Spraye
Spraye is a vertical SaaS platform for professional lawn treatment companies in the US and Canada, combining CRM, scheduling, route optimization, chemical compliance tracking, automated invoicing, and a mobile technician dashboard in a single subscription product.
- Company typePrivate
- Founded2018
- HeadquartersCape Girardeau, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Spraye does
Spraye is a vertical SaaS company that builds an all-in-one business management platform for professional lawn treatment companies in the United States and Canada. Founded in 2018 and operated as A Company Named Sue, LLC (d/b/a SPRAYE Software) out of Cape Girardeau, Missouri, the company targets small and mid-sized operators that apply fertilizers, herbicides, and pesticides and face state-level regulatory recordkeeping obligations. The platform integrates nine functional modules—CRM and customer management, scheduling and routing, chemical tracking and compliance reporting, invoicing and billing, estimates and sales/marketing, customer communications, inventory and fleet management, a mobile technician dashboard, and a layer of third-party integrations—around a single shared database with multi-device access.
Underlying technology is a cloud-based, mobile-first SaaS architecture with domain-specific capabilities that include automatic weather capture on chemical applications, right-side route optimization for lawn-care operations, and Good/Better/Best estimate flows with autopay and e-signature support. Pricing is tiered monthly or annual subscription (Starter $69.99, Essentials $149.99, Premium $299.99, Elite $599.99) scaled by active property count and user seats, with additional per-user and per-add-on charges (e.g., QuickBooks, Zapier, Right-Side Routing) and a one-time onboarding setup fee. Distribution is primarily direct via demo-led 1-on-1 sales, supplemented by content marketing, industry-conference participation, partner referrals (Harrell's, CallRail, ClickFunnels, ActiveCampaign, Yext, Rosie), and SEO; no resellers or marketplace presence are used. The company appears mostly bootstrapped and serves a distributed base of hundreds of SMB subscribers with no publicly disclosed revenue.
Spraye firmographics
Firmographics- Name
- Spraye
- Legal name
- A Company Named Sue, LLC
- Website
- https://spraye.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Spraye is a vertical SaaS platform for professional lawn treatment companies in the US and Canada, combining CRM, scheduling, route optimization, chemical compliance tracking, automated invoicing, and a mobile technician dashboard in a single subscription product.
- Ownership category
- akta.pro rank
Where Spraye is headquartered
LocationHeadquarters
- HQ city
- Cape Girardeau
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Spraye business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Monthly/Annual): SPRAYE generates revenue through tiered monthly and annual subscription plans for its lawn care business management software. Plans range from Starter ($69.99/month) to Elite ($599.99/month), with pricing based on number of users and active properties. Additional revenue from add-on features and per-user charges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter - For companies just getting started with up to 100 active properties |
| Subscription | Monthly | Essentials - For small growing companies with up to 1,000 active properties |
| Subscription | Monthly | Premium - For mid-sized companies with multiple technicians (up to 5,000 properties) |
| Subscription | Monthly | Elite - For large companies with teams of technicians and office staff (up to 10,000 properties) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Spraye product offering
Product offeringCore offering
Spraye is an all-in-one cloud-based SaaS platform built specifically for lawn treatment companies. It combines CRM, scheduling, dynamic routing, automated invoicing, chemical tracking with compliance reporting, estimates and upselling tools, customer communications, and inventory/fleet management into a single mobile-accessible system designed for professional lawn applicators handling fertilization, weed control, and pest management programs.
Product overview
SPRAYE is a unified all-in-one SaaS platform built specifically for lawn treatment companies. The core SPRAYE Platform serves as the central system of record, integrating nine distinct functional modules: Invoices & Billing for automated financial workflows and payment processing; CRM & Customer Management for centralized customer and property data; Scheduling & Routing for visual job calendars and automatic route optimization; Chemical Tracking, Compliance & Reporting for automated chemical application records and regulatory compliance; Estimates, Sales & Marketing for interactive quotes and upsell tools; Customer Communications for automated notifications and customer portal; Inventory & Fleet Management for material tracking and vehicle maintenance; and Technician Dashboard for mobile-first field workflows. All modules share a common database and are accessible via multi-device access, with tiered pricing (Starter, Essentials, Premium, Elite) based on user count and property limits.
Differentiator
Problem solved
Functional benefit
Products and services
- SPRAYE Platform All-in-one cloud-based lawn care business management software combining CRM, scheduling, routing, invoicing, chemical tracking with compliance reporting, estimates/sales, customer communications, inventory/fleet management, and a mobile technician dashboard. Sold via tiered monthly/annual subscriptions (Starter, Essentials, Premium, Elite) to professional lawn treatment companies in the U.S. and Canada.
Quantifiable outcome
- 10+ hours saved per week per technician
- +6 more outcomes
Companies that use Spraye
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles2 records
Spraye technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature6 records
Spraye partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered featured partner, core integration, additional and recommended partner.
- Harrell'sfeatured partnerFeatured partner bringing fertilizer expertise to SPRAYE customers. Harrell's provides access to experts who can help lawn care businesses grow greener lawns and build healthier businesses. Partnership includes promotional content and referral coordination.
- SignWellcore integrationElectronic signature integration allowing SPRAYE customers to require e-signatures on estimates. Part of the core integrations available to all customers.
- MeasureMap Onlinecore integrationIntegration displaying lawn measurements directly on the technician dashboard. Helps technicians see property dimensions for accurate service delivery.
- QuickBooks Onlinecore integrationAccounting integration syncing invoice and payment data multiple times daily. Available as add-on feature ($19.99/month) for customers needing accounting software synchronization.
- Voice for Turfcore integrationPhone system designed specifically for the turf industry with intelligent call routing, screen pop in SPRAYE, click-to-call, and auto-noting features.
- Captivatedadditional2-way texting integration supporting shared inbox functionality. Allows team to manage replies and ongoing conversations in one place.
- Zapiercore integrationIntegration platform connecting SPRAYE to over 3,000 apps. Enables automated workflows including lead imports, email marketing integration, review requests, and customer welcome sequences. Available as add-on ($24/month).
- Google Mapscore integrationNavigation integration used for route mapping and technician navigation to customer properties.
- PayPal / Venmocore integrationPayment processing integration allowing customers to pay via PayPal or Venmo in addition to credit card and check.
- Fiservcore integrationPayment processing platform for credit card transactions and online payment processing within SPRAYE.
- CallRailrecommended partnerCall tracking and analytics partner helping lawn care businesses understand which marketing efforts generate phone calls and leads. Provides unique phone numbers for different campaigns, call recording, routing, and real-time analytics.
- ClickFunnelsrecommended partnerSales funnel platform recommended for automating customer acquisition through lead generation, quote requests, and service bookings.
- ActiveCampaignrecommended partnerEmail marketing platform recommended for personalized email and SMS campaigns, landing pages, and lead nurturing through the sales funnel.
- Yextrecommended partnerBusiness listing management platform helping businesses manage online presence and local SEO. Connect with customers, improve visibility, and boost rankings.
- Rosierecommended partnerAI answering service trained on lawn care businesses, ready to field calls, answer questions, set appointments, and send details 24/7.
- Google Workspacerecommended partnerBusiness collaboration solutions including Gmail, Drive, Docs, Sheets, and Meet for communication, storage, and collaboration.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Spraye competitors and assessment
Company assessmentDirect peers
- Arborgold: Arborgold is green-industry business management software serving lawn care, landscape, irrigation, and tree-care operators. It is a direct competitor, explicitly cited as the incumbent Spraye displaced in the PURE Lawn Management case study, and serves the same lawn treatment SMB vertical with comparable workflow features.
- Real Green Systems: Real Green Systems offers business management software for lawn care, landscape, and irrigation companies, including service routing, billing, and chemical tracking. It is a long-standing direct competitor targeting the same lawn treatment operator segment as Spraye.
- Service Autopilot: Service Autopilot is field-service management software widely used by lawn care and landscaping companies, offering scheduling, routing, invoicing, and customer communication. It competes head-to-head with Spraye for lawn treatment SMBs, particularly those at the mid-to-upper end of the size spectrum.
- Aspire Software: Aspire provides business management software for landscaping, lawn care, and snow removal companies, including estimating, scheduling, routing, and customer management. It targets the same professional green-industry operator base as Spraye with a comparable all-in-one workflow approach.
- LMN (Landscape Management Network): LMN is estimating, job costing, and business management software purpose-built for landscape and lawn care companies. It directly competes with Spraye for the same lawn treatment SMB customer, with overlapping capabilities in scheduling, routing, and operational reporting.
Broad incumbents
- Jobber: Jobber is a broader field-service management platform serving home and commercial service businesses including lawn care. While not vertical-specialized, it competes with Spraye for the same lawn treatment SMB segment with stronger brand recognition and a larger feature set outside chemical-compliance specialization.
- ServiceTitan: ServiceTitan is a large, well-capitalized field-service management platform serving HVAC, plumbing, electrical, and other trades, with limited but growing presence in lawn and pest control. Its scale and R&D resources make it a long-term competitive threat if it expands deeper into the lawn treatment vertical.
- Huckleberry: Huckleberry provides field-service management software for contractors across multiple trades including lawn care. It competes for the broader SMB operator segment and shares capabilities in scheduling, routing, and customer communications, though it lacks Spraye's depth in lawn-specific compliance workflows.
Emerging players
- Yardbook: Yardbook offers lighter-weight landscaping and lawn care management software targeting very small operators. It overlaps with Spraye at the Starter-tier end of the market but lacks the deep chemical-tracking and compliance specialization Spraye relies on as its wedge.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Spraye social profiles
Digital presenceSpraye financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spraye leadership team
Management profileNumber of profiles
Profiles1 record
Spraye funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spraye M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spraye
What does Spraye do?
Spraye is an all-in-one cloud-based SaaS platform built specifically for lawn treatment companies. It combines CRM, scheduling, dynamic routing, automated invoicing, chemical tracking with compliance reporting, estimates and upselling tools, customer communications, and inventory/fleet management into a single mobile-accessible system designed for professional lawn applicators handling fertilization, weed control, and pest management programs.
Is Spraye a public or private company?
Spraye is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Spraye founded?
Spraye was founded in 2018. It employs 1 to 10 people.
Where is Spraye based?
Spraye is headquartered in Cape Girardeau, United States, in the North America region.
How does Spraye make money?
One revenue line is on record: saaS Subscription (Monthly/Annual).
Who are Spraye's main competitors?
Direct peers on record are Arborgold, Real Green Systems, Service Autopilot, Aspire Software and LMN (Landscape Management Network). Broad incumbents are Jobber, ServiceTitan and Huckleberry. Yardbook is listed as an emerging player.
Does Spraye have an API?
No public API is recorded for Spraye.