What Reward Insight does

Reward Insight, operating as "Reward," is a London-headquartered B2B Customer Engagement and Commerce Media Platform founded in 2001 (firmographic claim) / 2004 (company history claim). The company white-labels a cloud-based engagement and loyalty infrastructure for the world's largest banks and connects that infrastructure to a network of more than 50,000 retail outlets, enabling card-linked commerce in which end customers earn rewards through everyday transactions without changing spending behaviour. Reward operates across 15+ markets spanning Europe, the Middle East, and Asia, and counts 30+ global banks as customers — including 5 of the 7 largest UK banks, Mashreq, First Abu Dhabi Bank, and partnerships with Visa and Mastercard.

The platform is organised around three core products: Engagement for Banks (white-labelled loyalty and card-linked commerce), Activation for Retailers (Finance Media Network and Retail Media Networks for targeted customer activation), and Intelligence for All (consumer insights and analytics products). Underlying these is a data asset of 100 billion+ analysed transactions that powers AI-driven targeting, predictive analytics, and personalised recommendations delivered inside partner banking apps. The company monetises through recurring subscription/white-label platform fees from banks, advertising and activation revenue from retailer brand campaigns run on its media networks, and data monetisation via consumer insight products.

Reward's enterprise go-to-market relies on direct field sales into bank and retail decision-makers, with named anchor customers spanning financial services (NatWest, Monzo, Virgin Money, Mashreq, FAB), payments (Visa, Mastercard), retail (Amazon, Sky, Currys), food and beverage (Starbucks, McDonald's, Deliveroo), transportation (Uber), and energy drinks (Red Bull). In May 2024, Experian acquired a strategic stake and a board seat; in November 2024, Reward acquired Hospitality Data Insights; and in February 2026, Rezolve AI PLC acquired 100% of Reward Loyalty UK Limited for $230 million in an all-cash, non-dilutive transaction that added approximately $90 million of annual EBITDA-accretive revenue to Rezolve's AI-commerce platform.

Name

Reward Insight

Legal name

Reward Loyalty UK Limited

Website

https://rewardinsight.com

Company type

Private

Founded year

2004

Operating status

Acquired

Headcount range

101–250 employees

Short description

Reward Insight operates a cloud-based Customer Engagement and Commerce Media Platform that white-labels loyalty infrastructure for 30+ global banks and connects them to 50,000+ retail outlets via card-linked offers, AI-driven targeting, and data analytics across 15+ markets.

Ownership category

akta.pro rank

Product category

Customer Engagement & Commerce Media Software

akta.pro primary industry

Loyalty, Rewards & Retention Platforms (BPAFAFAH)

Keywords

• Customer engagement platform
• Commerce media network
• Banking loyalty programs
• Card-linked offers
• Retail media network

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Banking Loyalty Platform (SaaS/White-label): Cloud-based white-labelled platform licensing to banks to power their customer loyalty and engagement programmes. Banks deploy the platform under their own brand to deepen customer relationships and increase lifetime value.
2. Retail Activation & Commerce Media: Helps retailers and brands target and activate customers within the Finance Media Network and Retail Media Networks, monetising transaction data and audience reach through targeted campaign placements.
3. Intelligence & Data Analytics Services: Provides consumer insights and intelligence products to both banks and retailers to improve strategic decisions, communication effectiveness, and drive engagement.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Reward Insight operates a cloud-based, white-labelled customer engagement and commerce media platform. Banks license the platform to power card-linked loyalty and reward programmes under their own brand, while retailers and brands use the platform's Finance Media Network and Retail Media Networks together with AI-driven targeting to deliver personalised, transaction-triggered offers to bank customers. The Intelligence product line provides consumer insights and analytics on top of the platform's aggregated transaction data.

Product overview

Reward Insight operates as a unified Customer Engagement & Commerce Media Platform comprising three integrated products: Engagement for Banks (white-labelled loyalty platform powering card-linked commerce), Activation for Retailers (commerce media network for targeted customer activation), and Intelligence for All (consumer insights and analytics). The platform connects banks and retailers through secure data, AI-driven targeting, and personalized offers, enabling customers to see relevant deals in their banking apps and earn rewards through everyday transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• Engagement for Banks Cloud-based, white-labelled customer engagement platform that powers banking loyalty programmes with card-linked commerce, enabling customers to earn and redeem rewards seamlessly through everyday card transactions. Designed for large global banks that want to deepen customer relationships and grow lifetime value under their own brand.
• Activation for Retailers Commerce media and customer activation solution using rich spend insights from billions of transactions to help brands identify, target, and activate customers within the Finance Media Network and Retail Media Networks, aiming to boost sales, grow market share, and increase omni-channel spending.
• Intelligence for All Consumer insights and business intelligence products and services that enrich understanding of customers using Reward's aggregated transaction data, helping bank and retail partners improve strategic choices, communication effectiveness, engagement, and overall business performance.

Quantifiable outcome

• $2 billion in rewards delivered to customers to date
• +4 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Sailplay: Omnichannel loyalty and customer engagement platform for retailers and consumer brands. Comparable in deploying white-label loyalty programs and using behavioural data to drive personalised offers, though typically serving mid-market rather than global enterprise.
• Punchh: Loyalty and engagement platform focused on restaurant and food & beverage brands (e.g., Starbucks-like clients). Overlaps with Reward's branded retail and F&B use cases (Starbucks, McDonald's, Deliveroo) and white-label programme design.
• BHN Rewards: Loyalty and incentives platform serving financial institutions, insurers, and travel brands. Overlaps with Reward's bank-led loyalty use cases, particularly in card-linked and rewards-based programme delivery.
• Meniga: Digital banking platform providing personal finance management, customer engagement, and data enrichment to banks. Adjacent to Reward's banking engagement layer, with overlap in transaction data-driven personalisation inside bank apps.

Broad incumbents

• SessionM (Mastercard): Mastercard-owned customer engagement and loyalty platform for financial institutions and merchants. Highly comparable given Mastercard's role as a Reward's partner and SessionM's focus on card-linked loyalty and data-driven personalisation.
• Marigold Engage (formerly Cheetah Digital): Enterprise loyalty and customer engagement platform serving large brands across multiple verticals. Operates in the same loyalty technology category as Reward with comparable white-label enterprise deployments, though within a broader marketing technology suite.
• Comarch Loyalty: Enterprise loyalty platform from a large IT services group serving banks, telcos, and retailers. Comparable in white-label loyalty deployments for financial institutions, though Comarch operates as a broader systems integrator than Reward's focused commerce media model.

Direct peers

• Antavo: Cloud-based loyalty platform serving enterprise retailers and brands globally, with white-label deployments. Directly comparable to Reward's Engagement and Activation products across loyalty program management, customer insights, and personalised offers.
• Eagle Eye Solutions: UK-headquartered SaaS provider of digital loyalty, promotions, and personalised offers to grocers and retailers. Closest direct peer to Reward's white-label engagement platform, with overlap in card-linked offers, AI-driven personalisation, and enterprise retailer customers.
• Yotpo: Ecommerce retention platform offering loyalty, reviews, SMS marketing, and subscriptions to mid-market and enterprise brands. Comparable in delivering SaaS-based loyalty and customer engagement to retailers/brands, the same customer segment as Reward's Activation product.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RewardInsight
• LinkedInlinkedin.com/company/917028

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reward Insight