SmartGift

What SmartGift does

SmartGift is a Brooklyn-founded corporate gifting platform that operates as a wholly-owned subsidiary of 1-800-Flowers.com, Inc. (NASDAQ: FLWR). The company provides an AI-assisted gifting SaaS platform that enables businesses to send curated gift collections to recipients who then personally select their preferred item — a recipient-choice model designed to eliminate the traditional waste and dissatisfaction of corporate gifting. Underlying capabilities include a machine-learning recommendation engine built on a 'gift graph' of recipient preferences and feedback, address-less delivery technology that removes the need for physical addresses, and automation programs tied to HRIS and CRM events such as birthdays, work anniversaries, and deal closures.

The platform is delivered through three go-to-market motions: a self-serve freemium product-led growth channel on smartgift.com, an enterprise field sales motion with SSO and PunchOut procurement integration, and listings in integration marketplaces such as Microsoft Teams. Native integrations span 20+ enterprise systems across communication (Slack, Teams, LinkedIn, Outlook, Gmail, Zoom), CRM and marketing automation (Salesforce, HubSpot, Marketo, Pardot, Outreach), HRIS (BambooHR, Gusto, Namely, Zenefits, workjam, betterworks), and identity (Okta, G Suite).

The revenue model combines freemium access — the platform is free to use — with transactional economics from gift purchases plus taxes and shipping, supplemented by potential enterprise fees for SSO, PunchOut setup, and dedicated support. Catalog scale is inherited from the parent's 40+ brand portfolio (Harry & David, Cheryl's Cookies, Shari's Berries, Personalization Mall, Things Remembered, Simply Chocolate, and others) and global delivery infrastructure spanning 100+ countries. Primary customer segments are enterprise HR teams (employee recognition, onboarding, milestones) and sales/marketing teams (client appreciation, prospect engagement, deal-closing), with a secondary use case in customer loyalty programs.

Name

SmartGift

Legal name

1-800-Flowers.com, Inc.

Website

https://smartgift.com

Company type

Public

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

SmartGift is a corporate gifting platform and wholly-owned subsidiary of 1-800-Flowers.com that enables enterprises to send curated gift collections where recipients choose their preferred item, integrating with Slack, Teams, Salesforce, HubSpot, and HRIS systems.

Ownership category

akta.pro rank

Product category

Corporate Gifting Platform

NAICS

Software Publishers (51321)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ)

Keywords

• Corporate gifting platform
• Gift recommendation software
• Employee recognition platform
• Address-less gifting technology
• Business gift automation

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Gift Transaction Revenue: Platform is free to use; revenue generated from the cost of gifts purchased plus applicable taxes and shipping fees. Some items qualify for free shipping.
2. Enterprise Platform Fees: Potential additional fees for enterprise features including SSO integration, punchout catalog setup, and dedicated support services

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

SmartGift operates an AI-powered corporate gifting platform that enables businesses to send curated gift collections to recipients, who then personally choose their preferred item from the options provided. The platform features address-less delivery technology, AI-assisted gift recommendations, and deep integrations with workplace tools such as Microsoft Teams, Slack, and Salesforce. Operating as a wholly-owned subsidiary of 1-800-Flowers.com, Inc., it leverages the parent's portfolio of 40+ global brands and delivery infrastructure across 100+ countries.

Product overview

SmartGift operates as a platform company with two core products: SmartGift for Business (the primary business gifting platform) and Hero (an engagement platform for corporate rewards and recognition). These platforms are supplemented by several add-on modules including the Microsoft Teams app, eGift Cards, Custom Branded Gifts, Curated Gift Collections, Global Gifting, Automation Programs, and Custom Greeting Cards. The platform leverages AI-assisted gift recommendations and address-less gifting technology, powered by a network of 40+ top global brands from the 1-800-Flowers family including Harry & David, Shari's Berries, Cheryl's Cookies, Simply Chocolate, and others. SmartGift for Business is free to use with pay-as-you-go gift purchasing, while Hero is a separate engagement platform also powered by SmartGift technology in partnership with 1-800-Flowers.com.

Differentiator

Problem solved

Functional benefit

Products and services

• SmartGift for Business State-of-the-art business gifting platform with AI-assisted gift recommendations, personalized and easily automated sends. Enables sending gift collections where recipients choose their favorite item, with address-less delivery. Used by enterprise HR, sales, and marketing teams for employee recognition, client appreciation, and prospect engagement.
• Hero Engagement platform for corporate gifting that simplifies office rewards and recognition. Uses machine learning and AI for gift recommendations, address-less gifting, and real-time delivery into Slack, Zoom, Meet, or Teams events.
• eGift Cards Digital gift cards allowing recipients to choose experiences from top brands including food delivery, ride-share, coffee, airline and vacation rentals, and concert tickets. Values range from $5 to $1,000 and can be redeemed in over 85 countries.
• Custom Branded Gifts Custom branding service for cookie tins featuring company logos, with access to over 10,000 quality personalized items through Personalization Mall and Things Remembered including wine chillers, cutting boards, and blankets.
• Custom Greeting Cards Custom greeting cards allowing users to choose from thousands of premium designs by independent artists, personalize with their message, and have the cards printed and delivered.
• Scharffen Berger Gifts Premium chocolate gifts from Scharffen Berger, added to the SmartGift portfolio following 1-800-Flowers.com's acquisition of Things Remembered.

Quantifiable outcome

• Recipients are 3x more likely to be satisfied with a gift they chose themselves versus one that was preselected
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability4 records

Feature4 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• 1-800-Flowers.com, Inc.flagshipOEM/ Whitelabel/ Licensing Partner1-800-Flowers.com, Inc. is the parent company of SmartGift. The partnership enables SmartGift to leverage 1-800-Flowers.com's 45+ years of gifting expertise, established supply chain relationships with 40+ global brands, and global delivery infrastructure to 100+ countries. SmartGift operates as a white-label corporate gifting solution under the 1-800-Flowers.com portfolio.
• Microsoft TeamscoreTechnology or IntegrationSmartGift is available as an app in the Microsoft Teams marketplace, allowing enterprise customers to access the gifting platform directly within their Teams workflow. This integration enables HR and sales teams to send gifts without leaving their communication environment.
• SlackcoreTechnology or IntegrationIntegration with Slack workplace communication platform enabling gift sending and recipient notifications directly through Slack channels
• SalesforcecoreTechnology or IntegrationCRM integration enabling sales and marketing teams to incorporate gifting into customer relationship workflows and track gift activity against CRM records
• HubSpotcoreTechnology or IntegrationIntegration with HubSpot marketing and sales platform for automated gifting workflows tied to marketing campaigns and sales activities
• BambooHRcoreTechnology or IntegrationHRIS integration enabling automated employee recognition gifting tied to HR events such as anniversaries, birthdays, and milestones

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Reachdesk: B2B gifting and direct mail platform focused on sales and marketing teams with deep CRM integrations (Salesforce, HubSpot, Outreach). Highly comparable to SmartGift's sales-and-marketing GTM motion.
• Snappy: Recipient-choice digital gifting platform for employee recognition, client appreciation, and sales incentives. Directly comparable recipient-choice model and enterprise SaaS positioning.
• SwagUp: Corporate swag and branded merchandise platform with automation and integrations. Comparable in branded-gifting and HRIS-triggered send capabilities for distributed workforces.
• Loop & Tie: Sustainable corporate gifting platform offering curated gift collections where recipients choose their preferred item. Comparable recipient-choice model and B2B positioning, with a focus on sustainability.
• Alyce: AI-driven direct mail and gifting platform for B2B sales and marketing teams with deep marketing automation integrations. Overlaps on address-less delivery and sales-team GTM.
• Goody: Modern corporate gifting and recognition platform with native Slack, Teams, and HRIS integrations, plus recipient-choice gifting. Competes head-to-head with SmartGift in the same HR and sales workflows.
• Sendoso: Direct corporate gifting platform offering address-less sending, integrations with CRM/Slack/Teams, and an AI-powered gifting engine. Closest comparable in product, integrations footprint, and target buyer (sales/marketing/HR).

Emerging players

• Apres: Peer-to-peer employee recognition and gifting platform embedded in Slack and Teams. Adjacent to SmartGift in employee-appreciation use case, with a stronger P2P/recognition angle.
• Caroo: Corporate gifting and employee care platform focused on employee onboarding, recognition, and swag. Comparable employee-experience use cases but with a stronger swag fulfillment emphasis.
• CorporateGift.com: B2B corporate gifting platform with curated brand catalogs and recipient-choice options. Competes in the same HR/sales gifting category with a smaller footprint than SmartGift.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/smartgift

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries14 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmartGift