BotPenguin
BotPenguin is a no-code omnichannel AI chatbot and AI agent platform serving 80,000+ SMB and mid-market customers across 193 countries, automating sales, support, and bookings across WhatsApp, websites, Instagram, Facebook, Telegram, Microsoft Teams, and SMS.
- Company typePrivate
- Founded2018
- HeadquartersChicago, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What BotPenguin does
BotPenguin is a no-code omnichannel AI chatbot and AI agent platform developed and operated by Relinns Technologies Pvt. Ltd., an India-domiciled private limited company founded in 2018 with 51–100 employees and an operating presence in Chicago. The platform enables businesses to build, deploy, and manage conversational AI experiences across seven primary channels — WhatsApp, Website, Instagram, Facebook Messenger, Telegram, Microsoft Teams, and SMS — from a single dashboard, using a visual chatflow builder that requires no code. Core products include AI Chatbots, AI Agents (autonomous multi-step agents with tool use via MCP), and Voice Agents, supported by a Unified Inbox, Analytics Dashboard, White Label and Reseller programs, mobile apps for iOS/Android, and a public API. The technology layer integrates multiple third-party foundation models (ChatGPT, Claude, Google Gemini, Deepseek, OpenRouter) and a broad ecosystem of 80+ native integrations spanning CRM (HubSpot, Salesforce, Zendesk, Zoho, Pipedrive), ecommerce (Shopify, WooCommerce, Salla), payments (Razorpay, Payfast, Telr), and automation (Zapier, Make.com, N8N).
BotPenguin serves an SMB and mid-market customer base of 80,000+ active users across 193 countries, with named vertical focuses in E-commerce, Healthcare, Education, Real Estate, Travel, SaaS, and Insurance. It monetizes via a freemium SaaS subscription model (Free Forever plan with no credit card required, plus paid tiers) and a white-label partner/reseller program, distributed through a self-serve PLG website, mobile app stores, and an official Meta Business Partnership for WhatsApp and Facebook. The company appears bootstrapped — no external funding rounds are disclosed — and has shipped eight product releases between March and June 2026, signalling an active development cadence focused on AI agent unification, platform security (MFA), and ecosystem expansion.
BotPenguin firmographics
Firmographics- Name
- BotPenguin
- Legal name
- Relinns Technologies Pvt. Ltd.
- Website
- https://botpenguin.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BotPenguin is a no-code omnichannel AI chatbot and AI agent platform serving 80,000+ SMB and mid-market customers across 193 countries, automating sales, support, and bookings across WhatsApp, websites, Instagram, Facebook, Telegram, Microsoft Teams, and SMS.
- Ownership category
- akta.pro rank
BotPenguin industry classification
Industry- Product category
- AI Chatbot and Conversational AI Platform
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents) (BPAEAIAI)
- akta.pro secondary industries
- Low-Code/No-Code Application Platforms (HDAEAKAA), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
Keywords
Where BotPenguin is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Markets served
BotPenguin business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Subscription-based revenue model with Free Forever plan and paid subscription tiers. The platform offers a free forever plan with basic features, with paid plans providing additional capabilities, higher limits, and enterprise features.
- White Label Partnership: White label AI agents and chatbot solutions for partners who want to rebrand and resell the platform under their own brand
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Forever Plan |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
BotPenguin product offering
Product offeringCore offering
BotPenguin is a no-code omnichannel AI chatbot and AI agent platform that enables businesses to automate customer support, lead generation, sales, and marketing across multiple messaging channels including WhatsApp, websites, Instagram, Facebook Messenger, Telegram, Microsoft Teams, and SMS from a single unified dashboard. The platform uses a visual chatflow builder so non-technical users can deploy AI chatbots, autonomous AI agents, and voice bots without writing code. It serves 80,000+ customers across 193 countries with a freemium SaaS model and paid subscription tiers.
Product overview
BotPenguin is a no-code omnichannel AI chatbot and AI agent platform that operates as a unified product portfolio comprising the core BotPenguin Platform with integrated AI Chatbots, AI Agents, and Voice Agents modules. The platform enables businesses to automate customer support, lead generation, sales, and marketing across multiple messaging channels (WhatsApp, Website, Instagram, Facebook Messenger, Telegram, Microsoft Teams, and SMS) from a single dashboard. Supporting modules include Unified Inbox for conversation management, Analytics Dashboard for performance tracking, White Label Partner Program for resellers, Chatbot Templates for quick deployment, and specialized automation features for Marketing Automation, Appointment Bookings, Lead Generation, and Customer Support. The platform also offers a public API for custom integrations and mobile apps for iOS and Android.
Differentiator
Problem solved
Functional benefit
Products and services
- BotPenguin Platform No-code omnichannel AI chatbot and AI agent platform enabling businesses to automate customer support, lead generation, sales, and marketing across multiple messaging channels from a single unified dashboard.
- AI Chatbots No-code AI chatbot builder using a visual chatflow designer for creating automated conversational experiences across WhatsApp, websites, Instagram, Facebook Messenger, Telegram, Microsoft Teams, and SMS.
- AI Agents Autonomous AI agents that qualify leads, answer questions, and hand over conversations to human agents, with multi-step decision making and external tool connectivity via MCP, deployable on web, WhatsApp, Instagram, and Telegram.
- Voice Agents Voice-enabled AI agents supporting spoken-language interactions with voice analytics and integration with ElevenLabs for voice synthesis and DeepGram for speech processing.
- Unified Inbox Omnichannel inbox for managing conversations from all messaging platforms in one place, with live chat handoff capability for human agents to take over from AI.
- Analytics Dashboard Analytics covering chatbot engagement, live chat performance, AI response quality, and voice analytics for voice-enabled agents.
- White Label Partner Program White label program allowing partners to rebrand AI chatbots, AI agents, and voice agents with their own branding, with custom add-ons and flexible monthly/yearly/one-time billing for monetization.
- Chatbot Reseller Program Reseller program allowing partners to resell BotPenguin chatbots under their own brand.
- Chatbot Templates Pre-built chatbot templates for various industries including Ecommerce, Real Estate, Travel, and Overseas Education for quick bot creation.
- BotPenguin API Public APIs including Contacts & Chats APIs and WhatsApp Cloud API for developers to build custom integrations and automate BotPenguin functionality, with webhook support for real-time data access.
- BotPenguin Mobile App Mobile applications for iOS and Android enabling chatbot management and live chat on-the-go.
Companies that use BotPenguin
Customer profileNamed customers4 records
Segments8 records
Ideal customer profiles4 records
BotPenguin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration105 records
AI capability8 records
Feature8 records
BotPenguin partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core.
- OpenRoutercoreOpenRouter integration provides access to multiple leading AI models through a single connection, enabling users to switch between models without managing separate integrations.
- GoHighLevel (GHL)coreImproved GoHighLevel integration with streamlined setup process, making it easier to connect accounts and maintain reliable integration workflows.
- N8NcoreN8N workflow automation integration enabling flexible automation through triggers and actions across platforms like WhatsApp, Instagram, Telegram, and Website bots.
- Meta (Facebook/WhatsApp)coreOfficial Meta Business Partner for WhatsApp AI chatbot and Facebook chatbot solutions. This partnership enables BotPenguin to offer verified WhatsApp Business API integration and Facebook Messenger chatbot capabilities with enhanced platform support.
- HubSpotcoreCRM integration with HubSpot for seamless lead capturing and management within the chatbot platform.
- ZendeskcoreCRM integration with Zendesk for managing customer conversations in real time and syncing support workflows.
- SalesforcecoreCRM integration with Salesforce for streamlining customer interactions and sales workflows directly from chatbot to CRM.
- Zoho CRMcoreCRM integration with Zoho CRM for lead capturing and management capabilities.
- ShopifycoreE-commerce platform integration with Shopify for automating abandoned cart recovery, order notifications, and product inquiries.
- WooCommercecoreWordPress/WooCommerce integration for ecommerce automation capabilities within the chatbot platform.
- Google GeminicoreIntegration with Google Gemini AI model for enhanced chatbot conversational capabilities.
- Claude (Anthropic)coreIntegration with Claude AI model for advanced conversational AI capabilities within chatbots.
- ChatGPT (OpenAI)coreChatGPT integration for AI-powered chatbot responses and conversational automation capabilities.
- ZapiercoreZapier integration for connecting BotPenguin with thousands of other applications and automating workflows.
- Microsoft TeamscoreMicrosoft Teams chatbot integration for deploying chatbots within Teams workspace environments.
- PipedrivecoreCRM integration with Pipedrive for sales pipeline management and lead tracking.
- TwiliocoreSMS bot integration via Twilio for text-based conversational automation.
- Google SheetscoreGoogle Sheets integration for training chatbots on spreadsheet data and syncing conversation data.
- NotioncoreNotion workspace integration for syncing content to train chatbot AI directly from Notion.
- Make.comcoreMake.com (formerly Integromat) integration for advanced workflow automation.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
BotPenguin competitors and assessment
Company assessmentBroad incumbents
- Zendesk: Zendesk is a global customer service and engagement suite that includes AI-powered bots and omnichannel messaging. As a broader incumbent, it competes with BotPenguin for customer support automation and is named in BotPenguin's comparison pages.
- Intercom: Intercom is a broader customer service platform with AI agent (Fin) capabilities, live chat, and helpdesk features. It is a larger, more enterprise-oriented incumbent that overlaps with BotPenguin's AI agent and customer support use cases.
Direct peers
- Tidio: Tidio offers AI-powered live chat and chatbots primarily targeting SMB ecommerce merchants. It overlaps directly with BotPenguin's ecommerce/lead-generation use cases and Shopify/WooCommerce integrations, and BotPenguin runs a head-to-head comparison page against it.
- Drift: Drift (now part of Salesloft) pioneered conversational AI for B2B sales, marketing, and support. It addresses the same lead-qualification and customer-engagement use cases as BotPenguin's AI Agents with a stronger enterprise tilt.
- Wati: Wati is an official WhatsApp Business API partner that sells no-code chatbot and broadcast tooling for SMBs on WhatsApp. Its product, channel coverage, and ICP closely mirror BotPenguin's WhatsApp-centric offering, and it appears on BotPenguin's comparison page.
- Tawk.to: Tawk.to provides a free live chat and chatbot widget used widely by SMBs. It competes directly with BotPenguin's freemium, website-channel proposition and is listed as a comparison competitor.
- ManyChat: ManyChat is a leading no-code chatbot platform focused on Instagram, Facebook Messenger, WhatsApp, and TikTok for SMBs and creators. It is the most directly comparable competitor to BotPenguin in social messaging automation and is featured on BotPenguin's own comparison page.
- Yellow.ai: Yellow.ai is an enterprise conversational AI platform offering omnichannel AI agents across chat and voice, similar to BotPenguin's stack. It competes most directly with BotPenguin's voice and multi-LLM AI Agents offering, though skewed upmarket.
- Landbot: Landbot is a no-code conversational platform for building chatbots across WhatsApp, web, and Messenger with a visual flow builder. It targets the same no-code/SMB segment as BotPenguin and is explicitly listed as a comparison competitor.
Emerging players
- Verloop.io: Verloop.io provides conversational AI for customer support and lead generation, with strong WhatsApp and voice capabilities targeting emerging-market SMBs and mid-market. It is comparable to BotPenguin's India-rooted, multichannel AI agent play.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BotPenguin social profiles
Digital presenceBotPenguin compliance and trust
Trust signalCompliance1 record
BotPenguin financial estimates
Financial estimateRevenue estimate
Valuation estimate
BotPenguin leadership team
Management profileNumber of profiles
BotPenguin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BotPenguin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BotPenguin
What does BotPenguin do?
BotPenguin is a no-code omnichannel AI chatbot and AI agent platform that enables businesses to automate customer support, lead generation, sales, and marketing across multiple messaging channels including WhatsApp, websites, Instagram, Facebook Messenger, Telegram, Microsoft Teams, and SMS from a single unified dashboard. The platform uses a visual chatflow builder so non-technical users can deploy AI chatbots, autonomous AI agents, and voice bots without writing code. It serves 80,000+ customers across 193 countries with a freemium SaaS model and paid subscription tiers.
Is BotPenguin a public or private company?
BotPenguin is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BotPenguin founded?
BotPenguin was founded in 2018. It employs 51 to 100 people.
Where is BotPenguin based?
BotPenguin is headquartered in Chicago, United States, in the North America region.
How does BotPenguin make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are white Label Partnership.
Who are BotPenguin's main competitors?
Broad incumbents on record are Zendesk and Intercom. Direct peers are Tidio, Drift, Wati, Tawk.to, ManyChat, Yellow.ai and Landbot. Verloop.io is listed as an emerging player.
Does BotPenguin have an API?
Yes. BotPenguin offers public APIs including Contacts & Chats APIs and WhatsApp Cloud API. The platform also supports webhooks for real-time data access and third-party API integrations. Developers can access API Access Tokens through the developer guide, enabling integrations with custom applications. Developer documentation is at help.botpenguin.com/api-documentation/contacts-and-chats-apis.
What industry is BotPenguin in?
BotPenguin's product category is AI Chatbot and Conversational AI Platform. Its primary akta.pro industry code is BPAEAIAI, Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents), with a secondary code of HDAEAKAA, Low-Code/No-Code Application Platforms. Its NAICS code is 5132 and its SIC code is 7372.