sMiles
sMiles is a Bitcoin rewards platform that pays users in sats via the Lightning Network for walking, shopping, gaming, and tasks. It serves individual consumers, advertisers seeking the Bitcoin community, employers, healthcare providers, and developer API partners.
- Company typePrivate
- Founded2019
- HeadquartersMiami, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What sMiles does
sMiles is a Bitcoin rewards platform operated by StandApp, Inc., a privately held company incorporated in the United States (headquartered in Venice, Florida). The platform rewards users with fractions of Bitcoin (sats) for everyday activities including walking, shopping, playing games, completing surveys, learning about brands, discovering physical locations, and purchasing gift cards. Built on the Lightning Network, sMiles enables near-instant, low-cost micro-payments that make distributing tiny sats-denominated rewards economically viable — a key technical differentiator from traditional points-based loyalty programs. The platform is available across iOS, Android, Apple Watch, Chrome, and the web, with Bitcoin withdrawals supported to Cash App, Coinbase, Binance, Kraken, and other Lightning wallets and exchanges.
The product portfolio spans consumer apps and an enterprise suite. Consumer products include Steps rewards (integrated with Apple HealthKit, Google Health Connect, and Google Fit), a shopping marketplace with 100+ affiliate merchants offering up to 35% Bitcoin cashback, a games suite (Satoshi's Wheel, Fort Nakamoto, Chess, BitJong) playing 20,000+ games daily, gift cards with Bitcoin cashback, and a Bitcoinverse AR location-based discovery feature. Enterprise offerings include sMiles Pro (B2B subscription at $8.99/employee/month for corporate wellness with Slack integration), sMiles Healthcare (turnkey Bitcoin incentive solutions for insurance providers and dental practices), sMiles NFC Tags (physical location check-ins), and an API & SDK enabling third-party developers (CrispApp Studio, Dappros, Tradimo, Shape.ag) to embed Bitcoin rewards. Distribution spans 64 countries with Bitcoin purchase support in 80+ via MoonPay.
sMiles monetizes through five primary revenue streams: (1) advertising reaching 200,000+ Bitcoiners globally with Steps, Games, and Task placements starting at $1,000/week, where users receive up to 70% of advertiser spend as sats; (2) sMiles Pro B2B subscriptions; (3) affiliate commissions via networks including Impact Radius, Awin, and CJ; (4) consumer Premium subscriptions with enhanced rewards; and (5) gift card transaction margins. The company received seed funding from GMF Capital LLC in February 2022 (amount undisclosed) and operates with a small team of 1–10 employees. Co-founders Igor Berezovsky and Daniel Berezovsky lead the company.
sMiles firmographics
Firmographics- Name
- sMiles
- Legal name
- StandApp, Inc.
- Website
- https://smilesbitcoin.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- sMiles is a Bitcoin rewards platform that pays users in sats via the Lightning Network for walking, shopping, gaming, and tasks. It serves individual consumers, advertisers seeking the Bitcoin community, employers, healthcare providers, and developer API partners.
- Ownership category
- akta.pro rank
sMiles industry classification
Industry- NAICS
- Gift, Novelty, and Souvenir Retailers (459420)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industry
- Metaverse Virtual World Platforms (social worlds, land, UGC) (FSAPAGAD)
Keywords
Where sMiles is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
sMiles business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Advertising Revenue: sMiles sells advertising products to brands targeting the Bitcoin community. Advertisers pay to reach sMiles users through Steps placements, Games placements, Tasks, Bitcoinverse map placements, and custom campaigns. Users earn up to 70% of advertiser spend as Bitcoin rewards, creating a trust-based advertising model.
- sMiles Pro Subscription: B2B subscription product for employers and corporate wellness programs. Companies pay per employee per month ($8.99/month monthly, $7.49/month yearly) to incentivize employee walking with Bitcoin rewards. Includes web dashboard, Slack integration, and company leaderboard.
- Affiliate Shopping Revenue: sMiles earns affiliate commissions when users shop at partner brands through the platform. Users receive Bitcoin cashback (up to 35%) while sMiles retains the difference from affiliate networks (Impact Radius, Awin, CJ, etc.).
- Gift Card Sales: Users purchase gift cards for major retailers (Starbucks, Uber, etc.) directly within the sMiles app and earn Bitcoin cashback (up to 10% for Premium). sMiles earns margin from gift card distributors.
- sMiles Premium Subscription: Premium tier subscription offering increased Bitcoin rewards, up to 10% Bitcoin cashback on gift cards, and access to premium features like task creation.
- Healthcare & Insurance Solutions: Turnkey Bitcoin incentive solutions for healthcare providers and insurance companies to drive physical activity among policyholders. Revenue model based on per-user licensing or custom enterprise agreements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | sMiles Pro - Monthly |
| Subscription | Annual | sMiles Pro - Yearly (2 months free) |
| Other | Pay-as-you-go | sMiles Pro Sign-up Bonus |
| Usage-based | Pay-as-you-go | Tasks Advertising |
| Subscription | Pay-as-you-go | Steps Advertising |
| Subscription | Pay-as-you-go | Games Advertising |
| Transaction based/ take rate | Pay-as-you-go | Gift Card Cashback (Premium) |
| Transaction based/ take rate | Pay-as-you-go | Gift Card Cashback (Standard) |
Go-to-market motion1 record
Distribution channels9 records
Marketing channels8 records
sMiles product offering
Product offeringCore offering
sMiles is a mobile and web platform that rewards users with fractions of Bitcoin (sats) over the Lightning Network for everyday activities, including walking/step tracking, in-store check-ins, shopping cashback, mobile games, surveys, gift cards, and micro-tasks. Beyond the consumer app, the company sells B2B products such as sMiles Pro (corporate wellness), sMiles Healthcare (insurance and wellness incentives), sMiles Ads (advertising into the Bitcoin community), and an API & SDK that lets third-party developers embed Bitcoin rewards inside their own apps.
Product overview
sMiles is a Bitcoin rewards platform operated by StandApp, Inc. (Venice, Florida, USA) that rewards users with fractions of Bitcoin (sats) for everyday activities. The core product is a mobile app (iOS, Android, Apple Watch) and web app that delivers rewards via the Lightning Network. The platform offers multiple earning methods: walking (Steps), shopping (Store/ Gift Cards), gaming (sMiles Games), surveys (Learn), location-based tasks (Bitcoinverse, Tasks), and referrals. Enterprise offerings include sMiles Pro for employee health incentives, sMiles Healthcare for insurance providers, and an API & SDK for developers. Additional products include NFC Tags for business check-ins, a Browser Extension for desktop shopping, and sMiles Ads for advertisers. The platform integrates with Apple HealthKit, Google Health Connect, and various Lightning wallets and exchanges for withdrawals.
Differentiator
Problem solved
Functional benefit
Brands
- sMiles Pro: Employee health incentives platform that motivates employees to do more daily steps with Bitcoin rewards, featuring company leaderboards and Slack integration
- sMiles Healthcare
- sMiles NFC
- sMiles API & SDK
- sMiles Ads
- sMiles Bitcoinverse
- sMiles Games
- sMiles Gift Cards
- sMiles Browser Extension
Quantifiable outcome
- Over 165,000 active users earn Bitcoin rewards daily for walking, shopping, and gaming
- +4 more outcomes
Companies that use sMiles
Customer profileNamed customers15 records
Segments8 records
sMiles technology and API
TechnologyAPI detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
Feature6 records
sMiles partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- Impact RadiuscoreAffiliate tracking partner for shopping rewards. Tracks shopping sessions and credits sats rewards when users purchase from partner stores through sMiles marketplace.
- AwincoreAffiliate network partner for shopping rewards. Enables sMiles to earn commissions from merchant sales and distribute Bitcoin cashback to users.
- CJ Affiliate (CJ)coreAffiliate marketing partner for tracking shopping rewards and attributing purchases to sMiles users for cashback commissions.
- Booking.comminorTravel affiliate partner where sMiles users can earn Bitcoin cashback (up to 2%) when booking accommodations.
- eBay Partner NetworkminorAffiliate partner for eBay shopping rewards. Users earn Bitcoin cashback (up to 3%) on eBay purchases.
- Kiwi.comminorTravel affiliate partner for flight and booking deals. Users earn Bitcoin cashback when booking travel through sMiles.
- MoonPaycoreThird-party Bitcoin purchase provider enabling sMiles users to buy Bitcoin in 80+ countries. Handles KYC/AML compliance. sMiles does not custody purchased Bitcoin.
- Apple (HealthKit)coreIntegration partner for health data. HealthKit integration enables sMiles to track user steps from iPhone/Apple Watch for step-based Bitcoin rewards.
- Google (Health Connect, Google Fit)coreHealth data integration for Android users. Health Connect and Google Fit track steps and physical activity for Bitcoin reward calculations.
- Mayo ClinicminorReferenced for health research data supporting the correlation between step count and health outcomes. Mayo Clinic research validates the health benefits of walking.
- MerkleminorDigital marketing agency referenced on sMiles NFC page. Merkle provides expertise in customer engagement and loyalty programs.
- Cash AppcoreWithdrawal destination for Bitcoin rewards. sMiles users can withdraw sats directly to Cash App using $cashtag for instant settlement.
- CoinbasecoreExchange partner for Lightning withdrawals. Users can create Lightning invoices on Coinbase and withdraw sMiles rewards to Coinbase accounts.
- BinancecoreExchange partner for Lightning Bitcoin withdrawals. Users can withdraw sats to Binance via Lightning invoices.
- Apple App StorecoreDistribution channel for sMiles iOS app. Apple processes in-app purchases and subscriptions (Premium).
- Google Play StorecoreDistribution channel for sMiles Android app. Google processes in-app purchases and subscriptions (Premium).
- StripecorePayment processor for sMiles Pro subscriptions and advertising products. Stripe handles credit card processing for B2B products.
- SlackcoreIntegration partner for sMiles Pro Slack app. Provides daily notifications on employee steps and Bitcoin rewards within company Slack workspaces.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
sMiles competitors and assessment
Company assessmentDirect peers
- Sweatcoin: Move-to-earn app that rewards users with its own token for walking. Comparable to sMiles' Steps product on engagement mechanic, gamification, and health data integration, though Sweatcoin rewards a non-Bitcoin token.
- Fold: Bitcoin rewards debit card and app offering BTC cashback for spending. Closely comparable to sMiles on the BTC-as-rewards model, with overlap in shopping and everyday-spend rewards.
- Bitrefill: Bitcoin gift cards, refills, and Lightning payment services. Directly comparable to sMiles' Gift Cards product and broader Bitcoin-for-everyday-purchases thesis.
- Lolli: Bitcoin cashback browser extension and app that rewards users with BTC for online shopping. Directly comparable to sMiles' core shopping cashback value proposition and Bitcoin-native reward mechanic.
- Strike: Bitcoin payments and Lightning Network consumer app. Comparable to sMiles on Lightning-based everyday rewards infrastructure and the consumer Bitcoin utility thesis.
- StormX: Crypto cashback and rewards platform offering tokens for shopping and tasks. Comparable to sMiles on the shopping + crypto rewards combination and task-based earning mechanics.
Emerging players
- Wellable: Corporate wellness platform with activity tracking, challenges, and rewards for employers. Comparable to sMiles Pro on the B2B employee wellness and step-based incentive proposition.
- Step.app: Crypto move-to-earn platform rewarding steps with its own token. Comparable to sMiles' Steps product on the M2E mechanic, with partial overlap in crypto rewards and gamified fitness engagement.
Broad incumbents
- Rakuten: Established cashback shopping platform with much larger scale and broader merchant network. Comparable to sMiles' shopping cashback core, but Rakuten pays in fiat and operates mainstream e-commerce rather than Bitcoin-native rewards.
- Honey (PayPal): Browser extension owned by PayPal that finds coupons and cashback for online shoppers. Comparable to sMiles' browser extension and shopping rewards, though Honey is far larger and pays in fiat.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
sMiles social profiles
Digital presencesMiles financial estimates
Financial estimateRevenue estimate
Valuation estimate
sMiles leadership team
Management profileNumber of profiles
sMiles funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
sMiles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about sMiles
What does sMiles do?
sMiles is a mobile and web platform that rewards users with fractions of Bitcoin (sats) over the Lightning Network for everyday activities, including walking/step tracking, in-store check-ins, shopping cashback, mobile games, surveys, gift cards, and micro-tasks. Beyond the consumer app, the company sells B2B products such as sMiles Pro (corporate wellness), sMiles Healthcare (insurance and wellness incentives), sMiles Ads (advertising into the Bitcoin community), and an API & SDK that lets third-party developers embed Bitcoin rewards inside their own apps.
Is sMiles a public or private company?
sMiles is a private company. It is currently operating.
When was sMiles founded?
sMiles was founded in 2019. It employs 1 to 10 people.
Where is sMiles based?
sMiles is headquartered in Miami, United States, in the North America region.
How does sMiles make money?
Six revenue lines are on record. Advertising Revenue is the primary driver. The others are sMiles Pro Subscription, affiliate Shopping Revenue, gift Card Sales, sMiles Premium Subscription and healthcare & Insurance Solutions.
Who are sMiles's main competitors?
Direct peers on record are Sweatcoin, Fold, Bitrefill, Lolli, Strike and StormX. Emerging players are Wellable and Step.app. Broad incumbents are Rakuten and Honey (PayPal).
Does sMiles have an API?
Yes. The sMiles API & SDK enable app developers, platforms, retailers, and publishers to monetize and reward users with Bitcoin. Any small user action can become an economic transaction, for example, likes, shares, or actions inside apps, games, media outlets, and other publishers. The Lightning Backend is described as robust, highly scalable, and secure. Developers can receive direct help from the sMiles team to test and deploy the API and iOS, Android, and web components. Contact: [email protected] Developer documentation is at www.smilesbitcoin.com/api-sdk.
What industry is sMiles in?
Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of FSAPAGAD, Metaverse Virtual World Platforms (social worlds, land, UGC). Its NAICS code is 459420 and its SIC code is 5945.