What Econodata does

Econodata is a Brazilian B2B sales intelligence and prospecting platform headquartered in São Paulo, founded in 2013. The company aggregates and cross-references data from Brazilian government registries, corporate filings, and proprietary feeds to deliver a database covering 27+ million active Brazilian companies, 4.3+ million named decision-makers, 4.1+ million companies with enriched website and social presence, and 1.9+ million companies with validated phone numbers. The platform is structured around three stages of the B2B prospecting workflow — Market Intelligence, Lead Generation, and Active Prospecting — and ships a Premium subscription platform, an 'Econodog' AI lead-recommendation engine, a proprietary data accuracy scoring system, an economic-group mapping module, a market potential calculator, and a 360-degree prospecting dashboard.

Economically, Econodata operates a freemium-to-paid SaaS model paired with a sales-assisted close. Six free public tools (Gerador de Leads Grátis, Chrome extension 'Farejador de Leads', Lista de Empresas, Consulta CNAE, Consulta Empresa, and Consulta Sócio e Decisor) drive top-of-funnel acquisition, with a 'Fale com um Especialista' sales motion converting users into one of three Premium tiers segmented by company size (pequenas, médias, grandes empresas) and four market verticals (Serviços, Indústrias da transformação, Comércio Atacadista, Tecnologia). A standalone REST API product is sold to technical buyers via custom pricing, and an on-demand 'Enriquecimento de Dados' professional-services offering delivers AI-assisted data enrichment and hygiene. The platform integrates natively with Ploomes and Moskit CRM and reaches 3,000+ additional applications via Zapier, including HubSpot, Salesforce, Pipedrive, RD Station, and Microsoft Dynamics CRM.

Econodata has reached a stated base of 4,000+ trusting companies and was named a 2024 B2B Stack Category Leader in Pré-vendas, Geração de Leads, and Outbound Marketing. Distribution is concentrated in Brazil via the company's website, the Google Chrome Web Store for the extension, and a customer-success-led onboarding motion. The only disclosed external capital event is a small 2013 Wayra seed of approximately $130K, indicating a bootstrapped, internally funded growth profile, and the company operates with a lean 11-50 employee team.

Name

Econodata

Legal name

Econodata

Website

https://econodata.com.br

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Econodata is a Brazilian B2B sales intelligence platform aggregating data on 27+ million active Brazilian companies and 4.3+ million decision-makers, offering prospecting, lead generation, and market intelligence tools to B2B sales teams via a freemium SaaS platform, REST API, and on-demand enrichment services.

Ownership category

akta.pro rank

Product category

Sales Intelligence Software

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

akta.pro secondary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• B2B prospecting platform
• Sales intelligence software
• Company database API
• Market intelligence tools
• Lead generation data

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Plataforma Premium (Assinatura): Subscription-based access to the full Premium prospecting platform providing unlimited searches, advanced filtering, decision-maker contact details, CRM integrations, and full market intelligence tools. Tiered by company size (pequenas, médias, grandes empresas) and market segment (serviços, indústrias, comércio atacadista, tecnologia). Pricing is quote-based, not publicly disclosed.
2. API Econodata: API access for technical teams to integrate Econodata's company data, decision-maker contacts, and intelligence into their own systems. Offered as a standalone product under the Premium solutions umbrella with custom pricing.
3. Enriquecimento de Dados (Sob Demanda): On-demand data enrichment and cleansing service for existing customer databases. Customers submit their prospect lists for analysis and receive a custom quote. Data is enriched with decision-maker contacts, employee counts, revenue, sector, validated phones/emails, websites, and social media. Includes ongoing maintenance recommendations.
4. Ferramentas Gratuitas (Freemium): Free tier tools including Gerador de Leads Grátis (free lead generator with monthly credit allocation), Chrome Extension (25 credits/month for corporate email, 10 for personal), Lista de Empresas, Consulta CNAE, Consulta Empresa, and Consulta Sócio e Decisor. These tools drive top-of-funnel acquisition and convert users to paid Premium plans.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

Core offering

Econodata operates a B2B prospecting and sales intelligence platform built on a proprietary database of 27+ million active Brazilian companies and 4.3+ million decision-maker contacts. It delivers three integrated stages of the prospecting journey—Market Intelligence, Lead Generation, and Active Prospecting—through a Premium subscription platform, a standalone API, free public lookup tools, and an on-demand Data Enrichment service. The platform is aimed at B2B sales and marketing teams needing accurate Brazilian company and decision-maker data to scale outbound prospecting.

Product overview

Econodata is a B2B lead generation and sales intelligence platform operating in Brazil. The product portfolio consists of a Premium Prospecting Platform as the core offering, supplemented by a REST API for custom integrations. The platform is complemented by six free tools (Free Lead Generator, Chrome Extension, Company Lists, CNAE Lookup, Company Lookup, and Partner/Decision-Maker Lookup) that serve as entry points for users. The Premium Platform covers three stages of the B2B Prospecting Journey: Market Intelligence, Lead Generation, and Active Prospecting, featuring AI-powered recommendations, economic group mapping, market potential calculators, and a prospecting dashboard. Add-on services include Data Enrichment for customers needing customized database enhancement. The company also provides free educational content including a podcast and downloadable materials.

Differentiator

Problem solved

Functional benefit

Brands

• Roda B2B: Podcast focused on B2B sales, prospecting, and market intelligence topics.
• Gerador de Leads Grátis
• Farejador de Leads (Extensão Chrome)
• Enriquecimento de Dados

Products and services

• Plataforma de Prospecção (Premium Prospecting Platform) Subscription SaaS platform for B2B sales and marketing professionals in Brazil that combines market mapping, lead generation, decision-maker contact discovery, and active prospecting in a single workflow. Targets small, mid-sized, and large companies and is sold through tiered subscriptions by company size and market vertical.
• API Econodata Standalone developer API offering programmatic access to Econodata's database of Brazilian companies and decision-maker contacts for integration into CRM, sales, or marketing systems. Sold with custom pricing via direct sales consultation.
• Enriquecimento de Dados (Data Enrichment Service) On-demand data enrichment and cleansing service that takes a customer's prospect list and returns enriched records with decision-maker contacts, revenue estimates, employee counts, validated phones/emails, websites, and social profiles. Sold with custom quotes based on list size and complexity.
• Farejador de Leads (Chrome Extension) Free Chrome browser extension that identifies and displays company information from Econodata's database while users browse corporate websites, functioning as a lead prospecting assistant with monthly credit allocation.
• Gerador de Leads Grátis (Free Lead Generator) Free AI-powered lead generation tool that lets B2B sales and marketing users search for Brazilian companies by name, CNPJ, sector, region, or company size and receive recommended leads with revenue estimates, phone, and website data on a monthly credit allowance.
• Lista de Empresas (Company Lists) Free directory tool that lets users explore, segment, and filter Econodata's Brazilian company database by sector, region, size, and revenue to identify ideal B2B leads without registration.
• Consulta Empresa (Company Lookup) Free company lookup tool that searches Econodata's database of more than 64 million Brazilian companies (active and inactive) by name or CNPJ and returns company information including revenue, administrative structure, sector, and employee count.
• Consulta CNAE (CNAE Lookup) Free lookup tool that maps Brazilian CNAE (economic activity) codes to strategic company data so B2B prospecting can be segmented by official sector classification across 21+ million active companies.
• Consulta Sócio e Decisor (Partner and Decision-Maker Lookup) Free lookup tool that searches Econodata's decision-maker database to find partners, directors, managers, and other decision-makers and the Brazilian companies they are associated with.

Quantifiable outcome

• Up to 2.5x more pipeline opportunities for sales teams using the platform
• +5 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Feature10 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• ZapiercoreTechnology or IntegrationEconodata is integrated with Zapier, enabling native connectivity to over 3,000 applications. Through Zapier, users can send leads directly to RD Station, Hubspot, Pipedrive, SalesForce, and Microsoft Dynamics CRM, or automatically enrich existing leads in these platforms.
• PloomescoreTechnology or IntegrationEconodata offers a native integration with Ploomes CRM, providing seamless data flow between the prospecting platform and Ploomes' CRM system for Brazilian sales teams.
• Moskit CRMcoreTechnology or IntegrationEconodata offers a native integration with Moskit CRM, providing seamless data flow between the prospecting platform and Moskit's CRM system for Brazilian B2B sales teams.
• Rock ContentminorGTM or Marketing PartnerEconodata partnered with Rock Content to develop a comprehensive guide on B2B prospecting strategy ('Guia completo para uma estratégia arrasadora em prospecção B2B'), distributing educational content to Rock Content's audience of Brazilian digital marketing professionals.
• BimachineminorGTM or Marketing PartnerCo-marketing partnership with Bimachine producing content ('Como o analytics é um aliado essencial nas vendas') distributed through Bimachine's channel targeting analytics and business intelligence professionals.
• Exact SalesminorGTM or Marketing PartnerCo-marketing partnership with Exact Sales on lead generation and qualification at scale content ('Geração e qualificação de leads em grande escala'), distributed to Brazilian sales automation audiences.
• AgendorminorGTM or Marketing PartnerPartnership with Agendor CRM on lead qualification content ('Guia definitivo para qualificação de leads'), distributed to sales and CRM audiences.
• Moskit CRMminorGTM or Marketing PartnerPartnership with Moskit CRM on prospecting content ('Guia Essencial da Prospecção'), distributed through Moskit's CRM user base.
• SolidesminorGTM or Marketing PartnerPartnership with Solides on sales team management content ('Guia para gestão de equipes de vendas'), distributed to HR and sales management audiences.
• PrestusminorGTM or Marketing PartnerPartnership with Prestus on prospecting and commercial service content ('O Guia Definitivo da Prospecção e Atendimento Comercial'), distributed to sales professional audiences.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cognism: Cognism is a B2B sales intelligence platform focused on EMEA and increasingly global markets, providing company data, decision-maker contacts, and sales prospecting tools. It is directly comparable to Econodata in product surface area and target buyer (BDR/SDR teams).
• Lusha: Lusha provides B2B contact and company data with a browser extension and CRM enrichment, similar to Econodata's Chrome Extension and platform offering. Lusha is a direct functional peer in B2B prospecting data, with global reach that overlaps Brazil as one of its markets.
• Apollo.io: Apollo.io is a global B2B sales intelligence and engagement platform combining a contact database, lead enrichment, and sequencing tools. It is directly comparable to Econodata in offering company/decision-maker data with a self-serve SaaS model, but operates globally rather than Brazil-only.
• LeadIQ: LeadIQ is a B2B prospecting platform offering contact capture, data enrichment, and CRM sync, with a similar PLG-style go-to-market model. It overlaps Econodata in the prospecting workflow and free-to-paid conversion motion.

Regional players

• Exact Sales: Exact Sales is a Brazilian sales automation and outbound prospecting platform that overlaps Econodata in the outbound/sales intelligence category. It is a regional Brazilian competitor targeting similar B2B sales and marketing buyers.
• Agendor: Agendor is a Brazilian CRM and sales management platform that integrates with Econodata (co-marketing partnership referenced in the data). It is a regional adjacent player in the Brazilian B2B sales stack, competing for some of the same customer budget.
• Neoway: Neoway is a leading Brazilian B2B data analytics and business intelligence company that aggregates public and proprietary data on Brazilian companies. It is a strong regional comparable, serving large enterprises in Brazil with firmographic, credit, and market intelligence data.
• Ploomes: Ploomes is a Brazilian CRM that integrates natively with Econodata (per the data). While a CRM rather than a data platform, it is comparable as part of the Brazilian B2B sales stack and competes for similar end-customer wallet share on sales tooling.

Broad incumbents

• ZoomInfo: ZoomInfo is the largest global B2B data and sales intelligence platform, offering company/contact data, intent signals, and workflow tools comparable to Econodata's platform. It is a broad incumbent in the same category but with much wider geographic coverage and a much larger enterprise product portfolio.
• Clearbit (HubSpot): Clearbit, now part of HubSpot, provides B2B data enrichment and intelligence APIs used by sales and marketing teams. It is a broad incumbent with comparable enrichment and firmographic data offerings to Econodata's API and data enrichment products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@econodata
• Facebookfacebook.com/econodata
• LinkedInlinkedin.com/company/econodata
• Instagraminstagram.com/econodata.br
• Xx.com/econodata2

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Econodata