The New Flat Rate
The New Flat Rate is a vertical SaaS company providing menu-based flat rate pricing software for HVAC, plumbing, electrical, chimney, and indoor air quality contractors. Its five-option menu system lets field technicians present pre-built pricing tiers, boosting average service tickets without sales pressure.
- Company typePrivate
- Founded2018
- HeadquartersDalton, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What The New Flat Rate does
The New Flat Rate (TNFR) is a US-based vertical SaaS company that provides menu-based flat rate pricing software for home service contractors across HVAC, plumbing, electrical, chimney, and indoor air quality trades. The platform delivers pre-built menus of five service or replacement options per repair type, accessed through native iOS and Android mobile apps and a web-based admin dashboard, allowing field technicians to present standardized pricing tiers without selling. The product is built on a cloud SaaS architecture with integrations to 250+ field service management and CRM tools — including native, promotional integrations with ServiceTitan and Housecall Pro — and includes a module builder and optimized publish engine (Version 5.0). A dedicated Training Lab, online training library, ride-along coaching, and the annual Business Uncensored conference (now in its sixth year) form the customer-success layer.
The company generates revenue primarily through a per-technician monthly subscription starting at $99/month, an a la carte Section Selection option priced at $595 per section or $995 for up to three sections plus $75/month per user, and one-time implementation/startup package fees. The go-to-market is hybrid: direct inside sales with prominent demo CTAs and phone outreach, plus a self-serve mobile-app channel for smaller contractors, supported by a 7-day "champion tech" pilot and a 90-day money-back guarantee. Distribution is amplified through app-marketplace placements, an $500-cash contractor referral program, and a multi-channel marketing footprint spanning podcast, paid search, social, email, and earned media in trade publications. The company operates as a privately held, bootstrapped Delaware corporation headquartered in Dalton, GA, with no disclosed institutional funding and a 11–50 person team under founder-CEO Rodney Koop and President Danielle Putnam.
The New Flat Rate firmographics
Firmographics- Name
- The New Flat Rate
- Legal name
- The New Flat Rate, Inc.
- Website
- https://thenewflatrate.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The New Flat Rate is a vertical SaaS company providing menu-based flat rate pricing software for HVAC, plumbing, electrical, chimney, and indoor air quality contractors. Its five-option menu system lets field technicians present pre-built pricing tiers, boosting average service tickets without sales pressure.
- Ownership category
- akta.pro rank
The New Flat Rate industry classification
Industry- Product category
- Field Service Pricing Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Mini-Split / Ductless HVAC Service & Repair (HSAOAHAH)
Keywords
Where The New Flat Rate is headquartered
LocationHeadquarters
- HQ city
- Dalton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The New Flat Rate business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Monthly Per-Tech App Subscription: Recurring monthly subscription priced per technician using the app. Plans scale depending on number of trades selected and level of training/support included. This is the primary recurring revenue stream.
- Section Selection (One-Time + Recurring): Contractors can purchase individual sections for $595 per section or up to 3 sections for $995 as an initial one-time fee, plus an ongoing $75/month per user which includes price updates, changes, 24/7 tech support, and app license.
- Startup Package / Implementation Fees: One-time fees for startup packages that include initial implementation, 2-day implementation class, onboarding calls, training, and coaching sessions. Monthly user fees continue indefinitely after initial term.
- Price Change Assistance (Add-on): Up to 2 times per year of 1-hour price change assistance included; additional assistance billed at current programming rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Base subscription starting at $99/month per tech |
| Hybrid | Monthly | Section Selection a la carte at $595/section or $995 for up to 3 sections |
| Subscription | Monthly | ServiceTitan integration promotional offer - 50% off first 2 months |
| One time/ perpetual license | Multi-year contract | Startup/Implementation package (one-time fee) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels11 records
The New Flat Rate product offering
Product offeringCore offering
The New Flat Rate provides menu-based flat rate pricing software for HVAC, plumbing, electrical, chimney, and indoor air quality contractors. Its platform consists of a cloud-based admin dashboard and iOS/Android mobile apps that present technicians with five pre-built service or replacement options per repair job, enabling customer self-selection and doubling average service tickets. The system integrates with 250+ field service management and CRM platforms and is sold as a per-technician monthly subscription backed by live training, implementation support, and a 90-day money-back guarantee.
Product overview
The New Flat Rate is a menu-based flat rate pricing software platform with built-in 5-option menus for HVAC, plumbing, electrical, chimney, and indoor air quality contractors. The core product is the Menu Pricing System, delivered via an interactive mobile app (iOS/Android) and web-based admin dashboard. The system enables technicians to present five pre-built service or replacement options per job, eliminating sales pressure while doubling service tickets. The portfolio includes market-specific vertical editions for each trade (HVAC, Plumbing, Electrical, Chimney, IAQ), an a la carte Section Selection add-on for specific services, an online Training Lab, and the annual Business Uncensored conference for contractor education and networking. Integrations with ServiceTitan and Housecall Pro enable seamless workflow between dispatch, menu pricing, and invoicing.
Differentiator
Problem solved
Functional benefit
Products and services
- The New Flat Rate Menu Pricing System Menu-based flat rate pricing software with built-in 5-option menus for HVAC, plumbing, electrical, chimney, and IAQ contractors. Enables technicians to show service options rather than sell, doubling service tickets and eliminating pricing guesswork.
- TNFR Mobile App Interactive mobile application (iOS/Android) where technicians present five pre-built service options per job, capture customer selections, and generate line items for integrated invoicing platforms.
- TNFR Admin Dashboard Web-based administrative portal for managing pricing, user accounts, reporting, and system configuration.
- HVAC Pricing Software Market-specific menu pricing edition for HVAC contractors covering heating, cooling, and air quality service and repair.
- Plumbing Flat Rate Software Market-specific menu pricing edition for plumbing contractors covering water heater installations, drain cleaning, fixture replacements, and pipe repair services.
- Electrical Flat Rate Pricing Market-specific menu pricing edition for electrical contractors covering electrical repairs, replacements, and panel upgrades.
- Chimney Sweep Service Software Market-specific menu pricing edition for chimney sweep and repair service contractors.
- Indoor Air Quality Menu Pricing System Market-specific menu pricing edition for building science and indoor air quality contractors.
- Section Selection A la carte option allowing contractors to purchase individual sections from the menu pricing system for specific services without purchasing an entire trade module.
- Training & Coaching Comprehensive coaching and training programs including live implementation classes, tech support line, ride-alongs, and ongoing coaching to help contractors maximize results from the pricing system.
Quantifiable outcome
- 2x–3x increase in average service tickets
- +7 more outcomes
Companies that use The New Flat Rate
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles4 records
The New Flat Rate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability2 records
Feature6 records
The New Flat Rate partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Jackson SystemsminorJackson Systems & Supply provides HVAC contractors with controls, zoning systems, thermostats, and indoor air quality products, plus training and support. Their distributor network reaches HVAC contractors who can benefit from TNFR's menu pricing system.
- Lemonseed MarketingminorLemonSeed Marketing helps HVAC, plumbing, electrical, and other home service companies grow through website design, SEO, paid advertising, social media, and branding. Their contractor-focused marketing strategies help businesses attract more leads and drive growth, complementing TNFR's pricing system.
- Brentwood GrowthminorBrentwood Growth helps home service business owners improve profitability, cash flow, and operational performance through financial coaching, business consulting, and leadership development. Their proven systems empower contractors to make better decisions and scale sustainably.
- Blue Collar Business AdvisorsminorBlue Collar Business Advisors provides consulting on finance, operations, and growth strategies for trade businesses. TNFR gives advisors a practical pricing system to implement recommendations that boost margin and predictability.
- RillaVoiceminorRillaVoice leverages voice automation and conversational tools to qualify leads and handle call flows. Combining RillaVoice with TNFR helps ensure inbound calls get routed to offers and pricing menus designed to convert.
- Lokal Media HouseminorLokal Media House develops branding, digital campaigns, and creative content for service providers. Integrating TNFR into marketing assets helps ensure website and ads reflect the same menu pricing customers see in-person.
- AvocaminorAvoca, a WCG company, provides life sciences consulting solutions focusing on quality and compliance in clinical trials. Their partnership with TNFR appears to be a general listing on the partner page with minimal context on the specific relationship nature.
- ServiceTitancoreServiceTitan integration enables menu pricing to be presented during dispatch and service calls. Technicians connect accounts, present 5 repair options in TNFR app, and send line items directly to ServiceTitan jobs with a button click. Promotional offer gives ServiceTitan users 50% off first 2 months. ServiceTitan powers operations for thousands of contractors.
- Housecall ProcoreHousecall Pro manages scheduling, dispatch, and invoicing. The New Flat Rate integrates so contractors can offer menu pricing directly inside Housecall Pro workflows. Connect accounts, dispatch job with Housecall Pro, present TNFR pricing, send line items back to Housecall Pro for invoicing.
Scale indicators10 records
Recent moves14 records
Expansion highlights7 records
The New Flat Rate competitors and assessment
Company assessmentOthers
- Connecteam: Workforce management and operations app widely used by home service and field crews. Adjacent ecosystem peer that competes for the same contractor software wallet and could potentially bundle pricing or menu-based selling capabilities.
- Pricefx: B2B pricing software platform focused on configurable price optimization and quoting. Adjacent to TNFR in pricing software category, although operating at enterprise B2B scale rather than SMB trade contractor pricing.
Direct peers
- Housecall Pro: Popular FSM and customer experience platform for home service SMBs including HVAC, plumbing, and electrical. Direct peer due to overlapping customer base and integration relationship, with potential to add native menu-pricing capabilities that could displace TNFR.
- FieldEdge: Field service management software purpose-built for HVAC, plumbing, and electrical contractors. Comparable to TNFR as a vertical SaaS serving the same contractor workflows (dispatch, invoicing, flat-rate pricing) that TNFR's menus feed into.
- Jobber: Operations and CRM platform for home service businesses including HVAC, plumbing, electrical, and chimney. Comparable as a competitor for the same contractor wallet and as an alternative workflow destination where TNFR-style menu pricing could be embedded.
- ServiceTitan: Leading all-in-one FSM platform for residential HVAC, plumbing, and electrical contractors. Direct peer because it serves the same end customer base and, through its marketplace and native feature roadmap, could absorb TNFR's menu-pricing layer; also TNFR's largest integration and distribution partner.
Emerging players
- Mhelpdesk: Field service management software targeted at small and mid-sized home service businesses. Comparable as an emerging player serving the same SMB contractor segment where TNFR's customers operate.
- BuildOps: All-in-one operations platform for commercial mechanical and specialty contractors. Comparable emerging player overlapping with TNFR's mechanical and electrical contractor audience, particularly for multi-trade commercial service operators.
Broad incumbents
- ServiceMax (GE Vernova): Enterprise asset and field service management platform owned by GE Vernova. Broad incumbent in the FSM space with pricing/quoting modules that, while more industrial, compete for the same concept of menu-style service options in larger service organizations.
- Salesforce Field Service: Cloud-based field service offering from Salesforce covering scheduling, dispatch, work orders, and pricing for enterprise service teams. Broad incumbent with capabilities that overlap with TNFR's menu-pricing concept at a much larger scale and price point.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
The New Flat Rate social profiles
Digital presenceThe New Flat Rate financial estimates
Financial estimateRevenue estimate
Valuation estimate
The New Flat Rate leadership team
Management profileNumber of profiles
Profiles5 records
The New Flat Rate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The New Flat Rate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The New Flat Rate
What does The New Flat Rate do?
The New Flat Rate provides menu-based flat rate pricing software for HVAC, plumbing, electrical, chimney, and indoor air quality contractors. Its platform consists of a cloud-based admin dashboard and iOS/Android mobile apps that present technicians with five pre-built service or replacement options per repair job, enabling customer self-selection and doubling average service tickets. The system integrates with 250+ field service management and CRM platforms and is sold as a per-technician monthly subscription backed by live training, implementation support, and a 90-day money-back guarantee.
Is The New Flat Rate a public or private company?
The New Flat Rate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The New Flat Rate founded?
The New Flat Rate was founded in 2018. It employs 11 to 50 people.
Where is The New Flat Rate based?
The New Flat Rate is headquartered in Dalton, United States, in the North America region.
How does The New Flat Rate make money?
Four revenue lines are on record. Monthly Per-Tech App Subscription is the primary driver. The others are section Selection (One-Time + Recurring), startup Package / Implementation Fees and price Change Assistance (Add-on).
Who are The New Flat Rate's main competitors?
Others on record are Connecteam and Pricefx. Direct peers are Housecall Pro, FieldEdge, Jobber and ServiceTitan. Emerging players are Mhelpdesk and BuildOps. Broad incumbents are ServiceMax (GE Vernova) and Salesforce Field Service.
Does The New Flat Rate have an API?
No public API is recorded for The New Flat Rate.
What industry is The New Flat Rate in?
The New Flat Rate's product category is Field Service Pricing Software. Its primary akta.pro industry code is HSAOAHAH, Mini-Split / Ductless HVAC Service & Repair. Its NAICS code is 518 and its SIC code is 7370.