What Billy Franks does

Billy Franks Ltd is a London-based, founder-owned artisan jerky brand founded in 2011 that produces premium, high-protein, low-sugar British beef and turkey jerky using a low-and-slow marination and dehydration process at its 104 Druid Street production facility. The product portfolio comprises six core jerky flavours (Texan BBQ, Buffalo Hot Wing Turkey, Teriyaki, Roast Beef & Mustard, Hot 'N' Spicy, Cheeseburger) plus bulk bags, a gift voucher, a Complete Collection bundle, and a small merch line. Core technology is culinary rather than digital: a proprietary clean-label formulation containing up to 92% less sugar than leading competitors, no colourings, preservatives, or nitrates, and British high-welfare free-range turkey from Essex as a key ingredient. The company sells through four channels: a Shopify-powered DTC storefront (billyfranks.co.uk), three UK stockists (Selfridges, Ocado, Amazon), and a weekend Craft Beer & Snack Shack bottle shop co-located with production. Revenue mechanics combine one-time purchases (£2.90 per 30g bag, £21.99 bulk, £10 gift voucher, £17.40 bundle) with a tiered Jerky Club subscription service (Taster 4-bag £10.44/month, Lover 6-bag £15.66/month, Fiend 12-bag £31.32/month) and prepaid gift subscriptions at 1-10% discounts. Customer segments span health-conscious snackers, gift purchasers, and craft beer enthusiasts, with the brand reinforced by food critic Tom Parker Bowles's endorsement as "the Aston Martin of jerky."

Name

Billy Franks

Legal name

Billy Franks Ltd

Website

https://billyfranks.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Billy Franks is a London-based, founder-owned artisan British jerky brand producing premium low-sugar beef and turkey jerky, selling direct-to-consumer via subscription and online storefront, through UK retailers Selfridges, Ocado and Amazon, and at its on-site Craft Beer & Snack Shack.

Ownership category

akta.pro rank

Product category

Artisanal Meat Snacks

NAICS

Meat and Meat Product Merchant Wholesalers (42447)

SIC

Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Jerky & Meat Snacks (CRADABAK)

akta.pro secondary industries

Jerky & Meat Snacks Manufacturing (AFAKAIAH), Shelf-Stable Processed Meats (Canned, Retort Pouches, Jerky/Meat Snacks) (AFANAEAJ)

Keywords

• Artisan beef jerky
• Turkey jerky snacks
• Subscription snack box
• Low sugar jerky
• British meat snacks

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchases of individual jerky bags (30g) priced at £2.90 each. Also includes bulk bags at £21.99 and gift vouchers at £10. Customers can purchase through e-commerce website with various payment methods including credit cards, PayPal, Apple Pay, Google Pay.
2. Subscription Boxes: Recurring monthly subscription model with three tiers: Taster Box (4 bags at £10.44), Jerky Lover Box (6 bags at £15.66), and Jerky Fiend Box (12 bags at £31.32). Also includes prepaid gift subscriptions lasting 3, 6, or 12 months with 1-10% discounts. Subscribers can customise flavours and manage delivery frequency.
3. Physical Retail - Craft Beer & Snack Shack: On-site bottle shop and café at 104 Druid Street, London. Sells craft beers from around the world alongside freshly made jerky snacks. Open Saturday 12pm-9pm (extended to 9:30pm on some listings). Takeaway cans and pints available.
4. Wholesale/Retail Distribution: Products stocked in Selfridges (premium department store), Ocado (online supermarket), and Amazon marketplace, generating revenue through wholesale distribution to third-party retailers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Billy Franks produces and sells premium British beef and free-range turkey jerky snacks formulated with up to 92% less sugar than leading brands and no colourings, preservatives or nitrates. The brand sells individual 30g bags, bulk bags, bundle collections, gift vouchers, and prepaid gift subscriptions, plus a recurring Jerky Club subscription (Taster/Addict/Fiend boxes). Distribution spans a Shopify-powered DTC website, UK retail partners (Selfridges, Ocado, Amazon) and a physical Craft Beer & Snack Shack bottle shop at the London production site.

Product overview

Billy Franks is a British jerky brand offering a focused product portfolio centered on premium jerky snacks. The core offering consists of six beef and turkey jerky flavors (Texan BBQ, Buffalo Hot Wing Turkey, Teriyaki, Roast Beef & Mustard, Hot 'N' Spicy, and Cheeseburger) available as 30g individual bags, along with bulk bags and a Complete Collection bundle. The company operates a subscription service called the Jerky Club with tiered box options (Fiend Box 12-bag, Addict Box 6-bag, Taster Box 4-bag) and a prepaid gift subscription. Additionally, they operate a physical Craft Beer & Snack Shack retail location in London. Products emphasize British ingredients, high-protein low-sugar formulations, and multi-award winning quality without colorings, preservatives, or nitrates.

Differentiator

Problem solved

Functional benefit

Products and services

• Texan BBQ Beef Jerky Premium British beef jerky in 30g bags with Texan BBQ seasoning, formulated with up to 92% less sugar than leading jerky brands; targeted at health-conscious UK snackers.
• Buffalo Hot Wing Turkey Jerky Free-range turkey jerky from Essex in a buffalo hot wing flavour profile, marketed as tasty, tangy and low-calorie; positioned as a lighter alternative to beef jerky.
• Teriyaki Beef Jerky Premium British beef jerky with teriyaki seasoning, made with high-protein, low-sugar formulation for health-conscious snackers.
• Roast Beef & Mustard Beef Jerky Premium British beef jerky in a roast beef and mustard flavour combination, sold as a 30g individual bag.
• Hot 'N' Spicy Beef Jerky Premium British beef jerky with a hot and spicy seasoning, part of the multi-award winning jerky favourites lineup.
• Cheeseburger Beef Jerky Premium British beef jerky flavoured like a cheeseburger; one of the multi-award winning core SKUs sold as a 30g bag.
• Bulk Bags of Jerky Larger format jerky bags made to order for longer shelf life, priced at £21.99 per bag, targeted at heavier consumers and gift occasions.
• Complete Collection One-time purchase bundle of every Billy Franks jerky flavour at £17.40, designed for sampling the full range or as a sharing/gift purchase.
• Jerky Gift Voucher Digital £10 gift voucher redeemable against any Billy Franks product on the online store, targeted at small gift purchases.
• Jerky Club Taster Box (4 Bags) Monthly Jerky Club subscription tier delivering 4 bags of jerky at £10.44/month (10% off £11.60 RRP), with customisable flavour selection for subscribers.
• Jerky Club Addict Box (6 Bags) Monthly Jerky Club subscription tier delivering 6 bags of jerky at £15.66/month (10% off £17.40 RRP), with customisable flavour selection.
• Jerky Club Fiend Box (12 Bags) Monthly Jerky Club subscription tier delivering 12 bags of jerky at £31.32/month (10% off £34.80 RRP), with customisable flavour selection for heavy users.
• Monthly Jerky Gift Subscription Prepaid monthly gift subscription in 4- or 6-bag variants with 3, 6 or 12 month prepay options (1-10% discount), including first-class shipping and gift wrapping on first order; recipients can customise flavours and continue as paying subscribers.
• Craft Beer & Snack Shack Walk-in bottle shop and jerky counter at 104 Druid Street, London SE1 2HQ, open Saturdays with takeaway craft beer cans, pints on tap and freshly made jerky snacks, featuring indoor and outdoor seating.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered notable, minor and core.

• SelfridgesnotableChannel Partner/ Reseller/ DistributorPremium London department store retailing Billy Franks jerky products. Positions brand alongside luxury and artisanal food offerings.
• OcadonotableChannel Partner/ Reseller/ DistributorUK online supermarket stocking Billy Franks jerky products for home delivery.
• AmazonnotableChannel Partner/ Reseller/ DistributorMarketplace retailer enabling broader geographic reach for Billy Franks jerky products.
• Royal MailminorOthersPrimary delivery service for UK mainland orders. Used for 48-hour and 24-hour tracked delivery services.
• DPDminorOthersNext day delivery service for larger orders on UK mainland.
• ShopifycoreTechnology or IntegrationE-commerce platform powering billyfranks.co.uk online store. Handles payment processing, order management, and subscription services.
• PayPalcoreTechnology or IntegrationPayment gateway provider enabling PayPal checkout for customers. Joint controller of payment data.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• Perky Jerky: Perky Jerky is a US brand built around low-sugar, high-protein jerky with a DTC and retail presence. Comparable to Billy Franks on health-positioned jerky and SKU-flavor strategy aimed at fitness-conscious consumers.
• Country Archer Provisions: Country Archer Provisions is a US premium jerky brand emphasizing grass-fed beef, no MSG/nitrates, and natural ingredients. Highly comparable to Billy Franks on clean-label, protein-forward, low-sugar positioning and DTC-led distribution.
• Chomps: Chomps is a US-based direct-to-consumer jerky and meat-snack brand focused on clean-label, low-sugar, high-protein formulations. Closest comparable peer by product formulation, health positioning, and DTC subscription model.
• KRAVE Jerky: KRAVE Jerky is a US premium jerky brand focused on gourmet flavors and cleaner ingredients (no nitrates/added sugar). It overlaps with Billy Franks on flavor-forward, premium-positioned jerky and is sold through both DTC and grocery.

Regional players

• Country Biltong Co: Country Biltong Co is a UK-based artisanal meat-snack brand offering jerky and biltong. Direct regional peer overlapping with Billy Franks in the UK artisanal protein-snack category, often stocked in similar premium/channel mixes.
• Manufacture de Biltong: Manufacture de Biltong is a French artisanal jerky/biltong producer. Regional peer in Continental Europe operating in the same premium, artisanal meat-snack segment that Billy Franks addresses in the UK.

Broad incumbents

• Jack Link's: Jack Link's is the largest global jerky brand and a broad incumbent in the meat-snack category. It competes with Billy Franks across most channels but with mass-market positioning rather than the artisanal/clean-label premium niche Billy Franks targets.
• Oberto Snacks: Oberto Snacks is a long-established US jerky and meat-snack manufacturer with broad retail distribution. Broader incumbent competing on shelf across mainstream grocery, alongside artisanal entrants like Billy Franks.

Emerging players

• Biltong Northern Ireland: Biltong Northern Ireland (biltong.co.uk) is a UK-based artisanal producer of jerky and biltong-style meat snacks. Adjacent emerging player in the UK handcrafted protein-snack category that competes for similar gift/subscription occasions.
• The Jerky Company: The Jerky Company is an emerging UK-based jerky brand with a DTC focus. Overlaps with Billy Franks in the UK artisanal jerky segment on product format, though typically at more accessible price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BillyFranksCoUk
• Facebookfacebook.com/billyfranksjerky
• LinkedInlinkedin.com/company/billy-franks-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Billy Franks