TeamUp

What TeamUp does

TeamUp Sports, Inc, founded in 2011 and headquartered in Palo Alto, United States, operates a cloud-based SaaS platform that provides all-in-one management software for small and medium fitness businesses worldwide. The product spans scheduling, online booking, memberships, payment processing, CRM, access control, reputation management, waivers, and a white-label member mobile app, delivered through a core platform plus a portfolio of specialized vertical modules for yoga, CrossFit, Pilates, personal training, martial arts, bootcamps, Lagree, pole and aerial, club management, and sports training facilities. An enterprise and franchise tier extends the platform to multi-location operators. The technology stack combines a public API, a Zapier integration reaching 3,000–5,000 third-party services, and native integrations with Stripe, GoCardless, Zoom, Mailchimp, Constant Contact, ClassPass, OpenActive, MoveGB, BoxMate, and Google Analytics. In March 2026 the company added an AI Business Advisor that applies predictive analytics and NLP to studio operational data to surface revenue, risk, and growth insights.

The business model is a recurring monthly subscription priced per active customer (e.g., $99/month for 0–100 active customers), with all-inclusive feature access rather than tiered feature gating, month-to-month contracts, and free data migration. Go-to-market blends product-led growth (self-serve free trial, public transparent pricing) for SMB customers with a direct enterprise/franchise sales motion for larger operators, supported by content marketing, SEO, social channels, and a strong presence on B2B software review platforms (G2, Capterra, Software Advice, GetApp). The platform serves 4,000+ fitness businesses across 56 countries and processed 34 million bookings and memberships in 2025.

Name

TeamUp

Legal name

TeamUp Sports, Inc

Website

https://goteamup.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

TeamUp is a SaaS platform that provides all-in-one management software—scheduling, memberships, payments, CRM, and AI-powered analytics—for over 4,000 small and medium fitness businesses across 56 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Palo Alto

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Revenue: Monthly subscription pricing based on number of active customers (members). All-inclusive model providing full access to all features, tools, and integrations without tiered feature gating. Pricing tiers based on customer count, not feature access.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

TeamUp is a cloud-based SaaS platform that provides fitness studios, gyms, and boutique fitness businesses with an all-in-one management system for class scheduling, online bookings, memberships, payment processing, and member communication. The platform is offered under a month-to-month subscription priced per active customer, with all features included (no tiered gating) and vertical-specific configurations for yoga, CrossFit, Pilates, martial arts, personal training, bootcamps, pole and aerial, Lagree, and multi-location franchises. Free data migration and 24/7 AI-supported help are included with every subscription.

Product overview

TeamUp is a comprehensive, all-in-one fitness studio and gym management software platform with flexible, modular architecture. The core TeamUp Fitness Management Software serves as the central platform providing scheduling, bookings, memberships, payments, and CRM capabilities. Specialized vertical solutions include Group Fitness Software, Yoga Studio Software, CrossFit Software, Pilates Studio Management Software, Personal Training Software, Martial Arts Software, Bootcamp Software, Small Group PT Software, Pole & Aerial Studio Software, Lagree Studio Management Software, Club Management Software, Sports Training Facility Management Software, and Enterprise & Franchise Solutions. Feature modules include Online Booking, Appointments, Memberships, Online/In-Person Payments, Point of Sale, Reporting, Customers (Gym CRM), Member App, Custom Branded App, Online Classes (via Zoom), On Demand content library, SMS Notifications, Waivers and Forms, Access Control, Reputation Management, Family and Child programs, Penalty System, and Free Data Import. The recently launched AI Business Advisor provides AI-powered monthly reporting with predictive analytics. The TeamUp API enables custom integrations. Pricing is based on active customer count with all core features included.

Differentiator

Problem solved

Functional benefit

Products and services

• TeamUp Fitness Management Software Comprehensive fitness studio registration and management software that streamlines scheduling, bookings, memberships, payments, and customer communication for gyms and fitness studios.
• Yoga Studio Software Tailored management software for yoga studios with scheduling, bookings, and membership tools.
• Gym Management Software Software solution for gym operations including member management, class scheduling, and payment processing.
• Group Fitness Software Specialized software for group fitness studios managing classes, instructors, and member bookings.
• CrossFit Software Specialized booking and management solution for CrossFit boxes and gyms.
• Pilates Studio Management Software Software for Pilates studios to manage classes, appointments, and memberships.
• Personal Training Software Solution for personal trainers to manage clients, sessions, and payments.
• Martial Arts Software Management software for martial arts schools including class scheduling and member tracking.
• Bootcamp Software Software for outdoor and indoor bootcamp businesses to manage bookings and memberships.
• Small Group PT Software Solution for small group personal training operations.
• Pole & Aerial Studio Software Specialized management software for pole fitness and aerial studios.
• Lagree Studio Management Software Premier studio software suite designed specifically for Lagree fitness studios with tools for scheduling, member management, and equipment tracking.
• Club Management Software Software for fitness clubs with multi-location support and comprehensive management tools.
• Enterprise & Franchise Solutions Scalable tools for managing larger operations, franchise networks, and multi-location fitness businesses, with a dedicated enterprise sales team.
• AI Business Advisor AI-powered monthly reporting tool that delivers personalized revenue, risk, and growth insights based on each fitness business's performance data and transforms raw operational data into actionable recommendations for decision-making.
• TeamUp API Public API enabling developers to create custom solutions and integrations for fitness businesses, described as the most powerful and flexible API in the fitness management software industry.
• Online Classes (Zoom Integration) Live online class hosting through Zoom integration with automatic meeting link generation, password-protected URLs, and attendance tracking.
• On Demand Library On-demand content library for hosting pre-recorded workout videos and classes for members to access anytime, enabling monetization of recorded content and hybrid class options.
• Custom Branded App White-label mobile app solution that allows fitness businesses to deliver content directly to members under their own brand identity.
• Member App Mobile application for members to book classes, manage memberships, and access fitness content.
• Point of Sale POS interface for managing sales, purchases, and transactions at fitness facilities.

Quantifiable outcome

• Processed over 34 million fitness class bookings and memberships in 2025
• +2 more outcomes

Named customers15 records

Segments9 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability3 records

Feature7 records

Partnerships

Twelve partnerships are on record, tiered core, major, supporting and minor.

• ZoomcoreTechnology or Integration · 2 March 2020Full Zoom integration for hosting live online fitness classes. Automatically creates Zoom meeting links for each class and attendee. Password-protected URLs provide security. Supports up to 100 attendees per class on Pro plan. Members can join directly from TeamUp member app without downloading Zoom.
• StripecoreTechnology or IntegrationStripe is TeamUp's primary payment processor for online payments. Provides world-class payment integrations with low fees and hassle-free setup. Customers can choose Stripe as their payment provider at signup, with the option to mix and match payment processors for different purchase types.
• GoCardlesscoreTechnology or IntegrationGoCardless is TeamUp's direct debit payment processor for recurring membership payments. Provides reliable bank-to-bank payment collection with low transaction fees, enabling fitness businesses to collect recurring revenue efficiently.
• ZapiermajorTechnology or IntegrationZapier integration connects TeamUp to over 5,000 apps and services (also cited as 3,000+). Enables automation of workflows and data sync between TeamUp and other business tools. Allows non-technical users to create custom integrations without coding.
• MailchimpsupportingTechnology or IntegrationEmail marketing integration that sends customer data from TeamUp to Mailchimp for creating personalized email campaigns that can be automated. Enables fitness businesses to maintain email marketing workflows alongside their booking operations.
• Constant ContactsupportingTechnology or IntegrationEmail marketing integration allowing export of customer details directly to Constant Contact for targeted email campaigns. Helps fitness businesses manage email marketing alongside their studio operations.
• Google AnalyticssupportingTechnology or IntegrationAnalytics integration allowing fitness businesses to embed Google Analytics onto their TeamUp site to track website data and performance metrics.
• ClassPasssupportingTechnology or IntegrationClassPass integration allows fitness businesses to list their classes on the ClassPass marketplace, expanding their reach to ClassPass users and driving new customer acquisition through the fitness marketplace platform.
• OpenActivesupportingTechnology or IntegrationOpenActive integration connects fitness providers to the OpenActive platform for booking discovery, helping fitness businesses gain visibility and bookings through the open data fitness booking network.
• MoveGBsupportingTechnology or IntegrationMoveGB integration allows fitness providers to list classes and attract members from the MoveGB fitness platform, expanding their customer acquisition channels.
• BoxMatesupportingTechnology or IntegrationBoxMate integration enables performance tracking for gym and fitness facilities, allowing fitness businesses to track customer performance metrics alongside their booking and membership management.
• WIFAminorGTM or Marketing PartnerWIFA (Women in Fitness Association) partnership to empower women in the fitness industry. Joint efforts to support and promote women fitness professionals and business owners in growing their careers.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mariana Tek: Mariana Tek provides branded software for boutique fitness studios including scheduling, membership, payments, and a white-label app experience. It directly competes with TeamUp's custom branded app and boutique studio positioning.
• PushPress: PushPress is a gym management software suite with member management, billing, and workout tracking, with strong traction in the CrossFit and functional fitness segment. It is a direct competitor to TeamUp's CrossFit and gym management offerings.
• GymMaster: GymMaster is a gym and fitness club management platform offering member management, access control, bookings, and billing. It overlaps with TeamUp's gym and club management product line and targets similar SMB and mid-market customers.
• Punchpass: Punchpass is a class-based booking and management software for small fitness studios including yoga, pilates, and dance. It competes with TeamUp at the smaller end of the boutique studio market with simpler, lower-priced offerings.
• Wodify: Wodify is a CrossFit-focused gym management software offering athlete tracking, class scheduling, and performance analytics. It is a direct peer within TeamUp's CrossFit box segment with overlapping scheduling and member management functionality.
• Glofox: Glofox is a direct competitor providing gym and fitness studio management software with booking, memberships, payments, and branded apps, primarily serving boutique fitness and CrossFit-style gyms. It targets a similar SMB customer base as TeamUp and offers comparable pricing and feature bundles.
• ClubReady: ClubReady is a club management software platform serving fitness clubs, studios, and franchises with member management, billing, and scheduling. It overlaps with TeamUp's club management and franchise offerings, particularly for multi-location fitness operators.

Others

• ClassPass: ClassPass is a fitness marketplace and subscription platform that distributes classes from studios. It is both a customer acquisition channel (via TeamUp's integration) and an adjacent ecosystem player that competes indirectly for member mindshare, but does not provide studio management software.

Broad incumbents

• Acuity Scheduling: Acuity Scheduling is a broader scheduling and appointment management SaaS (now part of Squarespace) used by fitness trainers and studios for online booking. While not fitness-specific, it overlaps with TeamUp's online booking and appointment features for personal trainers and small studios.
• Mindbody: Mindbody is the largest incumbent in fitness/wellness studio management software, offering scheduling, memberships, payments, and marketplace distribution. It competes directly with TeamUp across yoga, pilates, and boutique fitness verticals but operates at a much larger scale with broader features and a consumer marketplace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/teamup
• Facebookfacebook.com/teamup
• LinkedInlinkedin.com/company/teamup
• Instagraminstagram.com/teamup

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TeamUp