What Evosus does

Evosus, Inc. is a privately held software company headquartered in Vancouver, Washington (7414 NE Hazel Dell Ave, Suite #100), founded circa 2001 with 51-100 employees. The company builds and sells LOU, a cloud-based all-in-one ERP platform purpose-built for pool, spa, hearth, and billiard specialty retailers. LOU unifies five functional modules in a single system: service management (scheduling, dispatching, routing, work orders, mobile field tools with offline mode), retail point-of-sale and inventory, ecommerce (LOUcommerce, with AI-powered product description generation), accounting (AR/AP, general ledger, financial reporting), and reporting/analytics. Native integrations with the dominant pool/spa distributors — Heritage Pool Supply Group, Carecraft, and Pool360 (PoolCorp) — along with QuickBooks Online, Avalara, PAX, TSYS/Global Payments, and Google/Apple Maps form the platform's ecosystem backbone.

The business model is a quote-based SaaS subscription sold through direct enterprise field sales and inside-sales motions, with 'Talk to Sales' and 'Request Demo' as the primary conversion CTAs. Pricing is tiered across the LOU Complete Platform, LOU Service Bundle, and LOU Retail Bundle, billed monthly. The company maintains a legacy product (Evosus Legacy) for existing customers that is no longer sold, and in 2025 extended into financial services via Evosus Balance, a high-yield business checking account. The core go-to-market targets pool and spa retailers and service companies as the primary vertical, with hearth and billiard retailers as secondary verticals, all in North America. LOU holds SOC 1 compliance and a registered trademark, and the company has no disclosed parent, subsidiaries, or external funding rounds.

Operationally, Evosus relies on a content-driven marketing approach (webinars, blog, demo-driven engagement) and high review ratings (4.7 Google, 4.9 G2) as social proof. The leadership team consists of President & CEO Dan McManus and Founders Corey Holton (VP of Product, Board) and Patrick Gagnon (Board). Most recent strategic activity includes a February 2026 major platform update targeting high-volume pool service operators (redesigned mobile app, deposits feature for recurring orders) and continued investment in distributor integrations and AI-augmented ecommerce content.

Name

Evosus

Legal name

Evosus, Inc.

Website

https://evosus.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Evosus provides LOU, a cloud-based all-in-one ERP platform combining service management, retail POS, inventory, ecommerce, and accounting, purpose-built for pool, spa, hearth, and billiard specialty retailers in North America.

Ownership category

akta.pro rank

Product category

Specialty Retail ERP Software

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industries

Retail ERP (Merchandising, POS Back Office) (HDAEAEAD), Professional Services Automation (PSA) & Services ERP (HDAEAEAF)

Keywords

• Pool spa software
• Retail ERP platform
• Field service management
• Specialty retail POS
• Ecommerce point of sale

Headquarters

HQ city

Vancouver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. LOU SaaS Subscription: Cloud-based SaaS subscription model with tiered bundles (Complete Platform, Service, Retail) providing recurring revenue from monthly/annual subscriptions. Enterprise clients get access to LOU Accounting features.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Evosus sells LOU, a cloud-based all-in-one ERP business management platform purpose-built for pool, spa, hearth, and billiard specialty retailers. The platform unifies service management, retail POS, inventory, ecommerce, and accounting into a single integrated system, with companion mobile apps for field service technicians and integrations with major pool supply distributors and tax/accounting tools.

Product overview

Evosus offers LOU, a unified cloud-based ERP platform for the pool, spa, hearth, and billiard industries. The core LOU Complete Platform integrates service management, retail POS, inventory, ecommerce (LOUcommerce), and accounting modules. Key product lines include LOU Service for field operations with companion mobile apps (LOU Service Mobile App and LOU Schedule Mobile App), LOU Retail for point-of-sale operations, LOUcommerce for ecommerce, plus dedicated LOU Inventory and LOU Accounting modules. Evosus also provides Evosus Balance, a business banking product. The legacy Evosus Legacy platform remains operational for existing customers but is no longer sold.

Differentiator

Problem solved

Functional benefit

Brands

• LOU: All-in-one cloud business software platform combining service management, retail POS, inventory, ecommerce, and accounting for pool, spa, hearth, and billiard retailers
• Evosus Legacy
• LOU Service
• LOU Retail
• LOUcommerce
• LOU Balance
• LOU Reporting & Analytics
• LOU Service Mobile App
• LOU Schedule Mobile App
• Evosus Balance

Products and services

• LOU Complete Platform Flagship all-in-one cloud business software platform that combines service management, retail POS, inventory, ecommerce, and accounting into one unified system, designed for pool, spa, hearth, and billiard retailers.
• LOU Service Bundle Field service management subscription bundle for specialty retailers covering scheduling, dispatching, routing, customer communication, mobile-friendly design, automated workflows, and offline capabilities for service technicians and service managers.
• LOU Retail Bundle Retail POS and inventory subscription bundle for specialty retailers, handling quick checkouts, large orders, custom sales, and real-time inventory tracking with customer management.
• LOUcommerce Built-for-specialty-retailers ecommerce add-on with real-time inventory, pricing, and customer data synchronization between in-store and online sales, including AI-powered product description generation.
• Evosus Balance High-yield business checking account that pays cash back on everyday business transactions, positioning business cash as an earning asset with transparent, fee-free banking for specialty retail customers.
• Evosus Legacy Original complete platform for retail and service professionals with customization, multi-location support, and automation features; no longer sold but remains operational for existing customers and serves as the foundation for LOU Complete Platform.

Quantifiable outcome

• Eliminates need for multiple software programs - all-in-one platform

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability4 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core.

• Heritage Pool Supply GroupcoreTechnology or IntegrationHeritage integration allows LOU users to import and update thousands of products and prices, place purchase orders directly from LOU, and access real-time pricing and inventory availability across all Heritage branches. Mass product cost updates and new product discovery included.
• CarecraftcoreTechnology or IntegrationCarecraft integration provides access to vendor network with updated pricing, product data, and purchasing workflows. Streamlines inventory management by linking vendor catalog to LOU inventory system with real-time cost fluctuations and vendor updates.
• PoolCorp (Pool360)coreTechnology or IntegrationPool360 integration from PoolCorp enables SKUs to be imported directly into LOU with dealer-specific pricing. Allows update of work orders with products and expected delivery times, schedule installations, and submit purchase orders in seconds.
• AvalaracoreTechnology or IntegrationAvalara integration provides automated tax compliance including real-time sales tax calculation, certificate management, and optional Avalara Returns for simplified tax filing. Reduces compliance risks and improves accuracy.
• QuickBooks OnlinecoreTechnology or IntegrationQuickBooks Online integration allows users to control data sync frequency from LOU to QuickBooks. Provides access to financial reports including Income Statement, Balance Sheet, and Cash Flow Statement for business decisions.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Square for Retail: Block's Square offers a generalized POS and retail management suite widely used by small specialty stores. It competes at the entry level with LOU Retail on checkout and basic inventory for independent retailers.
• NetSuite (Oracle): NetSuite is Oracle's cloud ERP suite covering financials, inventory, and ecommerce for mid-market companies. It competes with LOU Accounting/Inventory at the broader ERP layer for any Evosus customer considering a switch to a horizontal platform.
• ServiceTitan: ServiceTitan is a leading enterprise field-service platform for trades (plumbing, HVAC, electrical, pool). It is a broader incumbent with far greater R&D and GTM scale than Evosus, and overlaps in the pool-service vertical where Evosus's core customers operate.
• ServiceMax (GE Vernova): ServiceMax is an enterprise asset and field-service management platform now part of GE Vernova. It serves as a broad incumbent reference point for the FSM category that Evosus addresses at the mid-market/specialty-retail tier.

Emerging players

• Corrigo (Verkada): Corrigo provides service operations and work-order management software for facility and contractor workflows. It intersects with Evosus's service-management capabilities, particularly for businesses managing recurring on-site visits.

Direct peers

• Lightspeed Retail: Lightspeed provides cloud POS and inventory management for specialty retailers, including outdoor and lifestyle categories adjacent to hot tubs, hearth, and billiards. It competes with LOU Retail for the same specialty-retail POS and multichannel inventory use cases.
• Jobber: Jobber is a cloud field-service-management platform for small service businesses including pool, spa, and home-services contractors. It competes directly with LOU Service for the same field-technician workflows (scheduling, dispatch, invoicing) but lacks Evosus's vertical-specific retail POS and distributor integrations.
• Mhelpdesk: Mhelpdesk is a field-service-management platform targeting IT, maintenance, and small service businesses. It overlaps with LOU Service on dispatch, work orders, and customer management workflows.
• Kickserv: Kickserv provides field-service and CRM software for small service businesses including pool/spa and home services. It competes directly with LOU Service for the same SMB contractor workflows.
• Housecall Pro: Housecall Pro is a field-service management SaaS targeting home service businesses with scheduling, dispatching, and customer communication features. It competes with LOU Service in the same operational layer and is a frequent alternative for pool/spa service companies evaluating Evosus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/evosus

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evosus