Veritas Farms

What Veritas Farms does

Veritas Farms, Inc. is a vertically integrated agribusiness headquartered in Fort Lauderdale, Florida with production anchored at a 140-acre farm in Pueblo, Colorado and a 34,000 sq ft leased production and distribution facility in Aurora, Colorado. Founded in 2015 and publicly traded on the OTC Market under VFRM, the company grows industrial hemp, extracts full spectrum oil via organic ethanol methods, and manufactures CBD tinctures, softgels, gummies, topicals, and pet products. All SKUs are third-party lab tested by Colorado-certified labs using HPLC analysis, with Certificates of Analysis published per batch. The product positioning is full spectrum rather than isolate, leveraging 80-100+ naturally occurring cannabinoids to produce an entourage effect, with a May 2022 functional line targeting six specific use cases (Stress Relief, Sleep Support, Muscle & Joint Relief, Immunity Boost, Heart Health, Energy Boost).

The company monetizes through three channels: direct-to-consumer e-commerce at theveritasfarms.com with a Subscribe and Save autoship model at 25% recurring discounts; a wholesale portal serving resellers with account reps; and physical retail distribution at Kroger Family of Stores, 152 Winn-Dixie supermarkets, and Bi-Mart. End consumers span general wellness buyers and condition-specific users, plus a pet-owner segment served by Happy Dog CBD Oil and Calming CBD Chews. Pricing spans roughly $8.99 to $54.99 per unit. In August 2023 Veritas Farms acquired ASYSTEM and ASYSTEM Labs to broaden into adjacent wellness brands beyond CBD. Stephen Johnson serves as President & CEO and the company files periodic reports with the SEC, with disclosure that the company files as a smaller reporting entity on the OTC Market.

Name

Veritas Farms

Legal name

Veritas Farms, Inc.

Website

https://theveritasfarms.com

Company type

Public

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Veritas Farms is a vertically integrated agribusiness that grows hemp on a 140-acre Colorado farm and manufactures full spectrum CBD tinctures, gummies, softgels, and pet products sold via DTC e-commerce, wholesale, and retail partners including Kroger and Winn-Dixie.

Ownership category

akta.pro rank

Product category

CBD Hemp Wellness Products

NAICS

Farm Supplies Merchant Wholesalers (42491), Lawn and Garden Equipment and Supplies Retailers (4442), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Agricultural Production-Crops (100), Retail-Building Materials, Hardware, Garden Supply (5200), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA)

akta.pro secondary industries

CBD/Hemp Topicals & Beauty Retail (CRANAHAB), CBD/Hemp Pet Products Retail (CRANAHAF), Hemp Flower & Pre-Roll Retail (Non-Dispensary) (CRANAHAE), CBD/Hemp Wellness & Supplements Retail (CRANAHAC)

Keywords

• Full spectrum hemp oil
• CBD wellness products
• Hemp cultivation manufacturing
• CBD pet supplements
• CBD tinctures gummies

Headquarters

HQ city

Pueblo

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce: Primary revenue stream from online sales through theveritasfarms.com with subscription/autoship recurring revenue model. Products include tinctures, capsules, gummies, topicals and pet products.
2. Wholesale B2B Sales: Wholesale distribution to retail partners and resellers, offering volume pricing through dedicated wholesale portal with account representatives.
3. Retail Distribution Partnerships: Revenue through retail distribution partnerships with grocery chains (Kroger, Winn-Dixie, Bi-Mart) for brick-and-mortar sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Veritas Farms cultivates industrial hemp on a 140-acre farm in Pueblo, Colorado and manufactures full spectrum CBD wellness products including tinctures, softgels, gummies, topicals, and pet products. The company sells these products through direct-to-consumer e-commerce with subscription/autoship, wholesale B2B distribution via a dedicated wholesale portal, and retail partnerships with grocery chains such as Kroger, Winn-Dixie, and Bi-Mart.

Product overview

Veritas Farms is a vertically integrated agribusiness focused on producing and distributing full spectrum hemp oil products with naturally occurring cannabinoids. The company operates a 140-acre farm in Pueblo, Colorado and owns the entire production process from growing through extraction, manufacturing, and bottling. The product portfolio centers on full spectrum CBD products across multiple delivery formats including oil tinctures (1000mg, 2000mg), softgels (25mg), gummies (Peaceful Mind De-Stress 50mg, Sweet Dream Melatonin 30mg with CBN), and pet products (Happy Dog CBD Oil 250mg/500mg, Calming CBD Chews 300mg). The May 2022 launch added a functional product line targeting specific health needs (Stress Relief, Sleep Support, Muscle & Joint Relief, Immunity Boost, Heart Health, Energy Boost). The company also offers wholesale B2B distribution through certified resellers. Products are third-party lab tested and comply with federal limits of 0.3% THC.

Differentiator

Problem solved

Functional benefit

Brands

• Veritas Beauty: Skin-care line launched for buyers and media.

Products and services

• Full Spectrum CBD Oil for Calm (1000mg & 2000mg) Full spectrum CBD oil tinctures in 1000mg (33.3mg CBD/serving) and 2000mg (66.7mg CBD/serving) strengths, available in unflavored and peppermint varieties; extracted from non-GMO hemp grown on the company's Colorado farm and containing all beneficial cannabinoids including CBD, CBG, CBN, and terpenes for daily wellness consumers.
• Happy Dog Full Spectrum CBD Oil All-natural CBD oil for dogs in 250mg (mild, for smaller breeds) and 500mg (extra strength, for larger breeds); made with full spectrum CBD, natural smoked pork (bacon flavor), and organic fractionated coconut oil; promotes calming behavior and helps soothe stress during fireworks, thunderstorms, separation, and travel for pet owners.
• CBD Softgels 25mg Full spectrum CBD softgels with 25mg CBD per capsule and 30 softgels per bottle; formulated with calming botanicals to help relax, quiet the mind, maintain focus and mental clarity; zero earthy flavor with quick absorption for adult wellness consumers.
• Peaceful Mind De-Stress CBD Gummies Vegan and all-natural de-stress CBD gummies with 50mg full spectrum CBD per gummy, supplemented with 150mg Lemon Balm and 150mg Passion Flower per serving; supports feelings of serenity and happiness to soothe stress and melt away tension for adult wellness consumers.
• CBD Melatonin Gummies for Sleep (with CBN) Sleep support gummies combining 30mg CBD, 5mg CBN, and 3mg phytoMelatonin per gummy with chamomile and passion flower; formulated to support falling asleep, staying asleep, and waking refreshed; naturally flavored with Huckleberry Blend for adult wellness consumers.
• CBD Oil for Sleep Support (with CBN) 1000mg CBD + CBN Sleep Drops (33.3mg CBD/serving, 2mg CBN/serving) with chamomile, lavender, and lemon balm botanicals; designed for nighttime use to support falling asleep and staying asleep for adult wellness consumers.
• Calming CBD Chews for Dogs 300mg Full Spectrum CBD dog chews (10mg CBD per chew) with Icelandic Fish Oil, Valerian Root, and Passion Flower; made with 100% real pork; promotes calming behavior, reduces stress, relieves joints, and provides a silky coat for pet owners.
• Full Spectrum CBD Salve Full spectrum CBD topical salve with organic extra virgin coconut oil and organic white beeswax, available in Lavender Eucalyptus (400mg); provides targeted muscle and joint relief with cooling menthol and relaxing botanical scents for adult wellness consumers.
• CBD Skincare Products CBD-infused skincare products including lip balms, lotions, and topical formulations for skin wellness, sold direct-to-consumer through the Veritas Farms online store.
• CBD Bundles & Gift Sets Curated bundles and gift sets combining multiple Veritas Farms CBD products at discounted prices for adult wellness consumers and gift purchasers.
• Wholesale CBD Program B2B wholesale program allowing retailers and businesses to become certified Veritas Farms resellers; provides a dedicated account representative, access to the vertically integrated farm-to-home supply chain, and sustainable farming practices for grocery chains and specialty retailers.
• Full Spectrum CBD Functional Product Line Purpose-built functional CBD product line launched May 2022 targeting specific health conditions: Stress Relief, Muscle & Joint Relief, Sleep Support, Immunity Boost, Heart Health, and Energy Boost; full spectrum hemp with modified cannabinoid potency supplemented with natural botanicals and adaptogens for condition-specific consumers.

Quantifiable outcome

• 165% revenue increase in Q3 2019 vs Q3 2018
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• KrogercoreChannel Partner/ Reseller/ Distributor · 16 November 2021Expanded geographic and product partnership with Kroger Family of Stores announced November 2021. Represents major retail distribution expansion for full spectrum hemp oil products.
• Winn-DixiecoreChannel Partner/ Reseller/ DistributorDistribution partnership with Winn-Dixie supermarkets featuring Veritas Farms full spectrum hemp oil products in 152 Winn-Dixie supermarket locations.
• Bi-MartminorChannel Partner/ Reseller/ DistributorLaunched full spectrum hemp oil topical products in Bi-Mart retail stores.
• ASYSTEM and ASYSTEM LabscoreStrategic or Co-development PartnerAcquisition announced August 2023 as part of growth strategy to develop innovative wellness brands. Strategic expansion into wellness category beyond CBD.
• Hearst MediacoreGTM or Marketing PartnerDigital advertising campaign partnership with Hearst Media for brand marketing and customer acquisition.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Charlotte's Web Holdings: Publicly traded (TSX/Cboe: CWEB) full-spectrum hemp CBD wellness brand selling tinctures, gummies, softgels and topicals via DTC, wholesale, and retail. The most direct comparable to Veritas Farms given overlapping product format, full-spectrum positioning, vertical farm integration, and condition-specific SKUs.
• cbdMD: Publicly traded (NYSE American: YCBD) CBD brand offering tinctures, gummies, topicals, and pet products across DTC, wholesale, and major retail. Closely comparable product portfolio and channel mix to Veritas, including pet CBD and subscription autoship.
• Lazarus Naturals: Vertically integrated CBD brand producing tinctures, capsules, topicals and pet products with farm-to-shelf control and strong DTC presence. Directly comparable to Veritas on vertical integration narrative, full-spectrum positioning, and pet category focus.
• Medterra CBD: Privately held CBD brand selling tinctures, capsules, gummies, topicals and pet products via DTC and major retail. Comparable to Veritas across product format, full-spectrum and isolate offerings, and emphasis on third-party lab testing transparency.
• Green Roads: CBD wellness brand offering oils, gummies, capsules, topicals and pet products through DTC and pharmacy/grocery retail. Comparable to Veritas in distribution model (DTC + retail partnerships) and broad product portfolio spanning human and pet categories.
• Elixinol Wellness: Publicly traded (ASX: EXL) global hemp CBD brand selling tinctures, capsules, topicals and pet products across DTC and retail. Comparable to Veritas on full-spectrum product philosophy and international brand ambition, though larger geographic footprint.
• Cornbread Hemp: USDA-certified organic full-spectrum CBD brand selling oils, gummies, capsules and topicals through DTC and select retail. Comparable to Veritas on full-spectrum positioning, third-party lab testing transparency, and family-farm brand narrative.
• Joy Organics: DTC-focused CBD brand offering premium tinctures, gummies, softgels, topicals and pet products with USDA organic certification. Comparable to Veritas in DTC e-commerce emphasis, broad product range including pet, and full-spectrum positioning.
• CV Sciences (PlusCBD Oil): Publicly traded (OTCQB: CVSI) manufacturer and retailer of full-spectrum hemp CBD products including tinctures, softgels, gummies and topicals distributed via natural and specialty retail. Similar full-spectrum product positioning and DTC-plus-retail channel strategy to Veritas.

Broad incumbents

• Gaia Herbs: Established herbal supplements brand offering tinctures, capsules, and functional wellness products through natural and grocery retail. Comparable to Veritas as a botanical/wellness brand operating in similar grocery and natural retail channels with overlapping consumer demographics, though broader herbal portfolio vs single-ingredient CBD focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/theveritasfarms
• Facebookfacebook.com/VeritasFarmsOfficial
• LinkedInlinkedin.com/company/veritasfarms
• Instagraminstagram.com/veritasfarmsofficial

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veritas Farms