Demandforce

What Demandforce does

Demandforce, Inc. is a privately held SaaS company founded in 2003 and headquartered in San Francisco that provides an AI-powered patient communication and engagement platform to small and mid-sized healthcare and service businesses across the United States. The platform combines appointment booking, automated reminders, two-way SMS, email marketing, reputation management, online listings, recall campaigns, a mobile app, and a patient portal, with add-on modules for telephony (Demandforce Phone, powered by GoToConnect), payments (Text2Pay), insurance eligibility (Insurance Check, powered by PracticePal), and multi-location administration (Demandforce Enterprise). The system integrates with more than 150 practice management systems spanning medical, dental, chiropractic, vision care, veterinary, salon/spa, and automotive verticals, and is HIPAA/HITECH-compliant. AI features include an agentic AI Receptionist that captures and routes inbound patient requests, AI Intelligent Reviews that publishes reviews to traditional and AI search surfaces, AI-powered segmentation, and machine-learning-based message prioritization.

The company monetizes primarily through recurring subscriptions billed monthly, with quote-based pricing not publicly disclosed; new customers sign 12-month initial terms that convert to month-to-month renewals, while add-on services carry separate monthly subscriptions plus setup fees. Postcard direct mail is sold on a per-piece transaction basis, and listing distribution to search engines is provided as a freemium feature. Distribution combines direct sales (website demos with a $100 gift card incentive, inside sales at (800) 246-9853), an enterprise sales motion for multi-location practices, and channel partnerships including a strategic Henry Schein One relationship for dental. The company has not disclosed institutional funding since approximately 2010–2011 and appears self-sustaining, with a management team led by founder Rick Berry and co-founder Sam Osman and an employee base of 101–250.

Name

Demandforce

Legal name

Demandforce, Inc.

Website

http://www.demandforce.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Patient Communication and Engagement Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach) (HLACAEAO)

Keywords

• Patient communication software
• Healthcare marketing platform
• Appointment scheduling software
• Online reputation management
• Patient engagement software

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Services: Core subscription model with monthly or annual billing for access to the patient communication platform. Auto-renews at then-current rates. New customers have 12-month initial terms with 30-day cancellation notice. Legacy customers have month-to-month renewal after initial 12-month term with 15-day cancellation notice.
2. Add-on Services: Separate monthly subscription fees for add-on services including Demandforce Phone, Insurance Check, Text2Pay, postcard marketing, and other premium features. Subject to separate installation/setup fees.
3. Postcard Product: Service fees charged per printed postcard for direct mail marketing campaigns. Subject to correction fees for incorrect content submissions.
4. Listing Service: Complimentary listing service where business information and customer reviews are submitted to search engines, indexes, and websites at no additional charge.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Demandforce is a SaaS-based patient communication and engagement platform that helps healthcare and service-based small businesses attract, retain, and grow their customer base. The platform combines AI-powered messaging, appointment reminders, online booking, two-way text messaging, email marketing, reputation management, and payment processing into a single HIPAA-compliant solution. It integrates with over 150 practice management systems across dental, medical, veterinary, chiropractic, vision care, salon/spa, and automotive verticals.

Product overview

Demandforce offers an all-in-one, AI-powered patient communication platform comprising a core platform plus multiple integrated modules and add-on services. The core Demandforce Platform includes AI features (AI Receptionist, AI Intelligent Reviews), appointment management tools (Online Booking, Appointment Reminders, Recall Reminders, Demandforce Live), communication tools (Two-Way Text Messaging, Email Marketing, Bulk Text, Postcards, Demandforce Phone), patient engagement features (Patient Portal, Demandforce Mobile App, Mobile Check-in, Virtual Waiting List), and business intelligence tools (Performance Dashboards, Call Tracking). Add-on modules include Text2Pay (payment processing), Insurance Check (powered by PracticePal), and Demandforce Enterprise (for multi-location practices). The platform integrates with 150+ management systems across medical, dental, chiropractic, vision care, veterinary, salon/spa, and automotive industries.

Differentiator

Problem solved

Functional benefit

Brands

• Demandforce Phone: A comprehensive communication system designed for small businesses, combining traditional and digital tools like SMS texting and faxing into one seamless interface, powered by GoToConnect.
• Text2Pay
• AI Receptionist
• AI Intelligent Reviews
• Demandforce Live
• Demandforce Cares

Products and services

• Demandforce Platform An all-in-one, AI-powered patient communication platform designed to attract, retain, and grow patient bases for healthcare and service-based practices. Combines appointment booking, reminders, two-way text messaging, email marketing, reputation management, and patient portal in a single HIPAA-compliant solution.
• Online Booking Appointment booking software enabling patients to book available time slots directly from practice calendars. Designed for healthcare and service-based SMBs seeking self-service scheduling.
• Appointment Reminders Automated appointment reminders sent via email, text messages, and voice calls with customizable types including save-the-date, pre-appointment, day-of, and follow-up reminders. For healthcare practices aiming to reduce no-shows.
• Two-Way Text Messaging Two-way text messaging service enabling practices to send and receive SMS messages with patients using their business phone number. Targeted at healthcare and service-based SMBs.
• Email Marketing Customizable email marketing platform with industry-specific templates, advanced segmentation, and automation for patient outreach campaigns. Built for small healthcare and service businesses.
• Reputation Management Online reputation management tools for collecting, publishing, and monitoring reviews across platforms like Google Reviews with real-time alerts. For healthcare and service practices seeking to boost online visibility.
• Demandforce Phone Comprehensive phone system powered by GoToConnect combining calling, SMS texting, fax, email, and video conferencing into one platform with Smart Caller ID and custom call trees. Sold as a separate monthly subscription add-on.
• Text2Pay Secure payment service sending encrypted payment links via text messages, enabling patients to pay medical bills with one click. Sold as a separate monthly subscription add-on.
• Patient Portal Secure patient portal for accessing medical records, appointment scheduling, and communication with healthcare providers. HIPAA-compliant.
• Insurance Check Insurance eligibility benefits search engine powered by PracticePal, enabling practices to look up patient insurance information. Usage limits of 300 searches/day and 6,000 searches/month.
• Demandforce Enterprise Enterprise solution for multi-location practices featuring admin-level dashboard, email campaign push-down, centralized reporting, dedicated customer support, and reputation dashboard. Sold as a separate monthly subscription tier.
• Postcards Direct mail postcard marketing service for patient outreach campaigns. Service fees charged per printed postcard for direct mail marketing.
• Practice Websites Mobile-responsive practice websites optimized for patient engagement and online visibility.

Quantifiable outcome

• 100% more booked appointments
• +5 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration83 records

AI capability5 records

Feature10 records

Partnerships

Nine partnerships are on record, tiered core.

• GoTo (GoToConnect)coreTechnology or IntegrationGoTo Communications provides the voice-over-internet protocol (VoIP) infrastructure for Demandforce Phone services. The partnership enables small businesses to access integrated phone systems with traditional and digital communication tools including SMS, fax, email, and video conferencing.
• Henry Schein OnecoreChannel Partner/ Reseller/ DistributorStrategic distribution partnership for dental industry. Demandforce is integrated and promoted through Henry Schein One's dental practice management ecosystem, redirecting dental customers to Demandforce services.
• Medical Practice Management Systems (150+ integrations)coreTechnology or IntegrationPartnership with over 150 practice management systems enabling seamless integration and data synchronization. Partners include athenahealth, AdvancedMD, Allscripts, DrChrono, eMDs, Greenway Health, Kareo, NextGen, and many others across medical, dental, veterinary, and lifestyle verticals.
• Dental Practice Management PartnerscoreTechnology or IntegrationEyefinity, Dentrix, Open Dental, CareCloud, Solutionreach, and other dental-specific software integrations enabling comprehensive dental practice management connectivity.
• Veterinary Practice Management PartnerscoreTechnology or IntegrationIDEXX, AviMark, DVMax, eVetPractice, ImproMed, IntraVet, and other veterinary software integrations for animal care practices.
• Lifestyle/Salon Practice Management PartnerscoreTechnology or IntegrationMindBody, Booker, Boulevard, Square for Appointments, and other salon/spa software integrations for wellness businesses.
• Automotive Shop Management PartnerscoreTechnology or IntegrationShop management software integrations including Mitchell 1, Shop-Ware, RWriter, ShopBoss, and other automotive repair shop management systems.
• Google (Reviews)coreTechnology or IntegrationIntegration with Google Reviews for automatic review collection and publication, helping practices increase visibility in Google search results and AI search platforms.
• Chiropractic Practice Management PartnerscoreTechnology or IntegrationChiroTouch, EZBis, Genesis, Adjutor, ChiroGreen, ChiroUp, and other chiropractic-specific software integrations.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NexHealth: NexHealth offers a patient experience platform with online booking, patient communication, reviews, and EHR/PMS integrations for dental and medical practices - a focused, well-funded competitor to Demandforce.
• Mindbody (Glow Network): Mindbody is a salon, spa, and wellness practice management platform - a vertical peer in Demandforce's lifestyle segment with overlapping client communication, scheduling, and marketing features.
• Tebra (PatientPop): Tebra (formed via PatientPop + Kareo merger) provides patient experience, marketing, and practice growth tools for independent practices - directly competing with Demandforce's practice websites, online booking, and patient acquisition products.
• Solutionreach: Solutionreach is a long-standing direct competitor offering patient engagement, appointment reminders, recall, reputation management, and two-way texting for dental, optometry, and medical practices - the same core verticals and feature set as Demandforce.
• Podium: Podium is a messaging and customer interaction platform serving healthcare, automotive, and home service SMBs - directly competing with Demandforce's two-way texting, reviews, and payments offerings across similar verticals.
• Weave: Weave provides a unified patient communication platform combining phone system, texting, reviews, and payments for SMB healthcare practices - directly overlapping Demandforce Phone, Text2Pay, and reputation management modules.
• Birdeye: Birdeye is a customer experience and reputation management platform serving multi-location healthcare and service businesses, directly competing with Demandforce's AI Intelligent Reviews, listings, and survey features.

Emerging players

• Doctible: Doctible is an emerging patient engagement platform focused on reputation management and patient communication for healthcare practices - a narrower but overlapping competitor to Demandforce's review and reminder tools.

Broad incumbents

• Yext: Yext is a broader digital presence platform offering listing management, reviews, and AI search optimization across many verticals - an incumbent that overlaps with Demandforce's Listing Management and AI Intelligent Reviews products.
• Reputation.com: Reputation.com is an enterprise reputation management and customer experience platform - a broader incumbent competing with Demandforce's review management, surveys, and listings offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/demandforce
• Facebookfacebook.com/demandforce
• Pinterestpinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.demandforce.com%2F&via=demandforce
• LinkedInlinkedin.com/company/demandforce

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Demandforce