The Fish Guys
The Fish Guys is a privately held Midwest wholesale distributor of premium fresh and frozen seafood, land-based proteins (Market House Meats), and artisan provisions (Market House Provisions), serving restaurants and retail partners with daily direct delivery and a mobile ordering app.
- Company typePrivate
- Founded1993
- HeadquartersSaint Louis Park, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What The Fish Guys does
The Fish Guys, Inc. is a privately held wholesale food distributor founded in 1993 and headquartered in St. Louis Park, Minnesota. The company originally built its business as a wholesale supplier of fresh and frozen seafood sourced globally and delivered daily to restaurants and retail partners across the Midwest. In 2018 it extended into land-based proteins through the Market House Meats sub-brand, followed by the 2019 opening of a USDA-certified processing plant in Northfield, Minnesota that enabled portion control capabilities. In 2024 it added Market House Provisions, distributing artisan-crafted specialty products such as oils, spices, and cheeses, positioning the company as a center-of-the-plate protein and specialty foods provider under the consolidated Market House Meats & Provisions umbrella.
The company serves two primary customer segments — restaurants (fine dining, casual dining, hospitality) and retail partners — through a wholesale B2B model with daily direct delivery, account-based credit terms, and a branded mobile app (iOS and Android) that supports catalog browsing, reordering, and invoice payment. Its supplier network spans roughly 30 partner brands across seafood, land proteins, and provisions, and its go-to-market relies on field/account-based sales augmented by social media presence on Facebook and Instagram and word-of-mouth within the restaurant industry. Pricing is quote-based and negotiated per account rather than publicly listed.
The Fish Guys operates as an independent, privately held company with 51-100 employees, no disclosed external investors or private equity backing, and a Midwest regional footprint. Its core technology footprint is limited to the mobile ordering app, with no documented APIs, AI/ML capabilities, or public integrations; revenue is not disclosed and growth appears to be organic, funded through operations rather than external capital raises.
The Fish Guys firmographics
Firmographics- Name
- The Fish Guys
- Legal name
- The Fish Guys, Inc.
- Website
- https://thefishguysinc.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Fish Guys is a privately held Midwest wholesale distributor of premium fresh and frozen seafood, land-based proteins (Market House Meats), and artisan provisions (Market House Provisions), serving restaurants and retail partners with daily direct delivery and a mobile ordering app.
- Ownership category
- akta.pro rank
The Fish Guys industry classification
Industry- Product category
- Wholesale Seafood and Protein Distribution
- NAICS
- Fish and Seafood Merchant Wholesalers (42446), Meat and Meat Product Merchant Wholesalers (42447), Seafood Product Preparation and Packaging (3117)
- SIC
- Prepared Fresh Or Frozen Fish & Seafoods (2092), Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Meat, Poultry & Seafood Wholesale (AFAIABAF)
- akta.pro secondary industry
- Frozen Seafood Meals & Value-Added Seafood (CRADADAG)
Keywords
Where The Fish Guys is headquartered
LocationHeadquarters
- HQ city
- Saint Louis Park
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Fish Guys business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Wholesale Seafood Sales: Sale of fresh and frozen seafood to restaurant and retail partners on a wholesale/account basis. Revenue is generated through per-transaction orders, likely on weekly delivery cycles based on the credit application's weekly sales estimate field.
- Wholesale Land-Based Protein Sales (Market House Meats): Sale of land-based proteins including pork, turkey, veal, and beef to restaurant and retail partners. Added in 2018 with a USDA plant in Northfield, MN enabling portion control capabilities.
- Artisanal Provisions Sales (Market House Provisions): Sale of high-end specialty artisan products including oils, spices, cheeses, and more to restaurant and retail partners. Added in 2024 as an extension of center-of-the-plate offerings.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
The Fish Guys product offering
Product offeringCore offering
The Fish Guys is a wholesale distributor that sources and delivers fresh and frozen seafood, land-based proteins, and artisanal specialty provisions daily to restaurants and retail partners in the Midwest. Operating under the Market House Meats & Provisions umbrella since its 1993 founding, the company added land-based meats in 2018 and artisanal provisions in 2024, and supports account-based ordering through a mobile app with credit terms.
Product overview
The Fish Guys is a wholesale distributor operating as a single integrated platform offering three complementary product lines under the Market House Meats & Provisions sub-brand: premium wholesale seafood (fresh and frozen products from global sources), quality wholesale meats (land-based proteins with USDA plant portion control capabilities), and artisanal provisions (specialty oils, spices, cheeses, and artisan-crafted goods). The company also provides a mobile app enabling B2B customers to browse catalogs, place orders, view nutritional information, track order history, and pay invoices. The portfolio evolved from seafood-only (founded 1993) to a full center-of-plate protein provider (Market House Meats, 2018) and specialty provisions (Market House Provisions, 2024).
Differentiator
Problem solved
Functional benefit
Brands
- Market House Meats: Land-based protein division offering finest meat programs from across the country, with USDA plant capabilities for portion control.
- Market House Provisions
Products and services
- Premium Wholesale Seafood Fresh and frozen seafood sourced globally from partner suppliers, including Norwegian salmon, Pacific seafood, New Zealand products, and freshwater fish, distributed daily to restaurant and retail partners across the Midwest.
- Quality Wholesale Meats (Market House Meats) Land-based protein programs including pork, beef, turkey, and veal sourced from premium U.S. providers, offered with USDA-certified portion control capabilities enabled by the Northfield, MN processing plant opened in 2019.
- Artisanal Provisions (Market House Provisions) High-end, artisan-crafted specialty products including oils, spices, cheeses, and other premium provisions, supplied from artisan partners and distributed to restaurant and retail customers alongside seafood and meats.
- The Fish Guys Mobile App Mobile ordering application for B2B restaurant and retail customers to browse the product catalog with photos and nutritional info, place orders, access order history, reorder past favorites, and pay invoices via credit card, debit card, or bank transfer.
Companies that use The Fish Guys
Customer profileSegments2 records
Ideal customer profiles2 records
The Fish Guys technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Fish Guys partnerships and signals
Strategic signalPartnerships
32 partnerships are on record, tiered core and minor.
- Market House ProvisionscoreInternal brand/property launched by The Fish Guys in 2024 to provide high-end, artisan-crafted specialty products including oils, spices, cheeses, and more. Combines long-standing knowledge and success in center-of-the-plate with artisan specialty products.
- Market House MeatscoreInternal brand/property established by The Fish Guys in 2018 to expand into land-based protein distribution as a natural extension of the seafood business. Represents the company's move toward becoming a full center-of-the-plate protein provider.
- Kvaroy Norwegian SalmonminorListed as a SEA category supplier partner providing premium Norwegian salmon to The Fish Guys' product catalog.
- PacificominorListed as a SEA category supplier partner of The Fish Guys.
- New Zealand SeafoodsminorListed as a SEA category supplier partner of The Fish Guys.
- Raw SeafoodsminorListed as a SEA category supplier partner of The Fish Guys.
- Red's BestminorListed as a SEA category supplier partner of The Fish Guys.
- Wulf's FishminorListed as a SEA category supplier partner of The Fish Guys.
- MazzettaminorListed as a SEA category supplier partner of The Fish Guys.
- Prestive Freshwater FishminorListed as a SEA category supplier partner of The Fish Guys.
- Rogers CollectionminorListed as a PROVISIONS category supplier partner of The Fish Guys.
- Galloni ProsciuttominorListed as a PROVISIONS category supplier partner of The Fish Guys.
- Smoking GooseminorListed as a PROVISIONS category supplier partner of The Fish Guys.
- Bolton's BeesminorListed as a PROVISIONS category supplier partner of The Fish Guys.
- TempestaminorListed as a PROVISIONS category supplier partner of The Fish Guys.
- Jasper HillminorListed as a PROVISIONS category supplier partner of The Fish Guys.
- Tulip TreeminorListed as a PROVISIONS category supplier partner of The Fish Guys.
- Point ReyesminorListed as a PROVISIONS category supplier partner of The Fish Guys.
- Cypress GroveminorListed as a PROVISIONS category supplier partner of The Fish Guys.
- Bourbon Barrel FoodsminorListed as a PROVISIONS category supplier partner of The Fish Guys.
- Maker to MongerminorListed as a PROVISIONS category supplier partner of The Fish Guys.
- Quince and AppleminorListed as a PROVISIONS category supplier partner of The Fish Guys.
- New School AmericanminorListed as a PROVISIONS category supplier partner of The Fish Guys.
- Widmer CellarsminorListed as a PROVISIONS category supplier partner of The Fish Guys.
- Milton CreameryminorListed as a PROVISIONS category supplier partner of The Fish Guys.
- Runamok MapleminorListed as a PROVISIONS category supplier partner of The Fish Guys.
- Sakura PorkminorListed as a LAND category supplier partner of The Fish Guys.
- Nueske'sminorListed as a LAND category supplier partner of The Fish Guys.
- Hudson Valley FarmsminorListed as a LAND category supplier partner of The Fish Guys.
- Ferndale TurkeyminorListed as a LAND category supplier partner of The Fish Guys.
- Marcho VealminorListed as a LAND category supplier partner of The Fish Guys.
- Crescent MeatsminorListed as a LAND category supplier partner of The Fish Guys.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
The Fish Guys competitors and assessment
Company assessmentBroad incumbents
- Performance Food Group: Large multi-segment U.S. foodservice distributor. Touches The Fish Guys' customer base through broadline foodservice contracts, but does not specialize in premium seafood and provisions.
- US Foods: Major U.S. broadline foodservice distributor with strong Midwest presence. Overlaps with The Fish Guys on restaurant protein accounts but competes across a far wider product catalog and national footprint.
- Trident Seafoods: Vertically integrated seafood harvester and supplier with U.S. foodservice and retail distribution. Comparable in seafood product category, but operates at scale as a producer-distributor rather than a regional specialty distributor.
- Sysco Corporation: Largest U.S. broadline foodservice distributor, operating across the Midwest. Competes with The Fish Guys on restaurant accounts, but as part of a much broader grocery/protein catalog rather than a seafood-and-provisions specialist.
Direct peers
- Seattle Fish Company: Midwest-focused wholesale seafood and specialty foods distributor serving chefs and retailers. Comparable in product breadth (seafood + specialty provisions) and foodservice/retail customer mix.
- True World Foods: National specialty seafood distributor supplying restaurants and retailers with fresh and frozen seafood. Comparable core business model — wholesale seafood distribution to foodservice — but operates at significantly larger national scale.
- Fortune Fish & Gourmet: Midwest-based specialty seafood and gourmet provisions distributor serving restaurants and retail. Closely comparable to The Fish Guys in product mix (seafood, meats, specialty provisions) and regional Midwest customer base.
Regional players
- Samuels & Son Seafood: Northeast/Mid-Atlantic wholesale seafood distributor serving restaurants and retailers. Comparable specialty seafood distribution model, but with a different geographic footprint than The Fish Guys.
- Inland Seafood: Southeast-based regional wholesale seafood distributor serving restaurants and retailers. Comparable product line and customer type, but geographically distinct from The Fish Guys' Midwest focus.
Emerging players
- High Liner Foods: North American processed and prepared seafood supplier serving retail and foodservice. Comparable in seafood preparation and packaging for foodservice customers, though oriented more to branded frozen/prepared SKUs than fresh daily delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Fish Guys social profiles
Digital presenceThe Fish Guys financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Fish Guys leadership team
Management profileNumber of profiles
Profiles1 record
The Fish Guys subsidiaries and ownership
Company hierarchySubsidiaries2 records
The Fish Guys funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Fish Guys M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Fish Guys
What does The Fish Guys do?
The Fish Guys is a wholesale distributor that sources and delivers fresh and frozen seafood, land-based proteins, and artisanal specialty provisions daily to restaurants and retail partners in the Midwest. Operating under the Market House Meats & Provisions umbrella since its 1993 founding, the company added land-based meats in 2018 and artisanal provisions in 2024, and supports account-based ordering through a mobile app with credit terms.
Is The Fish Guys a public or private company?
The Fish Guys is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Fish Guys founded?
The Fish Guys was founded in 1993. It employs 51 to 100 people.
Where is The Fish Guys based?
The Fish Guys is headquartered in Saint Louis Park, United States, in the North America region.
How does The Fish Guys make money?
Three revenue lines are on record. Wholesale Seafood Sales are the primary driver. The others are wholesale Land-Based Protein Sales (Market House Meats) and artisanal Provisions Sales (Market House Provisions).
Who are The Fish Guys's main competitors?
Broad incumbents on record are Performance Food Group, US Foods, Trident Seafoods and Sysco Corporation. Direct peers are Seattle Fish Company, True World Foods and Fortune Fish & Gourmet. Regional players are Samuels & Son Seafood and Inland Seafood. High Liner Foods is listed as an emerging player.
Does The Fish Guys have an API?
No public API is recorded for The Fish Guys.
What industry is The Fish Guys in?
The Fish Guys's product category is Wholesale Seafood and Protein Distribution. Its primary akta.pro industry code is AFAIABAF, Meat, Poultry & Seafood Wholesale, with a secondary code of CRADADAG, Frozen Seafood Meals & Value-Added Seafood. Its NAICS code is 42446 and its SIC code is 2092.