employees, and discloses no outside funding rounds.
Quilted Health firmographics
Firmographics- Name
- Quilted Health
- Legal name
- Journey Health, Inc.
- Website
- https://quiltedhealth.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Quilted Health is a Seattle-based midwife-led reproductive health platform delivering direct prenatal, birth, postpartum, and gynecology care in Washington, a domain-specialized EHR (Quilted EHR) for community birth providers, and a network services layer for independent midwifery practices.
- Ownership category
- akta.pro rank
Quilted Health industry classification
Industry- Product category
- Midwifery and Reproductive Healthcare
- NAICS
- Family Planning Centers (62141), Ambulatory Health Care Services (621)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Pregnancy & Prenatal Care Telehealth (OB tele-visits, prenatal monitoring) (HLALAHAC)
- akta.pro secondary industries
- Ambulatory & Physician Practice EHRs (HLACAAAB), Contraception & Family Planning Telehealth (birth control, counseling, follow-up) (HLALAHAB)
Keywords
Where Quilted Health is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Quilted Health business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Clinical Care Services (Patient Billing): Revenue generated from billing insurance for prenatal care, labor and delivery, postpartum care, and gynecology services. Services billed through MultiCare Health System network. Accepts most major insurance plans including Medicaid (Apple Health) and TriCare, as well as FSA and HSA payments.
- Quilted EHR Software Licensing: SaaS revenue from licensing Quilted EHR electronic health record software to independent midwifery practices and birth centers. Pricing based on per-seat model with scalable seat counts.
- Network Services & Administrative Support: Revenue cycle management, business, and administrative services provided to independent midwifery practices within the Quilted Health Network. Includes payment innovation models and quality reporting services.
- Direct Payment Options: Cash payment options, payment plans, and income-based discounts for uninsured or underinsured patients who choose not to use or obtain insurance coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Insurance-covered clinical services |
| Hybrid | Pay-as-you-go | Self-pay/direct payment options |
| Per seat | Monthly | Quilted EHR SaaS licensing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Quilted Health product offering
Product offeringCore offering
Quilted Health provides midwife-led pregnancy and reproductive healthcare directly to patients, including prenatal care, hospital-based births attended by midwives, gynecology care, and postpartum support of up to one year. The company also develops and licenses Quilted EHR, a cloud-based electronic health record platform built specifically for community-based midwives and birthworkers, and operates the Quilted Health Network that delivers revenue cycle management, payment innovation, and administrative support to independent midwifery practices across Washington state.
Product overview
Quilted Health operates as a comprehensive midwifery care platform consisting of three main offerings: (1) Quilted Health Midwives — direct patient care services providing midwife-led pregnancy, reproductive, and gynecological care in Spokane, WA with hospital-based births; (2) Quilted EHR — an electronic health record software platform designed specifically for community birth providers including charting, secure messaging, scheduling, and lab integrations; and (3) Quilted Health Network — a network service connecting independent midwifery practices with payment innovation tools, data quality reporting, and administrative support. Early Care services provide proactive early pregnancy support integrated with the care delivery model.
Differentiator
Problem solved
Functional benefit
Brands
- Quilted EHR: Electronic health record software designed for community birth providers, midwives, and doulas with charting, scheduling, and client communication features.
- Maternity Neighborhood
Products and services
- Quilted Health Midwives Direct patient care services delivering midwife-led pregnancy, postpartum, and gynecological healthcare. Includes prenatal care, hospital-based labor and delivery at Providence Sacred Heart Medical Center, gynecology wellness visits, early pregnancy care, and extended postpartum support up to one year. Delivered in-person at the Spokane clinic and via 60-minute virtual consultations.
- Quilted EHR Cloud-based electronic health record (EHR) software designed specifically for community birth providers including midwives and doulas. Features include charting, secure client portal communication, scheduling, intuitive workflows for perinatal, postpartum, and gynecology care, and integration with 100+ labs including LabCorp and Quest.
- Quilted Health Network A network of independent midwifery practices across Washington state supported by revenue cycle management, payment innovation models, data extraction, quality reporting, clinical practice guidelines, and administrative tools. Members include Bright Beginnings Midwifery, Mystic Mountain Midwifery, The Nest Birth & Wellness, Quintessential Birth Services, Snohomish Midwives, and Wellspring Midwifery.
- Early Pregnancy Care Early pregnancy care service providing virtual appointments as soon as clients think or know they are pregnant, offering medical advice, birth team building, and insurance assistance. Care begins at suspected or confirmed conception rather than the typical 8-12 week industry start.
- Virtual Midwifery Visits 60-minute virtual visits led by licensed midwives for initial consultations, prenatal care, and follow-up appointments. Enables both synchronous video consultations and asynchronous communication through the secure client portal.
- Professional Solutions for Midwives Technology and services bundle for midwives and birthworkers including the Quilted EHR software, revenue cycle management, business administration support, network membership, and sustainability tools. Targets independent midwifery practices across Washington state.
Quantifiable outcome
- Midwife-led care results in lower rates of labor induction, cesarean birth, and preterm birth compared to standard care
- +2 more outcomes
Companies that use Quilted Health
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Quilted Health technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Quilted Health partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Providence Sacred Heart Medical CentercorePrimary hospital partner for Quilted Health's Spokane-based clients. All births with Quilted Health midwives occur at Providence Sacred Heart Medical Center, where midwives have hospital privileges. Partnership enables midwife-attended hospital births within the Quilted Health care model.
- MultiCare Health SystemcoreQuilted Health is part of MultiCare Health System's high-value system of care. All professional services are billed as part of the MultiCare system and network. Clients access MultiCare's robust financial assistance program. MultiCare provides billing support and handles insurance verification.
- Bright Beginnings MidwiferyminorNetwork partner practice in Yelm, WA serving Lewis, Pierce, and Thurston counties. Offers prenatal care, labor and birth, postpartum care, newborn care, and home births. Accepts insurance including Apple Health/Medicaid.
- Mystic Mountain MidwiferyminorNetwork partner practice in Eatonville, WA serving Lewis, Pierce, and Thurston counties. Offers prenatal care, montrice services, and birth center births at The Birthing Inn in Tacoma and The Birth Cottage in Enumclaw.
- The Nest Birth & WellnessminorNetwork partner in Pullman, WA serving Spokane county. Offers prenatal care, naturopathic care, and well-person/gynecology care. Births at home and at The Nest birth center in Pullman. Has offices in Lewiston, ID and Moscow, ID.
- Quintessential Birth ServicesminorNetwork partner in Chehalis, WA serving Lewis county. Offers prenatal care, doula services, and placenta services. ADA accessible with wheelchair access.
- Snohomish MidwivesminorNetwork partner in Snohomish, WA serving Snohomish and King counties. Offers prenatal care and birth center births at Puget Sound Birth Center in Kirkland and Special Delivery in Arlington.
- Wellspring MidwiferyminorNetwork partner in Federal Way, WA serving King and Pierce counties. Offers prenatal care, newborn hearing screening, monitrice services, advanced doula services, and herbal medicine. Birth center births at Rainier Valley Birth Center and Federal Way Birth Center.
- The Birthing InnminorBirth center partner in Tacoma, WA where Mystic Mountain Midwifery network clients can give birth.
- The Birth CottageminorBirth center partner in Enumclaw, WA where Mystic Mountain Midwifery network clients can give birth.
- Puget Sound Birth CenterminorBirth center partner in Kirkland, WA where Snohomish Midwives network clients can give birth.
- Special Delivery Birth CenterminorBirth center partner in Arlington, WA where Snohomish Midwives network clients can give birth.
- Rainier Valley Birth CenterminorBirth center partner where Wellspring Midwifery network clients can give birth.
- Federal Way Birth CenterminorBirth center partner where Wellspring Midwifery network clients can give birth.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Quilted Health competitors and assessment
Company assessmentEmerging players
- Babyscripts: Virtual maternity care platform delivering remote monitoring, education, and care pathways to pregnant patients through payer and provider partnerships; comparable on the technology-enabled maternal care side.
- Wildflower Health: Digital health company delivering women's and family health programs to health plan members via mobile-first engagement; comparable in payer-sponsored maternal/reproductive health tooling and content.
- Cayaba Care: Maternal health company providing doula, care navigation, and clinical services to underserved pregnant populations, often through Medicaid contracts. Comparable on the community-maternal-health mission and payer mix.
- Tia: Women's health primary care platform combining in-person clinics with virtual gynecology, mental health, and primary care. Comparable in serving women's reproductive health needs but not specifically midwife-led or pregnancy-anchored.
Direct peers
- Oula Health: Midwife-led pregnancy care platform offering prenatal, birth, and postpartum services with hospital-based delivery partnerships. Operates a similar hybrid clinical-plus-technology model and is the closest direct peer to Quilted.
- Pomelo Care: Tech-enabled virtual maternity care provider serving pregnant individuals and newborns via value-based contracts with health plans and providers; comparable in targeting improved maternal outcomes at scale.
- Diana Health: Operates collaborative midwife-OB/GYN maternity programs embedded within hospital systems, combining clinical care delivery with health system partnerships — closely mirroring Quilted's MultiCare-embedded care model.
- Mahmee: Maternal and infant health platform providing pregnancy, postpartum, and lactation support through a network of providers, with content, telehealth, and care-coordination tooling analogous to Quilted's community/resource offerings.
Broad incumbents
- Progyny: Benefits management company specializing in fertility, family-building, and women's reproductive health coverage through employer-sponsored plans; adjacent in reproductive health but focused on fertility benefits rather than midwife-led maternity care.
- Maven Clinic: Large digital women's and family health platform covering fertility, pregnancy, postpartum, and pediatrics via employer and payer contracts. Comparable in virtual care delivery to women/families though broader than Quilted's midwifery focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Quilted Health social profiles
Digital presenceQuilted Health compliance and trust
Trust signalCompliance1 record
Quilted Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Quilted Health leadership team
Management profileNumber of profiles
Profiles17 records
Quilted Health subsidiaries and ownership
Company hierarchySubsidiaries1 record
Quilted Health funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Quilted Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Quilted Health
What does Quilted Health do?
Quilted Health provides midwife-led pregnancy and reproductive healthcare directly to patients, including prenatal care, hospital-based births attended by midwives, gynecology care, and postpartum support of up to one year. The company also develops and licenses Quilted EHR, a cloud-based electronic health record platform built specifically for community-based midwives and birthworkers, and operates the Quilted Health Network that delivers revenue cycle management, payment innovation, and administrative support to independent midwifery practices across Washington state.
Is Quilted Health a public or private company?
Quilted Health is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Quilted Health founded?
Quilted Health was founded in 2019. It employs 11 to 50 people.
Where is Quilted Health based?
Quilted Health is headquartered in Seattle, United States, in the North America region.
How does Quilted Health make money?
Four revenue lines are on record. Clinical Care Services (Patient Billing) is the primary driver. The others are quilted EHR Software Licensing, network Services & Administrative Support and direct Payment Options.
Who are Quilted Health's main competitors?
Emerging players on record are Babyscripts, Wildflower Health, Cayaba Care and Tia. Direct peers are Oula Health, Pomelo Care, Diana Health and Mahmee. Broad incumbents are Progyny and Maven Clinic.
Does Quilted Health have an API?
No public API is recorded for Quilted Health.
What industry is Quilted Health in?
Quilted Health's product category is Midwifery and Reproductive Healthcare. Its primary akta.pro industry code is HLALAHAC, Pregnancy & Prenatal Care Telehealth (OB tele-visits, prenatal monitoring), with a secondary code of HLACAAAB, Ambulatory & Physician Practice EHRs. Its NAICS code is 62141 and its SIC code is 8011.