myDevices
myDevices is an IoT sensor enablement platform that ingests, normalizes, and streams data from 1,000+ pre-provisioned sensors into enterprise clouds and AI workflows, serving channel partners and enterprise customers across hospitality, healthcare, education, and industrial verticals.
- Company typePrivate
- Founded2010
- HeadquartersBurbank, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What myDevices does
myDevices, Inc. is a privately held IoT sensor enablement platform headquartered in Burbank, California, founded circa 2010-2013 and operating with a team of 11-50 employees. The company positions itself as a "Sensor Lakehouse" middleware layer that ingests, normalizes, and streams sensor and machine data from a curated catalog of 1,000+ pre-provisioned devices (from 100+ manufacturers such as Bosch, Dragino, Milesight, Tektelic, and DecentLab) into enterprise platforms including Azure, AWS, Google Cloud, Databricks, Snowflake, and Claude. Its software stack includes the Sensor App (Cayenne) for device provisioning and monitoring, a Back Office Console, a Sensor Simulator, a Payload Decoder library, Custom Reporting (PowerBI/Tableau), and a REST API with JavaScript SDK.
The company's go-to-market blends direct e-commerce (its sensor marketplace with 392+ SKUs), channel partners (system integrators, MSPs, carriers, industry experts), and white-label/OEM deployments. Revenue comes from three streams: hardware unit sales ($29 basic sensors to $6,000+ air quality stations, most sold without subscription), a SaaS/platform subscription layer for the middleware and console, and professional services (sensor advice, provisioning, fulfillment, professional installation, custom development, dedicated support). Named enterprise customers span hospitality (Marriott, Hilton, Hyatt, Sheraton, MGM Grand, Aria, Omni, DoubleTree), healthcare (Kaiser Permanente, Dignity Health), entertainment (Disney Parks, State Farm Arena), food service (Chick-fil-A), education (Stanford, Morehouse, LA City College), defense (Marine Corps), and facilities management (ABM). Connectivity options include LoRaWAN, cellular (LTE, CAT-M, NB-IoT), and Industry 4.0 protocols (SCADA, PLC, Modbus, 4-20mA), with products supporting US, EU, AU, AS, IN, and JP regional frequency plans.
The company's strategic posture is that of an integration and enablement specialist rather than a hardware OEM or AI platform: its defensible asset is the curated pre-provisioned device library and payload normalization layer, while its differentiation against larger IoT platforms (AWS IoT, Azure IoT Hub) is breadth across sensor manufacturers and verticals plus a partner-led GTM motion. Only one external funding event is on record — a $3.0M round led by Semtech in January 2017 — suggesting long operational self-sufficiency but limited capital-driven scaling. Leadership is led by founder-CEO Kevin Bromber, with VP of Engineering Adrian Sanchez del Campo and EMEA/Asia BD lead Alain Penault.
myDevices firmographics
Firmographics- Name
- myDevices
- Legal name
- myDevices, Inc.
- Website
- https://mydevices.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- myDevices is an IoT sensor enablement platform that ingests, normalizes, and streams data from 1,000+ pre-provisioned sensors into enterprise clouds and AI workflows, serving channel partners and enterprise customers across hospitality, healthcare, education, and industrial verticals.
- Ownership category
- akta.pro rank
myDevices industry classification
Industry- Product category
- IoT Sensor Enablement Platform
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Measuring & Controlling Devices, Nec (3829), Computer Communications Equipment (3576), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Fault & Performance Monitoring (SNMP/Telemetry/APM for Networks) (HDAFAMAA)
- akta.pro secondary industries
- Application Maintenance & Support (AMS) (BPAEAFAC), Data Center MEP Operations & Maintenance (Specialized) (BPABACAM)
Keywords
Where myDevices is headquartered
LocationHeadquarters
- HQ city
- Burbank
- HQ country
- United States
- HQ region
- North America
Markets served
myDevices business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hardware Sales: Sale of pre-provisioned sensors, gateways, and commercial IoT solutions from hundreds of manufacturers. Products range from $29 basic sensors to $6,000+ air quality stations. One-time purchase model with no subscription required on most devices.
- Software/SaaS Platform: Platform fees for sensor app, back office console, custom reporting, and API access. The middleware platform enables connectivity to enterprise systems.
- Professional Services: Professional installation services, custom development (IoT eCommerce site, ordering portal, SSO), sensor advice, provisioning, and dedicated support services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual sensor products with one-time purchase pricing |
| Freemium | Pay-as-you-go | Free sensor simulator for virtual IoT projects |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
myDevices product offering
Product offeringCore offering
myDevices operates a sensor enablement platform that combines an IoT middleware (Sensor App, Back Office Console, Payload Decoders, REST API, Custom Reporting) with a marketplace of more than 1,000 pre-provisioned sensors and gateways sourced from hundreds of manufacturers. It supports multiple connectivity protocols (LoRaWAN, Cellular LTE/CAT-M/NB-IoT, BLE, Modbus, SCADA, PLC, 4-20mA) and offers professional services—sensor advice, provisioning, fulfillment, installation, custom development, and dedicated support—to take enterprise IoT deployments from years to days.
Product overview
myDevices is a sensor enablement platform offering a comprehensive IoT ecosystem that simplifies sensor deployments through an integrated software-hardware-connectivity-services architecture. The platform consists of software products including the Sensor App for device management, Back Office Console for administration, Sensor Simulator for testing, Payload Decoder for data transformation, Custom Reporting for analytics, and a REST API for developer access. The hardware layer includes a Sensor Marketplace with over 1,000 pre-provisioned sensors from hundreds of manufacturers and Pre-Provisioned Gateways. Connectivity options span LoRaWAN Network (long-range, low-power), Cellular (LTE/CAT-M/NB-IoT), and Industry 4.0 protocols (SCADA/PLC/Modbus/4-20mA). Professional services cover the entire deployment lifecycle including sensor advice, single-source procurement, provisioning, fulfillment, installation, custom development, and dedicated support. Ready-to-deploy solutions target specific verticals including energy monitoring, temperature & humidity monitoring, panic button, and vibration monitoring. The platform positions itself as a Sensor Lakehouse that ingests, normalizes, and streams sensor data into AI and analytics platforms including Databricks, Claude, Snowflake, and custom workflows.
Differentiator
Problem solved
Functional benefit
Brands
- Sensor App: IoT device management app for scanning, configuring, visualizing, and monitoring sensors
- Back Office Console
- Sensor Simulator
- Payload Decoder
- Custom Reporting
Products and services
- Sensor App Mobile and web application for scanning, configuring, visualizing, monitoring, alerting, and collaborating on sensor deployments. Features QR-code provisioning, remote device configuration, drag-and-drop dashboards, real-time alerts, and team collaboration. Built for enterprise and channel-partner users deploying IoT at scale.
- Back Office Console Back office management platform for sensors, gateways, and customers with device templates, bulk provisioning, diagnostics, business intelligence insights, customer management, and white-label customization. Targeted at partners and enterprise administrators managing large sensor estates.
- Sensor Simulator Free tool for simulating sensor data and creating virtual IoT projects. Provides instant access to hundreds of simulated sensors with customizable dashboards for testing, evaluation, and demonstration by developers, partners, and prospects.
Quantifiable outcome
- 10x faster sensor deployment compared to building from scratch
- +3 more outcomes
Companies that use myDevices
Customer profileNamed customers21 records
Segments6 records
Ideal customer profiles8 records
myDevices technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration34 records
AI capability2 records
Feature8 records
myDevices partnerships and signals
Strategic signalPartnerships
37 partnerships are on record, tiered core and strategic.
- LoRa AlliancecoremyDevices supports LoRaWAN as a core connectivity protocol, enabling long-range, low-power sensor deployments. The company offers pre-provisioned LoRaWAN gateways and sensors as part of their product portfolio.
- DraginocoreDragino sensors are featured in the payload decoder library with pre-built transformers. Dragino is a major manufacturer of LoRaWAN sensors including temperature, humidity, water leak, door, and industrial sensors.
- MilesightcoreMilesight IoT sensors and gateways are supported with pre-built payload decoders. Products include AI workplace sensors, air quality monitors, and industrial controllers.
- DecentLabcoreDecentLAB manufactures industrial sensors including CO2, temperature, humidity, and barometric pressure sensors with pre-built transformers in the myDevices ecosystem.
- TekteliccoreTektelic manufactures LoRaWAN gateways (KONA enterprise, macro, mega) and cellular gateways that are pre-provisioned and supported by myDevices.
- Digital MattercoreDigital Matter GPS trackers and sensors are integrated with pre-built payload decoders for asset tracking and monitoring applications.
- NetvoxcoreNetvox indoor sensors for water leak, window/door, temperature/humidity, and occupancy are supported with pre-built transformers.
- AdvantechcoreAdvantech WISE sensors including condition monitoring and Modbus sensors are integrated for industrial IoT deployments.
- BoschcoreBosch sensors are part of the device manufacturer ecosystem with supported payload decoders.
- ElsyscoreElsys occupancy and environmental sensors are integrated with pre-built transformers.
- ElexacoreElexa water leak sensors are part of the product catalog with supported payload decoders.
- GlobalSatcoreGlobalSat panic buttons and GPS trackers are integrated with pre-built decoders.
- NKE WattecocoreNKE Watteco predictive maintenance sensors are integrated with payload transformers.
- Radio BridgecoreRadio Bridge sensors including push buttons are supported with pre-built decoders.
- RAKcoreRAK (Rak) LoRaWAN devices are integrated into the sensor ecosystem.
- SenixcoreSenix industrial sensors are supported with payload decoders.
- SodaqcoreSodaq sensors are part of the integrated device ecosystem.
- TE ConnectivitycoreTE Connectivity sensors are integrated with pre-built transformers.
- PowerBIcoreNative connector for sending sensor data to Microsoft Power BI for custom dashboards and reporting.
- AzurecoreNative integration with Microsoft Azure cloud platform for data streaming and analytics.
- AWScoreNative integration with Amazon Web Services for cloud connectivity and data processing.
- Google CloudcoreIntegration with Google Cloud platform for data streaming and analytics.
- DatabrickscoreDirect integration with Databricks for AI workflows and advanced analytics on sensor data.
- TableaucoreIntegration for custom visualization and reporting using Tableau dashboards.
- SAPstrategicIntegration with SAP enterprise systems for operational data management.
- OraclestrategicIntegration with Oracle systems including Oracle Netsuite for enterprise resource planning.
- IBM MaximostrategicIntegration with IBM Maximo for enterprise asset management and maintenance.
- ServiceNowstrategicIntegration with ServiceNow for workflow automation and operational management.
- SalesforcestrategicIntegration with Salesforce for customer and operational data synchronization.
- HoneywellstrategicIntegration with Honeywell building management systems and controls.
- CiscostrategicIntegration with Cisco IoT and networking platforms.
- SiemensstrategicIntegration with Siemens industrial automation and IoT systems.
- TwiliostrategicPartnership for cellular connectivity solutions, with Twilio-enabled gateway options.
- SodexostrategicSodexo uses myDevices for IoT solutions in facility management and food services.
- BrightlystrategicBrightly software for asset and facilities management integrates with myDevices sensor data.
- ENGIEstrategicENGIE energy management and sustainability solutions integrate with myDevices sensors.
- SafetyCulturestrategicSafetyCulture iAuditor integration for inspection and compliance workflows.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
myDevices competitors and assessment
Company assessmentDirect peers
- Particle: Particle is an IoT platform combining cellular/Wi-Fi hardware modules with a cloud-based device management and developer API layer, directly comparable to myDevices' hardware-plus-middleware model with multi-protocol support and developer-first integrations.
- Balena: Balena provides an IoT fleet management platform that abstracts device, OS and connectivity complexity — directly comparable to myDevices' middleware approach of unifying heterogeneous devices into a single management and deployment interface.
- Losant: Losant is an enterprise IoT platform offering low-code workflows, device management, and analytics integrations similar to myDevices' Back Office Console and Custom Reporting products targeting enterprise and industrial use cases.
- Actility: Actility operates ThingPark, a LoRaWAN network server and IoT enablement platform covering device management, geo-location and integration with enterprise platforms — closely aligned with myDevices' LoRaWAN-focused sensor enablement ecosystem.
- Telit: Telit is an IoT modules and connectivity management platform provider with deviceWISE for edge-to-enterprise data orchestration, comparable to myDevices in offering hardware, connectivity and platform middleware for industrial IoT deployments.
- Sigfox: Sigfox (acquired by UnaBiz) operates a low-power wide-area network for IoT devices with a connected-object cloud platform, comparable to myDevices' LPWAN-based sensor enablement and multi-protocol connectivity stack.
Broad incumbents
- AWS IoT: AWS IoT (Core, Greengrass, Device Defender) is a hyperscale IoT platform offering device management, messaging and analytics within the broader AWS ecosystem — a broad incumbent competing with myDevices' middleware at the enterprise integration layer.
- Microsoft Azure IoT: Azure IoT Hub, IoT Central and IoT Edge provide device provisioning, telemetry ingestion and analytics tightly bundled with Azure cloud services, directly overlapping myDevices' middleware and integration layer across enterprise customers.
Emerging players
- Helium: Helium operates a decentralized wireless network for IoT devices using LoRaWAN technology with a token-incentivized model, partially overlapping myDevices' LPWAN sensor enablement positioning though focused on community-driven coverage.
- Memfault: Memfault provides an IoT observability and over-the-air update platform for connected devices, overlapping with myDevices' device management and lifecycle support capabilities, particularly for fleet-scale IoT deployments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
myDevices social profiles
Digital presencemyDevices financial estimates
Financial estimateRevenue estimate
Valuation estimate
myDevices leadership team
Management profileNumber of profiles
Profiles3 records
myDevices funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
myDevices M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about myDevices
What does myDevices do?
myDevices operates a sensor enablement platform that combines an IoT middleware (Sensor App, Back Office Console, Payload Decoders, REST API, Custom Reporting) with a marketplace of more than 1,000 pre-provisioned sensors and gateways sourced from hundreds of manufacturers. It supports multiple connectivity protocols (LoRaWAN, Cellular LTE/CAT-M/NB-IoT, BLE, Modbus, SCADA, PLC, 4-20mA) and offers professional services—sensor advice, provisioning, fulfillment, installation, custom development, and dedicated support—to take enterprise IoT deployments from years to days.
Is myDevices a public or private company?
myDevices is a private company. It is classified as venture growth investor backed and is currently operating.
When was myDevices founded?
myDevices was founded in 2010. It employs 11 to 50 people.
Where is myDevices based?
myDevices is headquartered in Burbank, United States, in the North America region.
How does myDevices make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are software/SaaS Platform and professional Services.
Who are myDevices's main competitors?
Direct peers on record are Particle, Balena, Losant, Actility, Telit and Sigfox. Broad incumbents are AWS IoT and Microsoft Azure IoT. Emerging players are Helium and Memfault.
Does myDevices have an API?
Yes. REST API for data access and consumption. One API connects thousands of sensors, enabling teams to access sensor data without piecing together disparate manufacturer payloads, decoders, and downlink commands. Documentation available at https://docs.mydevices.com/. Developer documentation is at docs.mydevices.com/restapi.
What industry is myDevices in?
myDevices's product category is IoT Sensor Enablement Platform. Its primary akta.pro industry code is HDAFAMAA, Fault & Performance Monitoring (SNMP/Telemetry/APM for Networks), with a secondary code of BPAEAFAC, Application Maintenance & Support (AMS). Its NAICS code is 54151 and its SIC code is 3829.