What ConvertFlow does

ConvertFlow is a privately held SaaS funnel-building platform founded in 2015 and headquartered in Miami (Coral Gables, FL). The company provides no-code visual builders for popups, quizzes, landing pages, multi-step forms, sticky bars, and surveys, all interconnected so that quiz responses, form submissions, and visitor behavior flow into personalized offers, product recommendations, and CRM-synced contact segments. Its distinguishing technical layer is Remix AI (launched 2024), a generative AI tool trained on more than 200,000 funnels that produces copy, page layouts, and A/B test variants through a chat interface, alongside AI-powered product recommendation and automated split-test winner selection. The platform is distributed through the Shopify App Store, the WordPress plugin directory, a self-serve website funnel, and enterprise field sales, and it offers agency partners and managed services for white-glove deployment.

The company's go-to-market combines product-led growth (an unlimited-time free tier plus self-serve upgrades) with an enterprise tier that bundles SOC2 Type II compliance, dedicated support, and custom volume pricing. Reported scale metrics include 10,000+ brands on the platform, 90M+ funnel sessions per month, $1B+ in attributed customer GMV, and an average 129X ROI claim across Shopify users. Named customers span ecommerce (Nectar Sleep, Haus Labs, Chilipad, CuddleClones, Bark), consumer brands (Peacock Alley, May Lindstrom Skin), and large enterprise (Porsche, LG, Talkspace), as well as B2B SaaS (Close.com).

Revenue derives entirely from recurring tiered subscriptions (Free, Pages, Core, Pro, Advanced, Plus, Enterprise) priced on websites and traffic volume with monthly and annual billing and overage charges above usage thresholds. ConvertFlow is incorporated as ConvertFlow, Inc. in Florida, is led by co-founder and CEO Ethan Denney and co-founder/CTO Jonathan Denney, and has remained lean with 1-10 employees and minimal disclosed external funding ($120K from Techstars and Right Side Capital Management in 2016).

Name

ConvertFlow

Legal name

ConvertFlow Inc.

Website

https://convertflow.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

ConvertFlow is a SaaS funnel-building platform that lets ecommerce brands and marketers create AI-powered popups, quizzes, landing pages, and forms. It serves 10,000+ brands globally through native integrations with Shopify, Klaviyo, HubSpot, and Salesforce, plus managed services.

Ownership category

akta.pro rank

Product category

Marketing Automation Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

akta.pro secondary industry

Marketing Automation Operations for Demand Gen (Email/CRM Workflows) (BPAFAKAM)

Keywords

• Funnel builder software
• Lead capture platform
• Ecommerce quiz builder
• Popup builder software
• Marketing automation tools

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Plans: ConvertFlow generates revenue through tiered subscription plans (Free, Pages, Core, Pro, Advanced, Plus, Enterprise). Plans bundle tools based on website needs with additional charges for exceeding traffic/usage thresholds. Both monthly and annual billing options available. Annual plans offer cost savings through prepaid payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

ConvertFlow is a cloud-based SaaS funnel building platform that enables ecommerce brands and marketers to create, launch, and A/B test personalized marketing funnels including popups, quizzes, landing pages, multi-step forms, sticky bars, and surveys. The platform provides an AI-powered funnel generation tool (Remix AI), a no-code drag-and-drop visual builder, 400+ templates, and native integrations with ecommerce, CRM, email, and SMS platforms. Revenue is generated through tiered subscription plans (Free, Pages, Core, Pro, Advanced, Plus, Enterprise), with optional managed services and an agency partner program.

Product overview

ConvertFlow is a unified all-in-one funnel builder platform designed for ecommerce brands and marketers to capture leads, personalize shopping experiences, and drive conversions. The platform consists of multiple interconnected builders: Popup Builder, Quiz Builder, Landing Page Builder, Form Builder, Sticky Bar Builder, and Survey Builder—all powered by Remix AI for AI-generated funnel creation. These builders work together as an integrated system where quiz responses feed into personalized offers, popups capture leads for email/SMS lists, landing pages drive focused traffic, and forms collect qualified contact information. The platform includes 400+ remixable templates, built-in A/B split-testing, funnel analytics with revenue attribution, and native integrations with major ecommerce platforms (Shopify, WooCommerce), email/SMS tools (Klaviyo, Mailchimp, Attentive), CRMs (HubSpot, Salesforce), and analytics platforms. Additional offerings include Managed Services for hands-on funnel management and a Partner Program for agencies.

Differentiator

Problem solved

Functional benefit

Products and services

• Popup Builder

Quantifiable outcome

• 129X average ROI across Shopify brands
• +5 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability5 records

Feature8 records

Partnerships

18 partnerships are on record, tiered core and supporting.

• ShopifycoreTechnology or IntegrationDeep Shopify integration enables product recommendations, checkout integration, A/B testing for Shopify stores, and 1-click add-to-cart from funnels. Listed on Shopify App Store with reviews. Also supports Shopify Headless page builder.
• KlaviyocoreTechnology or IntegrationTop-rated Klaviyo integration with events. Syncs contact fields, quiz answers, and behavioral data. Triggers email and SMS flows based on funnel interactions. Frequently cited in customer testimonials as a key integration.
• HubSpotcoreTechnology or IntegrationHubSpot integration syncs contact fields, segments, and behavioral data. Used by enterprise customers for CRM-connected lead routing and marketing automation.
• MailChimpcoreTechnology or IntegrationEmail marketing integration for contact sync, list growth, and campaign triggering based on funnel activity.
• StripecoreTechnology or IntegrationPayment processing integration. Used for subscription billing of ConvertFlow plans and can integrate with customer payment flows.
• SalesforcecoreTechnology or IntegrationEnterprise CRM integration for contact management, lead routing, and sales pipeline integration with funnel data.
• ActiveCampaigncoreTechnology or IntegrationEmail marketing and automation platform integration for contact sync and campaign triggering.
• ZapiersupportingTechnology or IntegrationZapier integration extends connectivity to 5,000+ apps beyond native integrations. Enables custom workflows and automation connections.
• SegmentsupportingTechnology or IntegrationCustomer data platform integration. Connects funnel data to Segment's CDP for unified customer profiles and cross-platform analytics.
• AttentivecoreTechnology or IntegrationSMS marketing platform integration for opt-in capture and SMS campaign triggering based on quiz and funnel interactions.
• WooCommercecoreTechnology or IntegrationWordPress/WooCommerce integration for ecommerce stores on WordPress platform. Similar functionality to Shopify integration for product recommendations and checkout.
• ConvertKitsupportingTechnology or IntegrationEmail marketing platform integration for creators and bloggers using ConvertKit for list management and email campaigns.
• SendlanesupportingTechnology or IntegrationEmail marketing automation platform integration for contact sync and behavioral email flows.
• BrevosupportingTechnology or IntegrationEmail marketing platform (formerly Sendinblue) integration for contact management and email automation.
• Google AnalyticssupportingTechnology or IntegrationAnalytics integration for tracking funnel events, conversions, and attributing revenue to ConvertFlow campaigns.
• Google Tag ManagersupportingTechnology or IntegrationGTM integration for deploying ConvertFlow tracking pixels and custom scripts without developer involvement.
• IntercomsupportingTechnology or IntegrationCustomer messaging platform integration for in-app messaging and chatbot workflows connected to funnel data.
• FullContactsupportingTechnology or IntegrationContact enrichment service to retrieve publicly available information about consumers (social media, profile info, gender, company, job titles) based on email addresses.

Scale indicators12 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• OptinMonster: OptinMonster is a direct popup and lead capture CRO platform for ecommerce and B2B marketers, offering exit-intent popups, A/B testing, and personalization. It overlaps directly with ConvertFlow's Popup Builder, A/B testing, and lead capture capabilities, serving the same SMB-to-enterprise marketer customer base.
• Privy: Privy is a Shopify-focused popup, email capture, and conversion tool (now part of Klaviyo) that competes head-to-head with ConvertFlow's ecommerce lead capture and popup features. Strong overlap in Shopify merchants, popups, and email list growth use cases.
• Justuno: Justuno is a popup, personalization, and CRO platform serving ecommerce brands with features like exit-intent, A/B testing, and product recommendations. Direct competitor to ConvertFlow in popup-driven ecommerce conversion optimization.
• Wisepops: Wisepops is an onsite personalization and popup platform for ecommerce and SaaS marketers, offering popups, banners, and AI-driven product recommendations. Comparable to ConvertFlow's popup builder, personalization engine, and ecommerce AOV-lift use cases.
• Unbounce: Unbounce is a landing page builder with built-in A/B testing and Smart Traffic AI personalization, widely used by performance marketers. Overlaps with ConvertFlow's landing page builder, A/B testing, and AI-powered optimization features.
• Leadpages: Leadpages is a landing page and lead capture builder for SMBs and marketers, offering popups, alert bars, and A/B testing. Direct overlap with ConvertFlow's landing page builder, sticky bar builder, and form builder modules.
• Sumo (now part of AppSumo): Sumo is a list-building popup and email capture tool (acquired by AppSumo) widely used by ecommerce and content marketers. Overlaps directly with ConvertFlow's popup, sticky bar, and lead capture features for SMB customers.

Broad incumbents

• Klaviyo: Klaviyo is a leading ecommerce marketing automation platform (publicly traded) that bundles email, SMS, reviews, and now forms (post-Privy acquisition). It is both a key ConvertFlow integration partner and a broad incumbent encroaching on ConvertFlow's lead capture and personalization territory.
• HubSpot Marketing Hub: HubSpot Marketing Hub is an enterprise marketing suite offering landing pages, forms, popups, A/B testing, and CRM-integrated lead capture. Competes with ConvertFlow in mid-market and enterprise tiers where ConvertFlow also targets via its enterprise plan and SOC2 compliance.

Regional players

• Sleeknote: Sleeknote is a European popup and personalization platform serving Nordic and EMEA ecommerce brands with on-site messaging, lead capture, and product recommendations. Comparable product offering to ConvertFlow's popup builder but operating primarily in different geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/convertflow

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds5 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ConvertFlow